Anticipate Buying Patterns and Purchase Drivers

Obtain actionable insights on the buying patterns and purchase drivers of your technology decision makers.

Decode Consumer Choices with Insightful Buyer Behavior Research

Organizations need to make informed product development and marketing decisions. IDC's Buyer Behavior practice combines primary research with extensive technology expertise.

We help you:

  • Discern your buyers' changing behavior and new purchase journey
  • Determine how best to market your solutions
  • Gauge customer experience and partner satisfaction
  • Evaluate brand equity and improve customer experience

Understand Buyer Intent and Drive Engagement

Custom primary research combined with extensive technology expertise

  • Pre-Market Product Development

    • Identify purchase drivers
    • IT budget allocation
    • Offer optimization
    • Pricing and forecasting
  • Market Launch Segmentation

    • Market segmentation
    • Persona development
    • Customer profiling
    • Routes to market
  • In-Market Path to Purchase

    • Understand your buyers' new purchase journey
    • Triggers and touchpoints
    • Identify influencers
    • Align your channels
  • Evaluate Current Brand Equity

    • Brand tracking
    • Brand equity index
    • Brand permission
    • Message testing
  • Improve Customer Experience

    • Customer loyalty
    • Partner satisfaction
    • Sales surveys
  • Ready to advance your business strategy?

A Response to Recession Warnings

The insight to fuel your playbook during turbulent economic times lies in understanding the research available, and addressing spending patterns shifts and changing buyer behavior. This is the insight that can fuel your playbook during a very turbulent economic time.

Increase credibility and influence with your buyers

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives