Is your business struggling to increase credibility and influence to your buyers?
Buyer behavior is about obtaining actionable insights into the buying patterns and purchase drivers of business and consumer technology decision-makers, in order to help organizations make more informed product development and marketing decisions.
IDC’s Buyer Behavior Practice integrates IDC’s worldwide primary market research capabilities, technology market data, and analyst expertise to provide insight into the needs of the business and consumer technology decision-maker.
Why is Buyer Behavior important?
Increase the impact and ROI of your marketing communications with primary research sourced by IDC, a credible, objective voice that buyers trust.
Increase customer focus with optimized messaging that listens, incorporates feedback and addresses customer challenges.
Elevate your influence by understanding key drivers in the market that lead to improved performance for your customers.
IDC Buyer Behavior Portfolio
IDC’s Buyer Behavior Practice combines custom primary research with deep IT expertise to create actionable insights that fuel growth
Leverage the IDC Buyer Behavior methodology and approach.
IDC Buyer Behavior Portfolio
IDC’s Buyer Behavior practice combines custom primary research with deep IT expertise to create actionable insights to fuel your growth.
Pre-Market Product Development
- Purchase drivers
- IT budget allocation
- Offer optimization
- Pricing / forecasting
Evaluate Brand Equity
- Brand tracking
- Brand equity index
- Brand permission
- Message testing
Market Launch Segmentation
- Market segmentation
- Persona development
- Routes to market
- Customer profiling
Improve Customer Experience
- Customer loyalty
- Partner satisfaction
- Sales surveys
In-Market Path to Purchase
- Purchase journey
- Triggers and touchpoints
- Influencer identification
- Channel alignment
The IDC Buyer Behavior methodology and approach:
- IDC provides full service, primary research for both B2B and B2C markets incorporating state-of-the-art data collection design and analytical approaches.
- Data collection methodologies include web and telephone surveys, in-depth interviews, semi-structured surveys, and focus groups.
- IDC has developed specific design approaches for technology pricing, branding, concepts, persona development, communications, and new products.
- IDC is conversant with leading-edge analytical methodologies including conjoint and text analysis.
Buyer Behavior Case Study
Get actionable insight on the buying behavior of business and consumer technology decision makers to help you make more informed product development and marketing decisions.Download Case Study
About IDC Custom Solutions
As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.