Is your business struggling to increase credibility and influence to your buyers?
Buyer Behavior is about obtaining actionable insights on the buying patterns and purchase drivers of business and consumer technology decision makers, in order to help organizations make more informed product development and marketing decisions.
IDC's Buyer Behavior Practice integrates IDC's worldwide primary market research capabilities, technology market data and analyst expertise, to provide insight into the needs of the business and consumer technology decision maker.
Why is Buyer Behavior important?
Increase the impact and ROI of your marketing communications with primary research, sourced by IDC, a credible, objective voice that buyers trust.
Increase customer focus – by listening, incorporating feedback and addressing customer challenges.
Elevate your influence, by understanding key drivers in the market that lead to improved performance for your customers.
IDC Buyer Behavior Portfolio
IDC’s Buyer Behavior practice combines custom primary research with deep IT expertise to create actionable insights to fuel growth
Leverage the IDC Buyer Behavior Methodology and Approach
IDC Buyer Behavior Portfolio
IDC’s Buyer Behavior practice combines custom primary research with deep IT expertise to create actionable insights to fuel your growth.
Pre-Market Product Development
- Purchase Drivers
- IT Budget Allocation
- Offer Optimization
Evaluate Brand Equity
- Brand Tracking
- Brand Equity Index
- Brand Permission
- Message Testing
Market Launch Segmentation
- Market Segmentation
- Persona Development
- Customer Profiling
Improve Customer Experience
- Customer Loyalty
- Partner Satisfaction
- Sales Surveys
In Market Path to Purchase
- Purchase Journey
- Triggers & Touchpoints
- Influencer Identification
- Channel Alignment
The IDC Buyer Behavior Methodology and Approach:
- IDC provide full service, primary research for both B2B and B2C markets incorporating state-of-the-art data collection design, and analytical approaches.
- Data collection methodologies include Web & Telephone Surveys, In-Depth Interviews, semi-structured surveys, and focus groups.
- IDC has developed specific design approaches for technology pricing, branding, concepts, persona development, communications, and new products.
- IDC is conversant with leading-edge analytical methodologies including conjoint and text analysis.
Buyer Behavior Case Study
Get actionable insight on the buying behavior of business and consumer technology decision makers to help you make more informed product development and marketing decisions.Download Case Study
As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC can help create the content your business needs to get noticed and become the preferred solution for your buyers.
IDC’s Content Marketing Services empowers your technology marketing with global insights, trusted counsel and quality content that helps strengthen your audience engagement and move your prospects and customers along the buying cycle.
At IDC, we believe that research-driven insights and customized content will make your brands, products and services stand out from competition. That’s why we offer integrated, end-to-end content marketing services.