Buyer Behavior
Anticipate Buying Patterns
and Purchase Drivers
Obtain actionable insights on the buying patterns and purchase drivers of your technology decision makers
Organizations need to make informed product development and marketing decisions. IDC's Buyer Behavior practice combines primary research with extensive technology expertise. We help:
- Discern your buyers' changing behavior and new purchase journey
- Determine how best to market your solutions
- Gauge customer experience and partner satisfaction
- Evaluate brand equity and improve customer experience
Buyer and Market Insights that Fuel Growth
Custom primary research combined with extensive technology expertise
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Pre-Market Product Development
- Identify purchase drivers
- IT budget allocation
- Offer optimization
- Pricing and forecasting
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Market Launch Segmentation
- Market segmentation
- Persona development
- Customer profiling
- Routes to market
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In-Market Path to Purchase
- Understand your buyers' new purchase journey
- Triggers and touchpoints
- Identify influencers
- Align your channels
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Evaluate Current Brand Equity
- Brand tracking
- Brand equity index
- Brand permission
- Message testing
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Improve Customer Experience
- Customer loyalty
- Partner satisfaction
- Sales surveys
A Response to Recession Warnings
The insight to fuel your playbook during turbulent economic times lies in understanding the research available, and addressing spending patterns shifts and changing buyer behavior. This is the insight that can fuel your playbook during a very turbulent economic time.