Maximize your content marketing performance
Create measurable digital marketing content that redefines your customer dialogue.
Build campaigns that trigger a response
Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.
We help you:
- Develop compelling digital content that engages your audience
- Drive traffic and qualified leads
- Provide instant validation through IDC’s worldwide market intelligence
Customer-trusted content across every journey stage
Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.
The right content when your buyers are looking for it during their exploration stage.
Blogs
Bring trusted IDC expertise to your blog with an analyst guest post. From market shifts to tech trends and breaking news, our research-based content speaks directly to your audience’s needs—building trust, driving traffic, and turning interest into leads.
View samples
Videos
Bring IDC insights to life through dynamic video storytelling. From bite-sized clips for social sharing to in-depth fireside chats with IDC analysts, our versatile video formats are designed to meet your audience where they are. Whether sparking quick engagement or driving deeper thought leadership, video delivers trusted IDC expertise in a highly engaging, visual format—building brand authority and turning attention into action.
Learn more
Infographics
Transform complex insights into compelling visual stories with IDC’s infographic solutions. From long-form data-rich visuals to snackable social tiles, our formats adapt to your content strategy and audience needs. Designed to simplify, clarify, and captivate, IDC infographics combine trusted research with impactful design—making it easier for your audience to grasp key trends, share your message, and stay engaged.
Learn more
Analyst connections
Start the conversation with a simple Q&A format to unpack market shifts, tech trends, or emerging ideas—giving your audience a clear, high-level view of what’s next. It’s a quick, approachable way to introduce thought leadership and spark interest at the top of the funnel.
View samples
Analyst briefs
Blend trusted research with an expert point of view to explore market and tech trends your audience cares about. These short, sharp papers introduce timely concepts and predictions—perfect for sparking early-stage engagement and guiding smarter conversations.
View samples
Tailored content, with market insights, for buyers evaluating your product.
Spotlight Papers
Combine IDC’s analyst perspective on pressing business, tech, or industry challenges with a clear profile of your company or solution. They help your audience recognize their biggest hurdles—then show, with objectivity and authority, how you help solve them. A trusted way to build engagement and buyer confidence.
View samples
InfoBriefs
Visually engaging and packed with IDC research, InfoBriefs spotlight key market or tech trends with high-level analyst insight. Built to resonate with decision-makers, they make complex data clear, credible, and actionable.
View samples
Customer Case Studies
Show how real customers solved real challenges—with IDC telling the story. These analyst-written case studies highlight your solution’s impact, giving buyers the confidence to move from interest to action.
View samples
Deep customer insights for impactful content that drives meaningful action.
White Papers
Grounded in real user interviews and analyst insight, these papers deliver a clear, credible case for your solution’s ROI. Highlight cost savings, KPI gains, and customer proof points—all in one compelling asset built to power decision-making and drive demand.
View samples
Business Value Snapshot Tools
Put data in your buyers’ hands with a web-based calculator built on IDC research. In just a few clicks, they’ll see the ROI, value, and impact of your solution—driving informed, outcome-focused conversations.
View samples
Buyer Guide Conversations
Arm your sales team with IDC insight into buyer needs, priorities, and pain points. These guides sharpen value propositions and provide ready-to-use talking points—helping reps engage confidently and close faster.
View samples
Licensed and customized content formats
IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.
The new content landscape: A guide for B2B marketers
B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.
Empower your content marketing with research-driven tools
Fill out the form and someone will be in touch shortly.