IDC Custom Solutions - Sales Enablement Toolkit: A Sales Enablement Strategy That Drives Sales Performance
Forge meaningful connections with buyers by leveraging the right sales enablement tools.
We are in an era where tech buyers initiate their purchase journey online. As a sales professional navigating the ever-evolving ICT market, you need to understand the shifting motivations and intents throughout your customers’ journey. This understanding is your pivotal moment to develop sales enablement content that cultivates precise digital and interpersonal interactions across the entire customer lifecycle.
At the heart of our approach is cutting-edge research; it powers our sales enablement tools, which empowers you to craft a robust sales enablement strategy—a strategy that seamlessly aligns with your customer lifecycle, driving optimal performance for your sales teams.
A Proven Customer Value Selling Formula To Support Your Sales Enablement Strategy
Make Every Connection Count, at Every Stage of the Customer Lifecycle
Make it easy for customers to buy
Ensure your sales enablement content is designed to empower your sales team in delivering value. Adaptability to the changing needs throughout the customer lifecycle is key to its effectiveness.
Develop a value selling and marketing strategy
Align your marketing content to effectively sell the value your solutions deliver.
Develop an integrated approach
Align sales, customer success, and value management teams for a consistent value story throughout your customer lifecycle.
Make it easy for your sales teams to sell
Invest in cutting-edge lead generation tools to automate the customer value selling process and create a digital repository.
Elevate Your Sales Enablement Strategy
Our sales enablement tools offer a deeper understanding of tech buyer priorities and purchase drivers. We provide comprehensive business value and sales enablement programs ensuring your value proposition is not just conveyed in marketing content but captured in an ongoing value discussion throughout the selling process.
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What is Customer Value?
Customer value is subjective, encompassing perceived benefits and positive experiences beyond cost. Explore best practices for addressing business needs and utilizing sales enablement content across the customer lifecycle.
How to Start Value Selling
Value selling places the onus on you to grasp your customer's perception of value and position your solution as the ultimate choice. This eBook focuses on buyer's expectations, underscoring the importance of value selling.
Designing a Sales Training Program
A valuable read for sales enablement leaders who need to strategically integrate sales enablement tools and content to align teams, achieve go-to-market success, accelerate deal closures, and increase revenues.
Adaptive Sales Enablement Strategy
Drive business growth with a sales enablement strategy that accounts for changing purchase behaviors of B2B buyers and construct narratives that align with your customers lifecycle and changing strategic priorities.
Learn more about IDC’s Sales Enablement solutions. Visit the Sales Enablement Page.