Mastering AI Everywhere
in the Digital Business Era

IDC believes that Generative AI will trigger a market transition to ‘AI Everywhere’ that will define the next frontier of the Digital Business journey. GenAI will impact every business function, every process, every employee, and every customer interaction. Companies are transforming the services they are offering their employees and customers across all industries. However, as with any major market transition, while there are major opportunities, there also significant risks – and every organization will need develop their own path to impact in a trusted and responsible fashion. This will require new leadership approaches, new business models and new competencies to ‘Master AI Everywhere in the Digital Business Era’.