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Analyst Spotlight
Ruthbea Yesner
Vice President, IDC Government Insights and Smart Cities
Global director of the Smart Cities practice at IDC, Ms. Yesner’s research discusses strategy and execution of Smart City technologies as well as non-technology best practice areas, such as business models and innovation.
See Q&AWhat are some significant changes in smart cities & communities in the next two years?
In the next two years, digital disruption and transformation will significantly affect the collections and revenues of mid to large cities around the globe. For example, the use of transportation network providers and shared cars, scooters and bikes will change parking collections, the use of public transit, and how are streets are used. Cyberattacks, with ransomware and other forms of attacks, will also be a drain on resources slated for use in other areas. And changes will just keep coming forcing cities and communities to think, not only about how to accommodate and use new technologies, but of their large-scale impact on privacy, public trust, and security.
What path did you follow to get into information research advisory/analysis, especially in your focus area(s)?
I started my career with an interest in how business and social services could be merged to provide innovative new services. One of my first projects in graduate school was working with a social venture capital firm which developed a fund for non-profits; I helped to select the recipient of the first monetary award. Ultimately this lead me to Silicon Valley where I worked as a product manager in various high-tech start-ups. After the ups and downs of start-up life, I was looking for something more stable but with the flexibility to develop thought leadership and innovative ideas that would have a real impact. Luckily, that led me to IDC where I’ve been for the past 15 years, and where I started the Smart Cities and Communities practice.
Analyst Quote
Most companies will choose to engage a service firm to help fulfill their IT and business aspirations but will be seeking new ways of contracting, new types of capabilities, and new delivery models in the years ahead. These preferences will heavily impact the way that service firms come to market, invest, and transform themselves to be better and more effective partners.
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Group Vice President, Worldwide Services
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