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Analyst Spotlight
Leslie Hand
Vice President, IDC Retail Insights
Repeatedly named a top ten retail influencer, Leslie Hand leads research on the DX of retail omnichannel operations. Her work leverages 30 years of retail experience and IDC’s data to help retailers and technology providers develop best practices and strategies.
See Q&AWhat do you see as the number one change the retail industry in the next two years?
Assessing where to allocate capital (physical or digital properties) is the retailers’ biggest challenge. Close behind - how far should an organization lean into the future – what does the perfect experience look like for “my brand”. Finally, given the new objective vision for the company, what is the best model for technology investment, and which technology companies should I trust with helping drive the vision.
What is a typical pain point that you help customers deal with?
We help retailers align technology investments with their vision for their organization, often helping them identify, prioritize and select the use cases and technologies that make most sense for them.
Analyst Quote
When a fraction of a second lag in load time can reduce a customer's interaction and overall satisfaction with a website or mobile app, organizations cannot afford to dismiss the technology that drives the user experience at every surface.
Maddox, Marci
Research Director, Digital Experience Strategies
Doc# US47327121Sign up to receive updates on the changing landscape for technology and Digital Transformation.
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