Businesses are locked in an AI arms race.

Cybercriminals are using generative AI, synthetic identities, and deepfake technology to accelerate attacks. At the same time, security teams are racing to automate detection, streamline response, and embed AI into their defensive posture.

In a recent interview with BizTech Magazine, IDC’s Dr. Grace Trinidad explored what this new reality means for enterprises and why AI-driven cybersecurity is no longer optional.

The bigger story? IDC’s FutureScape 2026 predictions anticipated this structural shift.

What are Synthetic Identity Cyberattacks, and Why are They Scaling?

Synthetic identity phishing uses AI-generated content combined with real personal data to fabricate highly convincing digital identities.

IDC predicts:

By 2027, 80% of organizations will experience phishing attacks from criminals using synthetic identities, mixing real info and AI-generated data to create fabricated identities that appear legitimate.

(IDC FutureScape 2026, Prediction 5, Security and Trust)

This is not a fringe scenario. It represents a structural change in the threat landscape.

Grace highlights a high-profile example in which AI-generated executive replicas convinced an employee to authorize a $25 million transfer. As she notes to BizTech about the firm’s approach:

“Everyone needs a safe word now so that we can verify transactions and make sure that they’re not actually initiated by a fraudulent actor posing as one of our executive staff.”

AI has lowered the barrier to impersonation. Trust frameworks must evolve just as quickly.

Why is High-Quality Telemetry Critical for AI-Driven Cybersecurity?

AI-powered security systems are only as strong as the data that feeds them.

Grace explains to BizTech:

“When you have very high-quality telemetry, that naturally cascades into good AI output.”

This aligns directly with IDC’s broader guidance:

By 2027, companies that do not prioritize high-quality, AI-ready data will struggle scaling GenAI and agentic solutions, resulting in a 15% productivity loss.

(IDC FutureScape 2026, Prediction 6, Worldwide AI and Automation)

In cybersecurity, poor data quality does not just reduce productivity. It increases exposure, slows detection, and amplifies risk.

Telemetry is now the foundation of scalable AI defense.

How Will Breach Response Shift from Static Playbooks to Agentic Orchestration?

Traditional breach response playbooks are static, manually updated, and often disconnected from real-time system conditions.

That model will not survive in an agentic era.

In the article, Grace describes the shift ahead:

“In the next three years, we’re going to see personalized playbooks based on telemetry from that organization’s existing environment captured on the fly, in real time.”

IDC forecasts:

By 2030, 45% of organizations will centrally manage the orchestration of AI Agents to boost employee collaboration, seamlessly scale operations and ensure ethical governance of AI deployments.

(IDC FutureScape 2026, Prediction 9, Worldwide AI-Fueled Business Strategies)

Security will be one of the first domains where orchestration becomes mission critical. Dynamic response. Real-time adaptation. AI agents collaborating with human analysts.

Why is AI Governance the Line Between Innovation and Liability?

AI integration across the enterprise remains uneven. Many organizations are experimenting. Few are fully aligned.

Grace observes in the article:

“We’re not quite there yet… I don’t know any organization that I would say they’re a standout example of AI integrated throughout the enterprise.”

Without governance, AI becomes a new attack surface.

IDC predicts:

By 2028, 100% of Global 100 and 50% of Global 1000 will spend at least $2 million a year on unified AI governance software that includes security, ethics, and privacy as a requirement for innovation.

(IDC FutureScape 2026, Prediction 5, Worldwide AI and Automation)

Governance is not a brake on AI innovation. It is the enabler of safe scale.

What Should CISOs and CIOs Do Now?

To navigate AI-powered cyber risk, leaders should:

  • Audit AI-ready data foundations and telemetry quality.
  • Evaluate controls for synthetic identity detection and identity verification.
  • Modernize breach playbooks toward real-time, adaptive orchestration.
  • Invest in unified AI governance frameworks that integrate security, ethics, and compliance.
  • Establish performance metrics that measure human-AI collaboration, not just automation efficiency.

The AI Arms Race is Structural

Who benefits more from AI, defenders or attackers?

Grace tells BizTech that it a zero-sum game:

“As the ways that we protect ourselves become more dynamic and more responsive and more agile, threat actors are also going to up their game.”

The difference will not be who adopts AI first. It will be who integrates it strategically across data, workforce, governance, and orchestration. Organizations face powerful crosscurrents: geopolitical uncertainty, regulatory shifts, workforce disruption, and now AI-accelerated cyber risk. You cannot control the crosscurrents, but with deliberate strategy, AI-ready data, and agentic orchestration, you can turn turbulence into advantage.

Explore More

To understand how agentic AI will reshape cybersecurity, governance, and enterprise operations in the next 1–5 years, explore IDC FutureScape 2026 predictions and insights.

Read Grace Trinidad’s full interview in BizTech Magazine to hear how these shifts are unfolding now.

Ryan Smith - Content Marketing Director - IDC

Ryan Smith is the Director of Content Marketing at IDC, where he leads brand-level content and social media strategy, aligning research insights with compelling storytelling to engage technology decision-makers. With a background in both IT and marketing, Ryan brings a unique blend of technical understanding and creative strategy to his work. He’s also a seasoned storyteller, speaker, and podcast host who believes the right message, told the right way, can drive both trust and transformation.

As AI-powered research becomes a standard tool for business users, speed is no longer the primary challenge. Trust is.

Decision-makers need access to validated research they can rely on, without having to second-guess the quality or credibility of the insights they receive.

That’s why IDC is working with Amazon Web Services (AWS) to bring analyst-validated intelligence directly into Amazon Quick Research, giving business users access to trusted answers in minutes. Quick Research is one of the key capabilities within Amazon Quick, which helps users research topics, gain business insights, and automate workflows.

“AI can dramatically accelerate access to information, but trust, context, and judgment still come from human expertise,” said Eduardo Tobias, Senior Vice President of Product and Strategy at IDC.

The role of analyst-validated intelligence in AI research

Analyst-validated intelligence brings independent judgment and market context into AI-powered research, helping organizations move from information to decisions.

“A lot of us do internet research as part of our jobs, and a lot of information out there is outdated, inaccurate, or misleading,” said Jon Einkauf, Principal Product Manager at AWS and Product Lead for Quick Research. “Sometimes it’s hard for business users to quickly tell what information is reliable and what’s not.”

IDC intelligence addresses that uncertainty by combining proprietary data with global analyst expertise.

“IDC has over 1,000 analysts, global coverage, and decades of credibility with leading companies in the technology space and other verticals,” Einkauf said. “When we were thinking about who we wanted to partner with on Quick Research, it was really important to us that we partnered with a small number of companies that brought very high-quality, very deep insights.”

For AWS, IDC was not simply another data source. It was intelligence that decision-makers already relied on.

IDC’s impact on research outcomes

IDC intelligence is designed to support action, not just analysis. It provides context, perspective, and clear implications that help leaders move forward.

“Whereas the public internet can be fragmented, outdated, or inaccurate, IDC research as a general rule tends to be up to date, very thorough, and very detailed,” Einkauf said.

That distinction matters when research is used to inform real business decisions.

“That kind of insight is really helpful for decision-makers who are using Quick Research and Quick,” he added. “They’re not just looking for insights. They’re also looking to take action.”

Bringing IDC intelligence into Amazon Quick Research

AWS saw the same trust challenge facing business users. Quick Research was built to address it at scale by using agentic AI to help business users plan research, gather information, synthesize findings, and validate citations automatically.

“We oftentimes just don’t have enough time to do the research that we want to do to make the kind of informed decisions that we want to make,” Einkauf said.

Quick Research reduces that burden without sacrificing rigor.

“What we’re trying to do is make it easy for business users to do this kind of complex research and complex analysis and be able to do it in a fraction of the time that it might otherwise take,” he added.

What this collaboration means for organizations

Looking ahead, IDC and AWS see AI-powered research becoming more deeply embedded in everyday enterprise workflows.

“The combination of agentic AI in Quick and this very high-quality, reliable insights from IDC is a really powerful combination,” Einkauf said.

By partnering with AWS, IDC is reinforcing the role of analyst-validated intelligence in the next phase of AI adoption. As organizations rely more on AI-powered research, confidence in the intelligence behind those insights will remain essential.

For organizations navigating complex technology decisions, the takeaway is clear: AI can accelerate research, but trusted intelligence enables confident action.

Learn more about how IDC’s trusted technology intelligence is integrated into Amazon Quick Research to deliver expert-level insights in minutes.

By Bo Lykkegaard, Associate VP for Software Research Europe with advice and review by Ewa Zborowska, Research Director, AI, Europe

Providers of SaaS solutions across the world have been through the market capitalization bloodbath during the past six months. Despite presenting solid indicators of growth and margins for 2025, almost all publicly traded companies have seen share price reductions 10% to 60% with the average reduction being in the 30-35% range.

Forget about looming trade wars, recession fears, missed revenue goals, and other conventional share price depressants. This is about AI disruption of the current SaaS user experience, licensing model, and product architecture. Investors are starting to fear that the SaaS ‘rental model for software’ will become invisible ‘featureware’ inside an AI agent layer.

What Are the Market Cap Reductions Telling Us?

We have examined the market cap reductions of public traded SaaS vendors over the past six months. Based upon this, we can make the following observations:

  • All SaaS vendors are affected across solution areas, geographies, size of vendor, recent growth KPIs, and size focus (SMB vs. enterprise). This means that investors are reexamining their assumptions related to SaaS growth prospects in general.
  • Vendors of workflow automation solutions and vendors targeting small and medium-sized businesses appear particularly exposed. Commercial workflow software is seen as exposed to replacement by new AI agent technologies. Also, vendors targeting small businesses are seen as more exposed to churn and price pressures.
  • SaaS vendors headquartered in EMEA do not appear harder hit than those headquartered in North America and the market cap correction has hit the largest as well as the smaller SaaS vendors.

Changes that All SaaS Vendors Are Facing

Firstly, the conventional SaaS user experience must change. In a conventional SaaS application, the user executes tasks manually within defined workflows. In an AI-powered application, the system adds to these structured workflows with probabilistic outputs, where it generates, predicts, recommends, or executes. Also, AI-powered applications can accept and react to all kinds of conversational user inputs. Furthermore, just like today’s LLM-based apps, business applications understand context and remember past interactions, which make recommendations and predictions more relevant and precise. Finally, AI-powered business applications are more proactive in nature and help users with monitoring tasks and relevant notifications.

Secondly, the conventional SaaS licensing model must evolve. The talk of the town these days is ‘outcome-based pricing’, i.e. the notion of pricing an application on outcomes (e.g. number of invoices issued) as opposed to number of users. If agentic workflows increasingly automate core business processes in the future, the user of a, say, financial application will be an agentic workflow as opposed to a human user. As AI agents increasingly become users of business applications, the user-based revenue model of SaaS application collapses. Investors are looking for SaaS vendors to at least align licensing better to business outcomes.

Thirdly, the conversional SaaS product architecture must be rethought. Adding AI to a conventional SaaS solution in the form of a chatbot or other form of AI-generated add-on does not make a meaningful difference. Real modernization requires rethinking the SaaS workflow from the ground up. AI changes all levels of the SaaS product stack and needs foundation model(s), embedding layer, vector database, retrieval-augmented generation (RAG), orchestration layer, guardrails, monitoring, and prompt/version management.

AI is making several other significant changes in SaaS. Development and maintenance as well as running costs have become more volatile and unpredictable. Data management requires new approaches, as application data now serves as a key source for training AI-powered SaaS solutions. Product roadmaps and release cadences are increasingly driven by AI model upgrades rather than traditional update schedules. Software vendors face new risk management challenges related to hallucinations and regulatory compliance. And both vendors and end-user organizations need to adapt their teams with new sets of skills. And most importantly, the overall competitive landscape has shifted, with AI-based startups and hyperscaler offerings emerging as new challengers.

The changes above certainly apply to SaaS vendors in Europe. However, in addition, vendors in Europe – as they adapt solutions and business models to become AI-driven – must pay particular attention to four areas in order to successfully transform.

Firstly, there is the GDPR, NIS2 and EU AI Act compliance, often accompanied by various national or industry-specific regulations. If they cannot document and showcase complete compliance to customers, they cannot sell their AI-powered solutions to compliance-sensitive European organizations.

Secondly, increasingly we see data residency requirements from customers in Europe, particularly in public services, financial services, and healthcare. Buyers in such industries can require EU-hosted data and sovereign cloud guarantees and approaches and can seek to avoid subjection to the US CLOUD Act and to exposing data for foundation model training.

Thirdly, Europe is multi-lingual and buyers require multi-language model performance. A conversational SaaS application is great but only if the conversation happens in the local European language where the application is deployed. We have seen many cases where non-English conversational capabilities are years behind English.

Fourth, European AI-powered SaaS vendors should expect higher demand for transparency and explainability. European customers have a strong preference for understanding how AI systems make decisions, a need often reinforced by regulations like GDPR and the EU AI Act. This means vendors must provide clear logic behind decision criteria, bias mitigation documentation, human oversight mechanisms, and comprehensive audit trails. Black box AI approaches such as “Pick this candidate because the recruiting application assigned a high AI score” simply will not fly in Europe, where trust is key and it heavily depends on being able to trace and justify how conclusions are reached.

Join the Conversation

At IDC, we help you navigate these changes with deep market research, robust data analytics, and tailored custom solutions. Whether you need strategic insights, benchmarking, or support in adapting your business model, our experts are ready to guide you.

Contact us to discuss your unique challenges and discover how IDC can empower your next steps in the evolving, AI-disrupted European software landscape.


Sources:

Bo Lykkegaard - Associate VP for Software Research Europe - IDC

Bo Lykkegaard is associate vice president for the enterprise-software-related expertise centers in Europe. His team focuses on the $172 billion European software market, specifically on business applications, customer experience, business analytics, and artificial intelligence. Specific research areas include market analysis, competitive analysis, end-user case studies and surveys, thought leadership, and custom market models.

When technology leaders are under pressure to prove ROI, credibility matters as much as the numbers themselves. 

IDC’s Business Value practice is designed for organizations that need defensible, customer-backed proof of value, not theoretical models, not marketing claims, and not opinions detached from real outcomes. 

The answers to the most common questions we hear from executives, product leaders, and marketers who are evaluating a Business Value engagement with IDC are: 

What exactly is an IDC Business Value study? 

An IDC Business Value study is a primary-research-based analysis that quantifies the measurable business impact of a technology or solution based on real customer experiences. 

IDC Business Value assets are based on: 

  • In-depth interviews with actual customers 
  • A bespoke and detailed Business Value model based on IDC’s credible Business Value methodology 
  • IDC SME analyst insights 

How does IDC actually calculate ROI and business impact? 

IDC uses a structured, multi-step methodology refined over decades of research. 

At a high level, the process includes: 

  1. Customer interviews to capture pre- and post-deployment conditions 
  2. Quantification of benefits across all benefits associated with the solution, including but not limited to cost reduction, productivity/efficiency gains, security, compliance and risk mitigation, revenue impact, etc. 
  3. Normalization and modeling using IDC proven methodology and standardized assumptions 

      The model is grounded in what customers actually experienced. 

      Who is involved on the IDC side? 

      Business Value projects are led by a dedicated IDC Business Value analyst, supported by: 

      • Project management to keep execution on track 
      • Subject-matter analysts when required 

      Analyst involvement is central, from interviews through final delivery. 

      What is required from you as the client? 

      IDC minimizes client burden while protecting research quality. 

      Typically, clients are asked to: 

      • Participate in an initial kick-off meeting followed by a briefing to align on scope and value drivers 
      • Provide access to a limited set of customer interview candidates (IDC can also recruit) 
      • Review a draft interview guide and assets at defined checkpoints 

      IDC manages IDC recruitment, scheduling and completing interviews, modeling, presentation of results to internal stakeholders and asset creation. The process is collaborative, but tightly run. 

      How long does a Business Value study take? 

      A standard Business Value engagement typically runs ~6 months, depending on: 

      • Speed of interview guide development and customer recruitment 
      • Availability of interviewees 
      • Review turnaround times 

      IDC shares a clear timeline upfront and provides ongoing status updates to keep momentum high and expectations aligned. 

      What external deliverables do clients actually get? 

      Most Business Value engagements include: 

      • A Business Value White Paper (externally usable) 
      • A Business Value Snapshot (a one-page summary of key business value results) 
      • A stand-alone Business Value executive summary (a one-page summary of the key Business Value results) 
      • All assets are IDC-branded, research-backed, and designed to support late-stage buying conversations, not just awareness. 

      Can the results be used in sales and marketing? 

      Yes, and that’s often the primary reason clients invest. 

      Business Value assets are used to: 

      • Reinforce late-stage marketing and sales enablement (e.g., demand gen nurture, ABM programs, sales-facing emails, and social distribution) 
      • Equip sales teams with credible ROI and additional KPI proof points 
      • Provide a credible 3rd party perspective that validates marketing and sales messaging 
      • Accelerate late-stage deals where trust is the blocker 

      Many clients continue using Business Value assets for multiple years across campaigns and regions. 

      What types of companies benefit most from a Business Value study? 

      Business Value studies are best suited for organizations that: 

      • Have Pproducts/solutions still in the adoption cycle where customers need to be convinced of the value 
      • Face buyer skepticism or competitive noise 
      • Need financial proof of value beyond feature claims 
      • Have customers who ask, “Can you prove this?” 

      What happens after the study is complete? 

      IDC doesn’t disappear once the report is delivered. 

      Many clients extend value by: 

      • Leveraging IDC analysts as speakers in sales enablement sessions, executive briefings, and external webcasts 
      • Integrating findings into demand gen and ABM programs, through Business Value tools 
      • Activating Business Value insights across regions or personas 
      • Using IDC to translate and localize insights for regional markets and global audiences 
      • Licensing content and insights for partners, enabling consistent messaging across ecosystems 

      The goal is not just research, it’s impact. 

      Why this matters now 

      As AI, automation, and platform investments accelerate, buyers are under pressure to justify decisions more rigorously than ever. 

      IDC Business Value helps organizations move from claims to confidence, with evidence buyers recognize, trust, and act on. 

      For more: 

      1. Move beyond claims and into evidence buyers recognize as relevant to their situation. Explore how IDC Business Value helps turn relevance into momentum. 
      2. Reach out to a market expert at IDC to explore analyst-led validation solutions, market data and b2b buyer research. 

        IDC - -

        International Data Corporation (IDC) is the premier global market intelligence, data, and events provider for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives.

        AI-mediated discovery is changing how buyers find information, form opinions and build trust. For marketing leaders, this shift raises new questions about visibility, credibility and influence long before engagement begins.

        For a long time, digital discovery felt predictable. Search engines, keywords, SEO and funnels shaped how buyers found information. If content was optimised well enough and distributed widely enough, it would eventually be discovered. That assumption no longer holds. 

        In an AI-first economy, discovery is increasingly mediated by intelligent systems that interpret intent, assemble knowledge and prioritise answers across fragmented sources. This shift is subtle but profound. It changes not only how buyers find information, but also when relevance is established and where influence is formed. By the time buyers engage directly, their understanding of the problem space, the category and the credible players is often already shaped. 

        IDC research shows that discovery is evolving from a tactical marketing activity into a strategic capability. Visibility, credibility and authority are formed earlier, indirectly and through systems that organisations do not own or control. 

        From finding information to making sense of it 

        Traditional discovery models are reactive. They respond to explicit queries and rely on static indexing and keyword logic. In practice, they answer what users ask, not why they are asking. 

        Agentic AI introduces a different logic. Instead of retrieving information once, these systems reason about intent, refine discovery paths, validate relevance and adapt outcomes over time. Discovery becomes a continuous sense-making process rather than a single interaction. This distinction matters because most discovery is not transactional. Buyers are trying to understand problems, compare approaches and frame internal conversations long before any commercial intent becomes visible. By the time evaluation begins, discovery has already shaped expectations, trust and default assumptions. 

        In this context, relevance is no longer defined by ranking alone. What matters is whether perspectives, knowledge and data can be interpreted by AI systems as credible, useful and meaningful in answering real buyer questions. 

        Why discovery has become a brand issue

        As AI systems increasingly summarise, synthesise and prioritise information, they also shape perception. Every generated answer reflects a series of decisions about which sources are trusted, which viewpoints are included and which providers are referenced or excluded. Over time, these decisions influence how markets understand categories, solutions and leadership. Discovery therefore becomes the new front line of authority. Even when buyers are not ready to engage commercially, early informational moments shape narratives and build trust long before demand materialises. Organisations that fail to appear in these moments risk becoming invisible, regardless of innovation or execution quality. 

        At the same time, many discussions about discovery still rely on outdated assumptions. Discovery is often equated with visibility, SEO or personalisation. In reality, these are outcomes, not the system itself. Agentic discovery does not replace human judgement, nor does it automate buying decisions end to end. It reshapes how relevance is constructed, combining machine reasoning with human context in a continuous feedback loop that begins well before any buying process formally starts. This shift challenges go-to-market models that assume discovery can be compressed into campaigns, launches or early funnel stages. 

        The European dimension: trust and responsibility

        In Europe, discovery carries additional weight. Trust, transparency and data privacy are not only regulatory requirements, but strategic differentiators. As agentic AI matures, organisations that embed governance, GDPR compliance and transparency into how their knowledge is structured and surfaced are better positioned to build long-term credibility. 

        In this environment, relevance is shaped not only by technological capability, but also by responsibility. Discovery becomes both a performance challenge and a trust challenge. 

        What this means for marketing leaders

        Marketing is not becoming obsolete. It is being redefined.

        In an AI-first economy, discovery rewards organisations that invest in structured, machine-readable knowledge, align content with buyer intent rather than campaign logic, and connect content, data and orchestration more deliberately. Linear funnels and campaign-led journeys struggle to reflect how buyers actually navigate information today. The challenge for marketing leaders is no longer how to push content more efficiently, but how to remain relevant inside AI-mediated discovery processes they do not fully control. 

        These shifts raise practical questions many teams are only beginning to confront. How do AI systems decide which sources to trust? What makes content discoverable in agent-driven environments? And how should go-to-market strategies adapt when discovery happens long before engagement? 

        Ornella Urso - Research Director, IDC Retail Insights - IDC

        Ornella Urso is Head of IDC's Retail Insights team and leads the Customer Experience research group in Europe. Urso conducts market research, industry analysis, and proactively contributes to the definition of thought-leadership at the intersection of businesses priorities and technology innovation in B2C and D2C strategy companies. In her role, she is responsible for the delivery of research reports, custom projects and offers strategic direction and advice to both technology providers and IT and business executives of global brands.

        Manufacturers across Asia/Pacific are navigating powerful crosscurrents: cost pressure, supply chain volatility, skills gaps, and intensifying competition. At the same time, AI is shifting from isolated pilots to systems that can plan, decide, and act. Agentic AI is moving from experimental tooling to bounded operational use cases. The shift is real, but uneven, and it will reward manufacturers that already have disciplined data, process ownership, and governance.

        IDC’s FutureScape Worldwide Manufacturing 2026 Predictions for Asia/Pacific (excluding Japan) are more than forecasts. They are a planning input and a view of where investment and capability-building are likely to concentrate. Use them to pressure-test priorities and readiness, not as a certainty about what will happen or when. In the context of agentic AI, they help answer the question for leaders on whether agentic AI will matter, and how quickly they can translate these signals into measurable operating outcomes (eg. disruption recovery, cycle time, quality, OT risk).

        What is Agentic AI in Manufacturing?

        Agentic AI in manufacturing goes beyond analytics and copilots. It introduces AI agents that can sense conditions, evaluate options, and autonomously execute and orchestrate workflows across the organization, including planning, production, quality, engineering, IT, and cybersecurity, within defined guardrails. Humans remain accountable for strategy, oversight, and exception handling.

        Most manufacturers in Asia/Pacific are not starting from this end state. As the differentiated use cases in the above IDC framework illustrate, many organizations remain concentrated in early stages:

        • Generic productivity use cases, providing task-level assistance such as document summarization or reporting.
        • Early functional or process-specific use cases where AI provides decision support within a single function but remains human-driven.

        These capabilities are increasingly table stakes. They improve efficiency, but do not yet differentiate manufacturers or fundamentally change how factories, supply chains, or engineering organizations operate.

        For manufacturers, the real value lies further up the curve, adopting advanced functional and industry-specific use cases, where AI agents are deeply integrated with operational data, engineering systems, and execution platforms. This is where AI begins to autonomously coordinate decisions across functions, close the loop between design and operations, and where value becomes measurable with fewer schedule resets, faster recovery, reduced security detection time, and fewer late-stage design remedies.

        The following three predictions should be read through this lens. Each one highlights a step away from generic productivity toward higher-order, manufacturing-specific agentic capabilities.

        Autonomous Production Scheduling

        IDC Prediction: By 2027, over 40% of manufacturers with a production scheduling system in place will upgrade it with AI-driven capabilities to start enabling autonomous processes.

        Autonomous production scheduling is the most pragmatic entry point into agentic AI for manufacturers because it sits at the intersection of demand, capacity, assets, labor, and supply. Most Asia/Pacific manufacturers already operate advanced planning and scheduling (APS) tools, but these systems are typically static, rule-based, and highly dependent on human planners to intervene when conditions change.

        Agentic scheduling represents a step change. AI agents continuously ingest live signals from manufacturing execution systems (MES), maintenance systems, supplier updates, logistics data, and demand forecasts. They evaluate trade-offs in near real time, simulate multiple scenarios, and rebalance production plans dynamically. Over time, these agents do not just recommend changes, they begin to execute them autonomously within predefined constraints, escalating only when exceptions exceed risk thresholds.

        This moves manufacturers beyond functional decision support into advanced functional autonomy. Planning is no longer a periodic activity; it becomes a continuously orchestrated process that coordinates decisions across production, maintenance, and supply chain functions.

        What to do now:

        • Start where volatility is highest: a constrained line, plant, or product family with frequent schedule disruption.
        • Connect real-time shop floor, asset health, and supply signals directly into the scheduling layer.
        • Establish human-on-the-loop governance early, then expand agent decision rights as performance, trust, and accountability mature.

        Predictive Industrial Data Security

        IDC Prediction: To counter data model poisoning risks, 70% of large manufacturers will use AI-enabled OT cyberdefense by 2029, autonomously flagging low-level threats and cutting detection times by 60%.

        As manufacturers scale advanced agentic AI use cases, cybersecurity becomes a foundational requirement, not a supporting function. Agentic AI systems depend on trusted data, models, and execution environments. If those inputs are compromised, autonomy magnifies risk at machine speed.

        AI-enabled OT cybersecurity introduces agents that continuously monitor behavior across networks, devices, control systems, and AI models themselves. Instead of relying on signature-based detection, these agents identify subtle anomalies such as data poisoning, abnormal control logic, or coordinated low-level intrusions that traditional tools and human operators often miss.

        For Asia/Pacific manufacturers operating complex brownfield environments, this capability is essential to safely scaling autonomy. Without it, organizations will be forced to cap agent decision authority, limiting the very value agentic AI is meant to unlock.

        What to do now:

        • Map critical OT assets, data streams, and AI models that feed systems and agentic workflows.
        • Deploy AI-driven anomaly detection alongside existing SOC and OT security tooling, not as a replacement.
        • Define clear escalation and containment rules that balance autonomy with human accountability.

        Agentic Product & Process Simulation

        IDC Prediction: By 2028, 50% of A1000 manufacturers will use AI agents in conjunction with design and simulation tools to continuously validate design changes and configurations or variants against product requirements.

        Continuous design validation is where agentic AI clearly enters the industry-specific tier. Today, engineering, simulation, manufacturing, and quality operate in loosely coupled stages with design validation occurring episodically, often disconnected from real-world production feedback, and issues surfacing late through defects, rework, or warranty issues.

        Agentic AI changes this by embedding validation agents directly into the digital thread. These agents continuously test design changes against requirements, manufacturability constraints, historical defect data, and live production feedback. As materials, suppliers, processes, or operating conditions change, validation updates automatically, closing the loop between design intent and operational reality.

        For manufacturers with high product complexity, configuration variability, or rapid innovation cycles, this capability transforms how risk, quality, and cost are managed. It shifts validation from a checkpoint activity to an always-on assurance mechanism.

        What to do now:

        • Integrate PLM, simulation, quality, and manufacturing data into a shared, persistent validation workflow.
        • Use agents to automatically assess the downstream impact of engineering changes before release.
        • Move from milestone-based validation reviews to continuous, agent-driven validation embedded in daily operations.

        Turning Predictions into Action

        These predictions highlight a common truth: agentic AI is not a single technology investment. It is an operating model shift. Manufacturers that succeed will align four foundations:

        1. Strategy: Clear ownership of where autonomy creates value, where human judgment must remain in the loop, and how decision rights evolve over time as agents mature.
        2. Workforce: New roles focused on supervising, governing, training, and continuously improving AI agents, not just consuming AI outputs. This includes redefining accountability as work shifts from people executing tasks to people overseeing autonomous systems.
        3. Technology: Modernized data, security, and cloud foundations designed for continuous orchestration, resilience, and trust spanning IT and OT environments.
        4. Measurement: A clear baseline of current maturity and performance, with success defined not by one-time deployments but by metrics tied to targeted outcomes, such as reduced disruption, faster cycle times, improved quality, or increased autonomous decision coverage.

        For Asia/Pacific manufacturers, near-term advantage will come from moving a few bounded workflows into governed production use. Leaders who default to a “wait for certainty” strategy, delaying action until technologies, standards, or competitors fully converge, risk locking themselves into lower positions on the agentic maturity curve and find themselves under increased competitive pressure. Those who treat these predictions as navigational beacons, not distant forecasts, will build factories that are more resilient, adaptive, and competitive.

        Agentic AI will not replace manufacturing excellence. It will amplify it.

        FAQs on Agentic AI in Manufacturing

        1. What real business problems does agentic AI actually solve in factories and supply chains?

        Agentic AI excels in volatile and constraint-heavy operations with frequent disruptions, competing priorities, and too many variables for humans to continuously rebalance. In practice, it helps manufacturers shorten disruption recovery time, reduce manual coordination, and ensure more decisions follow defined guardrails. Examples include autonomous production scheduling, predictive maintenance, quality inspection and predictive quality, AI-enabled OT cyberdefense, and digital twins / simulation-driven design and operations.

        1. Where is the ROI—quality, throughput, inventory, OEE, labor, or something else?

        ROI usually shows up first as reduced disruption cost (fewer expediting cycles, fewer schedule resets, less unplanned downtime) and then as improvements in throughput and service levels once planning and execution tighten.

        1. Is agentic AI really different from traditional automation, RPA, or rules-based systems?

        Yes, the difference is adaptive decisioning across systems, notjust automation. Rules-based automation executes what you already know; agentic AI can evaluate trade-offs under changing conditions, run scenario logic, and act within constraints, then escalate exceptions when risk thresholds are exceeded.

        1. What data and integration requirements matter most?

        Agentic AI depends on trusted signals and tight integration across planning, shopfloor execution, asset health, and supply inputs, otherwise it just automates bad decisions faster. Prioritize master/asset data quality, event-level timestamps, and clearly governed interfaces between IT and OT, with security controls that protect both data and models, and assign data owners to ensure continued data quality assurance.

        1. What workforce impacts and change management issues should be expected?

        Expect work to shift from “doing the task” to supervising decision quality: defining guardrails, monitoring exceptions, tuning agents, and clarifying accountability when outcomes are wrong. The hard part is decision rights, escalation paths, and aligning planners/engineers/IT/OT/security around a shared operating model, and this will involve changed responsibility and job design.

        Register now for the live webinar on 24 February 2025 at 1:30 pm SGT to join IDC in charting the agentic future with confidence

        Stephanie Krishnan - Associate Vice President, Manufacturing and Energy Insights Programs - IDC

        Stephanie Krishnan is an associate VP responsible for producing, developing, and growing the IDC Manufacturing and Energy Insights programs in Asia/Pacific. Within Manufacturing Insights, Stephanie conducts supply chain and Industry 4.0 research that supports clients with global sourcing (profitable proximity and sustainable outcomes), transportation, logistics, warehousing, and more. In addition, her contributions to subscription products and custom research span ecosystems, value chains, and the supply chains of industrial industries. In this role, she delivers a research agenda that supports technology buyers in their strategies and buying decisions as well as vendors in terms of market trends and intelligence.

        In January, Carla Arend, Rahiel Nasir and Luis Fernandes presented IDC’s predictions for cloud in 2026 and beyond. Below is a summary of the main points that were made in the webcast.

        The need for digital resilience has never been more crucial

        • Tariffs, supply chain glitches, regulations, skills shortages… digital organisations are being assaulted from all sides.
        • For the majority of EMEA organisations, maintaining operational resilience and cyber security is the top priority.
        • To survive, organisations need to ensure their tech stack is robust and assess the strengths of their tech partner ecosystem. Adaptability and financial stability will also be key weapons to add to the armoury.

        Digital sovereignty could help

        • Around half of organisations in EMEA have increased interest in implementing digital sovereignty solutions due to all the geopolitical uncertainties, such as trade tensions, regional conflicts, and regulatory shifts, witnessed in 2025.
        • Digital sovereignty solutions offer data owners complete control and autonomy over their digital assets – maintaining operational resilience is a key tenet of sovereignty.
        • Governance, risk and compliance solutions will be the key focus for organisations looking for sovereign cloud providers, especially for their AI. This will help them reassess their cloud provider options, determine the right IT venue for their workloads, and help to create a more robust tech stack.

        The right venue for AI workloads

        • Enterprises are shifting to specialized AI providers and edge infrastructure to maximize performance and efficiency.
        • By 2028, physical AI use cases will experience explosive growth with cloud providers powering the bulk of these deployments at the edge with industry-specific AI agents and high-performance edge infrastructure.
        • By the end of this decade, at least 30% of advanced GPU needs will be met by specialised AI cloud providers offering true cloud features, flexible pricing, APIs, and software services (unlike GPU-only providers).

         AI and cloud modernisation

        • Cloud modernisation continues while legacy systems are re-platformed for AI, using autonomous agents to automate operations and orchestration.
        • Over the next two years, more than half of enterprise apps will leverage SaaS platforms to orchestrate predefined app functions and AI agents for real-time workflows, enabling modular and interoperable solutions.
        • By 2030, 45% will use cloud AI-infused tools to assess cost and performance metrics to optimise workload placement. Furthermore, a fifth will use AI agents to automate workload orchestration.

         Recommendations for cloud users

        • With geopolitical turmoil continuing into 2026 (and probably beyond), organisations are advised to take a risk-based approach to their cloud and AI strategies.
        • Choose the most appropriate venue for your workload. This should be supported by a hybrid and multicloud ecosystem of partners who offer services tailored to your needs.
        • The time to modernise your cloud estate to get ready for AI is now.

        Watch the European cloud predictions webcast here:

        For the EMEA FutureScape predictions webcast, click here.

        If you would like more information on any of the above, please drop your details in here.

        Rahiel Nasir - Research Director, European Cloud Practice, Lead Analyst, Digital Sovereignty - IDC

        Rahiel Nasir is responsible for leading and contributing to IDC's European cloud and cloud data management research programs, as well as supporting associated consulting projects. In addition, he leads IDC's worldwide Digital Sovereignty research program. Nasir has been watching technology markets and writing about them throughout his professional life.

        Getting Q1 right matters more than ever. By the time the year begins, strategies are already set, budgets are allocated, and expectations are high. Early decisions shape not just first-quarter results, but how much flexibility teams have as competitive pressure increases over the year.

        The challenge is not simply moving fast. It is knowing where to focus first and which foundational choices will either accelerate progress or slow it down later. To help organizations think through those early moves, IDC analysts shared practical guidance based on what they are seeing across client conversations and the market.

        Together, their perspectives highlight where leaders should focus in Q1 to avoid common pitfalls and build momentum that lasts beyond the first quarter.

        Getting your data AI-ready in Q1

        It has become a common refrain – getting data governance right is key to a successful AI strategy! This conventional wisdom is very true, but it is not a new problem. For as long as I have been involved in IT, both as an analyst and as a CIO, companies have struggled with wrangling the various data sets across the applications running at the organization.

        The information corpus at most organizations can be split into three broad categories:

        • Structured data, usually in relational databases that support transactional information or the organization’s performance context.
        • Unstructured data found in documents, images, and voice. The transformer algorithms that create LLMs bring some order to this category which provides the knowledge context.
        • Streaming or telemetry data which might include sensors on a factory floor or clickstream data from a website. This category provides situational context.

        Efforts to organize, govern and utilize the data must link all three categories of information. To achieve the tremendous potential of agentic AI, a company must be able to link the knowledge to the situational and performance context. This requires advanced tools for semantic graphing and knowledge mapping with a strong commitment from the organization to elevate comprehensive data management to a strategic priority.

        IDC does advise companies that they don’t have to get this all done before they undertake agentic efforts. Rather, it is important to have the tools, organization, and policies in place and then synchronize the data domains with the agentic priorities. For example, if the company wants to focus on marketing, then the information relevant to that function should be prioritized for governance. It is easy to acknowledge that data is critical to AI success, but realization requires a comprehensive approach to data across all categories.

        Infrastructure decisions now reach the board

        In the world of AI that is racing from experimentation to production, IT Infrastructure has become a board level conversation. CIOs must ensure that IT infrastructure investments are a strategic imperative, with the right amount and type of attention given to ensure successful outcomes of their organization’s AI transformation initiatives. Some examples of how IDC sees infrastructure investments taking shape:

        • By 2027, 80% of organizations running AI workloads will leverage ultrahigh bandwidth/low-latency fabrics for infrastructure resource pooling, resulting in faster time to insights.
        • By 2028, 40% of enterprises will adopt an IT architecture that brings accelerated computing, AI stacks, and vector databases closer to dedicated storage to improve efficiency and speed AI insights.
        • By 2029, 30% of enterprise datacenter infrastructure will be used to combine an organization’s current and historical data with an integrated set of AI processes, creating an “enterprise brain.”

        These are strategic decisions that cannot be taken lightly by the C-suite. They require careful planning to ensure the investments yield measurable ROI. To succeed in the AI era CIOs and IT Decision Makers must:

        • Take a strategic, future-ready approach to infrastructure planning and investment.
        • Prioritize partnerships with vendors that offer platforms with robust management, automation, and interoperability features.
        • Invest in IT teams to manage and optimize complex, high-performance environments.
        • Stay informed about the latest advancements and best practices.
        • Adapt infrastructure strategies to future regulatory, security, and business requirements.

        AI readiness in Q1 starts with the full stack

        One of the strongest signals I have taken away from my conversations with IT Buyers and IT Suppliers is that AI readiness is no longer about “having GPUs.” It’s about orchestrating the full stack. Enterprises across the globe are moving quickly from experimentation to execution, but the leaders are those aligning accelerated compute, power and cooling, data pipelines, security, and operations as a single system. The advice I’d offer heading into Q1 is this: treat AI infrastructure as a strategic platform decision, not a series of tactical purchases. Organizations that integrate infrastructure, cloud, and operational readiness early will move faster from pilots to production — and avoid costly redesigns later in the year.

        Scaling agent adoption without undermining the foundation

        2026 is the year to focus on execution. Most CIOs are starting to achieve significant value from some of their GenAI investments, but it’s unevenly distributed. Most still struggle to achieve meaningful gains from even half their efforts. With the C-Suite now looking to agents to simplify and more effectively target the best opportunities, CIOs must ensure that rapid innovation churn doesn’t stop the laying a foundation for scalable incorporation of AI into the business.

        Brace for an agent surge, but don’t sacrifice modernization efforts

        • Don’t delay or skimp on application, data management, and datacenter modernization efforts.
        • Get ahead of new, agent triggered, security updates in data governance and identity access management (IAM)
        • Don’t over rotate towards simple cost management for AI, with agent adoption the focus must be on measuring and tracking value

        Turning early AI gains into sustained impact

        Early productivity gains from AI in applications are becoming increasingly common, but many organizations find themselves stuck, receiving isolated improvements and incremental gains, rather than compounding value fueling enterprise-wide momentum. Most significant bottlenecks revolve around organizations’ ability to operationalize their AI.  Breaking through this plateau requires focus on a few key objectives: 

        • Treat AI adoption as an operating model transformation, not a tooling upgrade
        • Revisit KPIs and value metrics to ensure they reflect AI-driven improvements in speed, quality, and decision effectiveness
        • Establish clear ownership and accountability for AI outcomes across business, IT, and operations
        • Prioritize AI initiatives that focus on end-to-end process redesign rather than isolated task improvement.

        Why Q1 is the moment to get it right

        Across data, infrastructure, and operating models, a consistent theme emerges. Organizations that build momentum early are those that focus on foundational decisions first and act with clarity rather than assumptions.

        Q1 sets the pace for the year. Leaders who use this period to align priorities, make strategic investments, and operationalize AI with intention give their teams the confidence and flexibility to adapt as the market evolves.

        一个正在被低估的变化已经不只是算力池

        过去十多年,云计算的核心价值在于弹性、规模和成本效率。但 IDC 指出,随着生成式 AI 和智能体(Agentic AI)走向生产环境,云计算正在发生一次根本性转变——它不再只是承载应用的基础设施,而正在演进为 AI 运行、治理与协同的核心平台

        在中国市场,这一变化尤为明显。一方面,AI 应用对算力、数据、网络和安全提出了更复杂、更高频的需求;另一方面,数据安全、数字主权和成本压力,使企业无法简单依赖单一公有云模式。云计算,正在被迫“进化”。

        在《IDC FutureScape:全球云计算2026年预测——中国启示》(Doc# ,2026年,1月)中,IDC 系统性地刻画了未来五年云计算将如何围绕 AI 重构自身形态与价值。

        十大预测:AI 如何重新定义云计算的形态与边界(原文引用)

        预测 1|云基础架构现代化

        2027 年,海量的计算和数据需求将强制超过 85% 的中国组织将传统云环境转型适配 AI 工作负载的新型平台。

        这意味着,传统以 IaaS/PaaS 为中心的云架构已难以支撑 AI 应用规模化,云基础架构现代化将成为企业发展智能业务的前提条件。

        预测 2|代理式 AI 云运营

        2027 年,80% 的中国 500 强企业将会部署代理式 AI 平台,为自动化 IT 云运营提供大规模、持续性的监控、分析、故障修复能力,最小化人工干预。

        云运维正从“人驱动”走向“智能体驱动”,IT 团队的角色将随之发生转变。

        预测 3|专业的 AI 云服务提供商

        2029 年,区别于 GPU 资源提供商,至少 30% 的高等级 GPU 将由 AI 云服务商的具备云特性、灵活计费、API、软件服务的资源覆盖。

        企业将越来越倾向于选择“懂 AI 的云”,而不仅仅是提供算力的云。

        预测 4|边缘 AI 智能体

        2028 年,具身智能将迎来爆发式增长,云服务提供商将通过在企业边缘环境部署 AI 基础设施和智能体支撑其中 60% 的业务场景。

        AI 正从中心云走向边缘,云计算的服务边界被显著拉长。

        预测 5|基于私有云的企业级 AI 平台

        2028 年,为了满足数据隐私需求以及降低公共大语言模型的数据泄露风险,60% 的中国组织将采用能够在数据治理方面提供更多控制能力的私有云平台方案。

        私有云正在成为企业级 AI 的关键承载平台,而非“过渡选择”。

        预测 6AI 成本治理

        2028 年,没有把 AI 投入并入成本治理范围的企业 FinOps 团队将在 AI 相关项目方面面临 30% 的成本增长以及更低的总体回报。

        AI 时代,成本治理能力将直接影响云与 AI 投资的可持续性。

        预测 7|异构云基础设施

        2028 年,超过 80% 的中国组织将采用异构云基础设施,用于平衡混合的 CPUGPU、存储技术以优化 AI 工作负载的性价比。

        单一算力形态已无法满足 AI 需求,异构成为常态。

        预测 8|云端风险管理

        2029 年,基于地缘政治的不确定性,50% 的实施数字化自治的中国组织将迁移敏感的工作负载到新的云平台以降低风险和提高自主能力。

        云计算正在被纳入更宏观的风险与主权考量。

        预测 9AI 辅助工作负载替代

        2029 年,60% 的中国组织将采用云端的 AI 融合工具用于评估成本和性能指标,通过部署 25% AI 智能体自动化工作负载的协同,以优化工作负载的替代。

        AI 将参与云资源与工作负载的“自我优化”。

        预测 10|智能体 SaaS 平台

        2029 年,50% 的中国企业应用将采用 SaaS 平台模式进行实时工作流中的预定义 APP 功能和 AI 智能体的协同,构建模块化和共享交互的解决方案。

        SaaS 正在向“应用 + 智能体”的平台形态演进。

        这些预测共同说明了什么?

        IDC FutureScape 2026 反复传递出一个清晰信号:AI 已经成为云计算发展的第一驱动力。

        云不再只是支撑 IT,而是直接决定 AI 能否落地、能否规模化、能否在合规和成本可控的前提下持续运行。忽视云基础架构演进的企业,将很难在 AI 投资上获得长期回报。

        分析师观点

        IDC 中国高级研究经理张犁认为,中国云计算市场正从“规模增长期”迈入“能力重构期”。FutureScape 2026 显示,云计算正在围绕 AI 重塑自身的架构、服务形态与商业模式——从基础架构现代化、代理式 AI 运维,到私有云与异构云并行发展。那些能够将云战略与 AI 战略深度融合的企业,更有可能在复杂环境中实现业务韧性与持续创新;而仍将云视为单一基础设施选项的组织,将面临更高的成本、风险与转型阻力。

        一个面向管理层的综合建议

        IDC 并不建议企业孤立地“上云”或“上 AI”。更重要的是, AI 为核心,重新审视云基础架构、云运营模式、成本治理与风险管理能力
        云计算,已经从“是否采用”的问题,转变为“是否足以支撑下一代智能业务”的问题。

        如需进一步了解与研究相关内容或咨询 IDC其他相关研究,请点击此处与我们联系。

        Lee Zhang - Senior Research Manager - IDC

        Lee Zhang is a senior research manager for IDC Cloud Computing whose research theme focuses on cloud technology, namely hybrid cloud infrastructure, cloud-native infrastructure, big data infrastructure, microservice architecture, and deep learning (DL)/machine learning (ML) architecture, among others. Lee is also responsible for providing project consulting, market analysis for cloud service providers and end users, in collaboration with IDC local and regional consulting/research teams. Lee previously worked as a solution architect for Alibaba Cloud in the retail business, primarily focused on hybrid cloud solution design and delivery, and digital transformation project management. He assisted all types of clients, such as private enterprises, state enterprises, and government departments, designing digital transformation solutions with cloud technology such as hybrid cloud infrastructure including infrastructure as a service (IaaS)/platform as a service (PaaS)/desktop as a service (DaaS)/software as a service (SaaS), middle-stage infrastructure, big data platform, migration to cloud methodology, microservice architecture, and DL/ML, to name a few. Lee graduated from Beijing Institute of Technology with a master's degree in Business Administration (MBA). He obtained his bachelor's degree in Automation from the Huazhong University of Science and Technology.

        Business and industry leaders are operating in a different decision environment than even a few years ago. Decisions move faster. Scrutiny is higher. The room for misalignment is shrinking, often before organizations feel fully ready. AI and other emerging technologies are no longer side experiments. They now shape core workflows, operating models, and customer-facing execution. This shift creates opportunity and raises the stakes. Leaders are expected to move quickly, align teams earlier, and explain their reasoning clearly when decisions are questioned.

        At IDC, this reality is shaping how we think about our role and how we are designing IDC Directions 2026.

        IDC Directions 2026 is built to help leaders make high-stakes decisions with greater clarity. The focus is on evidence, dialogue, and real-world application, applied early enough to keep options open.

        The challenge leaders are navigating right now

        Most organizations have access to more information than ever. The harder problem is deciding how to act on it and explaining those choices once work is underway.

        As AI becomes embedded across the enterprise, leaders across business, technology, and industry functions face a familiar set of tensions:

        • Too many signals and not enough shared understanding
        • Pressure to move quickly while still justifying decisions
        • Tools that promise clarity but remain opaque in practice

        In this environment, insight alone is not enough. Useful insight can be traced back to evidence, assumptions, and tradeoffs. Leaders also need space to test their thinking before decisions harden.

        That need is influencing how IDC approaches both research and engagement.

        Clarity at decision time comes from understanding how answers were formed and what they mean in practice.

        What IDC is optimizing for in 2026

        IDC’s focus this year goes beyond delivering conclusions. The emphasis is on helping leaders prepare for decisions they will be accountable for before, during, and after they are made.

        In practical terms, that means prioritizing:

        • Transparency into how conclusions are formed, not just what they are
        • Direct dialogue that allows leaders to test assumptions and explore implications
        • Application of insight in real decision contexts, not abstract scenarios

        As AI moves from experimentation to enterprise-wide, agentic execution, the cost of unclear decisions rises quickly. Leaders need insight they can trace back to evidence before those decisions scale across teams, systems, and customers.

        What does that focus mean for the Directions experience

        IDC Directions 2026 is intentionally designed to reflect how leaders need to engage with insights today.

        Instead of a single-track conference, the experience brings together perspective, dialogue, and application. The goal is to help leaders move from understanding what is changing to validating next steps.

        That focus shows up in four core elements:

        • Exclusive keynote sessions, where IDC leadership and analysts share research, market shifts, and action paths shaping the AI-driven economy
        • Direct access to IDC analysts, including pre-scheduled 1:1 meetings for focused discussion around priorities, assumptions, and roadmaps
        • Four in-depth breakout tracks, designed to support deeper exploration where decisions are most urgent
        • The AI Lab, offering a hands-on look at AI-fueled intelligence tools from IDC and its strategic partners, with an emphasis on applied insight

        A closer look at the four Directions tracks

        Each Directions track is built around a distinct set of leadership decisions so attendees can focus their time where it matters most.

        1. AI‑Ready Infrastructure
          How organizations are modernizing infrastructure, cloud platforms, and data center strategies to support agentic workloads, improve resilience, and scale responsibly.
        2. Emerging Technologies
          How agentic AI, along with technologies such as quantum and robotics, is reshaping industries, changing business models, and creating new sources of competitive advantage.
        3. Trusted Data Foundations
          How leaders are strengthening data platforms, security, and governance to unlock AI value while reducing risk and building organizational trust.
        4. Marketing & Business Growth Strategies
          How AI is changing growth strategies, go-to-market execution, and the future of work, and what leaders need to consider to stay competitive.

        This is what clarity looks like in practice: insight that can be examined, discussed, and tested before it becomes a commitment.

        Turning insight into confident action

        IDC Directions works best when attendees arrive with a clear sense of the decisions they are navigating and use the event to validate, refine, and align their thinking before those decisions become difficult to reverse.

        Those decisions may sit in business strategy, technology investment, or industry positioning. In each case, the value comes from pressure‑testing ideas in the open rather than carrying assumptions forward in isolation.

        In periods of rapid change, confidence comes from weighing evidence, assessing tradeoffs, and moving forward with clarity.

        That is the intent behind how IDC is designing Directions 2026 and why this year’s experience is focused on helping leaders build clarity they can stand behind, not just insight they can reference.


        IDC Directions 2026
        Boston | April 8, 2026

        Register for IDC Directions 2026
        https://www.idc.com/events/directions/

        Ryan Smith - Content Marketing Director - IDC

        Ryan Smith is the Director of Content Marketing at IDC, where he leads brand-level content and social media strategy, aligning research insights with compelling storytelling to engage technology decision-makers. With a background in both IT and marketing, Ryan brings a unique blend of technical understanding and creative strategy to his work. He’s also a seasoned storyteller, speaker, and podcast host who believes the right message, told the right way, can drive both trust and transformation.