中東での紛争激化は、すでに脆弱さを抱える世界のテクノロジー環境に対し、新たなマクロ経済・地政学的な変動要因をもたらします。

IDCは政治的な力学についてコメントしませんが、テクノロジー産業への影響は即時的で、定量的にも捉えられるものです。初期の地域インテリジェンスとIDCのマクロ経済モデリング・フレームワークに基づき、IDCはIT支出に対する主な影響要因を次の6つのベクトルとして整理します。エネルギー価格の変動、クラウドおよびデータセンターのレジリエンス(回復力)、ソブリン(主権)インフラの加速、サイバーセキュリティ、サプライチェーン、消費者および企業の投資心理の変化です。

本件は初期段階で急速に状況が変化しているため、IDCのシナリオ分析と予測は、中東に限定された戦争が3か月未満で終結するケースに主眼を置いています。現時点では、より長期に及ぶ場合のシナリオデータは公表しません。今後も状況を注視し、長期化の蓋然性がより明確かつ重要になった段階で、追加の分析を検討します。

紛争が最大3か月続く場合の「下振れシナリオ」では、IT支出への影響は測定可能である一方、相対的には中程度にとどまる見込みです。マクロ環境が弱含む局面でも、サービスプロバイダーはグローバル規模でのAIインフラ投資を引き続き積極的に維持する可能性が高いとIDCは見ています。短期の戦争は、クラウドサービスやエンタープライズソフトウェア需要への直接的影響は限定的ですが、再燃するインフレ圧力によってデバイスの更新(買い替え)や裁量的支出にブレーキがかかり得ます。
この下振れシナリオでは、2026年の世界IT支出成長率は、IDCのベースライン予測である約10%成長に対して、約9%成長に低下すると見込みます。戦争が長期化した場合は影響がより顕著になる可能性がありますが、現時点では予見が難しい状況です。
中東・アフリカ(MEA)地域のIT支出は2025年に1,550億米ドル(世界市場の4%)で、2026年は5%増が予測されています。これは、同地域のIT支出におけるデバイス比率が相対的に高く、メモリ価格上昇圧力の影響を受けやすいことから、世界平均より低い伸びとなっています。

紛争が3か月以内に収束する場合の「下振れシナリオ」では、MEAのIT支出成長率は2026年に3~4%へ低下し、短期的に企業・投資家心理へマイナスの含意が生じ得ます。国別の影響は、原油供給の力学などにより極めてまちまちとなる見通しです。長期化すれば影響はより大きくなります。

ただしIDCは現時点で、紛争は短期に終わり、混乱度合いも比較的低いというベースラインの前提を維持しています。AIインフラ展開、クラウド移行、継続中のデジタルトランスフォーメーション(DX)といった基礎的需要への影響は限定的である、という想定です。IDCは状況の進展に合わせて、継続的にモニタリング、およびアップデートを行う予定です。
以下は、IDCによる中東および世界のIT支出に関する短期~中期の構造化評価です。

原文:2026年3月2日公開(英語)|日本語版監修: 寄藤 幸治

1. エネルギー価格ショック:最も主要な波及メカニズム

紛争激化の直後、原油価格は7~8%上昇し、ブレント原油は70~80米ドルレンジへ向かいました。IDCのIT支出モデルでは原油価格のベースライン平均を65~75米ドルとしています。IDCのモデルは、3か月の紛争を前提に平均原油価格が75~85米ドルへ上昇すると想定し、さらに長期化した場合は100米ドル前後、またはそれ以上へ近づく可能性があると見ています。

供給側の懸念を増幅させているのが、アラムコの製油所生産停止で、報道ベースでは日量約50万バレルに影響が出ています。またカタール・エナジーは一時的にガス生産を停止し、欧州のガス価格は40~50%高となりました。戦争が長期化すれば、中東からのガス・石油への依存度が高い国々(日本を含むアジアにも波及し得ます)で投入コストが大きく上昇します。

エネルギー価格の変動は、2026年のIT支出前提に影響する最重要のマクロ波及経路です。エネルギー価格の上昇は新たなインフレ圧力を生み、中央銀行の金融政策にも大きな影響を及ぼす可能性があります。近年の高インフレ局面を経て、企業・消費者の信頼感は依然として脆弱である一方、IT製品もメモリ部材不足によるインフレ圧力を抱えています。価格上昇は、支出の先送りや配分見直しにつながり得ます。

IT支出への影響

グローバル(世界)
• エネルギー価格高は、データセンター運用、半導体製造(ファブ)、物流、製造のコストを押し上げます。
• インフレが長引けば利下げが遅れ、企業ITプロジェクトの資金調達環境がタイト化し、IT購買に対する企業・消費者心理も悪化し得ます。
• 投入コスト上昇により、AIやDX施策の優先順位見直しが起こり得ます。

中東地域
• 紛争長期化と防衛支出の増加が、原油高による余剰収入を相殺し、テクノロジー投資を先送りする可能性があります。
• 事業継続、サイバーセキュリティ強化、ソブリン(主権)インフラ導入など必須領域への支出が優先されます。
• 湾岸の富裕国では政府主導のDXプログラムが維持され得る一方、他国では優先順位の見直しが起こり得ます。

2. クラウド&データセンターのレジリエンスが戦略課題に

今回の戦争は、主要クラウド事業者のリージョンおよびアベイラビリティゾーン(AZ)が現実の戦闘地域で稼働するという、初めての事例となります。紛争初期に、あるグローバルクラウド事業者の複数AZにまたがる施設が相次いで攻撃を受けたことで、アーキテクチャのレジリエンスが示される一方、長期的紛争局面におけるクラウド環境の脆弱性も浮き彫りになりました。IDCは、クラウド、ストレージ、データセンター・アーキテクチャへの投資が優先事項になると見ています。ただし、データセンター建設は資本集約的で年単位の取り組みであり、建設費や資金調達コストの上昇、サプライチェーン摩擦が、実行のスケジュールを遅らせる可能性があります。

構造変化

• パブリッククラウドを利用する企業およびSaaS事業者にとって、マルチAZが最低限の標準となり、マルチリージョンはベストプラクティスとなります。
• 多国籍企業のクラウド配置におけるリスクモデリングは、国単位から、より広域のレジリエンスの枠組みへ拡張されます。

中東への影響

IDCでは以下のような影響が表れるものとみています。

• 冗長性を有する、自国資本のソブリンクラウドおよび国内データセンター投資の加速
• ハイパースケーラー(大手クラウド事業者)による、物理分離を伴うマルチAZ構成(例:単一AZから3-AZ設計へ)へのコミット強化

世界への影響

今回の事象は、以下のような事項に関する期待値の見直しを迫ります。

• クラウドのリカバリープランニング
• レジリエントなデータセンター基盤
• 地理的分散戦略
• インフラ投資判断に織り込まれるリスクプレミアム

長期的にはクラウド投資が増える可能性がある一方で、短期的には企業がアーキテクチャを再評価する中で、プロジェクトの進捗が遅れる場合があります。

3. ソブリン(主権)インフラと「戦略的自律性」

デジタル主権は、湾岸地域の各国が組織と市民のデジタル自己決定を重視する中で、この地域におけるクラウド戦略の主要潮流として、すでに定着しつつありました。紛争の初期段階においても、湾岸の政府、とりわけ資本余力のある国々は、俊敏性、レジリエンス、長期的な持続性を強化するため、ソブリン・デジタルインフラや分散クラウドモデルへの投資を加速する可能性があります。焦点は以下です。

• ソブリンクラウド・プラットフォーム
• 国家レベルのパブリックAIインフラ
• 政府機関によるサイバーセキュリティ強化と対応実務

各国は、より広い「戦略的自律性」への動きと整合する、重要インフラのレジリエンス・モデルの構築にも注力し、海外インフラ事業者への過度な依存を低減しようとします。代表的なモデルは次の通りです。

• Shared public:インフラ共有、運用はグローバル
• Dedicated public:占有リージョン、運用はローカルパートナーと共有
• National public:ローカルのクラウド事業者が保有、運用
• Managed private:顧客向けに事業者がホストし、事業者が管理
• Air-gapped private:分離(エアギャップ)された環境を顧客が運用

ただし財政要因は重要です。紛争初期だけでも数十億規模と推定される軍事支出は、予算配分のトレードオフを生みます。紛争期間が、ソブリンIT投資の加速を決めるのか、一時的な優先順位変更に留まるのかを左右します。

4. サプライチェーン:メモリ供給、スマート兵器、半導体への圧力

中東は、エネルギーの動脈であると同時に、物流・積み替え(トランシップ)拠点として、グローバル・テクノロジーサプライチェーンで重要な役割を果たしています。ホルムズ海峡の閉鎖、あるいは持続的な混乱は、頻度は低いものの影響が極めて大きいショックとなり、世界のIT市場へ実質的な影響をもたらし得ます。

ホルムズ海峡は、世界の原油輸送の約20%と、相当量のLNG(液化天然ガス)輸送を担います。同海峡が混乱した場合の最も即時的な影響は、エネルギーコスト増を通じて、欧州やアジア(日本を含む)におけるガス価格上昇、データセンター運用費増、半導体製造のエネルギーコスト増を招くことです。また、物流面では、保険料・航空/海上輸送費の上昇、消費者向けテクノロジーの組立・流通に向かう部材の遅延、アフリカや欧州の一部地域への出荷の停滞が見込まれます。

同海峡は、Jebel Ali(UAE)、Dammam(サウジアラビア)、Hamad Port(カタール)など湾岸主要港を支える航路でもあり、アフリカ、南アジア、欧州の一部地域への再輸出における重要ノードです(テクノロジー製品・部材を含む)。

世界のメモリ市場は、紛争激化以前から逼迫していました。本紛争は、タイトな需給環境をさらに悪化させ、世界のITハードウェア・エコシステムに波及し得ます。レノボのサウジアラビアでの製造拡張のような生産地域化の動きは、中東がグローバル・テックサプライチェーンで存在感を増していることを示しています。

主なリスクは次の通りです。

• 湾岸航路を通る物流の混乱
• 新たな製造ハブ立ち上げの遅延
• 保険・運賃コストの上昇

紛争が長期化すると、スマート弾薬やドローンシステムで先端半導体・メモリの軍事用途消費が急増し、国家安全保障の観点から半導体供給確保に向けた追加の国家介入が起こり得ます。これはDRAM/NAND価格、AIアクセラレータのメモリ構成、エンタープライズストレージ基盤コストに上押し圧力となり、AI導入を計画する企業がプロジェクト順序を見直す要因になり得ます。消費者デバイス価格もリスクに晒されます。

全体への影響は、戦争の期間と地理的な封じ込めに左右されます。数週間で収束すれば短期混乱の後に迅速な回復が見込まれますが、長期化すると地域・世界の市場条件により深刻な影響を及ぼします。

5. サイバーセキュリティ:即時の緊張上昇と構造的な支出増

地政学的な紛争は、サイバーリスクを実質的に高めます。国家支援や代理勢力によるサイバー活動は、軍事的緊張の高まりとともに増えることが多く、主な標的は以下です。

• エネルギーインフラ
• 金融サービス
• 通信
• 政府システム
• クラウド基盤およびSaaSプロバイダー

中東は高度持続的脅威(APT)の焦点地域であり、エスカレーションは攻撃頻度と高度化の両面を押し上げます。

直近のIT支出への影響

1)セキュリティ予算の加速
不確実性が高い局面でも、セキュリティは削減されにくい予算の一つであり、この文脈では増加する可能性が高いと考えられます。企業・政府は次の領域で支出を増やすでしょう。

• マネージド検知・対応(MDR)
• セキュリティオペレーションセンター(SOC)のモダナイゼーション
• ゼロトラスト・アーキテクチャ
• エンドポイント検知・対応(EDR)
• クラウドワークロード保護
• ID/アクセス管理(IAM)

2)インフラの堅牢化
重要インフラ事業者(エネルギー、公益、輸送)は次へ投資を増やします。

• OT(制御/運用技術)セキュリティ
• ネットワーク分離(セグメンテーション)
• エアギャップ型復旧環境
• バックアップ/サイバー復旧用ボールト

3)クラウドセキュリティの引き上げ
クラウドが戦略的標的になるにつれ、企業は次を進めます。

• CSPM(クラウドセキュリティポスチャ管理)への投資拡大
• マルチリージョンバックアップ戦略の拡充
• ハイパースケーラーに対し、レジリエンスやインシデント対応に関する透明性向上を要求

地域別の影響

中東

• 政府主導のサイバーセキュリティ・プログラムは拡大
• ソブリンなサイバー防衛能力への追加予算
• サイバーレジリエンスが国家DXに組み込まれる

世界

• 他地域に展開している多国籍企業は防衛投資を拡大
• サイバー保険コストが上昇し、リスク低減投資を後押し
• 防衛関連のサイバーセキュリティ/セキュア通信市場が成長

マクロ環境が弱含み、経済成長が鈍化しても、サイバーセキュリティは相対的に成長する領域となり得ます。紛争長期化のシナリオでも、セキュリティ投資は比較的底堅いと見込まれます。

6. 消費者向けテクノロジー支出と心理

消費者向けIT支出は、インフレの長期化とメモリ起因のデバイスコスト上昇で、すでに圧力を受けていました。紛争激化はこれに以下を上乗せします。

• 消費者心理の悪化(消費者信頼感は依然として脆弱)
• 投入コスト増によるデバイス価格上昇
• サプライチェーン混乱リスク

中東はJebel Aliなどを通じた積み替え拠点でもあるため、中東域内に加え、アフリカや欧州への物流にも波及します。供給網の混乱は、地域内外でPC、スマートフォン、各種デバイスの供給に影響する可能性があります。

また、高級不動産や観光といったエンターテインメントや高級品にかかわる産業では支出が一時停止し、関連する企業IT投資にも間接的影響が及び得ます。

中東域外でも、脆弱な消費者支出は、大幅または長期の価格上昇に耐えにくい状況です。エネルギーコスト上昇は、PC・タブレット・スマートフォン等の購入先送りを促す可能性があります。これらのカテゴリはメモリ供給不足によってすでに価格上昇が進んでおり、消費者が買い替えを待つ傾向をさらに強めるでしょう。

IT支出・投資への影響(IMPACT ON IT SPENDING & INVESTMENT)

AI投資:加速か、一時停止か?

投入コスト上昇とマクロ不確実性が、特に紛争長期化の場合、一部企業にAIの本番展開を再検討させる可能性があります。消費者心理と同様に、企業心理も依然として脆弱で不確実です。実体経済の減速が見え始めれば、短期的にプロジェクトの延期や縮小が起こり得ます。

一方で、ROIが実証され、測定可能な成果が迅速に効率改善をもたらす領域では、マクロでの逆風への対応としてAIがより積極的に導入される場合もあります。IDCの調査では、マクロ圧力への戦術的対応としてITを活用しようとする組織が増えている傾向が一貫して見られます。これは、外部環境の軟化兆候が見えた際に、IT支出削減が最優先の対応となりがちだった過去の景気後退局面とは異なる変化です。

総じて、比較的短期の紛争は多くの組織のAI/IT支出計画を大きく崩す可能性は高くありません。基礎需要は強く、近年の関税や他の地政学的対立といった外部ショックに対してもレジリエンスを示してきました。AIは引き続き優先度が高く、2026年はビジネスインパクトを高めるためのスケール展開が焦点となります。

最大のリスクは、紛争が長期化し、インフレ圧力とサプライチェーン混乱で資本・リソース制約が強まるケースです。AI支出は他投資より底堅い可能性がある一方で、最悪シナリオでは免疫ではありません。

相反する2つの力学

抑制要因(Constraining Forces)

• インフラコスト上昇
• 資金調達環境のタイト化
• メモリ不足

加速要因(Accelerating Forces)

• サイバーセキュリティ需要の増加
• 防衛関連のAI/アナリティクス投資
• 湾岸諸国におけるソブリンAI構想

どのような影響を受けるかは地域で異なります。

• 湾岸諸国:国家主導のAI投資が継続する可能性
• 欧州・アジア(日本を含む):マクロへの感応度がより高い可能性
• グローバル企業:ROI精査がより厳格化

IT支出の3シナリオ見通し(Three-Scenario Outlook for IT Spending)

IDCのIT支出予測は、最新のマクロ経済・業界データを反映し毎月更新されます。この月次予測には、テクノロジー市場と経済条件の変化に対する感応度の歴史的相関に基づくシナリオが含まれます。

直近のベースライン予測は2月27日に公表され、原油価格やサプライチェーン要因の一定の変動をすでに織り込んでいます。今回IDCは、地域紛争が最大3か月続く(シナリオ1)または2026年の大半まで続く(シナリオ2)場合の影響を評価するため、2つの新シナリオを作成しました。

数週間で収束する短期の混乱はあり得るものの、IDCは現時点で、2月27日時点の「Black Book」予測(※IDCの月次予測)を改定する計画はありません。短期で収束すれば、より速い反発と年内の投資・プロジェクト再開が見込まれるためです。状況は流動的であり、次回の定例予測リリースである3月30日までに、ベースライン前提が変わる可能性があります。

2つのシナリオのうち、より可能性が高いのは3か月以内に収束するケースです。この「数か月」続くケースでは、IT支出により明確な影響が出て、年間成長率が約1.0ポイント下押しされる可能性があります。影響の大半は、デバイスと裁量的プロジェクト支出に集中します。他の外部要因がない限り、サービスプロバイダーがAI投資計画を大きく縮小するとはIDCは見ていません。

2000年代初頭のイラク戦争など過去の軍事衝突と比べ、IT産業は過去20年で大きく変化しました。企業IT支出におけるOPEX(運用費)・サブスクリプション比率が高まり、インフラ投資のより大きな部分がサービスプロバイダー側に集中しています。

企業IT支出に対する主要リスクは、政治そのものではなくマクロ経済要因であり、とりわけ原油高の長期化が企業・消費支出と金融政策の両面に影響する点です。紛争が3か月を超えるシナリオ2では、ITプロジェクトやデバイス更新の先送りが増え、IT支出への影響は1.0ポイント超となる可能性があります。

MEAでは影響はより複雑で、政治動向の不確実性も相まって変動しやすい見通しです。ただし、地域のAI戦略投資は継続する可能性が高く、下振れ影響は主に企業・消費支出の先送りに集中するとIDCは見ています。

IDCのMEAにおける2026年ベースライン(5%成長)は、シナリオ1(数か月継続)では3~4%に低下し得ます。スマートフォン市場はメモリ価格上昇の影響もあり、もともと減少が見込まれていましたが、改善前に一段と悪化する可能性があります。スマートフォンはMEAのIT支出に占める比率が相対的に高く、これが2026年の地域成長率を押し下げる要因となります。

ただし、最悪シナリオで3か月を超えて長期化しても、地域のクラウド/AI導入の基礎需要は強く、状況が落ち着けば比較的速く回復する可能性があります。

3つのシナリオ(要約)

ベースライン:紛争が封じ込められる(数週間)

• 一時的な原油スパイク
• 地域プロジェクトの軽微な停滞
• 世界IT成長見通しの修正は最小限

シナリオ1:地域不安定が継続(3か月未満)

• 原油は85~95米ドルで推移
• インフレ圧力により世界IT成長は0.5~1.0ポイント下押し
• ソブリンクラウド構築が加速
• 消費者向けデバイス回復が鈍化

シナリオ2:エスカレーションとエネルギーショック(6~9か月)

• 原油は100米ドル超
• 金利正常化が遅延
• 消費者需要が大幅に縮小
• 企業はレジリエンス/サイバー/重要インフラへ再配分
• とりわけMEAでIT支出への影響がより顕著

IDCの戦略的見解(IDC’s Strategic View)

中東での戦争は単なる地域の地政学イベントではなく、デジタル経済のエネルギー依存、インフラのレジリエンス、サプライチェーンに対する構造的な試験といえます。

IDCが注視する主要テーマは以下です。

• エネルギー価格の持続性とインフレ軌道
• クラウド基盤リスクの再評価と冗長化投資
• 防衛需要と連動するメモリ市場の逼迫
• 防衛とDXの間で生じる政府財政のトレードオフ
• 消費者心理の変化とデバイス需要の価格弾力性

中東が直接の影響を受ける一方で、世界のIT産業も、エネルギーコスト、半導体供給、資本配分判断を通じて二次的影響を被ります。

短期的には、企業の意思決定は慎重姿勢とシナリオプランニングが中心となるでしょう。中期的には、本紛争が、ソブリンインフラ、サイバーセキュリティ、マルチリージョンのクラウドレジリエンスといった構造的投資を加速させる可能性があります。

IDCは、経済前提の変化に応じて支出見通しを精緻化し続けます。IT支出予測は、最新の市場データと動向を反映し、毎月月末の最終営業日に公表しています。今後数日~数週間のデータを注意深くモニタリングしていきます。

エグゼクティブサマリー(Executive Summary)

• 紛争激化は脆弱な世界のIT環境に新たなマクロ/地政学変数を追加する。IDCは政治ではなく、測定可能なテック市場への影響に注目
• 主な影響ベクトルは6つ:エネルギー価格変動、クラウド/データセンターレジリエンス、ソブリンインフラ加速、サイバーセキュリティ、サプライチェーン(メモリ/半導体/物流)、消費者/企業心理
• ベースケース:中東に限定され、3か月未満。長期シナリオのデータ公表は現時点では見送り
• 世界IT支出:ベースライン2026年約10%成長、下振れ(最大3か月)で約9%成長。弱含みは主にデバイスと裁量案件
• MEA IT支出:2025年1,550億米ドル(世界の4%)。2026年ベースライン約5%成長。下振れで3~4%成長、国別影響は混在
• エネルギーが主要な伝播経路:原油・ガスの変動が運用/投入コストを押し上げ、インフレを強め、資本をタイト化し、プロジェクトを遅らせ得る
• クラウドレジリエンスは必須:マルチAZ/国内冗長化/リスクモデリング拡張。短期は再評価でペース鈍化の可能性
• サイバーセキュリティは相対的にプラスの影響:MDR/SOC、ゼロトラスト、EDR、IAM、CSPM、OTセキュリティ、復旧環境への投資が加速

執筆者(Authors)

• Stephen Minton(Group Vice President, Data & Analytics, IDC)
• Laurie Buczek(GVP, Research, IDC)
• Rick Villars(Group VP, Worldwide Research, IDC)
• Lapo Fioretti(Senior Research Analyst, IDC)
• Andrea Siviero(Senior Research Director, MacroTech, Digital Business, and Future of Work, IDC)
• Thomas Meyer(General Manager and Group Vice President, IDC EMEA, IDC)
• Ashish Nadkarni(GVP/GM, Infrastructure Research, IDC)
• Simon Ellis(Program GVP, IDC)
• Ranjit Rajan(Research Vice President, Worldwide C-Suite Tech Agenda, IDC)
• Harish Dunakhe(Research Director, Software and Cloud, META IDC)
• Jebin George(Senior Research Manager, Software, Cloud, and Industry Transformation, IDC MEA)
• Jean Philippe Bouchard(Vice President, Data & Analytics, IDC)

原文:2026年3月2日公開(英語)|日本語版監修:寄藤 幸治

Yukiharu Yorifuji - Group Vice President and Chief Research Analyst - IDC Japan

Yukiharu Yorifuji is Group Vice President and Chief Research Analyst of IDC Japan. In this role, Yorifuji is responsible for all the research area of IDC Japan, including hardware, software, services, and innovation accelerators. He had been engaged in IT and business services research for more than 12 years as a part of IDC services research team, such as market forecast, competitive analysis, and users' buying behaviors. He now makes a research of enterprises’ organization, talent management, and selection of the partners in Digital Transformation era, and introduces these results via reports and presentations. He has over 30 year experience in the IT industry in various roles including sales, marketing, and market analyst. Prior to joining IDC Japan, Yorifuji worked for a local consulting firm responsible for strategic projects including new business planning, corporate governance, and financial strategy for large companies. He also worked for Fujitsu where he was involved in international sales, marketing, and brand management. He holds a BA from Department of Social Science and MBA from International Corporate Strategy, from Hitotsubashi University, Japan.

2025年中国腕戴设备市场出货量7,390万台,同比增长20.8%。国补政策与促销活动成为增长主引擎,这一趋势将延续至2026年。市场参与者如何应对政策驱动的新节奏?本文基于IDC最新数据,为您梳理市场变化与未来方向。

根据国际数据公司(IDC)最新发布的《中国可穿戴设备市场季度跟踪报告》,2025年中国腕戴设备市场出货量为7,390万台,同比增长20.8%。腕戴设备市场包含智能手表和手环产品。其中,中国智能手表市场出货量5,061万台,同比增长17.2%。手环市场出货量2,329万台,同比增长29.4%。这主要得益于国补政策的刺激以及多平台活动补贴的带动。在政策驱动的增长背后,市场呈现出哪些特点?头部厂商表现如何?2026年又将走向何方?本文将为您一一解读。

2025年中国腕戴市场发展的三大特点

根据IDC跟踪报告,2025年中国腕戴市场发展呈现以下三个显著特点:

特点一:政策驱动成为增长主引擎

2025年市场增长主要由国补政策驱动,销售节奏受政策与价格波动影响显著增强。这一趋势将延续至2026年,市场对促销及价格补贴的敏感度进一步提升。这意味着,政策和促销活动已经成为影响市场节奏的关键变量,厂商需要适应这一新的运行逻辑。

特点二:500-1000元价位段增速最快

500-1000元价位段是成人智能手表市场增速最快的区间。这一现象的形成有两方面原因:一方面受产品迭代与价格调整影响,另一方面千元档位产品促销也显著带动该价位段增长。随着智能手表市场技术日趋成熟,该价位段凭借高性价比,对消费者的吸引力持续提升。

特点三:渠道流转加快,库存结构优化

补贴政策和促销活动推动渠道流转速度明显加快,从库存角度来看,有效缓解了渠道压货压力,推动市场向更加良性的方向发展。其中线上销售增长更加明显,成为拉动整体销量、优化库存结构的重要动力。

2025年中国腕戴市场Top 5厂商表现

华为

2025年,华为在腕戴市场稳健领跑,稳居中国市场出货量第一。Watch GT 6系列首发骑行模拟功率,快速迭代并广泛铺货;Watch 5系列进一步夯实了其在中高端智能手表市场的领先地位;Watch Fit系列则凭借精致外观与出色性能,在轻运动场景中表现亮眼。

小米

小米第四季度发布智能手表新品Redmi Watch 6和全智能旗舰手表Xiaomi Watch 5。此次推出的全智能手表是小米可穿戴系列完善其产品在高阶智能手表领域布局,向中高端市场迈进的重要一步。

Apple

2025年Apple在中国市场增长迅速,主要得益于国补政策带来的价格优惠刺激。其下半年通过Apple Watch S11, Apple Watch SE3和Apple Watch Ultra 3全线产品更新也进一步带动出货。

步步高

2025年步步高旗下小天才儿童手表品牌整体表现稳健,持续领跑中国儿童手表市场,稳居出货量首位。品牌通过产品线下探、发力线上平台实现多元布局,且深耕线下渠道,巩固市场优势。

荣耀

2025年,荣耀在腕戴设备市场实现显著增长。其在智能手表领域持续完善产品布局,覆盖入门至中端主流价位段,并推出多样化外观形态产品,为消费者提供丰富选择。

2026年市场发展趋势展望

IDC报告指出,展望2026年,中国腕戴市场主要呈现以下发展趋势:

趋势一:转向结构优化的理性发展阶段

中国腕戴市场将转向结构优化的理性发展阶段。在新传感技术仍在孕育的周期下,政策与价格成为影响增长节奏的重要变量,市场对促销与补贴的敏感度持续提升,行业运行逻辑更趋市场化。

趋势二:市场结构进一步两极分化

市场结构将进一步呈现两极分化态势。入门级市场凭借天然的高性价比优势,持续吸引新增用户并有效激活换机需求;中高端市场则在促销活动与政策补贴的双重带动下,实现显著增长。

趋势三:端侧AI或将开启新时代

伴随高通推出首次搭载专用NPU的全新可穿戴旗舰平台,端侧高性能AI处理能力将有效提升,或将引领腕戴设备进入端侧AI时代。

IDC中国研究总监潘雪菲认为,腕戴市场仍需在健康场景上持续深耕,无创血糖监测等慢病管理功能将成为行业重要增长引擎,释放更大市场潜力。同时,端侧AI技术的应用将显著提升腕戴设备的算力水平,未来可进一步与智能耳机、智能眼镜等多类穿戴产品实现多模态协同交互,有望构建下一代自然交互生态,开启全新发展格局。

针对技术供应商和采购方的建议

针对技术供应商和采购方,IDC提出以下三点建议:

建议一:布局双轨产品矩阵,适配市场化增长节奏

面向两极分化的市场结构,同步强化入门级高性价比机型与中高端功能旗舰;灵活联动政策与补贴资源,优化定价与促销节奏,提升用户转化与换机周期管理能力,在理性发展阶段保持规模与利润平衡。

建议二:深耕健康场景,打造慢病管理核心增长引擎

重点投入血压、血糖等慢病监测技术研发和产品应用,推动产品健康监测能力升级;以专业健康功能构建差异化壁垒,将健康服务转化为长期用户粘性,成为驱动市场增长的新势力。

建议三:布局端侧AI与多设备协同,抢占下一代交互生态制高点

强化智能手表端侧AI高性能算力,提升设备独立处理与智能响应能力;积极推进腕戴设备与智能耳机、智能眼镜等多类穿戴产品的多模态协同交互,构建下一代自然交互生态,以生态化优势开启全新发展格局。

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Sophie Pan - Research Director - IDC

Sophie Pan is a research director for the Client Systems Research team at IDC China. She is responsible for emerging technology device research, including wearable devices and smart home devices. Sophie has a deep understanding of the landscape and ecosystem development of the consumer Internet of Things (IoT) device market. She assisted the top-tier companies to formulate business strategies by conducting meticulous data analyses and uncovering opportunities and trends in the market. Prior to joining IDC, Sophie worked at a research consultancy and the IT hardware manufacturing industry, providing consumer research and market analysis services. Sophie holds a master’s degree in Integrated Marketing from the Florida State University in the USA.

The escalation of conflict in the Middle East introduces new variables into an already fragile global technology economy. While IDC does not comment on political developments, the economic transmission mechanisms into the IT sector are clear and measurable. The central question for technology leaders is not whether there will be impacts, but their depth, duration and derivative consequences. 

At this stage, our baseline assumption remains that the conflict is contained within weeks, with growth and recovery in the second half of the year. Under that view, global IT spending growth in 2026 remains near 10%, with only modest disruption to enterprise investment plans for the year overall. In the Middle East and Africa (MEA), where devices account for a larger share of spending, growth would track closer to 5%.  

However, the risk of a downside scenario is growing. The recent oil price spike could be the first stage of a broad-based economic slowdown. A conflict lasting up to three months would reduce global IT market growth by roughly one percentage point and push MEA expansion into the 3–4% range. A more sustained escalation beyond that 3-month timeframe would introduce materially greater downside risk, particularly through energy markets and inflation. If escalation continues in the coming weeks, the likelihood of that more severe slowdown will increase.  

Energy Shock and Macroeconomic Transmission into IT Spending

Energy prices are the primary transmission channel into the technology sector. Oil volatility quickly feeds into inflation expectations, operating costs, and ultimately capital availability. Data centers, semiconductor fabrication facilities, global logistics networks, and advanced manufacturing operations are all energy intensive. Even modest increases in oil and gas prices raise operating expenditure across the digital infrastructure stack. If elevated prices persist, central banks may delay interest rate normalization, tightening financing conditions for enterprise IT projects. The risk is not an abrupt collapse in demand, but rather a measured slowing of discretionary spending and device refresh cycles as businesses and consumers absorb higher costs. 

This dynamic is particularly relevant for the MEA region.  A blockage of the Strait of Hormuz would constrain Gulf oil export volumes and limit revenue gains, even if prices rise. Prolonged conflict would also increase defense spending and heighten regional risk perception and uncertainty. Under growing fiscal pressure, governments and sovereign wealth funds may scale back or further recalibrate mega projects, with national transformation agendas reprioritized or phased. This could delay or downsize related IT investments. Stronger Gulf states may sustain digital transformation, but elsewhere spending is likely to shift toward mission-critical priorities as foreign direct investment (FDI) and sector activity soften. 

Infrastructure Resilience, Cloud Architecture, and Sovereign Digital Strategy

The conflict also marks a substantial shift for the cloud industry. For the first time, major hyperscale regions are operating within an active conflict zone. That reality changes how enterprises think about geographic risk. Multi-availability-zone architecture is rapidly becoming the minimum acceptable standard, and multi-region deployment is emerging as the default design for mission-critical workloads. Resiliency is no longer a compliance checkbox; it is a board-level concern tied directly to operational continuity for enterprises and for SaaS providers who use these same facilities. 

In the Middle East, this is likely to accelerate sovereign infrastructure initiatives. However, unlike such initiatives in other regions and countries, this may be different given the fragility of the region. Governments that were already pursuing digital sovereignty will intensify efforts to build nationally controlled cloud platforms, AI infrastructure, and cyber defense capabilities. However, it is highly likely that they may add a mandate for robust operational and disaster recovery to accompany sovereignty. In other words, these initiatives are not merely modernization programs; they are increasingly viewed as components of strategic autonomy. And that strategic autonomy needs service level objectives around business continuity if not present today. For now, fiscal trade-offs will depend on the duration of military engagement. A short conflict reinforces momentum. A prolonged one could create temporary budget competition between defense and digital investment. Add business continuity to the mix, and costs can go up significantly. 

Beyond infrastructure design, the region’s geographic position introduces supply chain considerations. The Strait of Hormuz remains a critical artery for global energy shipments, and Gulf ports function as essential transshipment hubs linking Europe, Africa, and South Asia. Any sustained disruption would ripple through three channels: higher energy input costs for semiconductor fabrication and data centers; increased freight and insurance expenses; and delays in technology component flows. 

Sector Impacts: Semiconductors, Cybersecurity, AI, and Consumer Technology

Semiconductor markets are especially sensitive. Memory supply was already tight entering 2026. A prolonged conflict could increase defense-related demand for advanced chips and memory used in smart munitions and autonomous systems. In extreme scenarios, governments could intervene to secure strategic semiconductor supply, placing additional upward pressure on DRAM and NAND pricing. That would elevate infrastructure costs for AI deployments and enterprise storage, reinforcing near-term capital discipline. 

While certain segments face pressure, cybersecurity spending stands out as structurally resilient. Geopolitical escalation typically coincides with heightened state-sponsored cyber activity targeting energy infrastructure, financial services, telecommunications networks, and cloud platforms. In such environments, organizations rarely reduce security budgets. Instead, they modernize detection and response capabilities, harden operational technology environments, and expand cloud and identity protections. Cybersecurity behaves counter-cyclically during periods of geopolitical stress, and this episode is unlikely to prove different. 

Consumer technology spending, by contrast, remains more vulnerable. Inflationary fatigue was already weighing on device demand, particularly in regions where smartphones represent a large share of IT expenditure. Higher input costs tied to memory and logistics, combined with deteriorating consumer confidence, could further delay refresh cycles. In downside scenarios, the device segment absorbs a disproportionate share of growth moderation. 

AI investment sits at the intersection of these forces. On one hand, rising infrastructure costs, memory constraints, and tighter capital conditions may encourage enterprises to scrutinize large-scale deployments. On the other, AI continues to be positioned as a lever for productivity and cost efficiency, particularly valuable in inflationary environments. Defense analytics, cybersecurity applications, and sovereign AI initiatives in the Gulf may even accelerate. Compared with prior geopolitical conflicts, today’s IT market is structurally different: a greater share of spending is subscription-based, hyperscale providers account for a larger portion of infrastructure capex, and AI is embedded within core transformation strategies. For these reasons, AI investment is likely to prove more resilient than traditional discretionary IT categories, though not immune in a prolonged energy shock. 

Under our baseline scenario of a contained conflict, disruption remains limited and largely temporary. A conflict extending for several months would shave approximately one percentage point from global IT growth, with most downside concentrated in devices and nonessential enterprise projects. A six- to nine-month escalation, accompanied by oil prices sustained above $100, would exert more pronounced pressure on consumer spending, capital markets, and project pacing globally. 

Strategic Implications for the Digital Economy

From IDC’s perspective, this conflict represents more than a regional geopolitical event. It is a stress test of the digital economy’s energy dependence, infrastructure concentration, semiconductor supply chain complexity, and cyber resilience. While immediate exposure is highest in the Middle East, second-order effects will flow globally through energy costs, capital allocation decisions, and hardware pricing. It is also true, seen in prior global disruptions, that technology ‘proves’ itself when the environment is turbulent or unpredictable. While the shorter-term impact of the Middle East conflict will put some downward pressure on IT investment growth, in the medium and longer terms it will likely be seen as another disruption that accentuates the importance of quick response and operational resiliency and reminder that these things are underpinned by continuing investments in modern IT tools  

Even in downside scenarios, three areas remain structurally prioritized: AI infrastructure, sovereign digital platforms, and cybersecurity. The principal risk to the IT industry is not structural demand destruction, but cost-driven moderation and selective reprioritization. As macroeconomic conditions evolve, IDC will continue to refine its outlook. 

Stephen Minton - Group Vice President, Data & Analytics - IDC

Stephen Minton is a group vice president with the IDC Data & Analytics group, focusing on ICT spending and macroeconomics. Mr. Minton is responsible for Worldwide ICT Spending programs, including the Worldwide Black Book, Worldwide 3rd Platform Spending Guides, and Worldwide Telecom Services Tracker. Mr. Minton's research expertise includes global ICT and economic analysis, and he tracks market data across hardware, software, services, telecom and emerging technologies. He is the author of papers that focus on the economic impact of IT, and is a regular speaker on the subject of IT spending. In 2002 he addressed the United Nations in New York, speaking to UN ambassadors on the subject of the Information Society. Mr. Minton previously worked with Digital Equipment Corporation (DEC), before joining IDC in 1998. Originally from Hartlepool in the North of England, he graduated from the University of Salford in 1995. He has also worked in the field of consumer market research with Millward Brown International.

Laurie Buczek - GVP, Research - IDC

Laurie Buczek is the Group Vice President of Executive Insights at IDC, where she spearheads the global research initiatives that shape the industry's understanding of digital business transformation, evolving buying behaviors, and technology investments. She leads IDC's premier research practices, including the CMO Advisory Practice, C-Suite Tech Agenda, and Digital to AI Business Transformation. As the principal analyst for the CMO Advisory Practice, Laurie advises senior marketing leaders on driving business growth through deeper customer connections and the strategic evolution of the marketing function, with a keen focus on AI's transformative impact. Her expertise and thought leadership empower executives to navigate the intersection of technology, business strategy, and customer engagement in today's dynamic digital landscape.

Rick Villars - Group VP, Worldwide Research - IDC

Rick is IDC's chief analyst guiding research on the future of the IT Industry. He coordinates all IDC research related to the impact of Cloud and the shift to digital business models across infrastructure, platforms, software, and services. He helps enterprises develop effective strategies for using their diverse portfolio of cloud investments and applications. He supplies early guidance on implications of critical innovations such as the shift to cloud-based control platforms for deploying/managing infrastructure, data, and code delivery as well as the emergence of AI as a critical IT workload and part of all IT products/services.

Lapo Fioretti - Senior Research Analyst - IDC

Lapo Fioretti is a Senior Research analyst in IDC Digital Business Research Group, leading the European Emerging Technologies Strategies research. In his role, he advises ICT players on how European organizations leverage new technologies to create business value and achieve growth and analyzes the development and impact of emerging trends on the markets. Fioretti also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds - analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Ranjit Rajan - Research Vice President, Worldwide C-Suite Tech Agenda - IDC

Ranjit Rajan leads IDC’s Worldwide C-Suite Tech Agenda program, advising technology vendors and providers on offerings, competencies, and go-to-market strategies to engage C-level decision makers - including CEOs, CTOs, CAIOs, CIOs, CFOs, and other line-of-business executives. His program analyzes C-suite technology spending and buyer behavior, delivering insights on leadership dynamics, business objectives, technology priorities, and adoption of emerging technologies such as AI and agentic AI. He is a frequent speaker at CxO conferences and often moderates panels and roundtables on technology strategies for C-suite executives. He regularly advises technology vendors, service providers, and telecom operators on market positioning, competitive strategy, and CxO engagement, and has worked with government and regulatory clients on Smart City initiatives, ICT policy, digital skills and innovation. Ranjit also serves as executive analyst for key customers in Middle East, Türkiye, and Africa.

Harish Dunakhe - Senior Research Director, Software and Cloud, META IDC - IDC

Harish Dunakhe leads IDC’s research & advisory practice for the software program in the Middle East, Africa, and Turkey (META) region. He is responsible for a team of research analysts and manages the delivery of insights in IDC’s software program and syndicated research. Harish and his team have expertise in studying technology trends to provide our clients with thought leadership and actionable insights. He is based in Dubai.

Andrea Siviero - Senior Research Director, MacroTech, Digital Business, and Future of Work - IDC

Andrea Siviero leads IDC's European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds - analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Jebin George - Senior Research Manager, Software, Cloud, and Industry Transformation, IDC MEA - IDC

Jebin handles IDC's software, cloud, and industry-specific research for the Middle East, Turkiye, & Africa region. He is located at IDC's regional headquarters in Dubai and works closely with his team and other analysts to gain insights into digital transformation trends, analyze technology spending patterns, and advise technology suppliers and end-users.

Thomas Meyer - General Manager and Group Vice President, IDC EMEA - IDC

Thomas Meyer joined IDC in January 1999 and is currently responsible for managing IDC's Research Division in EMEA. This includes Practices focused on Digital Transformation, Cloud, Artificial Intelligence, IoT, Blockchain, Intelligent Process Automation and Accelerated Application Development as well as Core ICT (Software, Services, Infrastructure and Devices) and Industry-specific teams (Financial, Manufacturing, Energy, Retail, Healthcare, Government and Telco Insights)

Ashish Nadkarni - GVP/GM, Infrastructure Research - IDC

Ashish Nadkarni is Group Vice President and General Manager within IDC's worldwide infrastructure research organization. Ashish oversees seven global research practices: infrastructure software platforms, cloud and edge services, storage and converged systems, performance intensive computing, compute infrastructure and service provider trends, enterprise and emerging workloads, and the future of digital infrastructure. Additionally, he oversees two regional research practices: Canadian infrastructure solutions, and Latin America enterprise infrastructure and cloud services. Ashish and his team also curate BuyerView, an industry leading portfolio of primary research products that provide a voice of the IT buyer on technology and services adoption trends including cloud and edge services, artificial intelligence (AI), high performance computing (HPC), security and networking, xOps, and software development.

Simon Ellis - Program GVP - IDC

As Group Vice President, Simon Ellis currently leads the U.S. Manufacturing Insights, U.S. Energy Insights, and Global Supply Chain Strategies practices at IDC, specializing in advising clients on manufacturing/energy strategies, supply chain digital transformation, sustainability, cloud migration, network, and ecosystem design. Mr. Ellis works with end user companies, supply chain organizations and technology providers to develop best practices and strategies leveraging IDC quantitative and qualitative data sets. Within the Supply Chain practices, Mr. Ellis contributes extensively to the Supply Chain Planning and Multi-Enterprise Networks Strategies practice while also overseeing the Supply Chain Execution practices. These supply chain practices specialize in advising clients on supply chain network design, S&OP, global sourcing (Profitable Proximity and Low-Cost Sourcing), warehousing and inventory management, transportation, logistics, and more.

Jean Philippe Bouchard - Vice President, Data & Analytics - IDC

Jean Philippe (JP) Bouchard is Vice-President, Data & Analytics at IDC Canada. In this role, JP is responsible for leading the team of analysts delivering Continuous Intelligence Services, Trackers and custom research in the Future of Work and Mobility group, by providing insights on how technology is changing work culture, the workspace, and the workforce itself in Canada. JP’s team also provides insights on mobile phones, PCs, tablets, hard copy peripherals, 3D printing, wearables, AR-VR and consumer services.

2026年全国两会释放明确信号:“深化拓展人工智能+”与“打造智能经济新形态”,正成为ICT市场增长的双引擎。政府工作报告中强调的“促进新一代智能终端和智能体加快推广”、“推动重点行业领域人工智能商业化规模化应用”以及“实施超大规模智算集群、算电协同等新基建工程”,为企业级ICT市场的持续扩张提供了明确的政策方向。IDC基于最新发布的2026年V1版《全球ICT支出指南:行业与企业规模》(Worldwide ICT Spending Guide Enterprise and SMB by Industry)及《中国IT市场省级及云解决方案支出指南》(China Provincial Cloud Solutions Spending Guide),对中国ICT市场的结构性机遇进行了梳理。

基于上述指南的数据分析,IDC从市场格局、技术演进、行业赛道等维度,提炼出中国ICT市场的五大核心洞察:

洞察一:市场稳健增长,“深化拓展‘人工智能+’”成核心引擎

IDC《全球ICT支出指南:行业与企业规模》数据显示,2025年中国ICT市场投资规模为6889亿美元。展望未来,中国ICT市场支出将以7.8% 的五年复合年增长率稳步增长,到2029年有望突破9187亿美元。

从企业级视角来看,这一增长态势更为强劲。企业端的“‘人工智能+’深化拓展”战略正驱动着从基础设施到应用服务的全链条投入。IDC《全球ICT支出指南:行业与企业规模》预测,到2029年中国企业级ICT市场规模将达到5120亿美元,五年复合增长率13.3%,高于整体市场增速,成为推动新质生产力发展的关键力量。

洞察二:硬件为基,软件与服务引领智能化转型

IDC《全球ICT支出指南:行业与企业规模》数据显示,中国企业级ICT市场在硬件、软件、IT服务等多个领域展现出差异化的发展前景。

硬件:规模最大的“压舱石”。作为数字化转型的核心基础设施,硬件市场依然是当前中国企业级ICT支出中规模最大的组成部分,2025年占比超过五成。值得注意的是,AI训练和推理需求的爆发直接拉动了对GPU服务器、高性能存储及相关网络设备的投入,服务器和存储市场的投资到2029年有望实现24.4%的五年复合年增长率,成为硬件领域中增长最快的子市场。

软件:智能化转型的核心引擎。随着生成式AI的加速落地,软件正在成为企业智能化决策、业务流程自动化和数据治理的核心载体。IDC预测,2029年中国企业级软件市场规模预计达到933亿美元,五年复合增长率13.6%。其中,受到大模型发展的驱动,应用开发与部署市场成为软件市场中增长最快的子市场。

IT服务:不可或缺的赋能者。无论是在企业架构优化、系统集成,还是在智能化技术落地等关键环节,IT服务都扮演着至关重要的角色。IDC预测,2029年中国企业级IT服务市场规模将接近750亿美元。

洞察三:云部署模式分化,公有云领跑、私有云稳增

两会提出的“深化拓展人工智能+”行动正深刻影响企业技术路线的选择。IDC《中国IT市场省级及云解决方案支出指南》数据显示,2025-2029年间,三大部署模式的结构性变迁趋势愈发清晰。

公有云:增速领跑,占比突破四成。公有云是三大部署模式中增长最快的板块。IDC预计,2025年公有云支出规模达1018亿美元,占中国企业级IT市场总规模的44.2%;到2029年,这一规模预计将增长至2144亿美元,五年复合增长率高达23.4%。这一增长的核心驱动力首先来自互联网行业的持续投入,2025年其在公有云市场中的贡献占比超过50%;与此同时,传统行业的数字化转型也在加速推进,正在成为公有云市场增长的新动能。

私有云:规模持续扩大,占比稳步提升。私有云是中国企业级IT市场中占比持续提升的部署模式,2025年占比16.8%,到2029年预计提升至18.9%。私有云市场的高速增长,得益于AI工作负载的私有化部署需求激增。此外,数据安全政策的驱动,正推动大型国央企、金融机构等将核心业务系统向云原生架构加速演进。

传统IT:存量巨大,占比逐年收窄。尽管云计算的浪潮席卷各行各业,但传统IT部署模式依然在中国企业级IT市场中占据重要地位。2025年传统IT支出规模达900亿美元,占市场总规模的39.0%;到2029年,这一规模将增长至1193亿美元,但占比下降至29.0%。

洞察四:互联网行业领跑,企业级IT投资结构性分化

从行业维度看,IDC《中国IT市场省级及云解决方案支出指南》数据显示,互联网、金融、政府、制造、电信等行业的IT投资规模均位居前列。其中,互联网行业占据规模优势,金融与政府行业稳步推进数字化转型,而制造业则在政策强力驱动下,成为增长动能较为突出的领域之一。

互联网:份额领跑,AI驱动高增长。互联网行业依然是中国企业级IT市场投资占比最高的行业,2025年占中国企业级IT市场总规模的33.1%,并以25.2%的五年复合增长率高速增长,在各行业中增速最快。随着生成式人工智能进入商业化落地关键期,互联网企业从模型训练走向应用创新,对GPU服务器、AI加速芯片、高性能存储的需求持续井喷。

金融与政府:科技金融与数字政府双轮驱动。金融与政府行业在市场规模和增长态势上较为接近,2025年企业级IT支出规模分别占中国企业级IT市场总规模的12.3%和11.1%。在“科技金融”和“稳妥推进数字化转型”的导向下,金融机构正积极探索智能客服、风险管理、智能投研等AI在业务端的应用;政府行业则围绕“数字政府”建设,从政务云基础设施向“一网通办”、“一网统管”等创新应用持续延伸。

制造:增速领先,智能制造催生多元需求。两会报告中, “因地制宜发展新质生产力”及“实施新一轮制造业重点产业链高质量发展行动”被置于突出位置。制造业IT支出规模的五年复合增长率达13.3%。IT技术正在渗透到制造业全价值链,包括研发设计端的仿真软件,生产制造端的工业机器人、智能产线,经营管理端的ERP,以及产品服务端的远程运维等。

洞察五:区域与规模分化,超大型企业主导市场

两会报告中明确提出“深入实施区域协调发展战略、区域重大战略”,支持京津冀、长三角、粤港澳大湾区打造世界级城市群。IDC《中国IT市场省级及云解决方案支出指南》的分省数据,为量化评估这一战略下各省的数字经济活力提供了一把标尺。

从区域分布看,中国企业级IT市场呈现明显的梯度格局。中国七大区域中,华北、华东、华南三大区域在2025年的企业级IT投资规模合计占比超过85%,构成市场主力。聚焦省份层面,北京市以2025年33.4%的企业级IT投资占比成为全国企业级IT市场的绝对龙头;上海市在软件、IT服务、人工智能平台等投入上遥遥领先;广东省在电子信息制造业、智能硬件等领域积淀深厚,其中深圳IT支出五年复合增长率达15.2%。

从企业规模看,IDC《全球ICT支出指南:行业与企业规模》数据显示,超大型企业(1000+人)仍然是企业级ICT支出的主要力量,2025年占据超过五成的投资份额。超大型企业在智能算力、云原生平台、大数据平台等前沿领域的投入持续加码,为市场增长注入核心动力。

【IDC分析师观点】

IDC中国分析师张文蕙认为,2026年是“人工智能+”行动全面落地的关键之年。政策持续加码与市场需求释放形成合力,为技术供应商和行业用户创造了广阔空间。AI不再只是技术热点,而是重塑硬件、软件、服务及云部署模式的核心变量。展望未来,市场竞争将不再局限于单一产品的性能比拼,而是上升为算力、平台、生态的综合能力较量。对企业而言,既要把握AI赋能的确定性趋势,也要将AI能力与自身业务场景深度融合,在算力投入与价值实现之间找到平衡点。

IDC中国高级研究经理郭越认为,当前中国ICT市场保持稳健增长、结构升级、智能驱动的整体态势,在政策与产业双轮驱动下,AI 成为核心引擎,推动硬件、软件、服务协同共进,行业热点清晰聚焦。中国ICT市场中软件与信息技术服务业、云计算、智算中心等板块领跑增长,企业数字化与智能化需求旺盛,市场韧性强劲。人工智能从技术探索走向规模化落地,大模型、智能体、端云协同快速普及,带动芯片、服务器、操作系统、数据库、行业解决方案全栈升级,形成 “硬件筑基、软件赋能、服务变现” 的一体化发展格局。

备注:IDC《全球ICT支出指南:行业与企业规模》及《中国IT市场省级及云解决方案支出指南》数据中不包含企业运营技术支出(Operational Technology Spending)数据。

IDC《支出指南》致力于为IT厂商、行业用户和投资/金融机构在战略规划、产品研发、IT支出及投资规划等方面提供数据支撑。《支出指南》系列产品聚焦IT热门领域,从多个维度预测市场规模和增速,助力厂商发掘市场潜力;引导行业用户根据热点技术及应用场景进行IT规划;通过分析特定市场的发展前景,帮助投资和金融机构更好地做出决策。

IDC《支出指南》相关研究:

China Provincial Cloud Solutions Spending Guide

Worldwide ICT Spending Guide Enterprise and SMB by Industry

Worldwide AI and Generative AI Spending Guide

Worldwide Software and Public Cloud Services Spending Guide

Worldwide Security Spending Guide

如需进一步了解与研究相关内容或咨询 IDC其他相关研究,请点击此处与我们联系。

Wendy Zhang - Market Analyst - IDC

Wendy Zhang is a research analyst in the Data and Analytics group at IDC China. She is responsible for business operations and spending guide in China Enterprise Team. She provides dynamic forecasts of future China and global ICT market development. Wendy previously held research positions at ByteDance and Kingsoft Office, where she worked on global payment products and the WPS Cloud Platform, respectively. She conducted research on landscape and competitors of corresponding markets to provide market entry strategies. Prior to that, she was responsible for industry research for TMT companies at Capital Securities, providing stock price prediction and investment advice. Wendy graduated from the University of Wisconsin-Madison with an M.S. in Business Analytics and earned a B.S. in Economics from Beijing Normal University. She is an active leader in programs, including Deloitte data analysis program and entrepreneurship program. She speaks fluent English and Chinese.

2025年,全球家用清洁机器人市场交出亮眼成绩单,总量突破3200万台。但数据背后的结构性变化更值得深究:哪些赛道正在爆发?谁在改写竞争规则?企业应如何布局未来?本文基于IDC最新发布的系列跟踪报告,为您深度解读扫地、擦窗、割草、泳池等细分赛道的关键转折点,并为行业参与者提供切实可行的战略建议。

IDC最新发布的《全球家用智能清扫机器人市场跟踪报告》等系列报告显示,2025年全球家用清洁机器人市场整体出货量达到3272万台,同比增长20.1%,其中割草机器人同比增长63.8%,引领细分品类增长。2025 年,头部扫地机器人企业持续拓展产品边界,布局割草机器人、泳池机器人等新兴细分赛道。与此同时,中国初创企业在割草机器人与泳池机器人领域表现亮眼,凭借出色的产品竞争力在欧洲、北美市场快速提升份额,对割草、泳池赛道中的海外传统行业龙头形成有力冲击。对于行业从业者、投资者以及关注这一领域的观察者而言,理解这些变化背后的驱动力,是在未来竞争中占据主动的关键。

一、 扫地机器人:存量竞争下的战略分野

作为家用清洁机器人的基本盘,扫地机器人市场在2025年出货2412.4万台,同比增长17.1%。其中,中东非与中东欧市场表现尤为突出,增速分别高达95.6%和40.3%,成为拉动全球扫地机器人行业增长的核心区域。IDC分析认为,这一增长态势得益于两大因素:一是这些地区城镇化进程加快,中产阶级家庭数量上升,对智能化家居产品的接受度提升;二是中国品牌加速出海布局,通过本地化运营和更具竞争力的产品定价,激活了此前未被充分开发的潜在需求。

石头科技凭借技术优势和全球化布局,2025年继续稳居全球市场首位,同时在美国、德国、韩国等主要国家位列第一;追觅则依托在欧洲市场的强劲增长,市场份额快速提升,成为中国品牌出海的又一成功样本。曾经的行业巨头iRobot在2025年跌出全球前五,其传统优势区域如北美、日本等地的市场份额,正被中国品牌进一步蚕食。这一此消彼长的态势,不仅是市场份额的转移,更深刻反映出不同战略路径的阶段性结果。

IDC观察到,面对日益激烈的竞争,扫地机器人企业正加速战略转型,呈现出两条清晰的演进路径:一部分厂商选择“纵向深耕”,聚焦全场景家庭机器人赛道,围绕家庭环境拓展产品矩阵,从地面清洁延伸到家庭户外庭院等场景;另一部分则选择“横向拓展”,向全品类科技企业升级,依托在算法、供应链等方面的积累,布局更多消费电子领域,拓宽业务边界。这两种路径各有利弊,如何选择未来的战略方向,将成为企业下一阶段发展的分水岭。

二、擦窗机器人:结构性需求与同质化竞争并存

擦窗机器人作为家用清洁机器人的重要补充,2025年出货量达到237.3万台,同比增长70.4%,增速仅次于割草机器人。科沃斯以超50%的份额稳居行业首位。在中国市场,城镇化进程中高层住宅比例的提升,使得外窗清洁成为刚需,而人工清洁不仅成本高,且存在安全隐患,这为擦窗机器人创造了巨大的替代空间。在海外市场,大户型住宅的落地窗设计同样催生了对自动化清洁方案的需求。IDC调研发现,中低端产品同质化严重,产品功能、外观设计高度相似,导致促销周期价格战频发。当前产品正朝着无线化、智能化持续迭代升级。

割草机器人:技术迭代引爆市场,中国初创改写游戏规则

2025年,全球割草机器人市场迎来爆发式增长,全年出货199.2万台,同比增长高达63.8%,成为所有细分品类中增长最快的赛道。比整体增速更值得关注的是内部的结构性巨变:无边界割草机器人出货量达到131.8万台,占比跃升至66.2%,同比暴涨182.4%;而传统的埋线款割草机器人则出货67.3万台,同比下滑10.1%。IDC深入分析认为,这一转型的背后是三大驱动力的共同作用:首先,定位导航技术的成熟是关键基础,卫星定位、视觉导航、激光雷达等技术的成本下降和性能提升,使得无边界方案从高端走向普及;其次,用户体验的代际差异加速替代,埋线方案需要复杂的施工布线,而无边界产品真正做到“开箱即用”,契合了欧美DIY文化的消费偏好;第三,中国供应链的规模化优势大幅降低了高性能产品的制造成本,使得无边界割草机器人的价格进入大众市场可接受的区间。

在快速增长的无边界割草机器人市场,一个引人注目的现象是:前六名均为中国厂商。以九号公司、追觅、科沃斯为代表的科技企业,凭借高性能产品及极具竞争力的价格,正在加速超车。IDC指出,传统园林工具厂商虽然在品牌认知和渠道布局上具备先发优势,但在智能化技术的快速迭代面前,这一优势正被快速削弱。中国厂商不仅在产品性能上实现赶超,更通过电商渠道和新兴零售模式,直接触达终端消费者,绕过传统渠道壁垒。

泳池机器人:平静水面下的暗流涌动

泳池机器人市场整体表现较为平稳: 2025年,全球泳池机器人市场细分数据显示:地上泳池机器人(不具备爬墙能力)出货125.7万台,水面清洁机器人出货23.3万台,地下泳池机器人(具备爬墙能力)出货274.7万台。

在这三大细分品类中,地下泳池机器人是技术门槛最高、价值最大的核心赛道。值得注意的是,在这一品类中,无缆部分占比达到55%,同比增长32.8%。近年来中国厂商凭借无缆产品的创新突破,对这一格局形成有力冲击。智能化趋势正在加速渗透这一传统赛道。消费者对泳池机器人的期待,正从“能清洁”转向“会清洁”——能够自主规划路径、识别污渍类型、通过APP远程控制、甚至与家庭智能系统联动。这一趋势为中国厂商提供了弯道超车的机会,也对传统厂商的技术升级提出紧迫要求。

从数据看趋势:2025年全球清洁机器人市场的三大核心洞察

洞察一:中国品牌主导产品形态升级和技术创新方向,同时加速抢占全球市场份额

依托完整供应链、快速迭代能力与算法优势,中国厂商在扫地、擦窗、割草、泳池等多品类同步突破。从无线化到AI导航,从全能基站到多机协同,这些由中国厂商率先大规模应用的技术正在成为行业标准。当前全球头部阵营已基本由中国品牌占据,技术与规模双重壁垒不断加固。

洞察二:细分市场品牌竞争仍处于洗牌期,尤其在割草机器人与泳池机器人赛道,厂商格局仍有较大变化空间

这两大品类正从有线向无线、从随机向规划快速升级,行业渗透率仍处低位。以初创企业为主的新玩家与跨界大品牌持续涌入,技术路线、渠道布局与产品定义尚未完全固化。价格、性能、资本稳定度与海外本土化运营共同影响最终格局,头部集中度仍有重塑可能。

洞察三:具备持续AI能力的厂商将在新一轮竞争中胜出。AI大模型、多传感器融合、自主决策与具身智能技术,正在重构避障、路径规划、污渍识别、故障自愈与智能交互能力。这些能力的提升,正在带来显著的体验差异与品牌溢价,而清洁能力正是消费者最为重视的产品基础。能够持续投入算法、数据与场景理解的厂商,将在高端化、全球化与生态化竞争中占据主动,最终成为市场主导者。

结论与建议:如何决胜家用清洁机器人下半场

2025年的数据清晰地表明,家用清洁机器人市场正加速从单一的家庭清洁工具,向家庭智能服务助手跃迁。面对中国品牌主导、技术快速迭代、细分赛道分化的竞争新格局,IDC为行业参与者提出以下四点切实可行的战略建议:

建议:在细分赛道的洗牌期精准卡位,寻找战略定位。割草机器人和泳池机器人仍处于从有线向无线、从随机向规划快速升级的窗口期,品牌格局远未定型。新玩家和跨界者仍有大量机会进入并建立优势。企业的成功将不仅仅取决于产品性能与价格,更取决于多维度的战略选择:技术路线上,是采用RTK还是视觉导航,需要根据目标市场和成本结构做出权衡;渠道布局上,是发力线上直营还是线下渠道合作,需要结合产品定位和区域特点;资本策略上,如何在研发投入和价格竞争中保持财务稳健;海外运营上,如何实现真正的本土化而非简单的产品出口。这些问题的答案,将共同决定企业在洗牌期中的最终位置。

建议:将AI能力构建为长期核心护城河,而非营销噱头。AI大模型与具身智能技术正在从根本上重构用户体验的核心环节:避障能力从“识别障碍物”升级到“理解场景”,路径规划从“全覆盖”升级到“重点区域强化”,污渍识别从“按模式清扫”升级到“按污渍类型调整清洁策略”,人机交互也从“按键控制”升级到“自然语言对话”。厂商应将AI能力建设作为长期战略投入,而非短期营销噱头。清洁能力始终是产品的基石,而AI能力则是实现高端化、全球化和生态化的通行证。

建议:构建多品类协同的场景生态,而非孤立产品。2025年的数据表明,头部厂商正在从单一品类向全场景布局演进。对于用户而言,清洁不是孤立的需求,而是家庭生活的一部分。能够提供更多场景家庭服务的厂商,有机会构建更高的用户粘性和品牌忠诚度。IDC建议,有条件的厂商可以思考如何通过统一的APP、一致的交互体验、共享的技术平台,实现多品类产品的协同效应。这不仅能提升单客价值,也能积累更丰富的数据资产,反哺算法迭代和产品创新。

IDC中国高级分析师赵思泉认为,作为机器人市场的重要组成部分,家用清洁机器人凭借落地场景及成熟技术率先走入大众视野,服务全球家庭。在消费升级、技术成熟与场景拓展的共同驱动下,行业整体保持高速增长,智能化成为长期发展主线。

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Claire Zhao - Senior Market Analyst - IDC

Claire Zhao is senior market analyst for Client System Research of IDC China. She is responsible for conducting research on the augmented reality (AR)/virtual reality (VR) market, and vertical analysis for the PC market. She started working for IDC China as a summer intern in 2019 as part of the Telecommunication group. Prior to joining IDC, Claire did some internships in the banking and insurance industries, and had some research experiences related to risk management, financial market, and data analytics. Claire graduated from Rensselaer Polytechnic Institute with a master’s degree in Financial Mathematics.

AI is no longer an experiment. It is becoming the operating system of the enterprise.

IDC Directions 2026 is designed for leaders who need to move from AI pilots to coordinated, enterprise-wide execution with clarity, confidence, and evidence behind every decision.

On April 8 in Boston, senior technology and business leaders will come together to distill IDC’s global research into the signals that matter most now and pressure-test their strategy directly with the analysts shaping the conversation.

Why IDC Directions Matters Now

In the AI era, competitive advantage will belong to organizations that orchestrate intelligence not just deploy it.

Organizations are navigating converging pressures: economic volatility, regulatory scrutiny, workforce disruption, and the shift from AI experimentation to agentic execution.

The risk is not lack of information. It is misalignment.

When AI initiatives scale without orchestration:

  • Infrastructure fragments
  • Data governance lags
  • Security gaps widen
  • Value becomes difficult to prove

IDC Directions 2026 is structured to eliminate that drift. It brings together macro-level intelligence and practical dialogue so leaders can align architecture, data, governance, and business outcomes before decisions harden.

From Hundreds of Reports to Clear Priorities

IDC publishes hundreds of research reports each year across AI, infrastructure, data, security, services, telecom, devices, industries, and more.

That depth is a strength. But for executives, the question is focus.

  • Which signals require action now?
  • Where should you go deep?
  • What research should guide your next investment decision?

Directions distills that portfolio into one concentrated experience built around strategic decision areas.

The day opens with exclusive keynotes that frame the enterprise challenge:

  • Lorenzo Larini, IDC CEO will outline how IDC is transforming tech intelligence for the AI economy, delivered at AI speed, embedded into workflows, and grounded in research rigor.
  • Meredith Whalen, Chief Product & Research Officer will demonstrate how IDC’s product and platform innovation is translating research vision into applied value.

This sets the context: insights must move at the speed of AI without sacrificing credibility.

What Technologies Will Define Competitive Advantage?

In the morning Lightning Round, IDC analysts provide a curated scan of what is approaching enterprise relevance.

Expect rapid insights on:

  • Agentic AI platforms
  • Quantum computing pathways
  • Robotics and edge intelligence
  • Advanced connectivity and intelligent networks
  • The evolution of consumer engagement in an AI-driven world

This is not speculation. It is research-backed perspective designed to help leaders separate signal from noise.

Four Tracks. Four Strategic Decision Areas.

The afternoon breakout sessions are organized around distinct enterprise priorities so you can go deep where it matters most.

Track 1: AI-Ready Infrastructure

How organizations are modernizing compute, storage, networking, and cloud operations to support agentic workloads at scale. Sessions address ROI tradeoffs, deployment models, silicon strategy, security, observability, and AI-ready data centers.

Track 2: Emerging Tech

How agentic AI, quantum computing, advanced connectivity, robotics, and intelligent devices are reshaping industries and competitive dynamics.

Track 3: Putting Data to Work

How trusted data foundations enable AI value. Explore governance, event-driven architectures, data products, integration, and risk mitigation strategies required for autonomous execution.

Track 4: Marketing & Business Growth Strategies

How AI is transforming marketing from campaign execution to continuous intelligence reshaping discovery, brand relevance, and C-suite alignment.

Each track reflects areas where IDC has produced extensive research and where leaders are facing immediate decisions.

Direct Access to 100+ IDC Analysts

What differentiates IDC Directions is not just the content; it is the dialogue.

More than 100 IDC analysts across AI, infrastructure, security, data, enterprise applications, services, public sector, manufacturing, retail, financial services, telecom, and sustainability will be onsite.

This breadth matters because AI investments are cross-domain decisions.

Attendees can schedule dedicated 1:1 meetings to:

  • Pressure-test investment strategies
  • Validate architectural assumptions
  • Understand peer approaches
  • Identify relevant IDC research for deeper follow-up

In a year defined by agentic orchestration, synthesis across disciplines becomes a competitive advantage.

How Do You Turn AI Investment into Durable Value?

Enterprises turn AI investment into durable value by aligning infrastructure, trusted data, governance, security, and measurable business objectives before scaling initiatives. Architecture and oversight must be designed early — not retrofitted after pilots show promise.

Across the agenda, a central question drives discussion:

How do enterprises move from AI pilots to scalable, governed, value-producing systems?

Leaders are confronting practical challenges:

  • How do we operationalize agentic AI responsibly?
  • What infrastructure is required to support autonomous workflows?
  • How do we measure ROI realistically?
  • How do we maintain governance and compliance at scale?

IDC analysts will provide research-backed guidance grounded in real-world implementation patterns.

The focus is pragmatic: aligning architecture, data, governance, and business impact so AI initiatives do not stall between pilot and production.

A Concentrated Way to Gain Strategic Clarity

IDC Directions 2026 is not a replacement for IDC’s research portfolio. It is a catalyst for using it more effectively.

In one day, you can:

  • Understand macro forces shaping the AI-driven economy
  • Go deep into priority areas aligned to your role
  • Engage directly with leading analysts
  • Identify which research should guide your next decisions
  • Experience the AI Lab and emerging intelligence tools
  • Build peer connections facing similar inflection points

In an AI-fueled economy, clarity is a competitive advantage.

Leaders who align architecture, data, and governance early will scale faster and with fewer costly missteps.

IDC Directions 2026 is built to help you navigate your next move with confidence.

IDC Directions 2026
April 8, 2026 | Boston, MA

Explore the agenda and register at:
https://www.idc.com/events/directions/

Ryan Smith - Content Marketing Director - IDC

Ryan Smith is the Director of Content Marketing at IDC, where he leads brand-level content and social media strategy, aligning research insights with compelling storytelling to engage technology decision-makers. With a background in both IT and marketing, Ryan brings a unique blend of technical understanding and creative strategy to his work. He’s also a seasoned storyteller, speaker, and podcast host who believes the right message, told the right way, can drive both trust and transformation.

中国企业的活跃智能体规模正在进入一段前所未有的加速期。随着本土模型能力的持续升级、智能体技术与应用生态的快速成熟,以及产业政策的叠加共振,中国企业活跃智能体数量将在2031年突破3.5亿规模,年复合增长率达到135%以上,这一增速将领先全球主要市场。同时由于智能体任务执行密度的增长和任务复杂度的提升,也将带来智能体Token消耗年均超30倍的指数级跃升。在规模爆发的背后,是中国智能体市场技术、生态、政策的三重叠加

中国智能体规模爆发的底层逻辑

中国智能体市场之所以能够在未来几年迎来如此陡峭的增长曲线,有三个关键因素:模型能力的跃升,智能体生态的成熟,以及产业政策的推动。三者的叠加,共同构成了这轮爆发的底层逻辑。

1. 模型能力的跃升

过去两年,中国本土大模型在推理、工具、代码、长上下文处理等核心能力上持续突破,为智能体的落地提供了坚实的技术底座。更重要的是中国本土模型兼具性能与成本优势,这使更多中小规模场景具备了经济可行性,也为智能体开始大规模进入企业场景创造了条件。

2. 智能体生态的成熟

模型能力的成熟只是基础,生态的互联则是智能体规模化更为关键的一环。以OpenClaw为代表的智能体产品,通过生态打通和工具整合,展示了智能体在跨系统跨生态场景下能够实现超预期的生产潜力。这背后正是MCP、Skills等标准化协议的落地,让智能体以标准化方式低门槛的接入更多的系统、工具和能力,拓展了智能体能够完成任务的边界,也为智能体的规模化提供了现实条件。

3. 产业政策的推动

产业政策也是中国市场智能体爆发的重要推手。国务院印发的《关于深入实施”人工智能+”行动的意见》(国发〔2025〕11号)明确提出,到2027年智能体等应用普及率超过70%,到2030年超过90%,同时,各部委及地方政府也在产业政策与财政支持层面持续加码。在政策支持下,智能体相关项目的预算确定性与推进节奏会进一步提升,推动中国智能体市场进入加速放量阶段。

规模化将带来更大挑战

当模型能力已经跨过可用门槛,智能体技术和生态日趋成熟,企业获得智能体的门槛正在快速降低。但拥有智能体只是第一步,企业真正的挑战,则是如何在生产环境中稳定、安全、可持续地同时运营成百上千个智能体。

1. 架构压力:系统必须对AI可读

随着智能体逐步融入企业运营的核心执行层,企业级软件系统正进入一个新的设计范式。未来的系统在服务人类用户的同时,也需要具备高度的AI可读性,使智能体能够通过MCP等标准化协议进行无缝调用。这对软件供应商的产品架构提出了系统性的升级要求。

2. 治理压力:信任成为生产前提

随着智能体进入核心业务流程,全链路可观测、细粒度权限控制、可审计机制将成为基础能力。

尤其在中国市场,数据安全与信创要求使部署环境更为复杂。核心数据不出域成为前提,端云协同与混合部署成为常态。智能体数量越多,治理能力越成为门槛。未来的分水岭,不在技术,而在组织信任结构。

3. 成本压力:Token正在改变IT预算逻辑

当前中国市场的企业端的Token消耗仍以对话与生成式AI为主,但随着智能体运行规模与任务复杂度的同步提升,活跃智能体的Token消耗进入高速增长期,将为企业带来持续的成本压力。因此成本可观测与效能监测,将成为智能体应用商业可持续性的核心能力。

四类智能体,四种增长路径

并不是所有智能体都会以相同节奏增长。中国市场正在形成四类结构分化。

  • 应用内智能体:最快落地,但增速将趋稳

在智能体技术普及初期,ERP、CRM、IM等企业级SaaS厂商正积极在其产品线中嵌入智能体能力,依托入口优势与庞大的客户基础快速打开市场。应用内智能体的核心优势在于零迁移开箱即用,天然打通已有业务数据和工作流,且与企业存量采购路径一致,能够大幅降低企业应用智能体的决策门槛和组织阻力。随着企业需求逐步向端到端跨系统协同演进,此类智能体的增速将在2027年后将逐步放缓。

  • 低代码/无代码智能体:数量最大

在中国市场,基于低代码/无代码平台构建的智能体在数量上将持续占据绝对多数,主要得益于中国市场早期开源和免费的平台级产品的教育和普及。这类智能体能够支持业务团队快速开发智能体,降低智能体应用门槛,满足企业长尾场景中的智能体需求,因此总量将非常巨大。IDC预测,这类智能体将从2026年的约300万增长至2031年的近2亿,并始终占据全部活跃智能体的半数以上。

  • 独立智能体:弹性最大

独立智能体是不依附于某个主应用、能够跨系统执行复杂任务的智能体产品,当前的部署规模仍然较少,但增速弹性最大。独立智能体会随着系统的开放性和智能体互操作协议与工具生态(如MCP等)的发展而快速爆发。到2031年,中国市场独立智能体的活跃数量占比将从2026年的7.5%升至20.1%,与应用内智能体的数量持平。

  • 定制智能体:数量少,价值密度高

定制智能体的部署数量占比最少,其主要服务于专有业务、高安全性与高可控需求的高价值场景,尤其是大型国有企业、政府及事业单位这类对信息安全和自主可控有严格要求的组织。定制化交付成本高、实施周期长、治理复杂度大,这类智能体的数量不会特别多,其增长更多体现在价值密度而非数量。

IDC中国研究经理孙振亚表示,这一轮增长将为企业打开一个难得的战略机遇期,率先布局智能体的企业,将在效率提升、成本优化与业务创新三个维度同步获益。在这一进程中,企业应尽快完成从智能体场景验证到规模化运营的能力沉淀,在架构升级、治理体系与成本管控上做好准备。

给技术供应商与企业用户的建议

智能体技术生态的成熟与国家战略的牵引正在形成共振。企业应主动将智能体纳入数字化转型的核心规划,加速完成智能体体系能力的沉淀;而技术供应商更应紧抓这一战略机遇,抢占发展先机。建议技术供应商和企业采取如下行动:

  • 推动AI可读的架构演进

积极采纳MCP等主流互操作标准,通过模块化与标准化接口降低集成门槛,使智能体能够跨生态系统流畅地检索信息、调用工具并完成端到端的任务闭环。系统架构应从顶层设计上支持多智能体与人的灵活协同,以平台化、组件化思路沉淀可复用的能力模块,为智能体的规模化增长奠定基础。

  • 深化数据与知识工程建设

智能体的高效运转依赖于高质量的数据与领域知识支撑。中国市场SaaS渗透率相对较低,企业内部数据治理尚不完善,大量关键业务经验仍以隐性知识的形式留存在核心人员的经验中,尚未转化为可被系统化调用的显性资产。企业应优先推进数据治理与知识沉淀,打通数据孤岛,将行业专有经验与隐性知识转化为智能体可调用的规则体系与知识资产。

  • 建立智能体运维体系

随着智能体运行规模与任务复杂度的同步提升,Token消耗将进入高速增长通道,算力成本将成为关键要素。技术供应商需在Token缓存、上下文加载、智能体记忆管理等环节持续布局,企业则需建立常态化的成本效能监测与治理机制,精准掌握各项投入产出指标,确保技术应用的商业可持续性。

  • 完善合规治理与可观测性

在引入智能体之初即应规划健全的权限管理、行为审计与责任追溯机制,将合规约束转化为标准化的平台服务。尤其在政务、金融、央国企等强监管领域,全链路可观测与可审计的能力覆盖将成为生产级部署的基础要求。

更多研究,请关注IDC 2026年中国AI研究计划。

如需进一步了解与研究相关内容或咨询 IDC其他相关研究,请点击此处与我们联系。

Zhenya Sun - Research Manager - IDC

Zhenya Sun is a research manager for the IDC team focused on exploring the application of technology and industrial development of AI and AI agents. He is also responsible for providing clients with consulting services on technologies, products, and markets related to large language models (LLMs) and AI agents, as well as delivering speeches at industry conferences and internal seminars. Before joining IDC, Zhenya served as a project management officer (PMO), responsible for internal and external strategic consulting, AI application research and advisory services, AI project framework standardization, management system construction, and technical training on AI applications. Prior to that, he also led initiatives in product development process optimization and user market analysis. Zhenya holds a Master's Degree in Engineering Management with a specialization in Information Systems Engineering from the University of the Chinese Academy of Sciences.

OVERVIEW

The escalation of conflict in the Middle East introduces a new macroeconomic and geopolitical variable into an already fragile global technology environment. While IDC does not comment on political dynamics, the technology sector implications are immediate and measurable. Based on early regional intelligence and IDC’s macroeconomic modeling framework, we see six primary impact vectors on IT spending: energy price volatility, cloud and data center resiliency, sovereign infrastructure acceleration, cybersecurity, supply chain, and shifts in consumer and enterprise investment sentiment. Given the early and rapidly developing nature of this situation, we are focusing most of our scenario analysis and forecasts on a war limited to the middle east  which lasts for less than 3 months. We won’t be publishing scenario data for a longer timeline at this stage. As we continue to monitor the situation, we’ll decide whether the likelihood of that longer timeline becomes clearer and more relevant.

In a downside scenario where the conflict lasts for up to 3 months, the impact on IT spending would be measurable but relatively moderate. Service providers are likely to maintain aggressive investment plans for AI infrastructure deployment at global scale, even in the context of a weakening macroeconomic environment. A relatively short conflict would have limited impact on demand for cloud services and enterprise software, but returning inflationary pressures could put a drag on device upgrades and some discretionary spending.

In this downside scenario, global IT spending would grow by around 9% in 2026, versus our baseline forecast of 10% growth. A longer conflict would have a more pronounced impact on IT spending but is currently more difficult to predict.

IT spending in the Middle East and Africa region was $155 billion in 2025, representing 4% of the global market, and is currently forecast to increase by 5% in 2026. This is lower than global growth, due to memory price pressures on device markets which make up a larger share of IT spending in the region.

In a downside scenario where the conflict is resolved within 3 months, IT spending growth in MEA would fall into the range of 3-4% this year, with negative implications for business and investor confidence in the short term. The impact at country level would be extremely mixed, reflecting oil supply dynamics and other factors. A longer conflict would have a greater impact.

However, we currently maintain our baseline forecast which assumes a short conflict that will be less disruptive for underlying IT demand including AI infrastructure deployment, cloud migration and ongoing digital transformation initiatives.  We will continue to monitor and update as the situation develops.

Below is IDC’s structured assessment of the near- and mid-term implications for IT spending across the Middle East and globally.

1. Energy Price Shock: The Primary Transmission Mechanism

Oil prices rose 7–8% immediately following the escalation, with Brent crude moving toward the $70–$80 range. IDC’s IT spending model has an oil price baseline average in the $65-75 range.  IDC’s model assumes average oil prices will rise between $75-85 based upon a 3-month conflict and if the conflict last longer, IDC expects oil prices to inch close to $100 or more.

Amplifying supply side concerns is the shutdown of Aramco refinery production—reportedly impacting approximately 500,000 barrels per day.  Qatar Energy has temporarily stopped gas production, which has escalated gas prices in Europe to 40-50% higher.  If the war continues for an extended period of time, the input costs will greatly increase for those countries that heavily rely upon gas and oil from the region.  

Energy price volatility is the most significant macro transmission through which this conflict will impact overall IT spending assumptions for 2026. Energy price increases will create new inflationary pressures and could have a significant impact on central bank monetary policy. Business and consumer confidence remain extremely fragile, following the period of high inflation in recent years, while IT products are also facing inflationary pressures from memory component shortages. Rising prices may result in spending delays and reallocations.

IT Spending Implications

Global Level
  • Higher energy prices increase operating costs for data centers, semiconductor fabrication, logistics, and manufacturing.
  • Sustained inflation may delay interest rate cuts, tightening capital availability for enterprise IT projects; and negatively impact business and consumer sentiment for IT purchases.
  • Input cost pressures could trigger reprioritization of AI and digital transformation initiatives.
Regional (Middle East)
  • Prolonged conflict and defense expenditures could offset surplus revenues from oil price increases, postponing spending on technology investments.
  • Only mandatory technology spending to support business continuity, strengthen cybersecurity, and adoption of sovereign infrastructure will be prioritized.
  • Government-led digital transformation programs may be sustained in wealthier Gulf states but face reprioritization elsewhere.

2. Cloud & Data Center Resiliency Becomes a Strategic Imperative

This war marks the first time where major cloud provider regions and availability zones are operating in an active conflict zone. A series of strikes on multiple facilities of a global cloud provider within multiple availability zones in first few days highlights architectural resiliency, but also the potential vulnerability of cloud environments in a period of sustained conflict. IDC projects that investments in cloud, storage and data center architecture will be an investment priority. However, data center construction is capital intensive and multi-year. Rising construction costs, higher financing costs, and supply chain friction could slow execution timelines.

Key Structural Shifts

  • Multi-Availability Zone (AZ) architecture becomes the minimum standard for enterprises and SaaS providers using public clouds. Multi-region becomes a best practice.
  • Risk modeling for cloud deployments by multinational entities will expand from country-level to regional resiliency frameworks.
Middle East Impact

We expect:

  • Acceleration of locally owned sovereign cloud and domestic datacenter investments with built-in redundancy.
  • Increased hyperscaler commitments to multi-AZ, physically separated infrastructure (e.g., three-AZ designs vs. single-AZ footprints).
Global Impact

Globally, this event resets expectations around:

  • Cloud recovery planning.
  • Resilient data center infrastructure
  • Geographic dispersion strategies.
  • Risk premiums embedded in infrastructure investment decisions.

While long-term cloud investment may increase, near-term project pacing could slow as enterprises reassess architecture.

3. Sovereign Infrastructure and Strategic Autonomy

Digital sovereignty was already a defining force in cloud strategy across the Gulf as countries prioritize digital self-determination for their organizations and citizens. Even at this early point in the conflict, governments across the Gulf, particularly capital-rich states, are likely to accelerate investment in sovereign digital infrastructure and distributed cloud models to strengthen agility, resilience, and long-term survivability. They will focus on:

  • Sovereign cloud platforms
  • National Public AI infrastructure
  • Enhanced Cybersecurity systems and response practices by government entities

Countries will increasingly focus on creation of a Critical infrastructure resilience model that aligns with a broader push for “strategic autonomy” and reduces over-reliance on foreign infrastructure providers:

  • Shared public:  Share infrastructure, global operations
  • Dedicated public: Dedicated region, shared operations with local partner
  • National public: Owned & operated by a local cloud service provider
  • Managed private: Customer of provider hosted, provider managed
  • Air-gapped private: Isolated, customer operated

Fiscal dynamics matter, however. Active military expenditures—estimated in billions within the first days of escalation—introduce budget trade-offs. The duration of conflict will determine whether sovereign IT investments accelerate or face temporary reprioritization.

4. Supply Chain: Memory Supply, Smart Munitions, and Semiconductor Pressure

The Middle East plays a crucial role in the global technology supply chain: both as an energy artery and as a logistics and transshipment hub. Any closure or sustained disruption of the Strait of Hormuz would represent a high-severity, low-frequency shock with material implications for global IT markets.

The Strait of Hormuz carries roughly 20% of global oil shipments and a meaningful share of liquefied natural gas (LNG) flows. The most immediate effects of the strait disruption would be to drive energy cost increases resulting in gas price spikes affecting Europe and Asia, higherdata center operating expenses, and increased semiconductor fabrication energy costs. Strait disruptions would also affect shipping and logistics, with expectations for elevated logistics and air freight costs, delays in inbound components destined for consumer technology assembly and distribution, and interruptions to outbound shipments into Africa and parts of Europe.

The strait also underpins major shipping lanes serving Gulf ports such as Jebel Ali (UAE), Dammam (Saudi Arabia), and Hamad Port (Qatar)—critical nodes for re-export of all types of products (including technology products and components) into Africa, South Asia, and parts of Europe.

The global memory market was already constrained prior to escalation. This conflict could exacerbate an already tight memory environment, creating ripple effects across the global IT hardware ecosystem.

Recent efforts to regionalize manufacturing—such as Lenovo’s Saudi-based manufacturing expansion—highlight the Middle East’s increasing role in the global tech supply chain

Risks include:

  • Logistics disruption through Gulf shipping routes
  • Delays in new manufacturing hubs
  • Increased insurance and freight costs

A sustained conflict would drive a spike in military consumption of advanced semiconductors and memory in smart munitions and drone systems and could trigger additional state interventions to secure semiconductor supply for national security purposes. These would introduce additional upward pressure on DRAM and NAND pricing, AI accelerator memory configurations, and Enterprise storage infrastructure costs. Enterprises planning AI deployments may re-evaluate project sequence if hardware costs rise further. Consumer device pricing is also at risk.

The broader effect will depend on the duration and geographic containment of the war. If the war is resolved within weeks, short-term disruption would likely be followed by rapid recovery. A longer conflict would have more serious implications for regional and worldwide market conditions.

5. Cybersecurity: Immediate Escalation and Structural Spending Growth

Geopolitical conflict materially elevates cyber risk. State-sponsored and proxy cyber activity typically increases during periods of military escalation, targeting:

  • Energy infrastructure
  • Financial services
  • Telecommunications
  • Government systems
  • Cloud platforms and SaaS providers

The Middle East has already been a focal point for advanced persistent threat (APT) activity. Escalation raises both attack frequency and sophistication.

Immediate IT Spending Impacts

1. Acceleration of Security Budgets
Security is typically one of the last IT budgets to be cut in uncertain environments. In this context, it is likely to expand. Enterprises and governments will increase spending across:

  • Managed detection and response (MDR)
  • Security operations center (SOC) modernization
  • Zero-trust architecture
  • Endpoint detection and response (EDR)
  • Cloud workload protection
  • Identity and access management (IAM)

2. Infrastructure Hardening
Critical infrastructure operators—energy, utilities, transportation—will increase investment in:

  • Operational technology (OT) security
  • Network segmentation
  • Air-gapped recovery environments
  • Backup and cyber recovery vaults

3. Cloud Security Uplift
As cloud environments become strategic targets, enterprises will:

  • Increase investment in cloud security posture management (CSPM)
  • Expand multi-region backup strategies
  • Demand higher transparency from hyperscalers regarding resilience and incident response

Regional vs. Global Effects

Middle East
  • Government-led cybersecurity programs will expand.
  • Sovereign cyber defense capabilities will receive additional funding.
  • Cyber resilience has become integrated into national digital transformation programs.
Global
  • Multinational enterprises with regional exposure will raise cyber defense spending.
  • Insurance costs for cyber coverage may rise, reinforcing investment in risk mitigation.
  • Defense-related cybersecurity and secure communications markets will grow.

Cybersecurity emerges as a relative beneficiary within overall IT spending, even if broader macro conditions soften total growth rates. Even in a scenario of a longer conflict, security investments would remain relatively resilient.

6.  Consumer Technology Spending and Sentiment

Consumer IT spending was already under pressure due to persistent inflation and memory-related device cost increases. Escalation adds:

  • Consumer sentiment deterioration, with consumer confidence still extremely fragile.
  • Higher device prices due to input costs
  • Supply chain disruption risk

The Middle East also serves as a transshipment hub—particularly through ports such as Jebel Ali—impacting flows into rest of the Middle East, Africa and Europe

Disruption to supply chains could affect PC, smartphone, and device availability regionally and beyond.

Meanwhile, industries linked to discretionary wealth—such as luxury real estate and tourism—may experience spending pauses, indirectly affecting associated enterprise IT investments in the region.

Outside of the Middle East, fragile consumer spending is unlikely to withstand a major or prolonged period of price increases, with rising energy costs potentially causing consumers to delay purchases of PCs, tablets, smartphones and other devices. With prices for these device categories already rising due to memory price shortages, this will only lead to more consumers choosing to wait before replacing their existing devices.  

IMPACT ON IT SPENDING & INVESTMENT

AI Investment: Acceleration or Pause?

Rising input costs and macro uncertainty may cause some enterprises to reassess AI production deployments, especially if the conflict lasts for a longer period. As with consumer confidence, business sentiment remains extremely fragile and uncertain. Any signs of areal slowdown in economic activity may translate into some projects being delayed or downscaled in the near term.

On the other hand, where proven ROI cases and measurable outcomes are delivering rapid efficiency savings, AI may in some cases be deployed more aggressively to mitigate macroeconomic headwinds. Our surveys have shown a consistent trend of more organizations indicating their intention to utilize IT deployments as a tactical response to macroeconomic pressure. This represents a change from previous economic downturns, when IT spending cuts were often a primary contingency response to the first signs of a softening external environment.

Overall, a relatively short conflict is unlikely to severely derail AI and IT spending plans for most organizations. Underlying demand is strong and has proven resilient in the face of external shocks such as tariffs and other geopolitical conflict in recent years. AI remains highly prioritized, with a strong focus on deploying at scale for greater business impact in 2026.

The greater risk would be from a longer conflict, which could place more pressure on available capital and resources due to inflationary pressures and supply chain disruption. AI spending would likely be more resilient than other types of investment, but not immune to a worst-case scenario. .

Two opposing forces are at play:

Constraining Forces
  • Higher infrastructure costs
  • Tighter capital environments
  • Memory scarcity
Accelerating Forces
  • Increased cybersecurity demand
  • Defense-related AI and analytics investment
  • Sovereign AI initiatives in the Gulf

Net impact will vary by geography:

  • Gulf states: continued state-backed AI investment likely.
  • Europe and Asia: greater macro sensitivity.
  • Global enterprises: tighter ROI scrutiny.

Three-Scenario Outlook for IT Spending

IDC’s forecasts for IT spending are updated every month to reflect the latest macroeconomic and industry data. This monthly forecast includes scenarios which reflect historical correlations between technology markets and their sensitivity to changes in economic conditions.

Our most recent baseline forecasts were published on February 27 and already reflect assumptions relating to some volatility in oil prices and supply chain factors. We’ve created two new scenarios to assess the likely impact of a regional conflict which lasts for up to 3 months (scenario 1) or most of 2026 (scenario 2).

While there will be some short-term disruption from a much shorter conflict which is resolved within weeks, we don’t currently plan to revise our baseline February 27 Black Book forecast. A shorter conflict will result in a much faster rebound and resumption of ongoing investments and projects over the course of the year. This is a highly fluid environment, and our baseline assumptions may change in the coming weeks, before the next scheduled forecast release on March 30.

Of the two alternative scenarios we have created, the more likely outcome is one in which the conflict is resolved within 3 months or less. This lingering conflict (months, not weeks) would have a more measurable impact on IT spending, resulting in around a 1.0 percentage point reduction in annual growth. Most of this impact would be concentrated in devices and discretionary project spending. In the absence of other external factors, we don’t expect service providers to significantly pull back their AI investment plans.

Compared to previous military conflicts such as the Iraq war in the early 2000s, the IT industry is now extremely different, having undergone a period of radical transformation over the past two decades. A much larger share of enterprise IT spending is now opex and subscription-based, while a larger share of infrastructure investment is now concentrated in the service provider segment.

The primary risk to enterprise IT spending is related to macroeconomic factors, in particular a period of much higher oil prices which would affect business and consumer spending in addition to central bank decisions around interest rate policy. In the second scenario, where a conflict lasts for more than 3 months, this would result in more postponements of IT projects and device upgrades. The impact on IT spending in this scenario would be greater than 1.0 percentage point.

In the Middle East/Africa region, the impact is more complicated, and likely to be more fluid in the context of ongoing political developments which are difficult to predict. Strategic, regional investment in AI is likely to continue, however, with most of the downside impact focused on business and consumer spending delays.

Our current baseline forecast of 5% growth in MEA IT spending this year would likely fall into a range of 3-4% in the first scenario, where the conflict lasts for several months. The smartphone market was already expected to decline this year, partly due to memory price increases, and things may get worse before they get better. Smartphones make up a larger share of IT spending in MEA than other regions, resulting in lower IT spending growth overall expected in 2026.

However, even in a worst-case scenario where the conflict lasts for longer than 3 months, underlying demand for cloud and AI deployment in the region is likely to remain strong and would recover quickly.

Baseline: Contained Conflict (Weeks)

  • Temporary oil spike.
  • Modest pause in regional projects.
  • Minimal revision to global IT growth outlook.

Scenario 1: Prolonged Regional Instability (Less than 3 Months)

  • Oil sustained at $85–$95.
  • Inflationary pressure dampens global IT growth by 0.5–1.0 percentage points.
  • Accelerated sovereign cloud buildout.
  • Slower consumer device recovery.

Scenario 2: Escalation and Energy Shock (6-9 months)

  • Oil above $100.
  • Delayed interest rate normalization.
  • Significant consumer contraction.
  • Enterprise reprioritization toward resiliency, cybersecurity, and critical infrastructure.
  • More pronounced impact on IT spending, especially in the MEA region.

IDC’s Strategic View

The war in the Middle East is not simply a regional geopolitical event, it is a structural test of the digital economy’s energy dependence, infrastructure resilience, and supply chain architecture.

Key themes IDC will monitor:

  1. Energy price persistence and inflation trajectory.
  2. Cloud infrastructure risk reassessment and redundancy investments.
  3. Memory market tightening linked to defense demand.
  4. Government fiscal trade-offs between defense and digital transformation.
  5. Consumer sentiment shifts and device demand elasticity.

While the Middle East faces immediate exposure, the global IT industry will feel second-order effects through energy costs, semiconductor supply, and capital allocation decisions.

In the near term, caution and scenario planning will dominate enterprise decision-making. In the medium term, this conflict may accelerate structural investments in sovereign infrastructure, cybersecurity, and multi-region cloud resiliency.

IDC will continue to refine its spending outlook as economic assumptions evolve. IT Spending forecasts are published on the last working day of every month, reflecting the latest market data and developments. We’ll monitor this data closely in the days and weeks ahead.

Stephen Minton - Group Vice President, Data & Analytics - IDC

Stephen Minton is a group vice president with the IDC Data & Analytics group, focusing on ICT spending and macroeconomics. Mr. Minton is responsible for Worldwide ICT Spending programs, including the Worldwide Black Book, Worldwide 3rd Platform Spending Guides, and Worldwide Telecom Services Tracker. Mr. Minton's research expertise includes global ICT and economic analysis, and he tracks market data across hardware, software, services, telecom and emerging technologies. He is the author of papers that focus on the economic impact of IT, and is a regular speaker on the subject of IT spending. In 2002 he addressed the United Nations in New York, speaking to UN ambassadors on the subject of the Information Society. Mr. Minton previously worked with Digital Equipment Corporation (DEC), before joining IDC in 1998. Originally from Hartlepool in the North of England, he graduated from the University of Salford in 1995. He has also worked in the field of consumer market research with Millward Brown International.

Laurie Buczek - GVP, Research - IDC

Laurie Buczek is the Group Vice President of Executive Insights at IDC, where she spearheads the global research initiatives that shape the industry's understanding of digital business transformation, evolving buying behaviors, and technology investments. She leads IDC's premier research practices, including the CMO Advisory Practice, C-Suite Tech Agenda, and Digital to AI Business Transformation. As the principal analyst for the CMO Advisory Practice, Laurie advises senior marketing leaders on driving business growth through deeper customer connections and the strategic evolution of the marketing function, with a keen focus on AI's transformative impact. Her expertise and thought leadership empower executives to navigate the intersection of technology, business strategy, and customer engagement in today's dynamic digital landscape.

Rick Villars - Group VP, Worldwide Research - IDC

Rick is IDC's chief analyst guiding research on the future of the IT Industry. He coordinates all IDC research related to the impact of Cloud and the shift to digital business models across infrastructure, platforms, software, and services. He helps enterprises develop effective strategies for using their diverse portfolio of cloud investments and applications. He supplies early guidance on implications of critical innovations such as the shift to cloud-based control platforms for deploying/managing infrastructure, data, and code delivery as well as the emergence of AI as a critical IT workload and part of all IT products/services.

Lapo Fioretti - Senior Research Analyst - IDC

Lapo Fioretti is a Senior Research analyst in IDC Digital Business Research Group, leading the European Emerging Technologies Strategies research. In his role, he advises ICT players on how European organizations leverage new technologies to create business value and achieve growth and analyzes the development and impact of emerging trends on the markets. Fioretti also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds - analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Andrea Siviero - Senior Research Director, MacroTech, Digital Business, and Future of Work - IDC

Andrea Siviero leads IDC's European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds - analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.

Thomas Meyer - General Manager and Group Vice President, IDC EMEA - IDC

Thomas Meyer joined IDC in January 1999 and is currently responsible for managing IDC's Research Division in EMEA. This includes Practices focused on Digital Transformation, Cloud, Artificial Intelligence, IoT, Blockchain, Intelligent Process Automation and Accelerated Application Development as well as Core ICT (Software, Services, Infrastructure and Devices) and Industry-specific teams (Financial, Manufacturing, Energy, Retail, Healthcare, Government and Telco Insights)

Ashish Nadkarni - GVP/GM, Infrastructure Research - IDC

Ashish Nadkarni is Group Vice President and General Manager within IDC's worldwide infrastructure research organization. Ashish oversees seven global research practices: infrastructure software platforms, cloud and edge services, storage and converged systems, performance intensive computing, compute infrastructure and service provider trends, enterprise and emerging workloads, and the future of digital infrastructure. Additionally, he oversees two regional research practices: Canadian infrastructure solutions, and Latin America enterprise infrastructure and cloud services. Ashish and his team also curate BuyerView, an industry leading portfolio of primary research products that provide a voice of the IT buyer on technology and services adoption trends including cloud and edge services, artificial intelligence (AI), high performance computing (HPC), security and networking, xOps, and software development.

Simon Ellis - Program GVP - IDC

As Group Vice President, Simon Ellis currently leads the U.S. Manufacturing Insights, U.S. Energy Insights, and Global Supply Chain Strategies practices at IDC, specializing in advising clients on manufacturing/energy strategies, supply chain digital transformation, sustainability, cloud migration, network, and ecosystem design. Mr. Ellis works with end user companies, supply chain organizations and technology providers to develop best practices and strategies leveraging IDC quantitative and qualitative data sets. Within the Supply Chain practices, Mr. Ellis contributes extensively to the Supply Chain Planning and Multi-Enterprise Networks Strategies practice while also overseeing the Supply Chain Execution practices. These supply chain practices specialize in advising clients on supply chain network design, S&OP, global sourcing (Profitable Proximity and Low-Cost Sourcing), warehousing and inventory management, transportation, logistics, and more.

Ranjit Rajan - Research Vice President, Worldwide C-Suite Tech Agenda - IDC

Ranjit Rajan leads IDC’s Worldwide C-Suite Tech Agenda program, advising technology vendors and providers on offerings, competencies, and go-to-market strategies to engage C-level decision makers - including CEOs, CTOs, CAIOs, CIOs, CFOs, and other line-of-business executives. His program analyzes C-suite technology spending and buyer behavior, delivering insights on leadership dynamics, business objectives, technology priorities, and adoption of emerging technologies such as AI and agentic AI. He is a frequent speaker at CxO conferences and often moderates panels and roundtables on technology strategies for C-suite executives. He regularly advises technology vendors, service providers, and telecom operators on market positioning, competitive strategy, and CxO engagement, and has worked with government and regulatory clients on Smart City initiatives, ICT policy, digital skills and innovation. Ranjit also serves as executive analyst for key customers in Middle East, Türkiye, and Africa.

Harish Dunakhe - Senior Research Director, Software and Cloud, META IDC - IDC

Harish Dunakhe leads IDC’s research & advisory practice for the software program in the Middle East, Africa, and Turkey (META) region. He is responsible for a team of research analysts and manages the delivery of insights in IDC’s software program and syndicated research. Harish and his team have expertise in studying technology trends to provide our clients with thought leadership and actionable insights. He is based in Dubai.

Jebin George - Senior Research Manager, Software, Cloud, and Industry Transformation, IDC MEA - IDC

Jebin handles IDC's software, cloud, and industry-specific research for the Middle East, Turkiye, & Africa region. He is located at IDC's regional headquarters in Dubai and works closely with his team and other analysts to gain insights into digital transformation trends, analyze technology spending patterns, and advise technology suppliers and end-users.

Jean Philippe Bouchard - Vice President, Data & Analytics - IDC

Jean Philippe (JP) Bouchard is Vice-President, Data & Analytics at IDC Canada. In this role, JP is responsible for leading the team of analysts delivering Continuous Intelligence Services, Trackers and custom research in the Future of Work and Mobility group, by providing insights on how technology is changing work culture, the workspace, and the workforce itself in Canada. JP’s team also provides insights on mobile phones, PCs, tablets, hard copy peripherals, 3D printing, wearables, AR-VR and consumer services.

In January, Carla Arend, Rahiel Nasir and Luis Fernandes presented IDC’s predictions for cloud in 2026 and beyond. Below is a summary of the main points that were made in the webcast.

The need for digital resilience has never been more crucial

  • Tariffs, supply chain glitches, regulations, skills shortages… digital organisations are being assaulted from all sides.
  • For the majority of EMEA organisations, maintaining operational resilience and cyber security is the top priority.
  • To survive, organisations need to ensure their tech stack is robust and assess the strengths of their tech partner ecosystem. Adaptability and financial stability will also be key weapons to add to the armoury.

Digital sovereignty could help

  • Around half of organisations in EMEA have increased interest in implementing digital sovereignty solutions due to all the geopolitical uncertainties, such as trade tensions, regional conflicts, and regulatory shifts, witnessed in 2025.
  • Digital sovereignty solutions offer data owners complete control and autonomy over their digital assets – maintaining operational resilience is a key tenet of sovereignty.
  • Governance, risk and compliance solutions will be the key focus for organisations looking for sovereign cloud providers, especially for their AI. This will help them reassess their cloud provider options, determine the right IT venue for their workloads, and help to create a more robust tech stack.

The right venue for AI workloads

  • Enterprises are shifting to specialized AI providers and edge infrastructure to maximize performance and efficiency.
  • By 2028, physical AI use cases will experience explosive growth with cloud providers powering the bulk of these deployments at the edge with industry-specific AI agents and high-performance edge infrastructure.
  • By the end of this decade, at least 30% of advanced GPU needs will be met by specialised AI cloud providers offering true cloud features, flexible pricing, APIs, and software services (unlike GPU-only providers).

 AI and cloud modernisation

  • Cloud modernisation continues while legacy systems are re-platformed for AI, using autonomous agents to automate operations and orchestration.
  • Over the next two years, more than half of enterprise apps will leverage SaaS platforms to orchestrate predefined app functions and AI agents for real-time workflows, enabling modular and interoperable solutions.
  • By 2030, 45% will use cloud AI-infused tools to assess cost and performance metrics to optimise workload placement. Furthermore, a fifth will use AI agents to automate workload orchestration.

 Recommendations for cloud users

  • With geopolitical turmoil continuing into 2026 (and probably beyond), organisations are advised to take a risk-based approach to their cloud and AI strategies.
  • Choose the most appropriate venue for your workload. This should be supported by a hybrid and multicloud ecosystem of partners who offer services tailored to your needs.
  • The time to modernise your cloud estate to get ready for AI is now.

Watch the European cloud predictions webcast here:

For the EMEA FutureScape predictions webcast, click here.

If you would like more information on any of the above, please drop your details in here.

Rahiel Nasir - Research Director, European Cloud Practice, Lead Analyst, Digital Sovereignty - IDC

Rahiel Nasir is responsible for leading and contributing to IDC's European cloud and cloud data management research programs, as well as supporting associated consulting projects. In addition, he leads IDC's worldwide Digital Sovereignty research program. Nasir has been watching technology markets and writing about them throughout his professional life.

一个正在被低估的变化已经不只是算力池

过去十多年,云计算的核心价值在于弹性、规模和成本效率。但 IDC 指出,随着生成式 AI 和智能体(Agentic AI)走向生产环境,云计算正在发生一次根本性转变——它不再只是承载应用的基础设施,而正在演进为 AI 运行、治理与协同的核心平台

在中国市场,这一变化尤为明显。一方面,AI 应用对算力、数据、网络和安全提出了更复杂、更高频的需求;另一方面,数据安全、数字主权和成本压力,使企业无法简单依赖单一公有云模式。云计算,正在被迫“进化”。

在《IDC FutureScape:全球云计算2026年预测——中国启示》(Doc# ,2026年,1月)中,IDC 系统性地刻画了未来五年云计算将如何围绕 AI 重构自身形态与价值。

十大预测:AI 如何重新定义云计算的形态与边界(原文引用)

预测 1|云基础架构现代化

2027 年,海量的计算和数据需求将强制超过 85% 的中国组织将传统云环境转型适配 AI 工作负载的新型平台。

这意味着,传统以 IaaS/PaaS 为中心的云架构已难以支撑 AI 应用规模化,云基础架构现代化将成为企业发展智能业务的前提条件。

预测 2|代理式 AI 云运营

2027 年,80% 的中国 500 强企业将会部署代理式 AI 平台,为自动化 IT 云运营提供大规模、持续性的监控、分析、故障修复能力,最小化人工干预。

云运维正从“人驱动”走向“智能体驱动”,IT 团队的角色将随之发生转变。

预测 3|专业的 AI 云服务提供商

2029 年,区别于 GPU 资源提供商,至少 30% 的高等级 GPU 将由 AI 云服务商的具备云特性、灵活计费、API、软件服务的资源覆盖。

企业将越来越倾向于选择“懂 AI 的云”,而不仅仅是提供算力的云。

预测 4|边缘 AI 智能体

2028 年,具身智能将迎来爆发式增长,云服务提供商将通过在企业边缘环境部署 AI 基础设施和智能体支撑其中 60% 的业务场景。

AI 正从中心云走向边缘,云计算的服务边界被显著拉长。

预测 5|基于私有云的企业级 AI 平台

2028 年,为了满足数据隐私需求以及降低公共大语言模型的数据泄露风险,60% 的中国组织将采用能够在数据治理方面提供更多控制能力的私有云平台方案。

私有云正在成为企业级 AI 的关键承载平台,而非“过渡选择”。

预测 6AI 成本治理

2028 年,没有把 AI 投入并入成本治理范围的企业 FinOps 团队将在 AI 相关项目方面面临 30% 的成本增长以及更低的总体回报。

AI 时代,成本治理能力将直接影响云与 AI 投资的可持续性。

预测 7|异构云基础设施

2028 年,超过 80% 的中国组织将采用异构云基础设施,用于平衡混合的 CPUGPU、存储技术以优化 AI 工作负载的性价比。

单一算力形态已无法满足 AI 需求,异构成为常态。

预测 8|云端风险管理

2029 年,基于地缘政治的不确定性,50% 的实施数字化自治的中国组织将迁移敏感的工作负载到新的云平台以降低风险和提高自主能力。

云计算正在被纳入更宏观的风险与主权考量。

预测 9AI 辅助工作负载替代

2029 年,60% 的中国组织将采用云端的 AI 融合工具用于评估成本和性能指标,通过部署 25% AI 智能体自动化工作负载的协同,以优化工作负载的替代。

AI 将参与云资源与工作负载的“自我优化”。

预测 10|智能体 SaaS 平台

2029 年,50% 的中国企业应用将采用 SaaS 平台模式进行实时工作流中的预定义 APP 功能和 AI 智能体的协同,构建模块化和共享交互的解决方案。

SaaS 正在向“应用 + 智能体”的平台形态演进。

这些预测共同说明了什么?

IDC FutureScape 2026 反复传递出一个清晰信号:AI 已经成为云计算发展的第一驱动力。

云不再只是支撑 IT,而是直接决定 AI 能否落地、能否规模化、能否在合规和成本可控的前提下持续运行。忽视云基础架构演进的企业,将很难在 AI 投资上获得长期回报。

分析师观点

IDC 中国高级研究经理张犁认为,中国云计算市场正从“规模增长期”迈入“能力重构期”。FutureScape 2026 显示,云计算正在围绕 AI 重塑自身的架构、服务形态与商业模式——从基础架构现代化、代理式 AI 运维,到私有云与异构云并行发展。那些能够将云战略与 AI 战略深度融合的企业,更有可能在复杂环境中实现业务韧性与持续创新;而仍将云视为单一基础设施选项的组织,将面临更高的成本、风险与转型阻力。

一个面向管理层的综合建议

IDC 并不建议企业孤立地“上云”或“上 AI”。更重要的是, AI 为核心,重新审视云基础架构、云运营模式、成本治理与风险管理能力
云计算,已经从“是否采用”的问题,转变为“是否足以支撑下一代智能业务”的问题。

如需进一步了解与研究相关内容或咨询 IDC其他相关研究,请点击此处与我们联系。

Lee Zhang - Senior Research Manager - IDC

Lee Zhang is a senior research manager for IDC Cloud Computing whose research theme focuses on cloud technology, namely hybrid cloud infrastructure, cloud-native infrastructure, big data infrastructure, microservice architecture, and deep learning (DL)/machine learning (ML) architecture, among others. Lee is also responsible for providing project consulting, market analysis for cloud service providers and end users, in collaboration with IDC local and regional consulting/research teams. Lee previously worked as a solution architect for Alibaba Cloud in the retail business, primarily focused on hybrid cloud solution design and delivery, and digital transformation project management. He assisted all types of clients, such as private enterprises, state enterprises, and government departments, designing digital transformation solutions with cloud technology such as hybrid cloud infrastructure including infrastructure as a service (IaaS)/platform as a service (PaaS)/desktop as a service (DaaS)/software as a service (SaaS), middle-stage infrastructure, big data platform, migration to cloud methodology, microservice architecture, and DL/ML, to name a few. Lee graduated from Beijing Institute of Technology with a master's degree in Business Administration (MBA). He obtained his bachelor's degree in Automation from the Huazhong University of Science and Technology.