Use Digital-First Strategies to Build Sustainable Growth
Moving Beyond Digital Transformation to Digital Business
In the Digital Transformation Era, enterprises expended time, effort, and budget on technology projects designed to help transform their businesses. Many successfully created islands of innovation while closing the digital ROI gap. But, even as they achieve a measure of digital maturity, the bar is continually being raised. Business leaders must now look beyond digital transformation and search for ways to build sustainable growth using digital-first strategies.
Beyond Digital Transformation: What Comes Next?
As enterprises continue to invest in digital technologies and services, business leaders, including the C-Suite, are being held accountable. In this new digital business era, digital transformation initiatives must yield to digital-first strategies that drive measurable business outcomes, accelerate time to value, create sustainable growth, establish stronger competitive differentiation, and strengthen industry ecosystems.Download IDC’s eBook about Beyond Digital Transformation: What Comes Next?
Digital Business: A Definition
A business where value creation is based on the application of digital technologies that address:
- Internal and external processes
- How organizations engage with customers, citizens, suppliers and partners
- How the business attracts, manages, and retains employees
- The mix of products, services, and experiences provided
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