Consumer Spending Accounts for Two-Thirds of Global GDP
Whether you’re a consumer-facing company or focused on the B2B market, your success depends on a comprehensive understanding of consumer wants, needs, and aspirations.
Directly or indirectly, consumers are your customers.
As digital transformation ripples across consumer ecosystems and supply chains, businesses need a new consumer framework rooted in consumer realities, to help them track and anticipate ever-evolving consumer behavior.
IDC Tracks Eight Consumer Segments
Leveraging a Future Consumer framework that focuses on eight consumer segments, IDC analyzes emerging trends that disrupt and transform the consumer experience. Unlike traditional consumer research, IDC’s approach is more holistic, providing clients with access to three research services:
Learn more about IDC’s FoX Research