Future of Trust

Mitigate risk, create value
and engender trust with customers

With digital trust emerging as a paramount concern for organizations and consumers, business leaders and technology suppliers must expand their understanding of trust and its importance to success in the new digital economy. Customers want to know that the companies they do business with are authentic and trustworthy. Businesses, in turn, need to demonstrate their authenticity and trustworthiness through their technology solutions.

Inside the Future of Trust

IDC has identified the elements of trust that transform the conversation from what a company "must" do to prevent negative outcomes to what a company "should" do to build toward positive trust outcomes.


This foundational layer is a function of visibility and the likelihood and impact of some outcome occurring, which could impact confidentiality, integrity, availability, productivity, or revenue.

Source: The Future of Trust: Defining Trust (IDC #US46185920)
Security and Compliance

Regulatory and policy compliance are the "must dos" as they are requirements to do business. Protection of IT assets is a fundamental and typically compulsory requirement.

Privacy, Ethics, and Social Responsibility

Business executives rarely make decisions based simply on reducing risks or costs and are often equally concerned with maximizing return on the investment of capital, resources, and work. Organizations must factor in concerns their customers have about corporate citizenship and stewardship.

Research Programs and Custom Solutions

Future of Trust Research Programs

Future of Trust drives the research agenda for many IDC research programs. Key topics include:

  • Customer data
  • Data privacy
  • Ethics and social responsibility
  • Endpoint Security

Click here to see the full list of Future of Trust research programs
Custom Solutions for Future of Trust

From industry InfoBriefs and White Papers to webcasts and other virtual events, IDC works with you to develop custom content backed by our research and analysis expertise. IDC can help you with:

  • Buyer Behavior – Identify the needs of business and consumer technology decision makers and increase market share through stronger opportunity identification, informed product development and targeted messaging.
  • Thought Leadership – Amplify your message and become an expert Future of Trust advisor and solution provider.
  • Business Value – Provide financial justification for your technology solution, focused on customer value, security, risk, compliance, privacy and social responsibility and ethics.

Contact Us to Learn More about the Future of Trust

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