Industrial Printers Market Share

Updated: 16 Mar 2020

IDC Industrial Printer Tracker Shows Recovery from Impact of COVID-19 on Large Format Printer and Industrial Print Markets in Q4 2020

NEEDHAM, Mass., March 11, 2021 – New results from the International Data Corporation (IDC) Worldwide Quarterly Industrial Printer Tracker show that the market recovery from the COVID-19 crisis continued in the fourth quarter of 2020 (4Q20).

"Every market segment covered by the Industrial Printer Tracker, from large format printers through packaging and label printing systems, saw growth in Q4 compared to Q3," said Tim Greene, research director at IDC. "As the year progressed, companies resumed investments in digital printing systems. We’re still not all the way back to pre-pandemic shipment and revenue levels, but the market is clearly recovering."

Worldwide Industrial Printer Unit Shipment and Shipment Value Share and Sequential Growth, Q4 2020

Product Category 4Q20
Shipment Share
Unit Shipment Growth
Shipment Value Share
Shipment Value Growth
Direct to Garment 1.9% +19% 3.7% +11%
Direct to Shape 1.0% +8% 2.3% +2%
Industrial Textile 0.4% +24% 6.9% 16%
Label & Packaging 0.3% +17% 13.5% +27%
Large Format 96.3% +12% 73.5% +13%
Total 100.0% +12% 100.0% +36%

Source: IDC Worldwide Quarterly Industrial Printer Tracker, November 2020

Worldwide Market Segment Highlights
  • Large format printer shipments increased 12% over 3Q20 shipments worldwide. For the full year, large format printer shipments declined by more than 20% year over year.
  • New direct-to-shape printer shipments increased 8% in 4Q20 compared to the prior quarter but declined by more than 25% for the year.
  • Shipments in the direct-to-garment segment increased 24% in 4Q20 compared to 3Q20 but declined by more than 20% year over year in 2020.
  • Label & Packaging printer shipments grew by more than 17% quarter over quarter in 4Q20 but declined 17% for the full year.
  • Industrial Textile printer shipments grew by 24% in 4Q20 compared to 3Q20 but were down 25% for 2020 compared to 2019.

Regional Highlights
  • Shipments in the Europe, Middle East, and Africa (EMEA) region saw sequential growth of almost 20% in 4Q20.
  • North America Industrial printer shipments increased 7.3% in 4Q20 compared to 3Q20.
  • Shipments in China, which hit their lowest level in 1Q20, grew 6.7% quarter over quarter in 4Q20.
  • The rest of the Asia/Pacific region continued the recovery that started in 2Q20 with sequential shipment growth of 19% in 4Q20.

Expectations for 2021
  • Investments in industrial printers are a measure of the digital transformation of vital markets such as large format graphics, textile printing, and packaging. IDC expects that the reduction in these investments in 2020 will ultimately represent a temporary dip in the overall growth trend.
  • Despite the pandemic, there were numerous technology advancements introduced to the industrial printer market in 2020 that should fuel investments in industrial printing equipment. In some cases, the pandemic has exposed a demand for faster, more agile, and more sustainable production capabilities that are enabled by industrial printing solutions.

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