Industrial Printers Market Insights

Updated: 7 March 2024

Strong Q4 2023 for Industrial Printer Shipments, According to IDC

NEEDHAM, Mass., March 7, 2024 – Q4 2023 saw industrial printer shipments grow 8.4% compared to Q3 2023, and 11.9% compared to Q4 2022 according to the newest release from the International Data Corporation (IDC) Worldwide Quarterly Industrial Printer Tracker. "Wide format digital printers make up the bulk of industrial printer shipments, and Q4 2023 was a strong one for wide format” said Tim Greene, research director, Hardcopy Solutions at IDC. "In Q4 we also saw nice growth in several other segments, shipments in the direct-to-shape and label & packaging markets were also up significantly over Q3 and over Q4 in 2022. We also saw growth in most of the major geographic markets, with Western Europe and North America leading the way in Q4.”

Worldwide Industrial Segment Highlights for Q4 2023

  • Large format digital printer shipments grew 9.3% compared to Q3 2023
  • Direct-to-shape printer shipments grew 17% compared to Q3 2023.
  • Industrial digital label & packaging printer shipments grew by 5.8% in Q4 2023.
  • The industrial textile segment saw shipments decline by 1.6% compared to what was a strong Q3 2023 while shipments in the Direct-to-garment (DTG) segment declined 6% as more users invest in DTF printing systems.

Regional Analysis for Q4 2023

  • Industrial printer shipments in Western Europe saw shipment growth of 22.6% in Q4 compared to what was a very soft Q3 2023.
  • North America saw total shipment growth of 10.2% in Q4 2023.
  • Shipments in the Central & Eastern European market grew almost 10% in Q4.
  • The AP+China region was essentially flat in Q4 compared to Q3 2023 but showed strength compared to Q4 2022.

Worldwide Industrial Printer Shipments and Shipment Value Share and Sequential Growth, Q4 2023

Product Category 4Q23
Share of Shipments
Shipment change
Share of Shipment Value
Shipment Value Growth
Direct to Garment 1.1% -6% 2.8% -1.6%
Direct to Shape 1.6% +17.6% 3.0% +11.6%
Industrial Textile 0.7% -1.6% 6.7% +2.9%
Label & Packaging 0.3% +5.8% 16.1% +19.6%
Large Format 96.3% +9.3% 71.4% +11.9%
Total 100% +8.4% 100% +12.0%

Source: IDC Worldwide Quarterly Industrial Printer Tracker, March 2024

Industrial Printer Tracker

IDC's Worldwide Quarterly Industrial Printer Tracker provides total market size and vendor share for six major market categories: large format, label & packaging, direct to garment, industrial textile, desktop label, and direct to shape. In addition to units, shipment value, and ASP, the Tracker also provides market results for each product category by ink type, media size, hardware class, or primary application across nine geographic regions and 90 countries.

Diagram displaying that the Industrial Printer Tracker covers 5 main groups. Those groups are: Large format printers, Direct to garment printers, Industrial Textile Printers, Direct to shape printers, Packaging and label printers.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

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