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Personal Computing Devices Market Share

Updated: 18 Jun 2019

Forecast Data Overview

The worldwide market for personal computing devices (PCD), inclusive of traditional PCs and Tablets, is expected to decline 3% in 2019 with shipments reaching 392.6 million, according to the latest forecast from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. IDC anticipates the decline to continue through 2023 with unit shipments reaching 367.7 million and a compound annual growth rate (CAGR) of -1.6%.

Worldwide Personal Computing Devices Units Shipment Forecast

Year 2019 2020 2021 2022 2023
Desktop + DT & Datacenter WS 22.7% 22.4% 22.1% 21.7% 21.4%
Convertible NB + Detachable Tablet (2-in-1's) 10.1% 10.8% 11.8% 12.4% 12.9%
Slate Tablet 29.0% 28.3% 27.4% 26.6% 25.9%
Traditional NB + Mobile WS 18.4% 16.2% 14.8% 14.0% 13.4%
Ultraslim Notebook 19.7% 22.2% 23.9% 25.2% 26.4%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0%

Despite the long-term decline, 2019 is shaping up to be an interesting year as the dollar value of the market will remain roughly flat at $237 billion amid a unit decline. Average Selling Prices (ASP) for the entire market are expected to rise by 2.6% in 2019 on the backs of new technologies such as thinner bezels on notebook screens, increased demand for 2-in-1 form factors, as well as increasing demand for gaming PCs. Additionally, shipments into the commercial segment are also expected to provide an uplift in ASPs in 2019 as many enterprises move to replace their PCs before Microsoft ends support for Windows 7 in early 2020.

Many enterprises are also looking to modernize their workforce by deploying Ultraslim notebooks and 2-in-1 form factors. Not only are these devices expected to mobilize the workforce, but by providing more brand and form factor options has proven successful at bringing in younger talent to the work force. The consumer side of the market will remain challenged with volumes expected to decline 6% YoY in 2019, and a 5-year forecasted CAGR of -2.7%. Traditional notebooks and slate tablets continue to pull the category down as consumers have migrated to newer, thinner form factors that often include some sort of 2-in-1 option. Both the PC and tablet market have encountered numerous challenges in recent years when it comes to consumer growth. Smartphones continue to be top of mind for consumers when it comes to new device purchases, and arguably the rapid adoption of large screen smartphones has resulted in consumers doing less on their PC/tablet and more on their phone. Looking ahead, the areas IDC is watching around consumer growth are a broader range of gaming PCs including lower priced options, as well as thin & light notebooks at more attractive price points.

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