3rd Platform technologies are the technology enablers that allow businesses to accelerate their Digital Transformation. At the core are the 4 Pillar technology areas: Big Data & Analytics, Cloud, Mobile, and Social. These four technologies are important, foundational elements in a digital enterprise that can disrupt the market and successfully adapt to a new, Digital Transformation-focused economy.
By 2019, 3rd Platform technologies and services will drive nearly 75% of IT spending – growing at twice the rate of the total IT market. This spending will be fueled by further evolution of the 3rd Platform's 4 Pillars as well as the rapid adoption of the Innovation Accelerators.