Explore IDC Emerging Vendor
Customer Stories

Accelerate Growth with Third-Party Content

Field Effect, a Canada-based cybersecurity startup, needed to create brand awareness and build a reputation to stand out in a very crowded market and ultimately accelerate growth. They partnered with IDC to seek recognition from the industry analyst community to be able to elevate their brand.

Accelerate Success with Limited Budgets and Resources

This client wanted to accelerate success with limited budgets and resources. They partnered with IDC to clearly define the total addressable market, market fit, and market growth potential.

Create a Successful Go-to-Market Strategy

This client needed to develop a clear product description and compelling value proposition for their innovative, category-creating platform. They partnered with IDC to enhance go-to-market strategy and boost engagement through the development of a research-driven content marketing asset in collaboration with leading market analysts.

Focus on the Right Market

This tech startup was seeing steady growth and was ready to take the next step but felt they didn’t have the right go-to-market message. Partnering with IDC allowed them to build a comprehensive understanding of their prospective clients and their marketplace and ultimately create a new category.

Get the Guidance You Need to Attract Investors

This early-stage tech startup was ready to expand into its next growth phase but had already exhausted its initial investment. Partnering with IDC helped them to develop a strategic action plan to seek out the next round of funding.

Validate Your Market Opportunity

This client, a veteran in the industry, was having a difficult time validating market opportunities and getting insight into their customer need. Moving their product to the next phase was a priority but they didn’t have sufficient data to proceed. Engaging with IDC helped them to gain market intelligence and refine their go-to-market strategy.

Prioritize Your Roadmap

This client had offerings within a handful of verticals. Their challenge was to identify which verticals to target first to prioritize development and sales resources efficiently.

Generate Market Awareness

This client is revolutionizing the performance, economics, reliability, and security of scale-out data centers and needed assistance in generating market awareness and building trust. They used IDC-branded content to support lead generation and accelerate growth.