Customer Stories

Generate Leads

Prevedere, an economic predictive intelligence company, partnered with IDC to generate leads that would fit their very specific requirements and total addressable market (TAM).

Create Brand Awareness

Syndio, an innovative Workplace Equity Analytics Platform in the HR tech space, partnered with IDC to increase growth. One of their goals was to raise awareness and increase organic website traffic and measurable ROI.

Accelerate Growth with Third-Party Content

Field Effect, a Canada-based cybersecurity startup, needed to create brand awareness and build a reputation to stand out in a very crowded market and ultimately accelerate growth. They partnered with IDC to seek recognition from the industry analyst community to be able to elevate their brand.

Define the Market with Data and Research

Syndio, an innovative Workplace Equity Analytics Platform, was ready for their next growth phase. They partnered with IDC to gain more insight into the market landscape and stretch the market into a new workplace equity category.

Accelerate Success with Limited Budgets and Resources

This client wanted to accelerate success with limited budgets and resources. They partnered with IDC to clearly define the total addressable market, market fit, and market growth potential.

Create a Successful Go-to-Market Strategy

This client needed to develop a clear product description and compelling value proposition for their innovative, category-creating platform. They partnered with IDC to enhance go-to-market strategy and boost engagement through the development of a research-driven content marketing asset in collaboration with leading market analysts.

Focus on the Right Market

This tech startup was seeing steady growth and was ready to take the next step but felt they didn’t have the right go-to-market message. Partnering with IDC allowed them to build a comprehensive understanding of their prospective clients and their marketplace and ultimately create a new category.

Validate Your Market Opportunity

This client, a veteran in the industry, was having a difficult time validating market opportunities and getting insight into their customer need. Moving their product to the next phase was a priority but they didn’t have sufficient data to proceed. Engaging with IDC helped them to gain market intelligence and refine their go-to-market strategy.

Prioritize Your Roadmap

This client had offerings within a handful of verticals. Their challenge was to identify which verticals to target first to prioritize development and sales resources efficiently.

Generate Market Awareness

This client is revolutionizing the performance, economics, reliability, and security of scale-out data centers and needed assistance in generating market awareness and building trust. They used IDC-branded content to support lead generation and accelerate growth.