Early Market Players
Increase Market Awareness
Your company is new. You need the right data, research, and strategy to compete in the market. For the past 60 years, IDC has helped tech startups develop strategic plans to break into new and existing markets. Our experts work with you to develop the right go-to-market plan to generate awareness and buzz for your company, all while positioning you on the cutting edge of the tech industry.
Find Prospective Clients
Understanding who your customers are and where to find them is important to any company’s success. IDC provides you with direct access to advisors who will help you develop a value proposition that will meet your customers needs. We also work with you to develop marketing and sales enablement content that is backed by our proprietary data, giving you immediate credibility in the industry.
Obtaining the right funding to get your tech startup off the ground can be challenging. From the development of your pitch to creating your strategic goals, our industry experts will use their experience working with new and growing tech companies to help you develop a plan to attract the right investors.
With the access we get to IDC’s research and analysts through the Accelerator Program, we now have validation of our strategy and market opportunity and awareness materials we can use for business growth.
IDC Accelerator Program
Custom-built with tech startups in mind, IDC’s Accelerator Program offers the flexibility to build a partnership with IDC that meets the strategic goals of your company.
IDC’s Accelerator program offers:
- Analyst-made content to jumpstart your awareness and lead generation efforts
- Access to a diverse set of IDC expert analysts and their advice to propel growth
- A wealth of published data and research in your highest-priority area to guide strategic thinking
- A C-suite Advisor committed to directing clients through their business goals and maximizing their success
- A dedicated Success Manager to act as a proactive concierge to help you navigate our research and achieve your mission
7 Data-Driven Solutions to Recession-Proof Your Business
An economic downturn doesn’t mean stagnating growth. We identified 7 key initiatives that will help your business not only survive but grow during a recession.
Download eBook : 7 Data-Driven Solutions to Recession-Proof Your Business
How to Use Data and Research to Grow Your Business
Data and research are vital to the success of a startup. Learn how to use them in 5 key areas for business growth.
Download eBook : How to Use Data and Research to Grow Your Business
The Tech Marketer's Guide to Brand Messaging
Are you consistent in the way you communicate with your customers and tell the story of your brand? Download our guide to deep dive into successful elements of brand messaging.
Download eBook : The Tech Marketer's Guide to Brand Messaging
Get Value From Your Analyst Relations
Growing tech vendors can hugely benefit from the third-party expertise an analyst brings to the table. Learn how to work with an industry analyst and maximize your ROI.
Download eBook : Get Value From Your Analyst Relations