Market Intelligence Seekers
Understand the Market
To grow your company you need to know the real time trends for your key markets, competitors, and customers to develop the right growth strategy for your business. IDC’s proprietary data can provide you with the information you need to make strategic business decisions.
Grow Your Customer Base
Growing your company means understanding and expanding your Total Addressable Market. For nearly 60 years, IDC has worked with tech companies to help identify new marketing opportunities and channels. Our analysts work with you to develop marketing and sales enablement tools to drive top of funnel growth.
Look to the Future
Staying top of mind to changes and trends in the industry can give you a competitive advantage in the market. IDC's predictive analysis can help you anticipate future tech trends, consumer behavior changes, and innovative customer solutions.
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IDC Emerging Vendor Solutions for Growth Minded Tech Companies
Designed with growing tech companies in mind, IDC’s Emerging Vendor Program offers the flexibility to build a partnership with IDC that meets the strategic goals of your company.
IDC’s Emerging Vendor Solutions offer:
- Unparalleled access to IDC’s gold-standard data and research to shape your competitive positioning and growth opportunities
- Consultations with any of IDC’s 1300+ market experts to gain insights into competitive intelligence, market predictions, product evaluations, and more
- Extensive knowledge of channel/partner strategies and market forecasts
- Dedicated Customer Support to help you navigate your IDC Experience
7 Tech Business Strategies to Accelerate Growth
Growing tech vendors are tasked with accomplishing a lot of goals in a narrow timeframe. Resources and budgets are limited, so where should you focus your efforts? Understand the areas of success to accelerate the revenue growth of your business.
Download eBook : 7 Tech Business Strategies to Accelerate Growth
2022 Essential Elements for Marketing Planning
Growing businesses typically have limited resources tied to their marketing budget. Learn the key elements to consider when developing your marketing plan.
Download Planning Guide : 2022 Essential Elements for Marketing Planning
The Top 5 Reasons the Analyst Relations Role is Vital for Emerging Vendors
Emerging vendors can increase revenue, secure investment funding, and strengthen strategy through analyst relations. Explore why this role is vital with IDC’s Dave Reinsel.
Read Blog : The Top 5 Reasons the Analyst Relations Role is Vital for Emerging Vendors