target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC FutureScape - Doc  Document number: # US50120323

IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions


  • Tony Olvet Loading
  • Craig Powers Loading
  • Teodora Siman Loading
  • Giulia Carosella Loading
  • Linus Lai Loading
  • Megha Kumar Loading
  • Simone De Bruin
  • Erin Hichman Loading
  • Philip Carter Loading
  • Pietro Delai Loading
  • Craig Simpson
  • Lawrence Cheok Loading
  • Martina Longo Loading
  • Ranjit Rajan Loading
  • Sharath Srinivasamurthy Loading
  • Steffi Han
  • Takuya Uemura Loading
  • Lianfeng Wu Loading
  • Supriya Deka Loading
  • Lapo Fioretti Loading


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This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most important shifts that will occur within the digital business landscape in that time frame and will help C-suite leaders drive digital maturity.

“Investment in digital business, augmented by GenAI, will continue to drive new models and positive outcomes going forward. Those organizations that have already begun their digital business journeys have seen the value and continue to invest and innovate — those that have delayed are at risk of losing significant market share over the next five years,” says Craig Powers, research director, IDC’s Worldwide Digital Business Strategies program.


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