Monthly Mobile Phone Pricing Index

Mobile Phone Pricing Index Shows Decline After Two-Month Recovery in Average Advertised Pricing, According To IDC’s Mobile Phone Pricing Index

NEEDHAM, Mass., October 17, 2024 – The International Data Corporation (IDC) has unveiled its latest analysis of mobile phone pricing, revealing a return to a downward trend in average advertised prices globally. From October 2023 to October 2024, the IDC noted that average pricing has resumed its decline following a brief recovery in the previous two months.

Over the past six months, the pricing trend has exhibited mild negative growth, with monthly decreases ranging from -0.5% to -0.9%. In August and September, there were slight increases of 0.3% and 0.1%, respectively, but October saw a renewed decline of 0.5% compared to the previous month.

Regionally, while the global average reflects a slight downturn, many regions are experiencing declines, with the exception of the PRC, which reported a growth of 1.5%. Other regions faced declines between 0.1% and 4.6%, with the USA seeing the largest drop at -4.6%, followed by Canada at -1.7% and the APeJC at -1.8%. Latin America and Japan also experienced declines of 1.7% and 1.6%, respectively, whereas Western Europe, Central and Eastern Europe, and the Middle East and Africa showed smaller decreases of 0.3%, 0.1%, and 0.1%, respectively.

Among the top five vendors—Apple, Samsung, OPPO, vivo, and Xiaomi—all reported a decrease in their average advertised pricing compared to the previous month. Vivo and Apple experienced the most significant declines at 0.5% and 0.6%, respectively, while Xiaomi, OPPO, and Samsung saw more moderate changes.

Data table for "IDC PWI Growth vs Baseline - by Region" chart - Average of index growth %

Date	APeJC	Canada	CEE	Japan	LA	MEA	PRC	USA	WE
2023/07	-0.7%	-1.5%	-0.6%	0.8%	1.3%	-0.7%	-0.2%	0.4%	0.6%
2023/08	-1.9%	0.1%	-1.4%	-2.2%	-2.2%	-0.3%	-0.8%	-0.3%	-1.1%
2023/09	-1.9%	-0.5%	-1.9%	-2.2%	-0.9%	-0.6%	-0.5%	-0.2%	-2.1%
2023/10	-1.2%	-2.1%	-1.0%	-0.7%	-2.1%	-0.4%	-0.1%	-3.5%	-1.7%
2023/11	0.8%	0.1%	0.5%	-0.4%	1.8%	0.2%	-1.0%	-0.8%	0.7%
2023/12	-0.8%	-1.4%	-0.7%	1.2%	-0.1%	-0.4%	1.5%	0.2%	-0.4%
2024/01	-1.3%	-1.8%	-0.9%	-1.7%	0.6%	-0.3%	-0.7%	-0.4%	-0.6%
2024/02	-0.6%	0.3%	-1.6%	-2.4%	-1.0%	0.9%	-0.6%	-0.8%	-1.3%
2024/03	-1.6%	-1.0%	-1.4%	-1.4%	-0.0%	-4.2%	-0.4%	-0.1%	-1.8%
2024/04	-1.1%	-1.6%	-1.1%	-1.8%	-1.0%	-1.1%	3.1%	-1.4%	-1.5%
2024/05	-0.9%	-0.2%	-0.6%	-1.3%	-0.6%	-0.3%	-3.0%	-0.9%	-0.6%
2024/06	-1.0%	-0.6%	-1.1%	-2.2%	-2.4%	-1.4%	2.1%	-1.3%	-0.3%
2024/07	0.4%	0.3%	-0.6%	0.3%	-0.6%	-0.2%	-2.4%	1.1%	-0.8%
2024/08	1.6%	-0.5%	-0.1%	2.5%	-1.3%	-0.7%	2.7%	-1.8%	0.9%
2024/09	0.6%	0.3%	-0.6%	1.0%	-0.8%	0.2%	-0.9%	0.3%	0.5%
2024/10	-1.5%	-1.5%	-0.1%	-1.2%	-1.4%	-0.1%	1.1%	-3.6%	-0.1%

Data table for "IDC PWI Growth from Base - By Top Brands" chart Index Growth %

Brand	2023/10	2023/11	2023/12	2024/01	2024/02	2024/03	2024/04	2024/05	2024/06	2024/07	2024/08	2024/09	2024/10
Apple	-86%	-121%	-188%	73%	-6%	-21%	-145%	-126%	-76%	-43%	-84%	1%	24%
Apple	-200%	72%	-14%	-24%	-146%	-135%	-79%	-44%	-87%	1%	45%	2%	-65%
OPPO	-59%	66%	-55%	-8%	-124%	-265%	-160%	-49%	-106%	-57%	10%	-13%	-30%
Samsung	-67%	89%	-12%	-31%	-114%	-154%	-152%	-43%	-85%	-55%	17%	3%	-17%
vivo	-168%	-61%	-85%	-3%	-30%	-290%	-219%	-57%	-13%	-124%	56%	34%	-49%
Xiaomi	-103%	48%	-26%	-19%	-153%	-144%	-132%	-79%	-37%	-91%	19%	15%	-29%

Data table for "IDC PWI Growth from Base - By Product Category" chart Index Growth %

Date	Feature Phone	Smartphone
2023/07	0.8%	0.1%
2023/08	-1.1%	-1.3%
2023/09	-1.5%	-1.7%
2023/10	-0.6%	-1.4%
2023/11	2.3%	0.6%
2023/12	0.7%	-0.4%
2024/01	0.1%	-0.6%
2024/02	-0.9%	-1.1%
2024/03	-0.2%	-1.7%
2024/04	-0.8%	-1.3%
2024/05	0.3%	-0.6%
2024/06	-0.4%	-0.9%
2024/07	0.1%	-0.6%
2024/08	1.3%	0.3%
2024/09	0.7%	-0.1%
2024/10	0.2%	-0.3%

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IDC’s Mobile Phone Pricing Watch gathers data in nearly 80 countries and provides detailed, timely, and accurate information on Mobile Phone device pricing using a Pricing Index among other analysis. The Pricing Watch covers the core technology dimensions in IDC’s market leading Quarterly Mobile Phone Tracker – plus additional details on channels and other dimensions in monthly updates. The Pricing Watch is a valuable resource for strategic pricing and operations in the Mobile Phone market globally. For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.