Monthly Mobile Phone Pricing Index

Updated: 14 June 2024

Mobile Phone Pricing Index Sees Continuous Decline in Average Advertised Pricing, According To IDC’s Mobile Phone Pricing Index

NEEDHAM, Mass., June 14, 2024 – The International Data Corporation (IDC) has released its latest findings on mobile phone pricing, indicating that the average advertised pricing continues to follow a downward trend globally. Between June 2023 and June 2024, IDC analyzed over a million advertised mobile phone prices from more than 1,100 resellers across nearly 80 countries. During the past 6 months, the pricing trend remained the negative growth trend, with decreases ranging from -0.3% to -2.0%. These figures are consistent with the observations made in the first half of 2024. The decline deepened in March 2024, reaching -2.0%, then recovered slightly to -1.2% in April and -0.6% growth in June this year.

According to regional analysis, all areas experienced a decline in average advertised pricing. PRC saw the smallest decline at 0.02%, while the Middle East and Africa (MEA) and Japan experienced minimal declines of 0.4% and 0.7% respectively. USA had the most significant decline at 3.8%, followed by Canada and Latin America, both experiencing a 2.6% decline. APeJC and Western Europe saw declines of 1.3% and 2.0% respectively. Overall, the average advertised pricing decreased by 0.6% this month.

Among the top five vendors, namely Apple, Samsung, OPPO, vivo, and Xiaomi, all experienced a negative growth in their average advertised pricing compared to the previous month except vivo. Apple, OPPO and Samsung maintained the downward trend with their negative growth ranging from -0.5% to -0.6% in June. Vivo and Xiaomi experienced a slight upward trend, but the shift was relatively mild.

IDC PWI Growth vs Baseline - by Region

IDC PWI Growth vs Baseline - by Region chart

IDC PWI Growth from Base - By Top Brands

IDC PWI Growth from Base - By Top Brands chart

IDC PWI Growth from Base - By Product Category

IDC PWI Growth from Base - By Product Category chart

IDC Pricing Watch products provide detailed monthly updates on advertised pricing that support product, channel, and go-to-market management.

IDC’s Mobile Phone Pricing Watch gathers data in nearly 80 countries and provides detailed, timely, and accurate information on Mobile Phone device pricing using a Pricing Index among other analysis. The Pricing Watch covers the core technology dimensions in IDC’s market leading Quarterly Mobile Phone Tracker – plus additional details on channels and other dimensions in monthly updates. The Pricing Watch is a valuable resource for strategic pricing and operations in the Mobile Phone market globally. For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or

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