Monthly Mobile Phone Pricing Index

Average Advertised Pricing declined deeper in most regions, According To IDC’s Mobile Phone Pricing Index

NEEDHAM, Mass., March 16, 2023 – The Mobile Phone Pricing Watch from International Data Corporation (IDC) reviewed roughly a million advertised Mobile Phone prices across more than 1,100 resellers in nearly 80 countries from March 2022 to 2023. The Average Advertised Prices remained flat or slightly declined from March to October last year then recorded positive growth from November last year for 3 consecutive months at 0.5% to 0.8%. After a quarter of growth, the Average Advertised Prices trend head down again at -0.8% in February and 1.3% in March globally.

Regionally the trends in Average Advertised Pricing went down in all regions. Latin America declined most at -6.4%, Canada, Japan and APeJC had deeper decline than last month at -1.2%, -1.2% and -1.7% month over month, respectively. Other regions, like USA, PRC, Western Europe, and CEE, also see slight decline at -0.5% to -0.9%. Globally Average Advertised Pricing declined is 0.5% deeper than last month.

Among the top vendors, all vendors’ Average Advertised Prices went down, and the Average Advertised Pricing declined the most for all of the top 5 vendors in the past 8 months. OPPO declined the most at -1.7%, Apple, vivo and Xiaomi all recorded -1.5% drop. Samsung also showed negative change at 1.4% in March.

Data table for "IDC PWI Growth vs Baseline - by Region" chart

	USA	Canada	LA	PRC	Japan	APeJC	WE	CEE	MEA	Worldwide
2022/03	-1%	0%	1%	-1%	-1%	0%	-3%	-4%	0%	-2%
2022/04	0%	0%	0%	-1%	-4%	-1%	-2%	2%	0%	0%
2022/05	-1%	-3%	-1%	-3%	-1%	-2%	-2%	0%	-1%	-1%
2022/06	-1%	1%	-1%	-1%	-2%	-1%	-1%	0%	-1%	-1%
2022/07	-1%	-2%	-2%	-1%	1%	-3%	-2%	-3%	0%	-2%
2022/08	0%	-1%	1%	-1%	-1%	0%	0%	-1%	0%	0%
2022/09	-2%	-1%	-1%	-2%	-3%	-3%	-2%	-1%	-1%	-1%
2022/10	0%	-2%	-1%	-2%	-2%	-3%	0%	0%	-1%	0%
2022/11	-2%	1%	0%	0%	1%	2%	2%	1%	-1%	1%
2022/12	-1%	-3%	0%	1%	1%	2%	2%	0%	-1%	1%
2023/01	0%	1%	7%	1%	2%	0%	0%	0%	-1%	1%
2023/02	-1%	0%	0%	-1%	-2%	-1%	-1%	-1%	-2%	-1%
2023/03	-1%	-1%	-6%	-1%	-1%	-2%	-1%	0%	-1%	-1%

Data table for "IDC PWI Growth from Base - By Brand" chart

Date	Apple	OPPO	Samsung	vivo	Xiaomi
2022/03	-1.9%	-1.8%	-1.7%	-1.7%	-1.9%
2022/04	-0.2%	-0.5%	-0.2%	0.1%	-0.6%
2022/05	-1.0%	-1.0%	-1.7%	-1.2%	-1.6%
2022/06	-0.1%	-0.6%	-0.9%	-0.4%	-0.6%
2022/07	-1.6%	-2.5%	-2.1%	-1.9%	-2.2%
2022/08	0.0%	0.0%	-0.7%	0.5%	0.0%
2022/09	-1.1%	-1.4%	-1.0%	-1.5%	-1.1%
2022/10	-0.2%	-0.8%	-0.4%	-0.8%	-0.5%
2022/11	1.2%	0.7%	0.6%	0.4%	0.9%
2022/12	1.0%	0.0%	0.4%	0.0%	0.5%
2023/01	0.8%	0.3%	0.9%	0.5%	1.1%
2023/02	-1.1%	-0.5%	-0.5%	-0.3%	-0.8%
2023/03	-1.5%	-1.7%	-1.4%	-1.5%	-1.5%

Data table for "IDC PWI Growth from Base - By Product Category" chart

Date	Feature Phone	Smartphone
2022/03	-3.0%	-2.3%
2022/04	0.7%	-0.4%
2022/05	-0.5%	-1.3%
2022/06	0.3%	-0.7%
2022/07	-2.7%	-2.4%
2022/08	-0.3%	-0.4%
2022/09	-1.0%	-1.5%
2022/10	-0.4%	-0.4%
2022/11	3.0%	0.9%
2022/12	2.2%	0.6%
2023/01	1.3%	0.6%
2023/02	-0.7%	-0.9%
2023/03	-0.7%	-1.3%

IDC Pricing Watch products provide detailed monthly updates on advertised pricing that support product, channel, and go-to-market management.

IDC’s Mobile Phone Pricing Watch gathers data in nearly 80 countries and provides detailed, timely, and accurate information on Mobile Phone device pricing using a Pricing Index among other analysis. The Pricing Watch covers the core technology dimensions in IDC’s market leading Quarterly Mobile Phone Tracker – plus additional details on channels and other dimensions in monthly updates. The Pricing Watch is a valuable resource for strategic pricing and operations in the Mobile Phone market globally. For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.