Monthly Mobile Phone Pricing Index

Mobile Phone Pricing Index Sees Further Drop in Average Advertised Pricing, According To IDC’s Mobile Phone Pricing Index

NEEDHAM, Mass., February 16, 2024 – The International Data Corporation (IDC) has released its latest findings on mobile phone pricing, indicating that the average advertised pricing continues to follow a downward trend globally. Between February 2023 and February 2024, IDC analyzed over a million advertised mobile phone prices from more than 1,100 resellers across nearly 80 countries. Throughout this period, the pricing trend remained relatively stable, with slight decreases ranging from -1.7% to 0.7%. These figures align with the observations made in the latter part of the previous year, with the exception of November. However, in February, the decline deepened with a decrease of -1.1%, compared to the previous month's growth of -0.3%.

According to regional analysis, all areas experienced a decline in average advertised pricing. PRC saw the smallest decline at 0.02%, while the Middle East and Africa (MEA) and Japan experienced minimal declines of 0.4% and 0.7% respectively. USA had the most significant decline at 3.8%, followed by Canada and Latin America, both experiencing a 2.6% decline. APeJC and Western Europe saw declines of 1.3% and 2.0% respectively. Overall, the average advertised pricing decreased by 1.1% this month.

Among the top five vendors, namely Apple, Samsung, OPPO, vivo, and Xiaomi, all experienced a downward trend in their average advertised pricing compared to the previous month. Apple, OPPO, and Xiaomi showed a more notable shift, with their decreases ranging from 0.1% to 0.2% in January, to a 1.4% decrease this month. On the other hand, Samsung and vivo also experienced a downward trend, but the decline was relatively mild.

Data table for "IDC PWI Growth vs Baseline - by Region" chart - Average of index growth %

Date	APeJC	Canada	CEE	Japan	LA	MEA	PRC	USA	WE
2022/10	-2.7%	-2.2%	0.0%	-3.4%	-1.6%	-0.7%	-2.0%	-0.2%	0.4%
2022/11	1.8%	1.3%	1.3%	1.8%	0.2%	-1.4%	-0.2%	-1.5%	2.1%
2022/12	2.6%	-3.2%	0.0%	1.5%	-0.2%	-0.5%	0.6%	-1.1%	1.8%
2023/01	0.4%	0.5%	-0.3%	2.3%	7.7%	-1.2%	1.4%	-0.5%	0.1%
2023/02	-0.8%	-0.1%	-0.9%	-0.5%	0.2%	-1.8%	-0.5%	-1.5%	-1.3%
2023/03	-1.6%	-1.5%	-0.7%	-0.5%	-0.7%	-1.1%	-0.6%	-0.6%	-0.3%
2023/04	-0.5%	-0.7%	-0.4%	-0.7%	-0.1%	-0.2%	0.0%	-0.8%	0.8%
2023/05	-0.4%	-0.1%	-1.0%	-1.4%	0.4%	-0.7%	-1.5%	-1.0%	-1.0%
2023/06	-1.2%	2.1%	-0.9%	-2.2%	-1.1%	-0.6%	-1.2%	0.5%	-0.8%
2023/07	0.0%	-1.7%	-0.5%	0.4%	1.5%	-0.4%	0.1%	0.4%	0.7%
2023/08	-2.5%	0.0%	-1.4%	-1.6%	-2.3%	-0.3%	-0.8%	-0.7%	-1.2%
2023/09	-2.1%	-0.7%	-1.9%	-1.6%	-0.7%	-0.6%	-0.6%	-0.1%	-2.1%
2023/10	-1.2%	-2.5%	-1.0%	-0.8%	-2.5%	-0.4%	0.0%	-4.0%	-1.9%
2023/11	1.0%	0.3%	0.5%	-0.4%	1.9%	0.2%	-0.8%	-0.7%	0.7%
2023/12	-0.6%	-1.6%	-0.7%	1.3%	0.2%	-0.3%	1.3%	0.5%	-0.4%
2024/01	-1.1%	-1.0%	-0.7%	-1.5%	0.4%	0.0%	-0.6%	-0.6%	-0.6%
2024/02	-0.8%	0.2%	-1.6%	-2.4%	-1.0%	0.6%	-0.4%	-0.7%	-1.2%

Data table for "IDC PWI Growth from Base - By Top Brands" chart Index Growth %

Date	Apple	OPPO	Samsung	vivo	Xiaomi
2023/02	-1.0%	-0.5%	-0.6%	-0.4%	-1.0%
2023/03	-0.6%	-1.1%	-0.7%	-1.4%	-1.2%
2023/04	0.1%	0.1%	0.2%	0.2%	0.2%
2023/05	-1.0%	-0.8%	-0.6%	-0.9%	-0.9%
2023/06	-0.6%	-1.3%	-0.7%	-1.5%	-0.9%
2023/07	0.7%	-0.4%	0.2%	-0.4%	-0.6%
2023/08	-0.9%	-1.0%	-1.4%	-0.8%	-1.0%
2023/09	-1.2%	-2.0%	-1.3%	-1.3%	-1.8%
2023/10	-1.8%	-0.7%	-0.7%	-1.7%	-1.0%
2023/11	0.7%	0.6%	0.9%	-0.6%	0.5%
2023/12	0.0%	-0.6%	-0.1%	-0.9%	-0.2%
2024/01	-0.2%	-0.1%	-0.4%	0.0%	-0.1%
2024/02	-1.4%	-1.4%	-1.2%	-0.2%	-1.4%

Data table for "IDC PWI Growth from Base - By Product Category" chart Index Growth %

Date	Feature Phone	Smartphone
2022/10	-0.4%	-0.4%
2022/11	3.0%	1.1%
2022/12	2.2%	0.7%
2023/01	1.3%	0.6%
2023/02	-0.5%	-1.0%
2023/03	-0.3%	-0.7%
2023/04	1.5%	0.1%
2023/05	-0.8%	-0.8%
2023/06	-0.2%	-0.9%
2023/07	0.9%	0.2%
2023/08	-1.2%	-1.3%
2023/09	-1.5%	-1.6%
2023/10	-0.6%	-1.6%
2023/11	2.5%	0.7%
2023/12	0.6%	-0.4%
2024/01	0.4%	-0.5%
2024/02	-1.0%	-1.1%

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IDC’s Mobile Phone Pricing Watch gathers data in nearly 80 countries and provides detailed, timely, and accurate information on Mobile Phone device pricing using a Pricing Index among other analysis. The Pricing Watch covers the core technology dimensions in IDC’s market leading Quarterly Mobile Phone Tracker – plus additional details on channels and other dimensions in monthly updates. The Pricing Watch is a valuable resource for strategic pricing and operations in the Mobile Phone market globally. For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.