Data Monetization Capabilities, Governance, and Planning

45%  of organizations worldwide are prioritizing Data Capitalization and Monetization in their DX Strategy

Free for IDC’s IEP clients.

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Understand the risks and steps required to successfully create and deliver new data-driven products, services, and experiences to external customers.

Leverage your data

As businesses digitally transform their products, services, customer experiences, and operations, one very welcome by-product is new varieties and sources of data. This ever-growing stockpile of data can be used to create a wide range of monetizable data services. A growing number of digital-savvy organizations have embarked on the journey to data monetization by generating new revenue from creating and selling data-driven products, services, and experiences to external customers.

Product Development

What: This module will help CIOs and other high-level IT leaders assess the opportunity for data monetization, and outline a road map to ensure the needed capabilities, talent and governance are in place. To be successful, the many stakeholders in a data monetization effort need come together and craft a thorough plan to create an effective offering, develop delivery capabilities, and mitigate the risks of data monetization.

Why: There are many reasons why businesses should assess the potential for data monetization, but key reasons that value is migrating to data include:

  • Data-driven customer experiences are the new currency of business.
  • Customers expect smarter products that learn, improve, and solve a broader array of problems.
  • Digital transformation fuels demand for data across industries and ecosystems.

How: To develop a data monetization capability and offering initiative, one needs to take the following steps:

  • Develop Data Monetization Capabilities
  • Consider the Differences in Data Talent
  • Develop Data Governance

Successful DX efforts have measurable, achievable and
supported goals, strategy and KPIs