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Having released the initial Zen 5 based single Core Complex Die (CCD) 3D V-Cache-based Ryzen 7 9800X3D in November 2024, AMD announced the dual-CCD Ryzen 9 9000X3D variants, including the Ryzen 9 9900X3D and Ryzen 9 9950X3D, on January 6, 2025 ahead of CES 2025.

The AMD Ryzen 9 9950X3D is a high-performance desktop processor with 16 cores and 32 threads. It uses two CCDs, each containing eight cores. The processor also features 2nd generation 3D V-Cache technology, which significantly enhances performance by adding extra cache on the chip.

Each of the two CCDs in a Ryzen 9 9950X3D features 32 MB of L3 cache, and there is an additional 64MB of 3D V-Cache that is stacked under one of the CCDs. This extra cache significantly enhances the performance of tasks that benefit from larger cache sizes, especially gaming.
The AMD Ryzen 9 9950X3D became available on March 12, with a starting suggested price of $699.

2nd Generation 3D V-Cache

The new Ryzen 9 9950X3D and Ryzen 9 9900X3D feature 2nd Gen 3D V-Cache, but on only one of the two CCDs. Similar to their predecessors, the other core complex does not include 3D V-Cache. This design offers the best of both worlds: the first CCD with 3D V-cache optimized for latency, and the second CCD without it, optimized for the highest possible clock speeds and throughput for highly-multithreaded workloads that do not depend on L3 cache for performance.

AMD has advanced and optimized its 3D V-Cache technology, as we covered in our Ryzen 7 9800X3D review and now with the new Ryzen 9 9950X3D and Ryzen 9 9900X3D parts. This latest iteration, known as 2nd Gen 3D V-Cache technology, offers notable improvements in performance. The key difference lies in the cache placement. Previously, the 3D V-Cache was layered on top of the cores in the Ryzen 5800X3D and Ryzen 7000X3D processors.

In the Zen5-based Ryzen 7 9800X3D and Ryzen 9 9000X3D series, the 2nd Gen 3D-V-Cache is now positioned below the processor cores. This change allows the primary heat source, the CCD, to interface directly with the cooling solution. Since the 3D V-Cache is less sensitive to temperature, this results in up to 46% better thermal resistance, according to AMD. Cooler temperatures enable higher sustained clock speeds, both single- and multi-threaded.

AMD Provisioning Packages Service Update

The latest update to the AMD Provisioning Packages Service, which is included in the chipset driver update for Windows 11, brings significant improvements to the user experience. This service manages AMD provisioning packages, including processor and nonvolatile memory express (NVMe) power management.

Designed specifically for Ryzen 9 processors, the service optimizes CPU power and performance during gaming. It uses power/frequency optimization and core parking within the Windows Game Mode power profile. The service dynamically applies optimizations to specific power profiles when an application is launched. When gaming, it “parks” the cores on the second CCD that lacks the 3D V-Cache, making them temporarily unavailable to the OS. This ensures the game runs on the CCX. The AMD Ryzen 9 9950X 3DV features two CCDs (Core Chiplet Dies).

Each CCD in this processor contains a single CCX (Core Complex) with 3D V-Cache, improving the L3 cache hit rate and overall game performance and particularly bolstering critical elements such as the 1% low frames per second (FPS) rate.
If there are changes to the CPU name, core count, logical processor count, or L3 cache count, the service will automatically uninstall and reinstall the relevant AMD provisioning packages. AMD advises performing a clean installation of Windows when changing the processor to avoid potential configuration issues with other software. The time to complete provisioning changes is typically around two minutes after booting to Windows.

While there is no BIOS option for this feature, the AMD Provisioning Packages Service can be disabled in Windows Services settings. NVMe provisioning requires Windows 11 version 22H2 or later. The Windows 10 user experience remains unchanged.

Overall, this update enhances the predictability, performance, and efficiency of Ryzen 9 9000X3D V-Cache-enabled processors, particularly for gaming, by intelligently managing power and core usage.

AMD 3D V-Cache Performance Optimizer

The AMD 3D V-Cache Performance Optimizer enhances the performance of Ryzen 9 9000X3D 3D V-Cache processors in gaming and non-gaming tasks. It achieves this by dynamically adjusting the “favored” processor cores based on the current application. During gaming sessions, the OS prioritizes cores connected to the larger L3 cache. Conversely, for non-gaming tasks, it favors the cores with the highest frequency. Notably, the AMD 3D V-Cache Performance Optimizer does not “park” any cores.

This feature benefits desktop processors such as the Ryzen 9 9950X3D, Ryzen 9 9900X3D, Ryzen 9 7950X3D, and Ryzen 9 7900X3D. However, it does not provide advantages for single CCX X3D processors like the Ryzen 7 9800X3D or Ryzen 7 7800X3D.

Configuration options for this feature are available in the BIOS under AMD CBS/SMU Common Options/CPPC Dynamic Preferred Cores. The settings include:

– Auto | Driver: Allows the driver to decide which CPUs to prefer based on the active window.
– Cache: Always prefers CPUs in the 3D V-Cache CCX.
– Frequency: Always prefers CPUs in the highest frequency CCX.

Overall, the AMD 3D V-Cache Performance Optimizer significantly boosts the efficiency and performance of compatible Ryzen 9 processors by intelligently managing core usage based on the task at hand.

AMD Application Compatibility Database

The new AMD Application Compatibility Database, which requires both a new BIOS and chipset driver, is designed to address specific game titles that exhibit performance-limiting behavior not fully resolved by the AMD Provisioning Packages Service. These targeted optimizations reduce the thread pool size for the affected games, resulting in improved L3 cache utilization and higher FPS. This is achieved by repurposing the Windows Compatibility Toolkit’s ‘ProcessorCountLie’ feature, originally co-developed with Microsoft.

Users with Socket AM5 Platform Ryzen 9 9000 series and Ryzen 9 7000 series processors, both with and without X3D, can benefit from this new feature after a BIOS update. Currently, the Ryzen 9 9950X3D benefits from an AMD Application Compatibility Database File with optimizations for several games, including Deus Ex: Mankind Divided, Dying Light 2, Far Cry 6, Metro Exodus, Metro Exodus Enhanced Edition (RT), Total War: Three Kingdoms, Total War: Warhammer III, and Wolfenstein: Young Blood.

Overall, the AMD Application Compatibility Database enhances gaming performance by intelligently managing thread pool sizes and improving cache utilization for a smoother and more responsive gaming experience.

The AMD Ryzen 9 9950X3D for Productivity

Rendering is a good example of productivity. The choice between CPU and GPU rendering hinges on a project’s specific needs and constraints. While GPUs excel in parallel processing and are often faster for many rendering tasks, some studios and creators still prefer CPUs. CPUs can handle larger amounts of system memory, offer better price-performance ratios compared to professional GPUs with limited VRAM, and provide high precision and stability. Additionally, CPUs are usually certified by most ISVs to run their applications smoothly without issues. This makes CPUs a reliable choice for many rendering workflows, even if they take more time.

For the first-generation implementations of AMD Ryzen 3D V-Cache, the cache tile being placed on top of the CCD limited the potential for higher clock frequencies and headroom increases due to thermal constraints. This meant that while certain workloads such as gaming saw big performance increases with 3D V-Cache enabled CPUs, highly-threaded, productivity-centric applications could see worse results with the lower frequencies on the 3D V-Cache-enabled CCD.

With the cache tile being placed underneath the CCD in second-generation 3D V-Cache parts, the CPU frequency is able to boost to higher frequencies, helping make these parts much more comparable in performance to the standard, non-3D V-Cache CPUs on highly multi-threaded workloads. This capability gives demanding users the best of both worlds of gaming and productivity.

Blender Benchmark

Blender Benchmark version 4.3.0 was used to assess the AMD Ryzen 9 9950X3D processor’s rendering performance. With a score of 613.88, the processor’s performance ranked among the top 37% of benchmarks running the same workloads. Given the inclusion of GPU results, the CPU performed brilliantly in proportion to its core count.

Compared to the Ryzen 9 7950X (non-3D V-Cache) that we reviewed last year, the Ryzen 9 9950X3D achieved an average benchmark performance that was 17% faster.

IndigoBench

IndigoBench v4.4.15 is another standalone benchmark based on Indigo 4’s rendering engine and the industry-standard OpenCL.

The processor scored an impressive 19.048 million samples per second on IndigoBench, ranking it among the top 30 CPU results. This was achieved with normal settings and no overclocking. Many of the top scores were from high-end server CPUs like the AMD EPYC 9654 96-Core Processor.

The processor outperformed the Ryzen 9 7950X again by 17%, thanks to its cooler operation and faster core speed of 5.2GHz on all cores under load.

Overclocking

We enabled Precision Boost Overdrive (PBO), which remains the best method for overclocking while maintaining optimal power efficiency. It is important to note that PBO is an advanced overclocking feature that may void the warranty, according to AMD. In the BIOS, under the Advanced settings, we set the limits to “Motherboard” and adjusted the CPU Boost Clock override to “+200MHz.” We incrementally adjusted the Curve Optimizer, starting at -10 and achieving stability at -20 on all cores, verified through Cinebench 2024 testing.

The single core boost hit 5.9GHz, while all cores under load consistently ran between 5.15 and 5.2GHz. Thanks to the be quiet! Silent Loop 2 280mm water cooler, temperatures remained below 80°C. In Cinebench 2024, the default settings yielded a score of 2,190 points. However, with PBO enabled, we achieved a 9.5% performance boost, raising the score to 2,399 points at a lower voltage. This was also 15% better than the Ryzen 9 7950X CPU, which scored 2,094 using PBO boost settings.

Besides overclocking manually in the motherboard’s BIOS, users can also use the Ryzen Master tool to fine-tune performance. This flexibility allows advanced users and overclocking enthusiasts to fully explore and enjoy the capabilities of this chip.

Final Words and Conclusion

The second-generation AMD 3D V-Cache, which places the cache tile underneath the CCD die, helps overcome the biggest limitations of the original generation, allowing better heat transfer and sustained higher clock speeds. The Ryzen 9 9950X3D boasts the fastest Zen 5-based 3D V-Cache-enabled CCDs, reaching up to 5,550 MHz, compared to 5,450 MHz for the Ryzen 7 9800X3D. This not only helps the new Ryzen 9 9950X3D have a better gaming performance due to the higher clock speeds of the 3D V-Cache CCD; it also also closes the multi-thread performance gap on highly multi-threaded workloads, as the clock penalty of the 3D V-Cache is much smaller than the prior generation 3D V-Cache CPUs.

3D V-Cache has been proven to work very well overall, but it is not the whole story. Looking to the future, and particularly with the prevalence of AI-enhanced workloads coming down the pipeline, we would suggest that AMD considers focusing on improving memory performance and capacity as a differentiator. With DDR5, supporting large memory capacities with four DIMMS spread across two channels normally requires dropping the memory transaction speeds significantly to achieve reliability. This usually means that many customers prefer to populate only one DIMM per channel to maximize memory throughput, which can limit the installed DRAM capacity.

Doubling the number of DRAM memory channels from two to four and providing only a single DIMM slot per memory channel in future platforms will allow the DRAM to run at maximum transfer rates for all DIMM slots to support the higher demands of dual CCD CPUs. It will also enable the use of four DIMMs per system for maximum memory capacity at a cost-effective price. A single DIMM slot per memory channel will also help to reduce electromagnetic interference issues, simplify engineering, and increase reliability and performance compared to having an empty second DIMM slot on a memory channel. This would allow for greater upgradability and significantly enhanced performance in creative applications, without compromising memory bandwidth and speed.

 

Related Reviews: AMD Ryzen 7 9800X3D Processor Review: Gaming Performance Redefined

Mohamed Hakam Hefny - Senior Program Manager - IDC

Analyst Profile
Mohamed Hefny leads market research in EMEA on professional workstation PCs and solutions. He also reports on professional computing semiconductors, processors, and accelerators (CPUs and GPUs), as well as breakthroughs and trends related to the market. In addition, Mohamed is actively involved in AI PC taxonomy and research. He participates in business development projects, contributes to consulting activities, and provides IDC customers with analysis, opinions, and advice.

The 2025 edition has once again cemented Hannover Messe’s status as the world’s most important industrial trade fair, serving as a vital convergence point for technology, business, and international cooperation. The March 31–April 4 event drew an impressive crowd, with around 127,000 visitors making their way from 150 different countries to engage with the 4,000 exhibiting companies.

During the 40+ meetings I attended, a palpable sense emerged that today’s driving industrial productivity force is the full integration of the physical world of machines with digital intelligence (including AI, obviously).

A fellow delegate and I joked that if an AI bot had been eavesdropping at Hannover Messe 2025, recording and analyzing all that was discussed, so much knowledge could’ve been extracted as to move industry 10 years forward overnight.

While I do not have such a brain or computing power, I still managed to get down in Hannover some of the most compelling trends that I believe are shaping industry today.

1. The BANI World is Here — and Agility Wins

We have entered the era of the BANI world — brittle, anxious, nonlinear, and incomprehensible. It’s clear that the old certainties are gone and the name of the game now is agile and operationally excellent. Having digital tools and the ability to make smart, data-driven decisions is no longer optional; these are essential to navigate the new reality.

2. Think “Information Superhighway” — Not Just “Data Integration”

Everyone’s talking about data integration, but it’s more than just connecting systems. It’s about building a reliable, high-speed “information superhighway” from the edge to the cloud. Just like adding lanes to a real highway, the more data we can access, the more we’ll want. CIOs will need to think continually about their data infrastructure.

3. Industrial AI is Blossoming

Industrial AI isn’t a futuristic concept anymore — it’s taking root in practical ways.  The companies that will succeed are those that take a focused approach, figuring out exactly how AI can solve specific problems in their operations. It’s about moving beyond the theoretical and getting real, reliable results on the shop floor.

4. AI Agents — Exciting, But Let’s Be Strategic

AI agents and orchestrators are definitely generating excitement, and they could be game changers. But we need to think carefully about whether we’re seeing them as a quick fix for underlying issues or as a way to really amplify the power of our data. The latter is where the real potential lies.

5. Sensing the Shop Floor Like Never Before

The ability to get a complete, real-time pulse of the shop floor is becoming a reality thanks to connected tools, robots, and cameras. And with AI, both workers and supervisors can analyze this wealth of data to boost productivity and optimize processes in ways we couldn’t before. It’s about unlocking the hidden secrets of our operations.

6. Empowering the Frontline Worker

The explosion of connected worker apps is really interesting. It’s about connecting people, processes, and machines in a more seamless way. This can help bridge skill gaps, accelerate learning, and create a more engaging work environment, especially for the next generation of workers.

7. The Metaverse is More Than Just a Visual Stunt

Forget just seeing a digital twin — with platforms like Omniverse, we’re moving toward a fully immersive “vision experience.” Imagine being able to zoom from a high-level overview down to the tiniest detail on the shop floor, all synced with real-time production data. Furthermore, the power to “rewind” and “fast-forward” production steps for meticulous traceability is there. That’s a game changer for understanding and managing operations.

8. Production Scheduling — Finally Getting the Spotlight

Production scheduling might not be the flashiest topic, but it’s becoming increasingly critical. With better data integration and AI, and the need to connect production with the wider supply chain, these tools are finally getting the attention they deserve for optimizing efficiency.

9. The Power of Working Together

The idea of ecosystems built on shared data structures, like those promoted by IDSA, is gaining real traction. Initiatives like Manufacturing-X, Factory-X, and Catena-X show a renewed focus on companies collaborating to solve big business challenges in a more connected way.

10. MES is Evolving — Has Evolved — Fast

The traditional manufacturing execution system (MES) is changing rapidly to meet new market demands. We’re seeing a big push toward cloud deployment, more flexible architectures, user-friendly designs, integrated data platforms, better connections with other enterprise systems, and the incorporation of AI and analytics. It’s a whole new era for MES.

In highly competitive markets, vendors must constantly look for new and engaging ways to stay top of mind with buyers. In the business-to-business (B2B) world, much marketing comes via content or thought leadership campaigns.

Salespersons, in addition to understanding the business and the products and services they sell, need to be able to contextualize this value within the marketplace and the trends and drivers that are impacting buyers.

What makes content truly effective in this space? And how can you develop content that both works for your target audiences and gives your salespeople a competitive edge in their client conversations?

The Importance of Storytelling

Humans are hardwired for stories. Narratives evoke emotions, create memorable experiences, and make complex information digestible.

In B2B marketing, storytelling helps deliver narratives that take buyers on a journey of understanding that uncovers insights they may not yet had exposure to. Without directly advertising or selling, storytelling can present an alternative view of the challenges businesses face in the industries in which they compete.

Information Overload: Strategies for Creating Effective Content

In today’s digital age, buyers are bombarded with messages from all directions. AI and instantaneous access to information through various media contribute to an “always-on” global marketplace.

Marketers and salespeople must also continually stay up to date with clients, prospects, the competition, and the factors that are impacting buyers. Both seller and buyer may wind up suffering from information overload, resulting in analysis paralysis and high levels of attrition — a situation in which no one wins.

Building Buyer Relationships: Key Components of Engaging Marketing Content

The secret of great content lies in providing a combination of stories, ideas, and insights. These elements are the building blocks of all successful content marketing campaigns.

By weaving together compelling narratives, innovative ideas, and valuable insights, you can create content that not only captures attention but also drives action with buyers. Leveraging data points and case studies further enhances your business credibility, sending a clear message to the marketplace that you have evidence to support your insights and messaging.

Too often, content is created in isolation. A good marketing team will look at what the competition is doing, compare it to current thought leadership campaigns, topics, and talking points, and find white space for new stories and discussion.

Without knowing what is out there, it’s hard to find ways to improve upon it and capture the right audience, let alone buyer attention!

From Insights to Action: Crafting Targeted Marketing Content

Crafting effective marketing content for your sales teams is essential in today’s crowded markets. But how do you ensure your content hits the mark? Here are some key strategies:

1. Know your audience. This is the first step in creating content that resonates. Who is the audience? What are their pain points? What solutions are they seeking? The more you understand your audience, the better you can tailor your content to meet its needs.
2. Build resonant content. Once you know your audience, the next step is to create content that speaks to them. This means addressing their specific challenges, providing valuable insights, and offering solutions relevant to their needs. The goal is to create content that not only informs but engages and inspires.
3. Get out and test. Have your salespeople take your content — whether written/visual material or just talking points — out to clients to see how it resonates in client and prospect conversations. Providing content that holds up in important conversations is key to building trust and ownership in B2B relationships.

Conclusion

In the world of B2B marketing, content is a powerful tool that influences buyer decisions and fosters long-term relationships. By prioritizing storytelling and understanding your audience’s pain points and aspirations, you can create engaging narratives that resonate deeply. This approach helps you cut through the noise of a crowded marketplace and make a lasting impact.

The secret to great content lies in combining authentic stories, innovative ideas, and valuable insights. Empowering your marketing and sales teams with strong narratives enhances their ability to confidently convey your brand’s message and engage meaningfully with potential buyers. Ultimately, effective storytelling can set your brand apart and lead to greater recognition and success in the B2B landscape.

 

Interested in how IDC can help you create compelling content, messaging, and campaigns that truly engage your target audience? We can help you address your top priorities. Whether you’re looking to generate and nurture leads, establish your brand as a thought leader, or develop a strong value proposition that highlights what sets you apart, our expertise can make a significant impact. Let’s connect and explore how we can work together to drive your success!

Observability is rapidly evolving as organizations across Europe embrace digital transformation, cloud adoption, and AI. As IT environments become more complex, traditional monitoring approaches are no longer sufficient.

The future of observability in Europe will be shaped by advancements in AI-driven analytics, regulatory requirements, sustainability goals, and the increasing need for proactive system intelligence. This shift will impact enterprises, public sector organizations, and technology vendors as they strive to optimize performance, enhance security, and control costs.

IDC’s MarketScape: European Observability Market 2025 Vendor Assessment evaluates the major players based on their observability portfolios, solutions, and go-to-market strategies. Key trends highlighted in this document include:

1. AI’s Role in the Observability Space

AI/ML will redefine observability in Europe by enabling automated anomaly detection, predictive analytics, and intelligent remediation. AI-driven observability platforms will help organizations move from reactive to proactive monitoring, identifying potential issues before they cause business disruptions.

One key development is AI-powered incident response, which correlates vast amounts of telemetry data (logs, metrics, traces) to detect patterns and surface actionable insights. This will reduce mean time to resolution (MTTR) and enhance IT efficiency. GenAI will assist IT teams by summarizing alerts, suggesting fixes, and automating routine tasks.

With the increasing adoption of AI observability tools, European enterprises will focus on data quality and contextualization to ensure accurate AI-driven decision-making.

2. European Regulations

Europe has some of the world’s most stringent data privacy and cybersecurity regulations and these will significantly influence the future of observability. Organizations must ensure that observability platforms align with regulations like the GDPR, the NIS2 Directive, the EU’s AI Act, DORA, and the CSRD.

These regulations will drive data sovereignty initiatives, pushing European businesses toward in-region observability solutions that ensure compliance with local data residency laws. Vendors will need to offer localized cloud services, on-premises deployment options, and sovereign cloud observability solutions.

3. The Value of Observability in Meeting Sustainability Goals

As sustainability becomes a top priority, European organizations will increasingly integrate GreenOps principles into their observability strategies. The focus will be on energy-efficient infrastructure monitoring, carbon footprint analytics, and sustainable FinOps.

Governments and enterprises will require sustainability observability dashboards to comply with the EU’s CSRD and ensure transparency in emissions tracking. Cloud providers and observability vendors will respond by embedding carbon intelligence features into their platforms.

4. The Rise of Open Observability Standards

To improve interoperability and avoid vendor lock-in, European organizations are embracing open source observability frameworks such as OpenTelemetry and Prometheus. These standards enable unified data collection across hybrid and multicloud environments, ensuring greater flexibility and cost efficiency.

As European enterprises prioritize vendor-agnostic observability, the market will see increased adoption of self-hosted and open source observability solutions, particularly among companies concerned about data sovereignty and compliance.

5. Security and Cyber-Resilience

With the rise of sophisticated cyberthreats, observability is becoming a key component of security operations. Security observability will integrate with SIEM and detection and response platforms, enabling real-time threat detection and automated incident response. Future observability solutions will focus on zero trust observability and AI-powered threat intelligence.

Conclusion

Observability in Europe will be driven by AI, regulatory compliance, sustainability, open source adoption, and enhanced security measures. Organizations will increasingly adopt intelligent observability platforms that provide end-to-end visibility across complex IT ecosystems, helping them optimize performance, mitigate risks, and achieve compliance. As these trends accelerate, European enterprises must invest in cutting-edge observability solutions to stay competitive in an evolving digital landscape.

Reach out to Filippo Vanara to learn more about how IDC can help you on your observability journey in Europe.

For more information about the upcoming EU regulations (specially regarding AI and ESG) and learning how to navigate these changes, adapt to new standards, and leverage Europe’s unique approach to digital governance as a competitive advantage, register for our webcast here: Simplifying EU Digital Regulations: Opportunities in ESG and AI

Filippo Vanara - Senior Research Analyst, European CloudOps, IDC - IDC

Analyst Profile
Filippo Vanara co-leads and contributes to IDC's European CloudOps and Cloud Governance and Europe, Middle East, and Africa Sustainable Strategies and Technologies research programs. He also contributes to associated consulting projects. FinOps and sustainable operations (GreenOps) are, among others, key research areas in his research agenda. Joined IDC in 2019 and London-based, he is part of the European cloud practice, but he previously covered other key technologies such as the Internet of Things (IoT) and edge computing.

The EU’s Corporate Sustainability Reporting Directive (CSRD) aims to revolutionize corporate reporting via the transparent environmental, social, and governance (ESG) reporting of key performance indicators (KPIs), strategies, and monitoring. The CSRD’s impact has been substantial, with around two-thirds of EMEA companies reporting in accordance with the 2028 compliance deadline.

CSRD reporting standards — including more than 1,000 data points consolidated for certain industries — has elevated ESG data architectures to a new high and become an unspoken benchmark for ESG reporting globally.

Omnibus Simplification Package Creates Regulatory Uncertainty

In February 2025, the EU’s Omnibus Simplification Package was introduced, driven by the EU Competitiveness Compass, which aims to simplify sustainability reporting and reduce the administrative burdens on business and promote competitiveness. It presents far-reaching changes to the CSRD and other EU ESG regulations (e.g., the EU taxonomy, CSDDD, and CBAM). Key elements of the proposal include:

  • The number of companies mandated to report is reduced by 80% by increasing company size to >1,000 employees.
  • Small and medium-sized businesses are exempt from reporting but can adopt voluntary reporting standards (VSME).
  • Within the ESRS, fewer and more simplified datapoints (KPIs) have to be reported and some will become voluntary.
  • There will be no (mandatory) sector-specific ESRSs.
  • Implementation of CSRD for the second wave of companies (large EU-based companies) is postponed for two years.
  • The requirement for reasonable assurance is removed (only limited assurance required).

The proposal is under debate in the European Parliament and the European Council. A finalization — and thereby clarity for businesses — cannot be expected for several months.

At the same time, banks and other investors still require sustainability metrics for lending decisions and/or fund allocation to achieve their ESG targets and risk management. Consequently, even companies potentially now exempt from CSRD will face indirect ESG disclosure pressure, leading to a two-tier ESG reporting ecosystem: those who report for compliance and those who report for investors.

Finally, there is a small but growing number of companies that actually perceive sustainability (and ESG reporting) as a benefit, potential business growth driver and, thus, competitive advantage.

CSRD Maturity is Still Limited in EMEA

Our new research on the CSRD readiness of European businesses has shown that ESG regulation (and CSRD in particular) is still often perceived as a cost burden, as it requires additional resources, new skills, changes in data architecture and management, new technologies to be implemented — and a new level of collaboration across silos within the business and partner ecosystem.

CSRD maturity is still limited among European businesses. Only one in five EMEA businesses is in the mature stages of CSRD readiness, currently publishing or finalizing their first-ever CSRD report. They have invested substantially in human and technology resources to hit the crucial milestone and are looking to leverage the CSRD data, processes, and expertise to further generate value for the business.

Our CSRD Readiness Report reveals that CSRD-mature organizations consider ESG/sustainability practices pivotal for fostering innovations that improve business resilience and customer satisfaction. They rely extensively on the support of external service and technology providers, particularly to develop CSRD/ESG reporting strategies, implement ESG data management platforms, and leverage AI/GenAI.

This creates ample opportunities for business service providers and technology vendors. But it is essential to understand market segment maturity levels as well as differences in challenges and requirements (e.g., by geography, industry, company size) so as to adequately adapt solution design and go-to-market strategies.

Sustainability Initiatives Generate Business Value for EMEA Companies

On a positive note, our research results illustrate that becoming more sustainable is clearly perceived as being increasingly important for enterprise value creation. A significant number of European companies are seeing real business benefits generated by sustainability initiatives.

What business outcomes were achieved or are expected to be achieved within 1-2 years by your organization’s current or planned sustainability initiatives?

As shown in Figure 2, nearly half of EMEA companies see competitive advantages and innovation, and nearly 40% realized revenue and profit growth.

Interestingly, it is precisely these topics, innovation and growth, that European CEOs list at the top of their agenda for 2025 (as found in IDC’s February 2025 CEO Perspective on Technology Survey). So it comes as no surprise that investment in ESG/sustainability technologies remains among the top 3 technology investment priorities of European CEOs in 2025.

For technology and service providers, this implies that offerings increasingly need to focus on showcasing how sustainability solutions are geared toward these aspects. In particular, it will be critical to illustrate how CSRD reporting initiatives help to foster innovation and growth.

If you want to know more about our Sustainability research, visit our website here.

Katharina Grimme - Associate VP, Research and Practice Lead, EMEA Sustainable Strategies and Technologies - IDC

Analyst Profile
Katharina Grimme has more than 20 years' experience as an industry analyst and strategy consultant in the tech industry and is leading is leading IDC's Sustainability research in EMEA. With her expertise and passion for sustainable concepts for business, society, and digitization, she drives thought leadership at the intersection of sustainability and digital transformation.

Employees are often highlighted as the first line of enterprise cybersecurity defense. But who – and what — safeguards our households as we become more connected and digital plays an ever-greater role in our personal and civic existence?

Consumer digital life protection (CDLP) solutions seek to provide the security and privacy controls that households need for their identities, devices, home networks, and digital transactions and interactions. These tools include everything from antivirus and password managers to VPNs and secure home networks.
However, with no security or IT department to advise or support them, are European consumers making the right choices about which technologies to adopt — and do they feel confident about deploying them?

IDC’s 2025 CDLP Survey, which included respondents from the three major European markets of the U.K., France, and Germany, provides insights into the home security goals and challenges of European households.

A Tormented Target Market

The research found that almost half of European consumers lack confidence in selecting the right CDLP solutions. Many simply don’t know what they need — and those that do know find it difficult to choose between the different offerings of different providers. Almost one-quarter of consumers say that CDLP solutions are too difficult to use. Finally, many are concerned about additional costs in their household budgets.In fact, affordability and ease of use are cited as the top priorities for European consumers when it comes to choosing CDLP solutions. Despite that, potentially advantageous bundled offerings are not so attractive. This suggests that vendors could do more to optimize such bundles and educate prospects on the benefits of a comprehensive package.

What would such packages need to deliver? The most common consumer complaints are forgotten passwords/password resets, but these are not the only challenge. Others include deteriorating PC performance, lost devices, virus infections, online scams, or simply becoming uncomfortable with the level of personalization in online ads and websites. Many users have suffered one or more of these incidents.

Accordingly, the top priorities for CDLP measures center on protecting PCs from viruses and malware and safeguarding ecommerce and ebanking transactions. Maintaining unique and complex passwords for each account and blocking access to phishing and sites that host malware are also very important.

Trusted Providers

When it comes to who consumers trust the most to meet their CDLP requirements, security technology vendors are the clear top choice, cited by one-third of respondents. Device or software vendors follow, mentioned in just over one-quarter of the interviews.

In terms of technologies, consumers are most willing to pay for VPN, secure home networks, and antivirus. For any given CDLP technology, between one-third and one-half of consumers opt for a free solution.

Spreading the Word

Reaching the market is also a challenge: Word-of-mouth recommendations from friends and relatives is the most frequent trigger for adoption of CDLP technology. Pre-installing solutions on new devices is also a dependable route to drive adoption.

Conversely, online advertising and news articles seem to have a limited impact. The techie uncle of the family can be as effective at driving purchase decisions as any glossy ad splash. This is a challenging audience to market to.

The European CDLP market surpassed $2.1 billion in 2023 and is projected to expand at a CAGR of 3.7% into 2029. Difficult digital experiences and a rising level of concern about the risk and exposure in consumers’ digital lives can drive adoption of premium CDLP solutions.

Nevertheless, CDLP vendors must improve awareness and understanding of their paid solutions and subscriptions. They may need to rethink their approach: Does the security message need to be simplified? Can the use of the products be more intuitive and automated — even invisible? What is missing in the education? Do consumers understand that if the product is free, they’re the product?

Security technology brands are trusted — and those companies need to find ways to leverage that trust through the word-of-mouth channel more effectively and generate a flywheel effects

The European findings of IDC’s 2025 CDLP Survey are presented in this report. Findings from the complete global survey are available here

Mark Child - Associate Research Director, European Security - IDC

Analyst Profile
Associate Research Director Mark Child of IDC’s European Security Group leads the group's Endpoint Security and Identity & Digital Trust (IDT) research for both Western Europe and Central & Eastern Europe. He monitors developments in security technologies and strategies as organizations address the challenges of evolving business models, IT infrastructure, and cyberthreats. Mark's coverage includes in-depth security market studies, end-user research, white papers, and custom consulting.

In October 2024, our IDC colleague Jennifer Thomson published an excellent presentation,  Value-Driven DevOps and App Engineering in the AI Everywhere Era.
Delivered at IDC’s 2024 DevOps Summit in London, the presentation delves into the future of modern app development and delivery. This future is driven by three key factors: developer experience and productivity, security resilience, and business empowerment.
The future of DevOps is app-centric, focused on user experience, value, and resilience by design. Platform teams play a crucial role in enabling effective app development and management.

The transformation integrates security, finance, and operations into the development process to create a seamless and automated software delivery environment. However, achieving “value-driven DevOps and app engineering” requires breaking down the silos between DevOps, CloudOps, and DataOps and creating smart integrations to meet business needs for speed, security, and cost efficiency.

According to IDC research, delivery excellence is defined by four strategic priorities:

Agility is the core business outcome BUT business agility is most negatively affected by current capabilities in the development processes of organizations.

As an answer to the question: ‘Which of the following areas are most negatively affected by your organization’s current software development and delivery capabilities?’, the following answers were given:

Apparently, many organizations are restricted in their ability to deliver excellence by their own development processes. However, with the rise of AI, things may change fast! A few recent IDC predictions (IDC FutureScape: Worldwide Developer and DevOps 2024 Predictions — European Implications, IDC Doc #EUR151753024) show:

• By 2028, natural language will be the most widely used programming language, creating 55% of net-new applications.
• By 2028, generative AI (GenAI) tools will write 70% of software tests, reducing manual testing and enhancing test coverage, usability, and code quality.
• By 2025, 50% of DevOps teams will use DevSecOps tools leveraging AI to identify security challenges in applications and supply chains.
• By 2026, 40% of new apps will be enhanced by AI, improving experiences and creating new use cases.

Incorporation of AI into the development processes of organizations promises to improve all 4 aspects of delivery excellence: increased speed of delivery, efficiency, quality and productivity, resulting in better business agility, meaning that the organization can respond to market changes faster and is able to provide more value, faster and better to its customers.

This sounds great! However, as management guru Peter Drucker one said:” You can’t control what you don’t measure”. And if you can’t control something, it’s very hard to improve it. This means that measurement of Delivery Speed, Product Quality, Efficiency, Productivity and ultimately Value

delivered, is an important management activity for organizations that are determined to control and to improve their delivery excellence and thus business agility.

As an example, using AI to code faster may result in better productivity, but when this code is not compliant to ISO 25010 or ISO 5055 standards for software quality, significant risk may be introduced into the application, potentially resulting in incidents, unhappy customers, loss of money, rework in the team, resulting ultimately in lower productivity and delivery speed, etc. In this case, measuring productivity and code quality are important to understand the overall performance of the teams, in relation to the quality produced.

IDC Metri, the tech buyer consultancy part of IDC, has years of experience in measuring these aspects on the team level. It offers the ‘Team Performance Optimization’ service to organizations that wish to understand and benchmark their current delivery excellence on team-level, and aggregate this to an organizational level. By benchmarking, it becomes clear which of the teams are high-performing (against industry averages) and which teams can use some help to improve. For many organizations, it would be helpful to create a baseline performance now, so they can see which AI initiatives result in improvement of the metrics, and which don’t.

For more information about measuring, benchmarking and/or optimizing (agile/DevOps) team performance, please contact me at hvanheeringen@idc.com.

The annual IDC Telco Forum: Barcelona was held Sunday, March 2, to kick off the Mobile World Congress (MWC) 2025.

During the event, IDC delivered presentations that addressed pivotal transformation and monetization opportunities in the telecoms sector, as well as our expectations for the industry’s development through 2030. Key executives and stakeholders across the telecoms ecosystem and technology sectors attended the meeting (previously known as the IDC pre-MWC Brunch).

Telecom Industry: A Massive Market Undergoing Bold Transformations

Spending by telecoms worldwide is projected to reach $1.375 trillion in 2025, accounting for 24% of the global ICT market. Meanwhile, telecom service provider CAPEX intensity is declining year on year but is expected to reach $309 billion in 2028. This shift reflects the focus of telcos on network efficiency and simplified, cost-effective operations.

The telecom industry is undergoing a profound transformation, driven by slowing mobile data growth, market fragmentation, and increasing financial pressures. As the industry evolves, telcos are shifting from being traditional connectivity providers to being full-stack technology suppliers that require structural changes to sustain profitability.

Market consolidation, workforce realignment, and strategic investments are now central to long-term success.

Reinventing the Business Model

To enhance efficiency and financial resilience, operators are consolidating in domestic markets and reassessing international operations. European regulators have approved key in-market mergers that come with network investment commitments, signaling a broader acceptance of industry consolidation.

Middle Eastern telcos are strategically acquiring stakes in European firms, capitalizing on stock market fluctuations to expand their influence. Operators are streamlining their international presence, divesting from underperforming markets and leveraging joint ventures to optimize scale and operational efficiency.

The Rise of LEO Satellite Partnerships

Satellite technology is playing an increasingly strategic role in telecom operations, addressing connectivity gaps where terrestrial networks are insufficient. The convergence of low Earth orbit (LEO) satellite networks with mobile infrastructure is gaining traction, particularly in the realm of direct-to-device (D2D) connectivity.

By forming alliances with satellite providers, telcos can extend their service footprint, unlocking new revenue streams in remote and underserved regions. Some LEO providers are partnering with chipset and device vendors to enable direct satellite connectivity on standard mobile devices. Efforts are underway to expand dedicated satellite frequency bands to support this growth.

Programmable Networking Gains Traction

The shift toward network programmability is pushing telcos to embrace API-driven ecosystems that enhance service agility and unlock new monetization opportunities. Network API monetization is becoming a key revenue stream, with operators engaging enterprise developers, aggregators, and cloud marketplaces to integrate network capabilities into digital services.

In the short term, quick-win APIs such as SIM swap and number verification are gaining traction. More advanced APIs, like quality on demand (QoD), hold greater long-term potential but remain a secondary focus.

The real value lies in combining multiple APIs, such as QoD with security or edge computing, to deliver differentiated, high-value solutions.

To scale these opportunities, multi-operator collaboration will be essential to ensure broad applicability across industries. Additionally, developers will require training and certification to fully leverage telco APIs, raising questions about who will provide this support.

As telcos expand their API strategies, they must also address a critical challenge: avoiding commoditization and securing a strong position in the evolving digital value chain.

AI Moves from Hype to Execution

AI is rapidly moving from theory to real-world deployment, transforming both network operations and customer engagement. GenAI is already driving measurable improvements in predictive maintenance, automated network management, and customer service.

The next stage of adoption will integrate task-specific AI agents to further enhance efficiency, streamline operations, and optimize service delivery. However, challenges persist: Security risks are the primary reason for GenAI project delays or abandonment (43%), while project costs rank lowest (10%), according to IDC’s 2024 Future Enterprise Resiliency and Spending (FERS) Survey.

Telcos are leveraging GenAI across two key areas: operational efficiency and customer experience. In network operations, AI-powered copilots assist with incident management, collaborative network operations, and intelligent field support, while SOC-NOC collaboration enhances user experience assurance. On the customer experience side, GenAI is improving business support systems (BSS) knowledge sharing, lead generation for enterprise markets, intelligent service recommendations, and complaint handling.

With adoption accelerating, telcos must address security concerns, workforce adaptation, and cost control to fully capitalize on GenAI’s transformative potential.

Telco Monetization Strategies

As traditional telecom value chains evolve, operators must rethink their approach to monetization. A customer-centric mindset, combined with rapid experimentation and continuous iteration, is essential to stay competitive.

Leveraging composable technology stacks is a key enabler of monetization. By adopting modular, API-driven architectures, telcos can achieve greater flexibility, enabling mass customization and cost-efficient service delivery. The transition to 5G standalone networks is further driving the need for new monetization models, particularly in network slicing and private 5G solutions that offer premium, differentiated services for enterprises.

AI and API monetization are expected to become major revenue contributors. The AI market is projected to grow from $235 billion in 2023 to $632 billion by 2028, with Telcos forecast to account for 6% of global AI spending.

Similarly, the telco API market is forecast to reach $6.7 billion by 2028, expanding at a 57.1% CAGR, with significant contributions from the Americas ($2.7B), Europe ($1.9B), and APAC ($2.1B). Industry-wide initiatives such as the GSMA Open Gateway — supported by 67 mobile operator groups across 265 networks and covering 75% of global connections — highlight the strategic importance of API-driven revenue growth.

Winning Strategies for Telcos

Service Play

Telcos must focus on select industry verticals, leveraging in-house capabilities and strategic partnerships to develop specialized solutions. The ability to deploy rapidly, monetize effectively, and refine value propositions based on market feedback will be key to success.

Platform Play

Connectivity remains central to telco operations, but its value proposition is evolving. Operators must enhance their offerings by prioritizing security, performance, and flexibility, ensuring that their networks support a broad range of enterprise use cases beyond basic connectivity.

Vertical versus Horizontal

Telcos must determine whether to pursue vertical or horizontal service models. A vertical approach focuses on industry-specific solutions, including private 5G, edge computing, network as a service (NaaS), and network slicing, providing tailored services to high-value sectors. In contrast, a horizontal approach emphasizes the development of scalable, reusable capabilities that can be deployed across industries, optimizing efficiency and cost structures.

META: The Emerging Digital Hub

The Middle East, Turkey, and Africa (META) region is emerging as a key digital hub, driven by large-scale infrastructure investments and regulatory support. Network expansion is accelerating, with increased investment in datacenters, subsea cables, and carrier-neutral facilities.

Strategic initiatives are enhancing regional interconnectivity, particularly in Africa and major hubs such as the UAE, Saudi Arabia, and Turkey. Favorable policies are enabling digital transformation, fostering internet traffic growth, and supporting the proliferation of digital services.

The Future of Telco Transformation

Sustained success in the telecom industry requires a shift toward platform-based, adaptable service models that serve multiple industries. As telcos position themselves as digital transformation enablers, they must balance efficiency, innovation, and strategic investments to remain competitive in a rapidly evolving landscape.

Key Takeaways

  1. Slowing mobile data growth necessitates new monetization strategies beyond traditional bandwidth expansion.
  2. Telco transformation must focus on efficiency, simplification, and adaptability.
  3. Attracting and retaining top talent is crucial to leveraging disruptive technologies.
  4. Collaboration across ecosystems is essential for both commercial and technical advancement.
  5. Energy efficiency is a strategic priority, directly impacting both OPEX and CAPEX decisions.

 

The telecom sector is entering a decisive phase. Those who embrace transformation will define the industry’s future.

If you missed the IDC Telco Forum: Barcelona session, you can watch the content in a webcast on March 12: MWC2025: Telco Transformation and Monetization in EMEA.

Masarra Mohamad - Senior Research Analyst, European 5G Enterprise Strategies - IDC

Analyst Profile
Masarra Mohamed is a senior research analyst specializing in analysing the connectivity and communications services markets, focusing on the changing networking requirements, trends, and competitive dynamics that support enterprises in their digital transformation. She explores how enterprise network strategies evolve to enable cloud, AI, and security.

When Amazon opens a new store, it’s never just about adding another retail location. The company’s recent launch of a beauty and personal care store in Milan (Amazon Parafarmacia & Beauty store, opened on February 12, 2025) offers fascinating insights into Amazon’s evolving retail strategy and suggests ambitious plans for the European market.

Beyond Digital: Why Physical Beauty Retail Matters for Amazon

Amazon’s choice to open a beauty store is telling. Beauty products represent a unique challenge in eCommerce: customers often want to test, try, and receive personal recommendations before purchasing. By tackling this challenge, Amazon addresses a critical weakness in its digital-first approach to beauty retail.

The Strategic Playbook Revealed

In a recent IDC Link, we discussed how Amazon’s new store prioritizes customer experience and personalization. Our visit to the store reinforced our idea of what Amazon is thinking:

  • Rather than focusing on immediate sales through frictionless checkouts (like Amazon Fresh stores), this location prioritizes customer experience and brand building.
  • The integration of “Place & Learn Stations”, interactive screens through which shoppers can access detailed product information, and a “Derma-bar”, where shoppers receive bespoke skin analysis and expert recommendations, signals Amazon’s understanding that beauty retail requires education and personalization.
  • The carefully curated selection of premium brands suggests Amazon is positioning itself to compete with high-end beauty retailers, not just mass-market stores.

The Bigger Picture: European Market Expansion

The Milan store serves as a strategic launchpad for Amazon’s broader European beauty ambitions. By establishing a physical presence in one of Europe’s fashion capitals, Amazon is:

  • Building credibility as the go-to retailer for the premium beauty sector.
  • Creating a showroom for brands to expand their sales across its European online platforms.
  • Developing a model that could be replicated in other key European markets.

Strategic Implications

Amazon’s physical retail journey began with Amazon Go in Seattle in 2018 and has been one of constant experimentation. The Milan beauty store reveals several key aspects of Amazon’s evolving retail strategy:

1. The company is willing to take a long-term approach, prioritizing customer experience over immediate sales.
2. The company is using physical locations as brand-building tools, not just sales channels.
3. Amazon is tailoring its retail approach to specific product categories rather than applying a one-size-fits-all solution.

We recently mentioned in a LinkedIn post how Amazon strategically leverages physical stores to compete with retail giants like Walmart in the U.S. market (as well as how Walmart is taking new revenue generation approaches from Amazon’s book). This beauty store opening represents another calculated move in the company’s evolving retail playbook.

What This Means for the Retail Industry

For other retailers, Amazon’s beauty store strategy offers important insights. The future of retail isn’t about choosing between physical and digital — it’s about understanding when and how to use each channel effectively. Amazon’s investment in an experience-focused beauty store demonstrates that even a (predominantly) eCommerce pure-play retailer recognizes the value of physical retail when used strategically.

The Milan beauty store is a window into Amazon’s thinking about the future of retail. As the company continues to evolve its omni-channel strategy, this store could serve as a template for how digital giants can effectively blend physical and digital retail experiences in specialized product categories.

If you are interested in knowing more about IDC’s Retail research, visit our website here.

Filippo Battaini - Research Manager, IDC Retail Insights, Europe - IDC

Analyst Profile
Filippo Battaini is Research Manager at IDC Retail Insights, responsible for the IDC Retail Insights: Worldwide Retail Experiential Operations Strategies program. Filippo’s research centers on the impact of technology as an enabler of omnichannel retail, including the digitalization of physical stores, online-offline integration, and omnichannel commerce architectures. Before joining IDC, Filippo worked at the global research and advisory firm Coresight Research, advising prominent companies and emerging retail technology providers on the transformative impact of technology in the retail sector.

The rapid adoption of GenAI is reshaping cloud computing, offering transformative solutions while accelerating the achievement of sustainability goals. As cloud providers navigate regulatory complexity, escalating costs, and environmental pressures, GenAI is emerging as a critical enabler of innovation and efficiency.

This post explores how GenAI empowers cloud ecosystems to thrive in 2025 and beyond.

Navigating Regulatory Challenges in Cloud Sustainability

Navigating complex and ever-evolving regulatory landscapes remains a challenge for cloud technology vendors. Governments worldwide are implementing stringent regulations to curb carbon emissions and promote sustainable practices.

The EU’s Corporate Sustainability Reporting Directive (CSRD), for example, mandates comprehensive sustainability reporting. The European bloc’s Energy Efficiency Directive (EED) has introduced obligations, especially for datacenter operators, in terms of energy saving and energy efficiency. Noncompliance can lead to hefty fines and damage to a company’s reputation.

GenAI can potentially assist cloud vendors in ensuring compliance with regulations by automating the collection, analysis, and reporting of ESG data. AI can process vast amounts of data from various sources, identify relevant regulatory requirements, and generate accurate and comprehensive sustainability reports.

This not only reduces the administrative burden on cloud vendors but also ensures timely and accurate compliance with regulatory requirements.

Managing Cloud Energy Consumption and Carbon Footprint

According to IDC, global IT datacenter capacity will grow from 180GW in 2024 to 296GW in 2028, and electricity consumption will rise from 397TWh to 915TWh in 2028. Electricity is the largest ongoing expense to run a datacenter.

As the demand for cloud services continues to surge, so does the energy required to power datacenters. This presents a significant challenge for cloud vendors striving to reduce their carbon footprint.

To address this, vendors must invest in energy-efficient technologies and collaborate with energy providers to ensure a steady supply of green energy. An IDC survey found that while 31% of organizations are looking to deploy GenAI workloads in locations able to offer renewable or zero-carbon energy supplies, 31% also say that GenAI workloads are helping the company reduce its overall greenhouse emissions through business-level optimization and efficiency improvements.

AI models can optimize cloud datacenter operations by predicting and managing energy consumption more efficiently. AI-driven energy management solutions can analyze patterns in energy usage, predict peak demand periods, and optimize cooling systems to reduce energy consumption.

Cloud Vendors: Balancing Cost and Sustainability

Cloud vendors are increasingly adopting FinOps and GreenOps. These — along with advanced analytics, AI, and machine learning — will provide better data and insights and increase visibility into cloud resources, resulting in better optimization.

GenAI can analyze spending patterns and recommend cost-saving measures. AI-driven financial models can analyze the costs and benefits of various sustainability initiatives, helping cloud vendors make informed decisions that maximize both sustainability and profitability. For instance, AI might suggest moving non-critical workloads to less expensive storage options or shutting down underutilized instances automatically.

We predict that 60% of organizations will leverage GenAI for sustainable transformation by 2026, reflecting a significant shift toward data-driven decision-making in ESG initiatives.

Conclusion

As we move deeper into 2025, cloud technology vendors are facing a multitude of obstacles in their quest for sustainability. Navigating complex regulatory landscapes, managing energy consumption, ensuring supply chain sustainability, balancing costs, meeting customer expectations, and innovating and optimizing for sustainability are all critical challenges that vendors must address.

GenAI offers a powerful tool to help overcome these challenges and propel sustainability in the cloud tech industry. By leveraging AI, the cloud ecosystem can optimize operations, enhance supply chain sustainability, balance cost and sustainability, drive innovation, and contribute to a more sustainable future.

How IDC Can Help

IDC’s Custom Solutions portfolio can assist cloud ecosystem players in addressing sustainability challenges through tailored services and strategic guidance.

1. Research and Advisory Services: IDC provides in-depth research and expert advice on trends, regulations, and best practices specific to the cloud industry.
2. Custom Market Intelligence: Vendors can gain insights into market dynamics, competitive landscapes, and customer expectations.
3. Strategic Consulting: IDC consultants work with vendors to develop and implement comprehensive strategies, including on “where to play” and “how to win” in the marketplace.
4. Content Marketing Services: We can help create compelling content to communicate the value proposition and enhance brand reputation and customer engagement.
5. Sales Enablement: Equipping sales teams with knowledge, tools, and content helps to effectively communicate the value proposition to customers and stakeholders.