Neste eBook, a IDC disponibiliza o guia necessário para maximizar o poder que os influenciadores tecnológicos têm na sua estratégia de marketing:
Los servicios de IDC atienden y cubren las necesidades de market intelligence, consultoría y apoyo para el crecimiento de los negocios y la consecución del ROI de las inversiones digitales de proveedores y compradores de tecnología en España.
Los eventos de IDC son un referente en el mercado español por su capacidad única para aunar las necesidades de oferta y demanda de tecnología, compartiendo y adelantando las tendencias digitales que impulsan la economía digital.
Location: Marbella, Spain
Coverage: Europe
5 al 7 de octubre de 2025 | In-Person
Si tu objetivo es generar leads, reforzar tu presencia de marca o incrementar tu awareness, los eventos de IDC atraen a los tomadores de decisiones de alto nivel que buscan entender las tendencias del mercado, las soluciones más innovadoras y buscan nuevas relaciones con proveedores tecnológicos.
Our analyst team engages every corner of the telecom ecosystem, tracking, validating, and guiding the industry from strategic vision to implementation. The approach is lead through regular engagements with telecom operators and suppliers ranging from strategic workshops and industry events, to more informal client inquiry requests.
Learn more about Telecom from our experts.
IDC’s European Telecom research offers thought leadership and advice on key challenges organizations face when building business strategies and implementing these technologies. Research includes:
Business leaders in Europe are faced with mounting pressures: Investors, customers, employees, and regulators are demanding that they operate their businesses in a more responsible and sustainable manner. They are not only being held accountable for their company’s financial performance, but increasingly are also expected to minimize the impact of their business operations on the environment and have a positive impact on society.
IDC’s Sustainability Framework differentiates 3 key sustainability impact zones, identifies the most important sustainability domains, as perceived by the demand side; and defines individual solutions as they relate to specific elements of information and communication technology:
IDC’s European Sustainability research offers thought leadership and advice on key challenges organizations face when building business strategies and implementing technologies.
Research includes:
Driven by a business-outcome focus, cyber security is seen as a business enabler rather than a blocker by 69% of European organizations. At the same time, European security teams are emphasizing the benefits of trust when demonstrating how security can support the business with achieving its strategic objectives.
IDC’s European Security research offers insight and guidance on key challenges that organizations face when building business strategies and implementing security technologies and services.
Research includes:
Winds of change can be defined as external forces shaping the market, either we are considering the whole market or the IT market. These forces have been in place for several months and years: at the beginning they were thought to be transient and not connected, but the current scenario proves it wrong.
They are company-specific, i.e., they affect companies differently
They are not temporary, i.e., they are here to stay, although they might change form
They are not standalone, i.e., they do not come alone
They are all interconnected, i.e., they influence and exacerbated each other
Learn where the main opportunities are in the ICT market to outline your go-to-market strategy
Find out what are the major investment categories organziations are pushing on
Evaluate the impact of your business on the overall society
AI will generate a cumulative global impact of $19.9 trillion by 2030; the potential is great, but the risks are significant.
The past two years have been marked by the rising enthusiasm of business executives for the opportunities and promises presented by GenAI to reimagine business and operating models and drive sustainable business value.
What stands out in EMEA is that an overwhelming 99% of CEOs have identified “using AI responsibly” as a paramount priority for their organizations. Accordingly, there has been a lot of activity around creating an AI strategy and embarking on significant use case innovation.
However, only 13% of the proofs of concept run by organizations in the past 12 months successfully made it to production. Are your Board and C-Suite Team of CIOs, CTOs, and CXOs ready for AI value realization?
Join this session to discover the top predictions for EMEA in 2025 and beyond and get guidance for achieving sustainable business value with AI.
Discover how AI is transforming business and learn how to create an AI strategy that delivers sustainable competitive advantage
The IDC EMEA Emtech Radar offers a glimpse into the developmental stages of the investigated technologies across three time horizons, which were determined by user expectations as to when these technologies will achieve broader adoption.
The technology needs to be in an early stage, meaning that:
The technology must be able to change the status quo. It must be able to provide new way of working and living.
For example, industrial AR/VR solutions. Which are changing the way how employees are carrying out maintenance processes in manufacturing. And how training in the healthcare sector is provided, for example surgical training.
We either refer to broad impact in terms of the industry scope, or broad in the number of applications it has in the same industry.
Those applications are, however, uncertain, meaning that they can be either uncertain in the outcome, or in the fact that they bear some potential risks.
Raiffeisen Informatik has deployed Juniper solutions to modernize and automate its network infrastructure to provide exceptional services for its customers.
T-Mobile and Deutsche Telekom launched T-loT, a distruptive new loT solution designed to simplify global loT connectivity for enterprises
Digitization of logistics though ioT and AI systems to improve efficiency and sustainability, as well as to monitor goods flows to order processing – all from a single source
In 2022, HSBC and IBM announced that they will work together on exploring applications for quantum computing in financial services.
IBM partners with Adobe, around the use of artificial intelligence-powered weather data from The Weather Company, an IBM Business, on the Adobe Experience Platform
Robotics and ML for waste management to allow for smaller, more precise, safer, and profitable demolition recycling.
Deep tech refers to those technologies that are based on high tech innovation in engineering, or significant scientific advances. Deep tech applications aim at achieving real improvement in human lives and society, rather than business improvement.
Quantum computing harnesses and exploits quantum mechanics like superposition and entanglement to manipulate enormous combinations of states at once for computations and to process information on a large scale.
A new AI paradigm in which various data types are combined with multiple intelligence processing algorithms to achieve higher performance levels in terms of accuracy, context, experiences, and insights for various business processes across industries.
Given the speeds and capacity that 5G networks promise, they have the potential to be an indispensable technology to accelerate digital transformation and innovation.
5G is the fifth generation mobile network, and will usher in the fourth industrial revolution and change the economy.
Internet of Things (IoT) refers to the network of smart, interconnected devices and services that are capable of sensing or even listening to requests.
IoT solutions can be leveraged for many tasks, ranging from connecting devices, systems, and people, or simply exchanging data, to intelligent, real-world applications enabling environments such as factories and smart cities.
Blockchain is a type of distributed ledger technology in which transactions are recorded with an immutable cryptographic signature.
It is the perfect technology for organizations looking for more trust, security, transparency, and traceability of data shared across a business network, achieving cost savings and new efficiencies.
Biometrics is the most suitable means of identifying and authenticating individuals reliably and quickly. Unique biological characteristics, such as fingerprints, iris scans, facial recognition, and voice are highly valued identifiers because they are universal, specific, measurable, and documentable. And unlike passwords, KYC responses or authentication tokens, users can’t forget or misplace their biometrics.
Augmented and virtual reality represent a major revolution in the way we interact with computers. From remote team collaboration to training and industrial maintenance, this technology is revolutionizing how we look at the world.
Quantum computing is defined as a technology that harnesses and exploits quantum mechanics like superposition and entanglement to manipulate enormous combinations of states at once for computations and to process information on a large scale. There are many areas in which the superior power and intelligence of quantum technologies can be leveraged, from technology and hospitality to defense and construction.
Edge computing is a distributed computing framework that brings enterprise applications closer to data sources such as IoT devices or local edge servers.
This proximity to data at its source can deliver strong business benefits, including faster insights, improved response times, and better bandwidth availability.
Robots are widely used in industries such as automobile manufacture to perform simple repetitive tasks and in industries where work must be performed in environments that are hazardous to humans.
Enhanced safety, speed, and higher productivity are just a few of the many advantages that organizations achieve through this technology.
Artificial intelligence is the basis for mimicking human intelligence processes through the creation and application of algorithms built into a dynamic computing environment. It forms the basis for all computer learning and is the future of all complex decision making, leveraging the incredible amount of data generated by both humans and machines.
AI, Automation, Data and Analytics technologies are driving huge changes in how organizations connect with customers, create and deliver products and services, execute their internal business operations, make decisions and integrate with partners and suppliers. They are core enablers of digital business success – and what’s more, developments in each of these areas are increasingly interwoven, with new strategic roles for data as the foundation.
Our research approach focuses not only on the four core technology spaces of AI, automation, analytics and data platforms; we also prioritize exploration of the intersections between these technology spaces (see left for key examples).
Learn more about AI, Automation, Data and Analytics from our experts.
IDC’s AI, Automation, Data and Analytics research offers thought leadership and advice on key challenges organizations face when building business strategies and implementing these technologies.
Research includes:
IDC is committed to helping our customers make informed decisions through timely analyst insights and unmatched data.
International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.
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