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Revolutionize your approach to decision making

Reshape the way you navigate choices for enhanced market potential. Enhance your data options for deeper insights.

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Tailored analytics designed just for you

Leverage our team of global analysts to explore custom analytics that dive deeper, providing unmatched insights that go beyond the confines of conventional market data.

 

We help you:

  • Uncover new growth opportunities
  • Understand your competition
  • Get ahead of trends shaping your market(s)
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Better informed strategies start with custom intelligence

No two businesses are alike, and neither should your analytics solutions be. We tailor our offerings to suit your unique requirements. Backed by a team of seasoned global analysts and cutting-edge technology, we bring unparalleled expertise to your fingertips.

  • Understand your market

    Forward-thinking research and competitive insights with the kind of intelligence that validates the market for tech solutions and identifies new business opportunities.

  • Accurate market forecasts

    We help corporate finance professionals measure and improve performance in existing markets, with data to inform processes of deploying capital and resources.

  • Accurate sales targets

    Sales managers work with us to understand how the market is growing, plan sales targets and inform compensation plans.

The GenAI impact on your existing markets

As businesses navigate the transformative effects of GenAI on the market landscape, understanding where and how GenAI impacts your specific markets becomes imperative for sustained success. The question arises: Are you attempting to quantify GenAI’s impact on your current and adjacent markets?

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About IDC Customer Case Studies

Validate your company and solutions with an IDC Customer Case Study. IDC Customer Case Studies discuss challenges and solutions in business and technology in an IDC-branded article format. Each document includes project details such as implementation description, benefits of technology implementation, and project challenges.

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Why Choose a Customer Case Study?

  • Give your customers the confidence to trust and purchase from your company and adopt your solutions

  • Nurture and convert leads to purchase your products and services

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About IDC InfoBriefs

An IDC InfoBrief offers data-driven research content, in a visually appealing format. It focuses on audience-essential data, based on published and/or primary research. This document highlights a market or technology analysis, with a high-level analyst assessment of audience needs and desired strategies for technology adoption.

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Why Choose an InfoBrief?

  • Content that is visually appealing, expertly designed and easy to digest

  • InfoBriefs resonate with a C-level audience

  • Highlights a market or technology analysis

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About IDC Spotlight Papers

Spotlight Papers provide an IDC Analyst expert perspective on topics such as business, technology or industry challenges and trends, followed by a profile section highlighting your company or solution.

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Why Choose a Spotlight Paper?

  • Help your customers identify the challenges they are facing

  • Objectively showcase your company and solutions you offer

  • Compel buyer engagement and convey how your solutions address their challenges

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About IDC Analyst Briefs

IDC Analyst Briefs are thought leadership discussion papers focused on market, technology trends and predictions that address specific concerns and needs of the target audience. Each Analyst Brief leverages IDC Research and an Analyst point of view.

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Why Choose an Analyst Brief?

  • Top of funnel thought leadership piece to introduce a concept to your audience

  • High level discussion

  • Digestible topic

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About IDC Analyst Connections

IDC Analyst Connections leverage a question and answer format between your company and an IDC Analyst. Each Analyst Connection focuses on market or technology trends/predictions that address specific concerns and needs of the target audience.

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Why Choose an Analyst Connection?

  • Top of funnel thought leadership piece to introduce a point, or concept, to your audience

  • High level discussion

  • Digestible topic

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About IDC Blogs

Leverage an IDC Analyst as a guest, or featured, blogger to share IDC expertise and opinion, with research-based insights. Address the concerns and needs of your target audience with content focused on breaking news in the industry, market or technology trends/predictions or stimulates a market or technology discussion.

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Why Choose a Blog?

  • Drive more website traffic to your business and promote your products and services

  • Convert traffic into leads

  • Build trust with your customers with IDC expertise and objective research

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Maximize your content marketing performance

Create measurable digital marketing content that redefines your customer dialogue.

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Build campaigns that trigger a response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence

Customer-trusted content across every journey stage

Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.

The right content when your buyers are looking for it during their exploration stage.

Blogs

Bring trusted IDC expertise to your blog with an analyst guest post. From market shifts to tech trends and breaking news, our research-based content speaks directly to your audience’s needs—building trust, driving traffic, and turning interest into leads.
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Videos

Bring IDC insights to life through dynamic video storytelling. From bite-sized clips for social sharing to in-depth fireside chats with IDC analysts, our versatile video formats are designed to meet your audience where they are. Whether sparking quick engagement or driving deeper thought leadership, video delivers trusted IDC expertise in a highly engaging, visual format—building brand authority and turning attention into action.
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Infographics

Transform complex insights into compelling visual stories with IDC’s infographic solutions. From long-form data-rich visuals to snackable social tiles, our formats adapt to your content strategy and audience needs. Designed to simplify, clarify, and captivate, IDC infographics combine trusted research with impactful design—making it easier for your audience to grasp key trends, share your message, and stay engaged.
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Analyst connections

Start the conversation with a simple Q&A format to unpack market shifts, tech trends, or emerging ideas—giving your audience a clear, high-level view of what’s next. It’s a quick, approachable way to introduce thought leadership and spark interest at the top of the funnel.
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Analyst briefs

Blend trusted research with an expert point of view to explore market and tech trends your audience cares about. These short, sharp papers introduce timely concepts and predictions—perfect for sparking early-stage engagement and guiding smarter conversations.
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Tailored content, with market insights, for buyers evaluating your product.

Spotlight Papers

Combine IDC’s analyst perspective on pressing business, tech, or industry challenges with a clear profile of your company or solution. They help your audience recognize their biggest hurdles—then show, with objectivity and authority, how you help solve them. A trusted way to build engagement and buyer confidence.
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InfoBriefs

Visually engaging and packed with IDC research, InfoBriefs spotlight key market or tech trends with high-level analyst insight. Built to resonate with decision-makers, they make complex data clear, credible, and actionable.
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Customer Case Studies

Show how real customers solved real challenges—with IDC telling the story. These analyst-written case studies highlight your solution’s impact, giving buyers the confidence to move from interest to action.
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Deep customer insights for impactful content that drives meaningful action.

White Papers

Grounded in real user interviews and analyst insight, these papers deliver a clear, credible case for your solution’s ROI. Highlight cost savings, KPI gains, and customer proof points—all in one compelling asset built to power decision-making and drive demand.
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Business Value Snapshot Tools

Put data in your buyers’ hands with a web-based calculator built on IDC research. In just a few clicks, they’ll see the ROI, value, and impact of your solution—driving informed, outcome-focused conversations.
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Buyer Guide Conversations

Arm your sales team with IDC insight into buyer needs, priorities, and pain points. These guides sharpen value propositions and provide ready-to-use talking points—helping reps engage confidently and close faster.
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Licensed and customized content formats

IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.

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The new content landscape: A guide for B2B marketers

B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.

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Empower your content marketing with research-driven tools

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About IDC Analyst Pulse

An IDC Analyst Pulse gathers diverse perspectives from IDC analysts on critical questions you have about your business, such as messaging effectiveness, market entry challenges, or product launches within specific industries.

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Each IDC Analyst Pulse integrates the following elements:

  • Diverse Analyst Perspectives: Every Analyst Pulse program will include multiple IDC analysts and a lead IDC analyst collecting the findings for you.
  • Quick Market Guidance: Leveraging IDC analysts through surveys and interviews, we offer rapid and comprehensive market insights across industries, countries, and technology markets.
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Why Choose an IDC Analyst Pulse?

  • Support marketing messaging or product entry

  • Gain a clearer understanding of market sentiment

  • Address the urgent need to understand competitive positioning

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About IDC Barometers

IDC Barometers are designed to help you gain a deeper understanding of competitor performance, evaluate industry spend within specific markets or geographies, and assess partner performance or health.

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Each Barometer integrates the following elements to provide comprehensive and compelling analyses:

  • IDC Knowledge Base: Leveraging IDC’s extensive Knowledge Base of data, to provide quick views on your market, product portfolio health, competitors and spending patterns.
  • Expert Insights: Every Barometer program involved a lead IDC analyst taking the findings from the ‘Barometer(s)’ and integrating them with analyst insight and essential guidance.
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Why Choose a IDC Barometer?

  • Inform quarterly business reviews with data and expert insights

  • Develop business cases for new products, businesses, or partners

  • Quickly access data to evaluate business decisions

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