IDC Candidate Privacy Policy (EU & UK)

  1. General Provisions

    This Candidate Privacy Policy (EU & UK) (“Privacy Policy”) applies to the Processing of Personal Data in connection with the recruitment process carried out by IDC, Inc. and Group Undertakings (“IDC” or “we”). A full list of IDC Group Undertakings, including contact details, is available online here.

    The purpose of this Privacy Policy is to inform you how IDC acquires, stores, Processes, and protects your Personal Data when you apply for a job at IDC, including what categories of Personal Data, purposes of Processing and your rights as a Data Subject are and how you may exercise them.

    IDC is a global company that attracts Candidates from diverse backgrounds and regions. We respect the privacy rights of all Candidates and are committed to protecting their Personal Data in accordance with applicable Data Protection Laws. This Privacy Policy applies to the extent the Processing of your Personal Data is subject to the GDPR and/or the UK GDPR.

    We recommend that you carefully familiarize yourself with this Privacy Policy.

  2. Definitions

    Candidate” or “you” means any natural person who applies for a job position at IDC.

    Data Protection Laws” means applicable privacy, security and personal information protection laws and regulations applicable to IDC or the Candidate such as the European General Data Protection Regulation (EU 2016/679) (the “GDPR”); European national laws implementing derogations, exceptions or other aspects of the GDPR; as well as the GDPR, as transposed into United Kingdom national law by operation of section 3 of the European Union (Withdrawal) Act 2018 and as amended by the Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU Exit) Regulations 2019 (as amended or replaced from time to time) (the “UK GDPR”); and the relevant local data protection regulations within the European Economic Area and United Kingdom.

    Group Undertakings” means members of the IDC group of companies.

    IDC” or “we” is defined in the heading of this Privacy Policy.

    Personal Data” means any information that identifies or is capable of identifying the Candidate, in accordance with the Data Protection Laws.

    Privacy Policy” means this EU & UK Candidate Privacy Policy.

    The terms “Controller”, “Data Subject”, “Processing”, “Processor”, “Personal Data Breach” and “Personal Data”, unless specifically defined otherwise herein, shall bear the respective meanings given to them in the applicable Data Protection Laws.

  3. Controller Of Personal Data

    In connection with the recruitment process, each member of IDC may determine the purposes and means of the Processing of your Personal Data and therefore, act as a Controller.

    Depending on where you apply for the job, the Controller of your Personal Data is:

    • IDC CEMA (for job postings in Western Europe), with registered office at Malé náměstí 11, 110 00 Praha 1, Czech Republic, identification number 26482347.
    • IDC UK Ltd (for job postings in Central and Eastern Europe), with registered office at 5th Floor, Ealing Cross 85 Uxbridge Road, London, W5 5TH, United Kingdom, identification number 960665
  4. Contact Details

    If you have any questions relating to the Processing of your Personal Data or about this Privacy Policy, or you wish to exercise any of your rights as a Data Subject, please contact our Privacy Team at privacy@idc.com.

  5. Purpose, Legal Basis, Scope, And Duration Of Processing Of Personal Data

    1. Scope of Processing

      We Process the following scope of your Personal Data: information that you provide in your resume and during the recruitment process, specifically your name and surname, residence address, email address, telephone, acquired education, current employment position, acquired work experience and skills, photograph, and any other Personal Data contained in your resume or otherwise provided to us by you, including information that you choose to disclose during interviews. To the extent permitted by the applicable law and necessary for a given job position, we may also process a limited scope of information collected in the course of background checks and verification of references that you provide.

    2. Purposes and Legal Bases of Processing

      We only Process your Personal Data within the scope necessary for the fulfillment of our contractual or statutory obligations, based on our legitimate interests, or on the basis of consent granted by you for the purposes as set out below:

      1. Recruitment Process

        We primarily Process your Personal Data for the purposes of carrying out the recruitment process for a specific job position which you have applied for. The Processing of your Personal Data is necessary to evaluate the Candidates and conclude an employment contract between the successful Candidate and us. To the extent permitted by the applicable law and necessary for a given job position, we may also conduct background checks to verify whether you are eligible for the position that you applied for.

        The legal basis for the Processing of your Personal Data is the contract that we take steps to enter into.

        We will process your Personal Data for the above-described purpose until the recruitment process relating to you is concluded.

      2. Legitimate Interests

        Following the recruitment process, we may also Process your Personal Data based on our legitimate interests. IDC’s legitimate interests include monitoring of the compliance within the recruitment process, determination, defense, and exercise of our legal rights or the resolution of any potential disputes relating to the recruitment process that you have participated in. We may also process your Personal Data for analytical purposes so that we can analyze the recruitment process and better understand who is applying for our positions, helping us to determine the most effective way to advertise jobs, attract talent and fill open positions.

        IDC may support the recruitment process by using transcription or notetaking tools to document information that you choose to share with us during your interview. IDC performs this Processing based on its legitimate interest to ensure accurate record-keeping, fair evaluation of Candidates, and efficiency of the recruitment process. Candidates are informed prior to the start of the interview if such tools will be used.

        We may continue to Process your Personal Data after the termination of the recruitment process if it is necessary to protect our legitimate interests; this period will typically not exceed the period of one year following the conclusion of the recruitment process.

      3. Information on Other Job Openings

        In the event that you grant us your consent, we will also Process your Personal Data for the purposes of contacting you in regard to other job openings at IDC and the realization of potential future recruitment processes for such job positions.

        In such cases, we will continue to Process your Personal Data, at maximum for the period defined in the consent; this period will typically not exceed the period of three years from the time when consent was granted.

  6. Recipients Of Personal Data

    1. Sharing of Personal Data

      For the purposes described above, some categories of the Personal Data that we collect in connection with the recruitment process may be shared by us with third parties that are either independent Controllers or that act as our Processors. In particular, we may share Personal Data with:

      • IDC entities from the Group Undertakings, including International Data Group Inc., for the purpose of realization of the recruitment process in the particular Group Undertaking, or for the purpose of administration support and organization of recruitment process in our company;
      • third-party service providers administering our IT systems and providing IT services utilized for the purpose of administration and organization of the recruitment process;
      • third-party service providers providing recruitment services and advertising of job positions;
      • public authorities or other third parties, if it is necessary to comply with the applicable law.
    2. Safeguards

      We have entered into Data Processing agreements with the recipients who Process the Personal Data as Processors (with the exception of cases where the conclusion of such agreement is not obligatory; for example, when transferring Personal Data to public authorities), which we have verified to ensure at least the same level of protection thereof as this Privacy Policy.

      We ensure that the access of recipients to Personal Data is limited to the scope necessary for the purpose for which the Personal Data is shared, in accordance with the applicable laws and, with respect to Processors, our instructions.

      If the Personal Data is transferred outside of the European Economic Area and the United Kingdom, we ensure that such transfers are based on a valid mechanism required under the applicable Data Protection Laws, including in particular, the Standard Contractual Clauses.

  7. Data Security

    With regard to the possible impending risk of harm to you as the Data Subject, we have implemented and maintain appropriate technical and organizational measures, internal controls, and information security processes in accordance with the applicable Data Protection Laws and best business practices. At the same time, we take into consideration the state of technological development with the goal of protecting your Personal Data from accidental loss, destruction, alterations, and unauthorized disclosure or access. Such measures may, among other things, include taking reasonable steps to ensure adequate management of access roles, using encrypted communication channels, the liability of relevant employees who have access to your data, training of employees, regular backups, procedures for data renewal and management of incidents, and software protection for devices on which Personal Data are stored.

  8. Your Rights As A Data Subjects

    In accordance with applicable Data Protection Laws, you have the right to request access to your Personal Data that we are Processing, the right to their rectification, erasure or portability, the right to object to the Processing of your Personal Data; as well as the right to request restriction of Processing conducted by us. You can also withdraw consent to the Processing of certain Personal Data at any time if you have granted us such consent.

    If you wish to exercise your rights and/or obtain detailed information, please contact us via the contact details set out in Article 4 of this Privacy Policy. We will consider all such requests and provide our response within the given time period stated by applicable Data Protection Laws. We may request you provide us with information necessary to confirm your identity if we are not able to do so based on the Personal Data that we already Process.

    If you exercise any of your rights according to this Article or the applicable Data Protection Laws, we will inform each recipient with whom your Personal Data has been shared according to Article 6 of this Privacy Policy, of the measures taken to exercise your request, if such a notification is possible and/or does not involve disproportionate effort.

    Please find the respective rights described in detail below:

    1. Rectification of Your Personal Data

      You have the right to rectify the Personal Data that we Process about you if you find that it is inaccurate or incomplete.

    2. Erasure of Your Personal Data

      You can request erasure of your Personal Data at any time. If you contact us and make this request, we will erase all your Personal Data that we have without undue delay, unless we need it for the fulfillment of statutory obligations or the establishment, exercise, or defense of our legal claims.

      Further, if you withdraw your consent, we will also erase all your Personal Data.

    3. Withdrawal of Consent

      Granted consent to the Processing for the purposes described above can be withdrawn at any time without giving a reason. Please note that the withdrawal of your consent shall not affect the lawfulness of Processing based on consent before its withdrawal.

    4. Access to and Portability of Your Personal Data

      You have the right to obtain confirmation as to what Personal Data we Process or do not Process with respect to you. You can also request a copy of your Personal Data that we Process. In addition, you may exercise your right to portability. In such case, we can send some of your Personal Data (namely the data that we process on the basis of the contract and/or your consent) directly to a third party (i.e., another Controller) whom you specify in your request, provided that it is technically feasible and does not affect the rights and freedoms of other persons.

    5. Objection to Processing

      If we Process some of your Personal Data on the basis of our legitimate interest, you have the right to object at any time, to the Processing of Personal Data. If significant legitimate interests for Processing — that override the interests or rights and freedoms of you as the Data Subject — are not proven on our part, or further Processing is not necessary for the establishment, exercise or defense of our legal claims, we will cease the Processing of your Personal Data.

    6. Restriction of Processing

      If you request restriction of Processing of your Personal Data (e.g., in the event that you question the accuracy or lawfulness, or our need to Process your Personal Data), we will restrict the Processing of your Personal Data to the necessary minimum (storage), and we may only Process it for the establishment, exercise or defense of legal claims, or on grounds of the protection of the rights of another natural person or legal entity or other reasons prescribed by applicable legislation. If a restriction of Processing is lifted and we continue to Process your Personal Data, we will inform you without undue delay.

    7. Complaint to the Office for Personal Data Protection

      You may also lodge a complaint pertaining to our Processing of your Personal Data with the competent supervisory authority if you believe that your rights regarding our use of your Personal Data have been violated:

      • If you wish to submit a complaint in relation to Processing carried out by IDC Undertakings, (i) within the European Economic Area, the supervisory authority is the Czech Office for the Protection of Personal Data (in Czech: Úřad pro ochranu osobních údajů), more information can be found at: www.uoou.cz, (ii) in the United Kingdom, the supervisory authority is the Information Commissioner’s Office, more information can be found at: https://ico.org.uk.
      • If you wish to submit a complaint in relation to Processing carried out by Foundry Undertakings, (i) within the European Economic Area, the supervisory authority is the Irish Data Protection Commission, more information can be found at: https://www.dataprotection.ie/, (ii) in the United Kingdom, the supervisory authority is the Information Commissioner’s Office, more information can be found at: https://ico.org.uk.
  9. Updates To The Privacy Policy

    We may modify or update the Privacy Policy from time to time. Any changes to this Privacy Policy shall become effective when published on the relevant website of IDC.

    This Privacy Policy was last updated on September 2, 2025.

Questions?

For all matters related to privacy and the collection, processing, use and storage of your personal data, please contact our Privacy Team at privacy@idc.com.

IDC Global Candidate Privacy Policy

  1. General Provisions

    This Global Candidate Privacy Policy (“Privacy Policy”) applies to the Processing of Personal Data in connection with the recruitment process carried out by IDC, Inc. and Group Undertakings (“IDC” or “we”). A full list of IDC Group Undertakings, including addresses, is available online here.

    The purpose of this Privacy Policy is to inform you how IDC acquires, stores, Processes, and protects your Personal Data when you apply for a job at IDC, including what categories of Personal Data, purposes of Processing and your rights as a Data Subject are and how you may exercise them.

    IDC is a global company that attracts Candidates from diverse backgrounds and regions. We respect the privacy rights of all Candidates and are committed to protecting their Personal Data in accordance with applicable Data Protection Laws. This Privacy Policy applies to the extent the Processing of your Personal Data is not subject to any local Privacy Policy. For Candidates applying from the EU or UK, please visit our Candidate Privacy Policy (EU&UK) which adheres to the local data protection laws in these regions.

    We recommend that you carefully familiarize yourself with this Privacy Policy.

  2. Definitions

    Candidate” or “you” means any natural person who applies for a job position at IDC.

    Data Protection Laws” means privacy, security and personal information protection laws and regulations applicable to IDC or the Candidate in the country in which the Candidate applies for a job at IDC.

    Group Undertakings” means members of the IDC group of companies.

    IDC” or “we” is defined in the heading of this Privacy Policy.

    Personal Data” means any information that identifies or is capable of identifying the Candidate, in accordance with the Data Protection Laws.

    Privacy Policy” means this Global Candidate Privacy Policy.

    The terms “Controller”, “Data Subject”, “Processing”, “Processor”, “Personal Data Breach” and “Personal Data”, or their respective local variations, and where applicable “Business”, “Commercial Purpose”, “Consumer”, “Personal Information”, “Service Provider”, “Sell” and “Verifiable Consumer Request”, unless specifically defined otherwise herein, shall bear the respective meanings given to them in the applicable Data Protection Laws.

  3. Controller Of Personal Data

    In connection with the recruitment process, each member of IDC may determine the purposes and means of the Processing of your Personal Data and therefore, act as a Controller.

    Depending on where you apply for the job, the Controller of your Personal Data is the relevant member of IDC that carries out the recruitment process, as defined in the job posting.

  4. Purpose, Legal Basis, Scope, And Duration Of Processing Of Personal Data

    1. Scope of Processing

      We Process the following scope of your Personal Data: information that you provide in your resume and during the recruitment process, specifically your name and surname, residence address, email address, telephone, acquired education, current employment position, acquired work experience and skills, photograph, and any other Personal Data contained in your resume or otherwise provided to us by you, including information that you choose to disclose during interviews. To the extent permitted by the applicable law and necessary for a given job position, we may also process a limited scope of information collected in the course of background checks and verification of references that you provide.

    2. Purposes and Legal Bases of Processing

      We only Process your Personal Data within the scope necessary for the fulfillment of our contractual or statutory obligations, based on our legitimate interests, or on the basis of consent granted by you for the purposes as set out below:

      1. Recruitment Process

        We primarily Process your Personal Data for the purposes of carrying out the recruitment process for a specific job position which you have applied for.

        The Processing of your Personal Data is necessary to evaluate the Candidates and conclude an employment contract between the successful Candidate and us. To the extent permitted by the applicable law and necessary for a given job position, we may also conduct background checks to verify whether you are eligible for the position that you applied for.

        We will process your Personal Data for the above-described purpose until the recruitment process relating to you is concluded.

      2. Legitimate Interests

        Following the recruitment process, we may also Process your Personal Data for the purpose of monitoring of the compliance with the recruitment process, determination, defense, and exercise of our legal rights, the resolution of any potential disputes relating to the recruitment process that you have participated in, or other legitimate interests of IDC. We may also process your Personal Data for analytical purposes so that we can analyze the recruitment process and better understand who is applying for our positions, helping us to determine the most effective way to advertise jobs, attract talent and fill open positions.

        IDC may support the recruitment process by using transcription or notetaking tools to document information that you choose to share with us during your interview. IDC performs this Processing based on its legitimate interest to ensure accurate record-keeping, fair evaluation of Candidates, and efficiency of the recruitment process. Candidates are informed prior to the start of the interview if such tools will be used.

        We may continue to Process your Personal Data after the termination of the recruitment process if it is necessary to protect our legitimate interests; this period will typically not exceed the period of one year following the conclusion of the recruitment process.

      3. Information on Other Job Openings

        In the event that you grant us your consent, we will also Process your Personal Data for the purposes of contacting you in regard to other job openings at IDC and the realization of potential future recruitment processes for such job positions.

        In such cases, we will continue to Process your Personal Data, at maximum for the period defined in the consent; this period will typically not exceed the period of three years from the time when consent was granted.

  5. Recipients Of Personal Data

    1. Sharing of Personal Data

      For the purposes described above, some categories of the Personal Data that we collect in connection with the recruitment process may be shared by us with third parties that may be independent Controllers or that act as our Processors. In particular, we may share Personal Data with:

      • IDC entities from the Group Undertakings;
      • third-party service providers, including providers of IT services, recruitment services or job advertising services;
      • public authorities or other third parties, if it is necessary to comply with the applicable law or protect IDC’s legitimate interests.
    2. Safeguards

      We ensure that the access of recipients to Personal Data is limited to the scope necessary for the purpose for which the Personal Data is shared, in accordance with the applicable laws. We have put in place sufficient contractual safeguards for the purpose of protecting the Personal Data shared with recipients.

  6. Data Security

    With regard to the possible impending risk of harm to you as the Data Subject, we have implemented and maintain appropriate technical and organizational measures, internal controls, and information security processes in accordance with the applicable Data Protection Laws and best business practices. At the same time, we take into consideration the state of technological development with the goal of protecting your Personal Data from accidental loss, destruction, alterations, and unauthorized disclosure or access. Such measures may, among other things, include taking reasonable steps to ensure adequate management of access roles, using encrypted communication channels, the liability of relevant employees who have access to your data, training of employees, regular backups, procedures for data renewal and management of incidents, and software protection for devices on which Personal Data are stored.

  7. Contact Details

    If you have any questions relating to the Processing of your Personal Data or about this Privacy Policy, please contact our Privacy Team at the email address privacy@idc.com.

  8. Updates To The Privacy Policy

    We may modify or update the Privacy Policy from time to time. Any changes to this Privacy Policy shall become effective when published on the relevant website of IDC.

    This Privacy Policy was last updated on September 2, 2025.

 

Questions?

For all matters related to privacy and the collection, processing, use and storage of your personal data, please contact our Privacy Team at the email address privacy@idc.com.

Revolutionize your approach to decision making

Reshape the way you navigate choices for enhanced market potential. Enhance your data options for deeper insights.

Tailored analytics designed just for you

Leverage our team of global analysts to explore custom analytics that dive deeper, providing unmatched insights that go beyond the confines of conventional market data.

 

We help you:

  • Uncover new growth opportunities
  • Understand your competition
  • Get ahead of trends shaping your market(s)

Better informed strategies start with custom intelligence

No two businesses are alike, and neither should your analytics solutions be. We tailor our offerings to suit your unique requirements. Backed by a team of seasoned global analysts and cutting-edge technology, we bring unparalleled expertise to your fingertips.

  • Understand your market

    Forward-thinking research and competitive insights with the kind of intelligence that validates the market for tech solutions and identifies new business opportunities.

  • Accurate market forecasts

    We help corporate finance professionals measure and improve performance in existing markets, with data to inform processes of deploying capital and resources.

  • Accurate sales targets

    Sales managers work with us to understand how the market is growing, plan sales targets and inform compensation plans.

The GenAI impact on your existing markets

As businesses navigate the transformative effects of GenAI on the market landscape, understanding where and how GenAI impacts your specific markets becomes imperative for sustained success. The question arises: Are you attempting to quantify GenAI’s impact on your current and adjacent markets?

Get one source of market intelligence and understand market performance

Fill out the form and someone will be in touch shortly.

About IDC Customer Case Studies

Validate your company and solutions with an IDC Customer Case Study. IDC Customer Case Studies discuss challenges and solutions in business and technology in an IDC-branded article format. Each document includes project details such as implementation description, benefits of technology implementation, and project challenges.

Why Choose a Customer Case Study?

  • Give your customers the confidence to trust and purchase from your company and adopt your solutions

  • Nurture and convert leads to purchase your products and services

Contact IDC Custom Solutions

About IDC InfoBriefs

An IDC InfoBrief offers data-driven research content, in a visually appealing format. It focuses on audience-essential data, based on published and/or primary research. This document highlights a market or technology analysis, with a high-level analyst assessment of audience needs and desired strategies for technology adoption.

Why Choose an InfoBrief?

  • Content that is visually appealing, expertly designed and easy to digest

  • InfoBriefs resonate with a C-level audience

  • Highlights a market or technology analysis

Contact IDC Custom Solutions

About IDC Spotlight Papers

Spotlight Papers provide an IDC Analyst expert perspective on topics such as business, technology or industry challenges and trends, followed by a profile section highlighting your company or solution.

Why Choose a Spotlight Paper?

  • Help your customers identify the challenges they are facing

  • Objectively showcase your company and solutions you offer

  • Compel buyer engagement and convey how your solutions address their challenges

Contact IDC Custom Solutions

About IDC Analyst Briefs

IDC Analyst Briefs are thought leadership discussion papers focused on market, technology trends and predictions that address specific concerns and needs of the target audience. Each Analyst Brief leverages IDC Research and an Analyst point of view.

Why Choose an Analyst Brief?

  • Top of funnel thought leadership piece to introduce a concept to your audience

  • High level discussion

  • Digestible topic

Contact IDC Custom Solutions

About IDC Analyst Connections

IDC Analyst Connections leverage a question and answer format between your company and an IDC Analyst. Each Analyst Connection focuses on market or technology trends/predictions that address specific concerns and needs of the target audience.

Why Choose an Analyst Connection?

  • Top of funnel thought leadership piece to introduce a point, or concept, to your audience

  • High level discussion

  • Digestible topic

Contact IDC Custom Solutions

About IDC Blogs

Leverage an IDC Analyst as a guest, or featured, blogger to share IDC expertise and opinion, with research-based insights. Address the concerns and needs of your target audience with content focused on breaking news in the industry, market or technology trends/predictions or stimulates a market or technology discussion.

Why Choose a Blog?

  • Drive more website traffic to your business and promote your products and services

  • Convert traffic into leads

  • Build trust with your customers with IDC expertise and objective research

Contact IDC Custom Solutions

Maximize your content marketing performance

Create measurable digital marketing content that redefines your customer dialogue.

Build campaigns that trigger a response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence

Customer-trusted content across every journey stage

Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.

The right content when your buyers are looking for it during their exploration stage.

Blogs

Bring trusted IDC expertise to your blog with an analyst guest post. From market shifts to tech trends and breaking news, our research-based content speaks directly to your audience’s needs—building trust, driving traffic, and turning interest into leads.
View samples

 

Videos

Bring IDC insights to life through dynamic video storytelling. From bite-sized clips for social sharing to in-depth fireside chats with IDC analysts, our versatile video formats are designed to meet your audience where they are. Whether sparking quick engagement or driving deeper thought leadership, video delivers trusted IDC expertise in a highly engaging, visual format—building brand authority and turning attention into action.
Learn more

 

Infographics

Transform complex insights into compelling visual stories with IDC’s infographic solutions. From long-form data-rich visuals to snackable social tiles, our formats adapt to your content strategy and audience needs. Designed to simplify, clarify, and captivate, IDC infographics combine trusted research with impactful design—making it easier for your audience to grasp key trends, share your message, and stay engaged.
View sample

 

Analyst connections

Start the conversation with a simple Q&A format to unpack market shifts, tech trends, or emerging ideas—giving your audience a clear, high-level view of what’s next. It’s a quick, approachable way to introduce thought leadership and spark interest at the top of the funnel.
View samples

 

Analyst briefs

Blend trusted research with an expert point of view to explore market and tech trends your audience cares about. These short, sharp papers introduce timely concepts and predictions—perfect for sparking early-stage engagement and guiding smarter conversations.
View samples

Tailored content, with market insights, for buyers evaluating your product.

Spotlight Papers

Combine IDC’s analyst perspective on pressing business, tech, or industry challenges with a clear profile of your company or solution. They help your audience recognize their biggest hurdles—then show, with objectivity and authority, how you help solve them. A trusted way to build engagement and buyer confidence.
View samples

 

InfoBriefs

Visually engaging and packed with IDC research, InfoBriefs spotlight key market or tech trends with high-level analyst insight. Built to resonate with decision-makers, they make complex data clear, credible, and actionable.
View samples 

 

Customer Case Studies

Show how real customers solved real challenges—with IDC telling the story. These analyst-written case studies highlight your solution’s impact, giving buyers the confidence to move from interest to action.
View samples 

Deep customer insights for impactful content that drives meaningful action.

White Papers

Grounded in real user interviews and analyst insight, these papers deliver a clear, credible case for your solution’s ROI. Highlight cost savings, KPI gains, and customer proof points—all in one compelling asset built to power decision-making and drive demand.
View samples 

 

Business Value Snapshot Tools

Put data in your buyers’ hands with a web-based calculator built on IDC research. In just a few clicks, they’ll see the ROI, value, and impact of your solution—driving informed, outcome-focused conversations.
View samples 

 

Buyer Guide Conversations

Arm your sales team with IDC insight into buyer needs, priorities, and pain points. These guides sharpen value propositions and provide ready-to-use talking points—helping reps engage confidently and close faster.
View samples 

Licensed and customized content formats

IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.

The new content landscape: A guide for B2B marketers

B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.

Empower your content marketing with research-driven tools

Fill out the form and someone will be in touch shortly.