Global view. Local expertise.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. Their collective analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve key business objectives.

Direct access to expert analysts who serve as trusted partners

Learn more about how IDC research and data can support your business.

Helping customers achieve positive business outcomes

The combined power of IDC’s tenured market experts and proprietary data has facilitated customer growth for 60 years.

Changing the way the world thinks about the effects of technology on business and society.

International Data Corporation (IDC) is the premier global market intelligence, data, and events provider for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives.

iiAR Analyst Firm of the Year

Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for five consecutive years.

Press releases

The latest news on our company and the global tech markets we cover.

Ranked #1 in business press mentions for more than a decade

Our customers

Our vendor, buyer, and Wall Street customers trust IDC to provide a holistic view of the ICT market around the world.

I've been in Analyst Relations for nearly 20 years. IDC has outstanding research and its analysts are the best in the business. They are incredibly sharp but also super easy to work with and super easy to understand.

Senior Lead Analyst Relations Manager, Enterprise Tech Vendor

IDC is our trusted third-party data provider.

IDC is just so much easier to do business with than other major research and advisory firms and delivers solid value for the investment.

Director of Analyst Relations, Emerging Tech Vendor

IDC is a good partner to work with. They understand our business, are collaborative and their research coverage aligns well with the areas that we are most interested in. They have a lot of data that is updated regularly and backed by solid assumptions, methodology and analysts that cover most geos, industries, and tech segments.

Research Manager,,Enterprise Tech Vendor

IDC is one of my top go-to technology market research sources of all time.

Market Intelligence Director, Enterprise Tech Vendor

IDC is arguably the most interactive, supportive analyst firm out there. And, I appreciate the breadth of research, analyst expertise, and go-to-market deliverables they offer.

Director of Analyst Relations, Enterprise Tech Vendor

Easy to digest and insightful reports with the right data points to help customers make decisions about technology services.

Business Development Manager, Large Enterprise

IDC is and has always been a key opinion leader in technology research.

Leader, Emerging Tech Vendor

Learn more about how you can partner with IDC.

Bringing tech buyers and sellers together through innovative formats

New solutions and relationships

Whether your primary objective is to increase your brand exposure, demonstrate thought leadership, or drive new business, IDC attracts senior decision makers eager to learn about the latest market trends and solutions and build new business relationships. With a wealth of events experience spanning more than two decades across the Middle East, Türkiye, and Africa, IDC offers a comprehensive range of event, conference, and meeting management services.

  • 16 Interactive Formats

  • 25 Countries Covered

  • 150+ Events

  • 30,000+ Delegates

More about our events

We offer clients flexibility based on the type of event that best fits their needs.

Unique content

With locally based analysts in offices across the region supported by regional hubs around the world, IDC is able to create truly world-class events that draw on our extensive expert insights into the dynamic ICT markets that make up this diverse region.

Expert speakers

Each event features respected thought leaders from various sectors of the economy, including technology leaders, business innovators, and IDC analysts, as they deliver unbiased insights into the trends and challenges shaping the region’s ICT environment.

Unrivaled networking

IDC events in MEA attract thousands of senior ICT decision makers annually. These movers and shakers of regional markets come to network and discuss ICT issues with their peers, IDC analysts, and renowned business and technology leaders.

Lead generation

By facilitating face-to-face engagements with handpicked ICT and business executives, IDC enables our partners to showcase their latest capabilities, engage in effective business development with influential decision makers, and generate qualified leads that align perfectly with their target customer segments.

Generate interest, build awareness, and win new business.

IDC leadership

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Crawford Del Prete

President of IDC since February 2019. Prior to his current role, he served as IDC’s Chief Operating Officer.

Management team

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Matt Eastwood

SVP, WW Research

Matt Eastwood is Senior Vice President of IDC’s enterprise infrastructure, cloud, telecom, security, developers, channels and enabling technology research groups….

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Lars Goransson

Managing Director, IDC Canada & LATAM

Lars Goransson is responsible for IDC’s Canadian operation as Managing Director. IDC Canada’s product and services offerings provide the Canadian…

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Shunsuke Murahashi

Managing Director, IDC Japan

Shunsuke Murahashi was appointed Managing Director for IDC Japan in June 2022. Shunsuke has responsibilities for providing guidance and contributing…

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Bob Parker

SVP, WW Research

Bob Parker is a Senior Vice President responsible for several areas of research at IDC. He leads the global industry…

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Eric Prothero

Senior Vice President, Data & Analytics

Eric Prothero is IDC’s SVP of Data & Analytics and a member of IDC’s senior management team. He is responsible…

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Jonathan Share

Senior Vice President, Worldwide Custom Solutions

As Senior Vice President of Custom Solutions, Jonathan Share leads the IDC global business unit providing clients with influential content…

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Rick Villars

Group Vice President, Worldwide Research

Rick Villars is Group Vice President, Worldwide Research. As part of the management team, he is the chief analyst guiding…

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Meredith Whalen

Chief Research & Data Officer

As IDC’s Chief Research & Data Officer, Meredith Whalen sets the strategic vision for IDC’s global research and data solutions,…

Learn more about how IDC can help with your mission-critical priorities.

Demuestre el beneficio para el cliente y el retorno de la inversión ROI

IDC Business Value ofrece una visión basada en pruebas de cómo las inversiones en tecnología impulsan el éxito organizativo y el rendimiento financiero.

Atraiga prospectos y reduzca su ciclo de ventas

Nuestros análisis personalizados cuantifican el impacto económico de su tecnología, destacando beneficios financieros, mejoras en la productividad y reducción de costos.

Además, nuestros conocimientos agilizan la generación de oportunidades y acortan los tiempos de ventas.

Con nuestras soluciones de Valor de Negocio, podrá posicionar sus ofertas como la opción más rentable para sus clientes mediante:

  • Eliminar preocupaciones relacionadas con el precio.
  • Cuantificar y transmitir el valor de sus soluciones.
  • Capacitar a sus equipos de ventas para demostrar eficazmente el ROI.

Soluciones para ayudarle a transmitir el valor al cliente

Descubra recursos fundamentados en evidencia y diseñados estratégicamente para superar objeciones, fomentar la generación de oportunidades y acelerar ventas y asociaciones.

“Asociarnos con IDC realmente nos abrió los ojos al valor que aportamos a nuestros clientes. Sus herramientas de Valor de Negocio nos ayudaron a medir el impacto real de nuestras soluciones. Esos conocimientos han sido fundamentales para moldear nuestra propia estrategia.”

IDC Business Value da soporte a roles clave como:

  • CFOs: Obtenga modelos detallados de Retorno de la Inversión (ROI) y Coste Total de Propiedad (TCO) para tomar decisiones financieras informadas y justificar inversiones.
  • CIOs: Demostrar el valor estratégico y el impacto de su tecnología en el negocio.
  • Equipos de ventas y marketing: Comunicar el valor de las soluciones tecnológicas, precios y demostrar el ROI a los clientes.
  • Directores de TI: Comparar con los estándares del sector y las mejores prácticas para alinear las inversiones con los objetivos
  • Analistas empresariales: Obtener información para medir el impacto económico de las soluciones tecnológicas y ayudar en la planificación estratégica.

Evidencie el valor para el cliente y la rentabilidad de sus soluciones.

IDC Leadership

Image of Genevieve Juillard

Genevieve Juillard

Chief Executive Officer

Management Team

Image of Crawford Del Prete

Crawford Del Prete

President

As President of IDC, Crawford Del Prete serves as a global thought leader and strategic customer advisor and also leads the…

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Renuka Drummond

General Counsel & Corporate Secretary

Renuka Drummond is IDC’s General Counsel and Corporate Secretary and is responsible for IDC’s legal, corporate compliance, and data privacy…

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Tiziana Figliolia

Chief Financial Officer

Tiziana Figliolia is the Chief Financial Officer at IDC, where she oversees all aspects of the company’s financial operations, including…

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Andrew Hamel

Chief Technology Officer

As Chief Technology Officer for IDC, Andrew Hamel oversees IDC’s innovative research and development function, leveraging emerging technologies such as…

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Susan Hunsberger

Chief People Officer

Susan Hunsberger is IDC’s Chief People Officer, leading the company’s global human resources organization, including talent acquisition, learning and development,…

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Meredith Whalen

Chief Research & Data Officer

As IDC’s Chief Research & Data Officer, Meredith Whalen sets the strategic vision for IDC’s global research and data solutions,…

Learn more about how IDC can help with your mission-critical priorities.