Logo
Become a Client

Resource Regions: Worldwide

About IDC Barometers

IDC Barometers are designed to help you gain a deeper understanding of competitor performance, evaluate industry spend within specific markets or geographies, and assess partner performance or health.

Enquire Now

Each Barometer integrates the following elements to provide comprehensive and compelling analyses:

  • IDC Knowledge Base: Leveraging IDC’s extensive Knowledge Base of data, to provide quick views on your market, product portfolio health, competitors and spending patterns.
  • Expert Insights: Every Barometer program involved a lead IDC analyst taking the findings from the ‘Barometer(s)’ and integrating them with analyst insight and essential guidance.
Download product one-sheet

Why Choose a IDC Barometer?

  • Inform quarterly business reviews with data and expert insights

  • Develop business cases for new products, businesses, or partners

  • Quickly access data to evaluate business decisions

Ready to contact an IDC Custom Solutions Expert?

Let's Get Started

Sales and marketing decisions with actionable market intelligence

Strategically navigate market complexities, optimize performance, and drive targeted growth across all operational facets.

Get in touch

Market insights with expert analyst guidance

IDC Strategic Market Insights provides you and your team with key facts and insights from over 1,300 global analysts, powered by our advanced Data & Analytics platform. Streamline your decision-making with Rapid Modules that deliver prompt guidance, empowering you to implement the right strategies to accelerate growth.

With IDC Strategic Market Insights, driving your business objectives has never been simpler. Gain confidence with expert analyst support and cutting-edge market insights at your fingertips.

Rapid Modules provide you with fast, actionable insights on key areas such as:

  • Customer development and retention
  • Market entry for new product launches
  • Macro-economic impact
  • Partner development
  • Sales and account development

Accelerate your planning with rapid strategic insights

Our Rapid Modules provide you with actionable insights quickly, empowering you to make informed decisions and stay ahead in a dynamic market.

  • IDC Barometers

  • IDC Analyst Pulse

“Recently, a significant trend we’ve observed in IDC SMI engagements is the focus on positioning for AI.”

IDC strategic market insights supports key roles such as:

  • CFOs: Intelligence to optimize capital and workforce allocation for peak financial performance
  • CEOs: Uncover markets for sustained competitive advantage, and address evolving market dynamics and growth opportunities
  • Marketing teams: Solves the challenge of understanding complex market trends, opportunities and consumer behavior to craft targeted strategies with confidence
  • Sales Operations teams: Prioritize efforts for maximum impact in chosen regions, industries, or segments
  • Market Intelligence: Pinpoint growth opportunities and make informed decisions with deep insights into market adjacencies, and competitive landscapes

Navigate complex decisions with expert strategic insights

Fill out the form and someone will be in touch shortly.

About IDC Business Value Buyer Conversation Guides

Leveraging IDC’s extensive research and understanding of IT buyers, these guides prepare your sales teams for high-impact conversations with executive-level decision-makers. By aligning with buyer expectations and priorities, these guides help your sales team engage effectively and present compelling value propositions.

View Buyer Conversation Guide Sample

IDC’s Business Value Buyer Conversation Guides Offer:

  • Executive-level insights
  • Research-driven content
  • Challenge identification and solution alignment
  • Business outcome focus
  • Effective conversation frameworks

Why Choose a Buyer Conversation Guide?

  • Enable your sales team with a defined understanding of your buyers and their pain points

  • Shorten sales cycle with provided talking points that speak to buyer needs

Ready to contact an IDC Custom Solutions Expert?

Let's Get Started

About IDC Business Value Snapshot Tools

Provide your buyers with a business value assessment of your solution through our web-based, self-service calculator. Based on IDC’s comprehensive research, these interactive calculators tie in your solution benefits and include up to five assessment questions.

View Snapshot Tools Sample

IDC's Business Value Snapshot Tool Includes the Following Features:

  • Web-based self-service calculator
  • IDC Research integration
  • Interactive experience
  • Personalized Business Value Snapshot Report
  • Lead generation

Why Choose a Business Value Snapshot Tool?

  • Easily demonstrate the return of investment, value and impact of your products and services with real customers

  • Educate buyers and engage in outcome-based conversations

Ready to contact an IDC Custom Solutions Expert?

Let's Get Started

About IDC Business Value White Papers

IDC Business Value White Papers offer in-depth ROI and business value analysis of your company’s products and solutions. Based on thorough interviews with your end-users, IDC analysts collaborate with you to create valuable content that highlights the business value and return on investment of your technology or offerings.

View Sample

Each White Paper integrates the following elements to provide comprehensive and compelling analyses:

  • Customer interviews
  • Business value analysis
  • Expert analyst insights

Why Choose a Business Value White Paper?

  • Compelling and holistic financial justification for investment in your company products or solutions, based on in-depth interviews with users

  • Highlights key cost, operational, and business KPI improvements with your products or solution(s)

  • Leverages customer quotes and use case examples to emphasize the voice of the customer

  • Data and findings can be leveraged to support many other assets, including lead generation tools

Ready to contact an IDC Custom Solutions Expert?

Let's Get Started

Showcase customer value and ROI of your solutions

Backed by IDC’s trusted expertise, our Business Value services help tech vendors prove impact, accelerate buyer journeys, and drive revenue.

Get in touch Get the how-to guide

Generate leads and shorten your sales cycle

Our tailored research and analysis quantify the economic impact of your technology, emphasizing financial benefits, productivity gains, and cost savings.

Through detailed case studies, real-world use cases, and strategic presentations, we help you effectively communicate the value of your technology. Plus, our insights accelerate lead generation and shorten the sales cycle by equipping you with the tools to clearly articulate and prove the value of your solutions to stakeholders.

Our Business Value solutions enable you to demonstrate the clear benefits of your offerings, positioning them as the best investment for your customers by:

  • Eliminate price as a buyer concern
  • Quantify and communicate your solution’s value
  • Train your sales teams on demonstrating ROI

Solutions to help you communicate customer value

Explore evidence-driven resources strategically crafted to overcome buyer resistance, ignite lead generation, and catalyze sales and partnerships.

“Partnering with IDC really opened our eyes to the value we bring to our customers. Their Business Value tools helped us measure the real impact of our solutions. Those insights have been a game-changer for shaping our own strategy.”

IDC Business Value supports key roles such as:

  • CFOs: Get detailed Return on Investment (ROI) and Total Cost of Ownership (TCO) models to make informed financial decisions and justify investments.
  • CIOs: Demonstrate the strategic value and impact of your technology on modern business.
  • Sales and Marketing Teams: Communicate the value of technology solutions, address pricing concerns, and demonstrate ROI to customers.
  • IT Managers: Benchmark against industry standards and best practices to align investments with goals.
  • Business Analysts: Gain insights to measure the economic impact of technology solutions and aid in strategic planning.

Digital marketing vs. Sales conversations. We’re all talking, but what is the buyer hearing?

Marketing and sales conversations with buyers today are happening in parallel, and what results is critical—the buying community doesn’t receive the message they need or expect from the organization (or brand). You may witness this through lack of engagement. You have an abundance of marketing content that is in market, several sales pitches and yet no one is engaging at a volume that matches the effort.

Read blog

Demonstrate the customer value and ROI of your solutions

Fill out the form and someone will be in touch shortly.

Quotation Guidelines for the Press

To help the press maximize the value of IDC’s global market intelligence and advice, and to ensure the accuracy, and proper context of IDC sourced intelligence, we have created the following guidelines:

  • When using IDC content or data, you must provide the following attribution, “Source: IDC.”
  • Where possible we ask that an IDC analyst’s official title accompanies his or her name.
  • In cases where your quote is based on research from an IDC document, we would ask that you cite the name of the report, followed by the month and year it was published. Reproducing IDC research and materials in their entirety or in large parts, requires prior written approval.

If you have any questions regarding these guidelines, please call the press hotline at +1 508 935 4200 or email press@idc.com.

For companies wishing to quote IDC in press releases, please submit your request to permissions@idc.com.

For more detailed information, please see our Terms of Use.

Press FAQ

Who can register as press?

If you have a press id number, please provide it when filling in the registration form. If you do not have an id number, or are a freelance journalist, please provide further credentials in the ‘additional comments’ section. Your form will be reviewed by a member of the IDC PR team who will contact you in due course.

Why does IDC not provide free access to all its research?

IDC invests considerable financial and intellectual capital in its research. Analysts spend weeks and months researching and writing reports, developing insights and forecasts, and drawing important conclusions about various technology markets. In order to protect these investments and maintain the value of its research, IDC must be selective about when and how its research is presented in the public domain.

How can I set up an interview with an IDC analyst?

Please go to the Press Contacts section and contact a member of your regional team. They will endeavour to put you in touch with the most relevant IDC analyst as soon as possible. Alternatively you may request to receive a list of IDC analyst contacts by region with extensive information on analyst coverage areas, and their direct contact details. IDC supports direct journalist-analyst relationships.

Does IDC provide historical data?

Although IDC has been following the ICT marketplace for more than 40 years, we cannot guarantee that historical data will be available for every market. If you have a request for historical data, please let us know and we will investigate whether the request can be fulfilled.

Will IDC analysts write editorial pieces or contribute whole articles?

Yes, IDC would certainly consider such requests. Please contact a member of your regional press team for further information.

Can journalists register to attend IDC webcasts?

IDC Webinars are also open to the press. Please select the webinars you wish to attend and follow the instructions to register on IDC.com.

Can journalists attend IDC events?

In most cases journalists will be able to attend IDC events and the admission fee will be waived. Please note that travel and accommodation fees will need to be covered by yourself/your publication.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on LinkedIn and Twitter/X at @IDC. Subscribe to the IDC Blog for industry news and insights.

Generate leads and accelerate new business

Get in touch Watch an overview video

You have unique objectives. We have Custom Solutions.

Actionable, custom market intelligence that reduces time and resources deployed by your teams.

Top priorities:

Need a personal approach? Contact us.

Custom sales enablement programs to empower sales, value management and customer success teams.

Top priorities:

Need a personal approach? Contact us.

Quantitative analytic support to aid in business and investment decisions.

Top priorities:

Need a personal approach? Contact us.

Partner intelligence and tools to help you identify, evaluate and recruit partners.

Top priorities:

Need a personal approach? Contact us.

Leverage trusted trends and data for a powerful go-to-market strategy

IDC’s framework helps you assess the market, better demonstrate customer value, increase qualified lead generation, target new growth opportunities and elevate your brand awareness.

Empower your market intelligence, content marketing, and sales with research-driven tools

Fill out the form and someone will be in touch shortly.

AI is changing the game. IDC helps you win it.

Marketers, let's turn trends into traction

Get started

Marketing AI  –  Build a GTM strategy that stands out

Marketing AI takes more than features. Access all the tools you need to build a strategy that connects with buyers, drives outcomes, and sets your product apart.

Explore the page

AI-powered software sourcing  –  Get started with IDC TechMatch

Simplify and accelerate your IT vendor evaluation, selection, and procurement with IDC TechMatch—an AI-powered platform backed by trusted IDC research to confidently source, renew, and consolidate your software portfolio.

Learn more

Tech takeaways –  Read our expert analyst viewpoints

Explore the blog

Tech takeaways –  Get the latest market data and insights

See market news

Webinar  –  State of the Market: IT Spending Update and Quarterly Outlook

Register Now : State of the Market: IT Spending Update and Quarterly Outlook Webinar

Webinar  –  AI, Strategy, and the NEW CMO Mandate

Watch On Demand : AI, Strategy, and the NEW CMO Mandate Webinar

Navigate your next move with confidence.

  • Powerful research made relevant for your role and your business.

    1,300 experts and over 200 research programs give you insights that matter, not just the latest trending tech.

    Get started

  • 11B+ ICT datapoints with global and local analysis.

    Trusted data and analytics by market, role, industry, or tailored to your company fuel better business decisions.

    Explore now

  • Targeted programs built for your business goals.

    Plan, market, sell, and connect with your customers, your way with IDC Custom Solutions.

    Learn more

Partner with IDC | Five time Analyst firm of the year award winner

2020 | 2021 | 2022 | 2023 | 2024

Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for five consecutive years.

Learn more