From 11 billion data points, we find the one that matters
The confidence in knowing
The world’s most ambitious technology companies build their future with IDC. They rely on our deep data, award-winning analysts, and flexible delivery to illuminate what’s next — and to guide the decisions that drive growth, differentiation, and lasting impact.
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11B+ Data points
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115+ Technologies
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600K+ Companies
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100K+ Contracts
Our global network of analysts collaborate to provide the industry’s gold standard for technology market data
Whether your role is in Market Intelligence, Strategy, Marketing, Sales, or Channels & Alliances, our portfolio creates a toolkit that your organization can use to:
- Build a detailed TAM
- Optimize your partner network
- Pinpoint opportunities by industry or use case
- Define customer targets
- Evaluate the competitive landscape
- Build your sales pipeline
Explore Data & Analytics solutions based on your role
Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.
Top priorities:
Close bigger, better deals with company spending and budget, competitor performance and standings, and contracts for all your tech markets and opportunities.
Top priorities:
- Analyze tech buyer budgets and competitive standings
- Interrogate contracts for value and renewal insight
- Understand market demand signals and trends
- Analyze competitor and market performance
- Understand tech spending patterns and trends
Interested in learning more? Contact us .
Drive demand that grows the business in your tech markets and account-base by optimizing your position and engaging key audiences through meaningful experiences.
Top priorities:
- Understand market demand signals and trends
- Analyze competitor and market performance
- Understand tech spending patterns and trends
- Map tech buyers budgets and suppliers
- Generate leads quickly with contract data
Need a GTM strategy that propels you into the AI era? Explore our solutions.
Shape positive perceptions and gain credibility in the markets that matter most using data-driven insight to guide you and to support your briefs.
Top priorities:
- Size and identify markets to build relationships within
- Analyze competitor and market performance
- Understand tech spending patterns and trends
Interested in learning more? Contact us .
Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.
Top priorities:
- Understand major channel demand signals and trends
- Map and model competing partner networks
- Analyze competitor channel and market performance
- Analyze distributor sales-through data for North America
- Select optimal partners quickly
Interested in learning more? Contact us .
Let's discuss your data and market intelligence needs together.
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