target audience: TECH BUYER  Publication date: Feb 2024 - Document type: Tech Buyer Presentation - Doc  Document number: # US51914424

The Experience-Orchestrated Business: Journey to X-O Business — Assessing the Organization's Ability to Become an X-O Business


  • Mickey North Rizza Loading
  • Simon Ellis Loading
  • Daniel-Zoe Jimenez Loading


  • 33 slides

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This IDC Tech Buyer Presentation is focused on assessing the readiness of an organization to move toward becoming an experience-orchestrated (X-O) business. An experience-orchestrated business uses AI-enabled technology to optimize journeys and automate workstream tasks, so organizations can break down organizational silos and foster connectedness across ecosystems and improve decision velocity almost instantaneously.

Competing in an AI everywhere world requires a new focus for businesses. Digital businesses must orchestrate a meaningful value exchange between internal and external stakeholders. Data becomes even more critical to intelligent applications and is embedded in daily operations and decision-making.

Insights from the data help align actions with desired outcomes and ensure that investments deliver the desired results, creating a new emphasis on an X-O business.

"Embracing this change requires organizations to relook at their foundational and core base of business, reimagine their future, and alter their technology strategy for the betterment of their organization, clients, and prospects," said Mickey North Rizza, group vice president, Enterprise Software.


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