Smartphone Market Share
Updated: 25 January 2023
Smartphone Shipments Suffer the Largest-Ever Decline with 18.3% Drop in the Holiday Quarter and a 11.3% Decline in 2022, According to IDC Tracker
Worldwide Top 5 Smartphone Companies, 2022Q4 Unit Market Share
Worldwide Quarterly Smartphone Top 5 Company Shipments, 2022Q2 and 2021Q2 (M Units)
Company | 2022Q4 Shipment Volumes |
2022Q4 Market Share |
2021Q4 Shipment Volumes |
2021Q4 Market Share |
Year-Over-Year Change |
---|---|---|---|---|---|
Apple | 72.3 | 24.1% | 85.0 | 23.1% | -14.9% |
Samsung | 58.2 | 19.4% | 69.0 | 18.8% | -15.6% |
Xiaomi | 33.2 | 11.0% | 45.0 | 12.2% | -26.3% |
OPPO | 25.3 | 8.4% | 30.1 | 8.2% | -15.9% |
vivo | 22.9 | 7.6% | 28.3 | 7.7% | -18.9% |
Others | 88.3 | 29.4% | 110.2 | 30.0% | -19.8% |
TOTAL | 300.3 | 100.0% | 367.6 | 100.0% | -18.3% |
Source: IDC Quarterly Mobile Phone Tracker, January 25th, 2023
* IDC declares a statistical tie in the worldwide mobile phone market when there is a difference of 0.1% or less in the share of shipments among two or more vendors.
Worldwide Smartphone Top 5 Company Shipments, Annual 2022 and 2021 (M Units)
Company | 2022Q4 Shipment Volumes |
2022Q4 Market Share |
2021Q4 Shipment Volumes |
2021Q4 Market Share |
Year-Over-Year Change |
---|---|---|---|---|---|
Samsung | 260.9 | 21.6% | 272.1 | 20.0% | -4.1% |
Apple | 226.4 | 18.8% | 235.8 | 17.3% | -4.0% |
Xiaomi | 153.1 | 12.7% | 191.0 | 14.0% | -19.8% |
OPPO | 103.3 | 8.6% | 133.6 | 9.8% | -22.7% |
vivo | 99.0 | 8.2% | 128.3 | 9.4% | -22.8% |
Others | 362.7 | 30.1% | 399.1 | 29.3% | -9.1% |
TOTAL | 1205.5 | 100% | 1359.8 | 100.0% | -11.3% |
Source: IDC Quarterly Mobile Phone Tracker, January 25th, 2023
Notes:
- Data are preliminary and subject to change.
- Company shipments are branded device shipments and exclude OEM sales for all vendors.
- The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
- Figures represent new shipments only and exclude refurbished units.