Smartphone Market Share
Updated: 8 Apr 2021
OS Data Overview
Year | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
---|---|---|---|---|---|---|---|
Android | 84.1% | 83.8% | 84.3% | 84.5% | 84.7% | 85.0% | |
iOS | 15.9% | 16.2% | 15.7% | 15.5% | 15.3% | 15.0% | |
Others | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
TOTAL | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
Android: Android's smartphone share is expected to hover around 84% with a slight increase throughout the forecast. In 2020, the OS share decreased to 83.8% from 84.1% in 2019 mostly driven by the delay in 5G Android flagship launches due to pandemic as well as partially due to the launch of iPhone SE (2020) in the first half of the year. Volumes are expected to grow at a five-year compound annual growth rate (CAGR) of 3.8% with shipments of 1.3 billion in 2025. Android average selling prices (ASPs) are estimated to grow by 4.5% in 2021 to US$261.
iOS: Apple's new 5G launches in the latter of 2020 helped the vendor maintained its growth amid pandemics. In 2020, iOS volumes increased by 6.5% year over year to reach 203.4M. While iPhone 12 was well received by the users, its iPhone 11 series continued to perform well. iOS is likely to continue the growth driven by the recent 5G handsets launched, which is expected to pick up iOS volumes slightly in the coming quarters.