Developing Data-as-a-Service Offerings

Worldwide Data as Service spending in 2016, 2018, and 2021 bar chart.

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Tips and guidance to implement a data monetization strategy through data as a service (DaaS) products and offerings

Product Development

It is important for all the varied stakeholders — from business leaders and product managers to IT professionals and marketers — to realize that this is a very different endeavor from traditional data management. This is a new product development process. You’ll need a thorough plan to create an effective data-as-a-service offering.

What: This module will help CIOs and other high-level IT leaders undertake a new product development process that is very different than traditional data management, following clear steps: Strategy, Financials, Offering, Resources, and Measuring Success.

Why: Stakeholders need to craft a thorough plan to prepare and mitigate the risks of a data-as-a-service offering. Understanding the appropriate features, technologies, and vendors is crucial to this new type of product development.

How: Developing a data-as-a-service offering includes the following steps:

  • Create Data as a Service Offerings (DaaS)
  • Identify the Technology Required to support a DaaS Offering
  • Identify potential vendors and partners if needed for Daas

Successful DX efforts have measurable, achievable and
supported goals, strategy and KPIs