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Prioritize Your Roadmap

This client had offerings within a handful of verticals. Their challenge was to identify which verticals to target first to prioritize development and sales resources efficiently.

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The Situation

The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.

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  • The Solution

    The client partnered with IDC’s Customer Success team to identify a combination of relevant market research reports and strategic analyst inquiries.

    The session with IDC’s dedicated industry vertical analysts enabled the customer to host deeper dive discussions into competitive vendors and trends for each vertical.

  • “With IDC’s analysts’ guidance and data-driven reports, we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritize development and sales resources efficiently.”

The Results

  • Identification of the primary vertical to pursue

  • Fine-tuning of external messaging and positioning

  • Improved market traction and sales opportunities

Learn more about IDC’s Emerging Vendor Solutions.

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Focus on the Right Market

This tech startup was seeing steady growth and was ready to take the next step but felt they didn’t have the right go-to-market message. Partnering with IDC allowed them to build a comprehensive understanding of their prospective clients and their marketplace and ultimately create a new category.

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The Situation

This client was having a difficult time determining what market to focus on. They were ready to accelerate their growth and needed help developing their strategic business plan.

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  • The Solution

    Syndio partnered with IDC to use IDC proprietary data and research for market analysis and to create a business strategy. The client also leveraged marketing research for benchmarking and the creation of marketing specific KPIs.

  • “I have always seen the value of IDC. Not just from the reports, but from the analysts’ point of view and angle around market data.”

The Results

  • Definition and development of a new tech category

  • Creation of the right go-to-market strategy

  • Development of tailored marketing assets

Learn more about IDC’s Emerging Vendor Solutions.

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Create Measurable ROI with Analyst Brief and Lead Pack

Read how this industrial software seed stage company increased market awareness, pipeline, and lead flow.

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The Situation

This industrial software seed stage company decided to work with an analyst firm for the first time. The company wanted to increase market awareness and educate prospects about their solutions and unique value proposition.

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  • The Solution

    After briefings with many firms, they decided to partner with IDC because of the firm’s deep domain knowledge in the industry. The company decided to join the IDC Accelerator Program and purchase the Lead Pack Add-On option to complement their IDC subscription.

  • “In an emerging market, education is critical. Many buyers rely on third-party perspectives; having an analyst signing their name on an analyst brief can make a big impact on demand generation and sales enablement.”

The Results

  • $323,000

    In total pipeline

  • 15x

    Return on Investment

  • $152,000

    In total revenue

Learn more about IDC’s Emerging Vendor Solutions.

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Generate Market Awareness

This client is revolutionizing the performance, economics, reliability, and security of scale-out data centers and needed assistance in generating market awareness and building trust. They used IDC-branded content to support lead generation and accelerate growth.

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The Situation

This Silicon-valley based tech company was ready to grow but needed assistance in generating market awareness and validation around their infrastructure offering while building brand trust within their market.

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  • The Solution

    The client met with IDC analysts to determine the best content to engage their prospects and customers. The client worked with the IDC infrastructure systems analysts to develop a sponsored analyst brief and social media tile.

  • “Having IDC branded marketing content instantly provides validation and trust in our products.”

The Results

  • IDC branded marketing content to support lead generation, driving business, and accelerating growth

  • Instant credibility by leveraging dual branded third-party content

  • Increased awareness by using the IDC third-party social media tile

Learn more about IDC’s Emerging Vendor Solutions.

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Generate Leads

Prevedere, an economic predictive intelligence company, partnered with IDC to generate leads that would fit their very specific requirements and total addressable market (TAM).

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The Situation

Prevedere, an economic predictive intelligence company, was on a growth trajectory. The company had very specific requirements regarding their target personas and total addressable market (TAM), which made lead generation a challenge.

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  • The Solution

    Prevedere decided to purchase the Lead Pack Add-On option to complement their IDC subscription and multiple webinars. This allowed them to pinpoint their target market personas and focus on their precise prospect criteria.

  • “We have leveraged the Leads Pack with all our content, and generated many good leads.”

The Results

  • Intensely focused prospect criteria

  • 150 highly qualified leads added to the funnel

  • Renewal of the client’s IDC subscription

Learn more about IDC’s Emerging Vendor Solutions.

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Define the Market with Data and Research

Syndio, an innovative Workplace Equity Analytics Platform, was ready for their next growth phase. They partnered with IDC to gain more insight into the market landscape and stretch the market into a new workplace equity category.

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The Situation

The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.

CONNECT WITH IDC

  • The Solution

    Syndio partnered with IDC to use IDC proprietary data and research for market analysis and to create a business strategy. The client also leveraged marketing research for benchmarking and the creation of marketing specific KPIs.

  • “I have always seen the value of IDC. Not just from the reports, but from the analysts’ point of view and angle around market data.”

The Results

  • A new, data-driven business strategy

  • Use of competitive intelligence and product roadmap to accelerate growth

  • Marketing-specific KPIs

Learn more about IDC’s Emerging Vendor Solutions.

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Create a Successful Go-to-Market Strategy

This client needed to develop a clear product description and compelling value proposition for their innovative, category-creating platform. They partnered with IDC to enhance go-to-market strategy and boost engagement through the development of a research-driven content marketing asset in collaboration with leading market analysts.

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The Situation

This disruptive mobile HR company needed to develop a clear product description and compelling value proposition. This client also wanted to identify the right buyers and effectively reach them through awareness and demand-generation activities.

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  • The Solution

    The client’s co-founder, head of product, and senior VP of marketing partnered with a team of three IDC analysts to explore existing messaging and related strategies.

  • “I manage AR myself and I don’t have a ton of time. When I heard we can identify the top 3 analysts and I get a whitepaper for demand gen, this was perfect for me.”

The Results

  • Creation of a narrative and strategy that enabled the client to reach new buyers

  • Use of IDC data and messaging in a new round of seed funding

  • Optimization of long-term growth strategy

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Create Brand Awareness

Syndio, an innovative Workplace Equity Analytics Platform in the HR tech space, partnered with IDC to increase growth. One of their goals was to raise awareness and increase organic website traffic and measurable ROI.

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The Situation

The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.

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  • The Solution

    The client worked with one of IDC’s analysts specializing in Human Capital Management and the Future of Work to create a compelling paper. The asset explored a current issue and gave deep insights into a topic that deeply resonated with the target audience.

  • “I think the Accelerator Program is brilliant. It’s coming at a good time, especially in the volatile world we live in. It gives tech startups a leg up against the competition. Tech startups can’t do it alone.”

The Results

  • An integrated campaign with measurable ROI

  • A significant number of page views

  • Significant pipeline

Learn more about IDC’s Emerging Vendor Solutions.

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Accelerate Success with Limited Budgets and Resources

This client wanted to accelerate success with limited budgets and resources. They partnered with IDC to clearly define the total addressable market, market fit, and market growth potential.

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The Situation

This startup with global representation was ready to accelerate success. They needed help to identify and prioritize market opportunities specific to their offering.

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  • The Solution

    The client worked with several IDC analysts to identify the drivers and inhibitors globally and regionally in the markets they wanted to pursue. This allowed them to extract a clear value proposition and differentiate themselves in the market.

  • “I’ve worked with a lot of industry analysts, and I think one thing that helps IDC differentiate itself from others is the value IDC places on the client relationship to ensure we achieve our overall program goals.”

The Results

  • Crisp and concise messaging to highlight the differentiated value

  • SWOT analysis to help validate the price point

  • Identification of adjacent markets and opportunities to form the future growth strategy

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Accelerate Growth with Third-Party Content

Field Effect, a Canada-based cybersecurity startup, needed to create brand awareness and build a reputation to stand out in a very crowded market and ultimately accelerate growth. They partnered with IDC to seek recognition from the industry analyst community to be able to elevate their brand.

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The Situation

The cybersecurity company felt that to accelerate growth, it had to build a distinctive and differentiated reputation to stand out in a crowded market. Their objective was to seek third-party recognition through objective, credible channels.

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  • The Solution

    The client’s C-suite met with an IDC analyst to work on an IDC Analyst Brief. They collaborated on the topic and language to resonate with Field Effect’s audience and its needs. With this information, the analyst created a compelling piece of thought leadership.

  • “The social tile is fantastic because we get to use the IDC brand. Most people in information technology understand the role and the strength of IDC, and we got to piggyback on the brand.”

The Results

  • A concise, crisp Analyst Brief that spoke to the target audience

  • Creation of an eye-catching social tile to stand out in social channels

  • Great ROI in terms of brand elevation and industry recognition

Learn more about IDC’s Emerging Vendor Solutions.

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