Identify new markets and stay ahead of the competition

Identify new opportunities

You are looking to expand your company reach. Identify new potential markets and product needs. IDC’s proprietary data and insights give you the information you need to recognize new opportunities for business growth.

Stay ahead of industry trends

Be the first to know shifts in the industry to satisfy your customers’ needs and stay ahead of the competition. IDC’s predictive analysis gives you insight into the future of technology, trends in customer behavior, and technological advancements to give you the competitive edge you need.

Build a channel strategy

One way to expand your business is by developing relationships with key partners. IDC can help you identify the right partners and channels, and work with you to develop a strategy for expansion.

We’re a mature company and in some ways, we really understand our market. Now we need to understand where we‘re going to take our platform. What should we be building, who should be selling to, who should we be partnering with? This is where we use help from IDC.

IDC Emerging Vendor solutions for expanding tech vendors

Designed for established tech companies looking to expand into new markets and channels, IDC’s Emerging Vendor Solutions offer the flexibility to build a partnership with IDC that meets the strategic goals of your company.

IDC’s Emerging Vendor Solutions offer:

  • Unparalleled access to IDC’s gold-standard data and research to shape your market positioning and identify expansion opportunities
  • Consultations with any of IDC’s 1300+ market experts to gain insights into local, national, and international market intelligence
  • Expertise in channel/partner strategies and market forecasts to develop strategic plans to expand into new markets
  • Dedicated Customer Support to help you navigate your IDC Experience
Strategy & Expansions A circular diagram with three concentric rings emanating from one circle in the center. Text in the center circle says: “Strategy & Expansions”. The first ring closest to the center circle says: “Market & Competitive Intelligence”. The second ring says: “Validation & Messaging”. The third (outer) ring says: “Influencing & Navigating Opportunities”. The bottom one-third of the diagram has three wedge shapes that overlap the three rings; they each start at the first ring and expand beyond the third ring. All three wedges have text inside them in this order: Left: “Awareness pack: Add a sponsored awareness asset to drive leads”; Middle: “Content Pack: Add a third content section for expanding to new markets”; Right “Data Pack: Add 10 hours of Data Credits”.

Learn more about IDC’s Emerging Vendor solutions.

Helping scale-ips and start-ups accelerate growth

Position your product to the right buyers and demonstrate a compelling ROI.

Unique solutions built exclusively for growing tech vendors

As an early-stage to mid-market technology vendor, driving greater market awareness, increasing lead generation, and gaining investor attention is critical for your growth. Partnering with the right analyst firm can provide you with the opportunity to build third-party validation momentum, increase brand visibility, and drive recognition across the tech ecosystem.

For 60 years, IDC has helped startups and growing technology vendors understand their competitive landscape, target key audiences, and develop strategies to help accelerate growth.

Successfully bringing your brand to market poses a significant hurdle for expanding tech startups. Partnering with an industry-leading firm can help convey your message and validate your role in the marketplace.

Interested in learning more?

Contact us

Establishing an agile growth strategy is imperative for digital native businesses thriving to sustain their growth trajectory. Collaborating with a strategic partner empowers growing tech vendors with the necessary expertise and resources to execute their expansion plans seamlessly.

Interested in learning more?

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Developing partnerships with leading industry research analysts can enhance your visibility and credibility in the industry and give you valuable insights into market trends, customer preferences, and potential areas for improvement. With over 1,300 analysts worldwide, IDC’s experts can provide you with the data you need to make informed business decisions.

Interested in learning more?

Contact us

Establishing your expertise and building trust in your solutions is crucial in today’s competitive and rapidly evolving market. Partnering with IDC instantly provides brand recognition and trust to senior business executives.

Interested in learning more?

Contact us

Developing an effective channel strategy can help companies determine where and how their customers prefer to purchase their products. IDC can help determine the best plan to provide your consumers with a better overall experience.

Interested in learning more?

Contact us

Unique solutions for emerging tech vendors

  • Early market players

    Bespoke solutions for technology innovators under $25M in revenue focused on driving market awareness, increasing lead generation, and gaining investor attention.

  • Market intelligence seekers

    Powering repeatable growth for expanding technology enterprises centered around growing the customer base and understanding the market.

  • Business expansion architects

    Scaling reach and growth in new markets and industries for growing technology vendors looking to identify new markets and staying ahead of the competition.

What growing tech vendors are saying

First and foremost, this program has a really good price point. A small company with limited budgets will benefit by working with one of the largest global industry analyst firms to realize its growth potential.

I have worked with IDC for years, and when I first joined our startup, I knew we needed to engage IDC. Their top-notch research and analyst interaction provide excellent insight and knowledge to help us tailor the message to our market.

We are not a household name; we need partners who can help convey the message and validate the position of our company and industry.

I think the Accelerator Program is brilliant. It’s coming at a good time, especially in the volatile world we live in. It gives tech startups a leg up against the competition. Tech startups can’t do it alone.

The thing that differentiates IDC is the value of the client relationship. The excellent account management has been superb bringing in the right analysts at the right time. It’s not just a conversation about sales, it’s a discussion about strategy.

First and foremost, this program has a really good price point. A small company with limited budgets will benefit by working with one of the largest global industry analyst firms to realize its growth potential.

I have worked with IDC for years, and when I first joined our startup, I knew we needed to engage IDC. Their top-notch research and analyst interaction provide excellent insight and knowledge to help us tailor the message to our market.

We are not a household name; we need partners who can help convey the message and validate the position of our company and industry.

Learn more about IDC’s Emerging Vendor Solutions.

Providing expert guidance on the digital-first strategies driving the C-Suite agenda

In the digital business era, business leaders and investors must look for sustainable growth built on digital-first strategies. Digital transformation must yield to larger and more purposeful long-term goals as C-Suite work to ensure that their organizations focus on measurable business outcomes.

By 2026, 40% of the total revenue for G2000 organizations will be generated by digital products, services, and experiences.

The Digital Enterprise

IDC provides the guidance businesses need to attract digital talent, make appropriate digital infrastructure investments, provide seamless connectivity, improve enterprise intelligence, implement data-driven operations, establish trust, improve customer experiences, strengthen industry ecosystems, and, ultimately, achieve measurable business goals and outcomes.

Interested in learning more about IDC’s Digital Enterprise research?

Understand trends transforming the consumer experience

A circular diagram depicts IDC’s eight Digital Consumer research segments in various rainbow hues. At the center, the text 'Digital Consumer' is written. Surrounding it are the eight segments, listed clockwise from the top: Wellbeing, Entertainment, Home, Travel and Dining, Personal Mobility, Money, Shopping, and Lifelong Learning.

Consumer spending accounts for two-thirds of global GDP

Whether you’re a consumer-facing company or focused on the B2B market, your success depends on a comprehensive understanding of consumer wants, needs, and aspirations.

Directly or indirectly, consumers are your customers.

As digital transformation ripples across consumer ecosystems and supply chains, businesses need a new consumer framework rooted in consumer realities to help them track and anticipate ever-evolving consumer behavior.

  • Consumer Pulse Service

    Includes quarterly surveys of consumers in seven countries.

  • Consumer Market Model

    Offers a massive data set across the world – eight regions in 51 countries – and leverages both proprietary IDC data and external sources to create a wide range of forecasts.

  • Digital Consumer Agenda

    Helps companies, governments and NGOs with thought leadership research that leverages data from the Consumer Pulse and Consumer Market Model.

Interested in learning more about IDC's digital consumer research?

Informed strategies for the digital business era

Business and IT leaders, with full engagement from the C-Suite, must build digital-first strategies that accelerate time to value, create sustainable growth, establish stronger competitive differentiation, and strengthen industry ecosystems.

Learn how IDC helps organizations build and implement successful digital business strategies.

Personal Computing Devices Market Insights

Updated: 9 December 2024

2024 Q3 PCD Market Overview

Worldwide PCD shipments grew 5.6% in the third quarter of 2024 (3Q24), totaling 109.2 million units. Growth was driven by the tablet market that posted 20.9% year-over-year growth with a total of 39.7 million shipment units. The dismal 2023 market made for easy year-over-year comparisons, but optimism is growing on the supply side of the industry which is a win overall. A handful of devices refreshes occurred during the recent quarters, and channel filing was active in preparations for a number or large promotional days, as well as during the holiday quarter. Even though the global economy shows signs of recovery, worldwide shipments of traditional PCs dipped 1.5% year-over-year (YoY) to 69.4 million units. Factors including rising costs and inventory replenishment led to a surge in shipments in the previous quarter, resulting in a slightly slower sales cycle.

Demand, without a doubt, has returned for PCs amongst consumers and commercial buyers, however, much of the demand was still concentrated at the entry-level thanks to a recovering economy and the back-to-school season in North America. That said, newer AI PCs such as Copilot+ PCs from Qualcomm along with Intel and AMD’s equivalent chips as well as Apple’s expected M4-based Macs are expected to drive the premium segment in coming months.

AI is increasingly becoming more a part of the tablet market, but outside of the Surface led Windows detachable Co-Pilot+ marketing, the remainder is early days at best. Regardless, these innovations bring a wave of much needed optimism in the tablet market, piquing consumer interest, and potentially higher ASPs.

Commercial demand for PCs outside the education sector also remained strong as many businesses have begun to refresh their PCs in preparation for the end of support for Windows 10. Key markets such as Japan grew double digits during 3Q24 and is leading this transition, but IDC expects other markets to follow suit in the coming quarters. Meanwhile, Apple had a strong 1H24 and YoY comparison base before its new products are expected to launch.

For full year 2024, the global market for personal computing devices, is set to grow 3.8% in 2024, reaching 403.5 million units. While PCs have dominated the discussion, driven primarily by the AI PC marketing combined with the approaching end of support for Windows 10, tablets are leading the charge with nearly double-digit growth projected for the year. Worldwide tablet shipments are expected to grow 9.8% this year, outpacing the 0.8% growth in PCs. However, 2025 is expected to be a year of recovery for PCs, with growth anticipated at 4.3%, driven by commercial upgrades from Windows 10 to Windows 11.

The buzz around Artificial Intelligence (AI) has dominated tech news in the last couple years, most recently focused around on-device AI capabilities. However, many corporate budgets are constrained due to the overall macro environment, and companies are continuing to evaluate the need for AI PCs/Tablets, which often come at a higher cost.

Beyond AI, in the near term the PC and Tablet markets have some tailwinds, most notably the end of support for Windows 10. This, combined with improvements in the global economy, are helping shine light on the PC and tablet outlook. As a result, the commercial segment is expected to be a bright spot within the personal computing device categories with forecast growth of 5.1% in 2025.

Interested in another Market Area?

IDC’s North America Distribution Tracker, Powered by the GTDC

Learn More

About the Partnership

The exclusive partnership between IDC and the Global Technology Distribution Council (GTDC) provides the industry’s most comprehensive view of technology distribution data and market trends in the US and Canada. By combining IDC’s vast market data with the GTDC’s ‘sales through’ data, IDC now offers an unmatched view of movement and trends in the tech market, analyzing different routes to market from the tech supplier to the tech buyer.

The Right Data For You

This proprietary data combination is now offered in weekly and monthly installments through IDC’s North America Distribution Tracker, powered by the GTDC. Both delivery options provide sales data from six major distributors for the North America market, representing nearly 90% of the 2-tier channel.

IDC’s North America Distribution Tracker data is delivered through a proprietary, leading-edge platform that allows users to analyze the data via online pivoting and visualizations, and export via CSV.

Key Target Roles to Leverage our Data

Channel Leaders

Leverage the data as a single point of truth to manage distribution relationships via quarterly business reviews.

Pricing Managers

Use the data at an attribute level to see how competitors are pricing through the channel from an overall category and down to the actual individual feature-set.

Category Managers

Track pricing actions and pricing tiers the competition is taking advantage of in each product segment.

Market Intelligence Managers

Create market share reports within the organization to provide insights to executives and business leaders on market drivers and competitors, to help direct strategy and capitalize on opportunities.

Want to Learn More or Schedule a Demo?

More Information About the GTDC

Identify opportunities and make informed decisions

More than 1,300 analyst experts around the world provide timely, unique insights into global, regional, and local tech trends and buying behavior.

Defining, sizing, and guiding the market

IDC’s research subscription products provide tech supplier and tech buyer clients with market intelligence that stands apart. Every year, we survey more than 300,000 tech buyers to understand buying intentions and inform our research.

Chief Research Officer Meredith Whalen talks about IDC’s differentiators.

iiAR Analyst Firm of the Year

Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for five consecutive years.

Want to learn more about IDC’s research?

Fill out the form and a member of our team will be in touch.

How To Use Search Tools

Navigating through search IDC.com

If you have a specific search related question, please contact our technical support team in your region. A listing is here.

If you would like to schedule specialized search training for your organization, please contact your account manager.

Simple Search

Use Simple Search to search for one or two keywords or a single phrase only. You’ll find it at the top of every page on IDC.com. Simple Search allows you to query all available published research on IDC.com, including proceedings from events. Simple Search looks at the whole document plus any document attachments. It can also be used to query product information and IDC community blogs. If you have access to Tracker and data products, simple search allows you to search in those as well.

As you type in your search query, the search engine will make suggestions, based on other popular search queries. You can select one of the suggestions, or continue to type in your own words.

Searching Tips

  • Words separated by spaces or commas have “AND” inserted automatically between them. Documents matching your query will have ALL words in them.
  • If you want to search for an exact phrase, enclose the phrase in quotation marks.
  • The default is to search English. Change to the desired language or Any languages as appropriate.

Examples: “IT Spending” will look for the exact phrase, semiconductor telecom will look for both semiconductor AND telecom

Advanced Search

Use Advanced Search to build complex queries, find special content, define date range or focus your search on specific IDC or Insight company research. You’ll also find it at the top of every page on IDC.com and the Insights company web sites. Advanced Search allows you to query all available published research on IDC.com, including proceedings from events. Advanced Search looks at the whole document plus any document attachments. It can also be used to query analysts, product information and IDC community blogs. If you have access to Tracker and data products, advanced search allows you to search in those as well.

Using Advanced Search

  1. Use the drop-down menus of All Words, Any Words, Exclude Words, and Exact Phrase for each field into which you enter keywords. This will indicate how you want your keywords to be interpreted by the search engine.
    All Words: Keywords are separated by an implicit AND; documents matching your query will have ALL words in them.
    Any Words: Keywords are separated by an implicit OR
    Exclude Words: Keywords that must NOT be included
    Exact Phrase: Keywords are grouped with implicit quotations
  2. Enter your search criteria in the Keywords fields.
    Tips for entering keywords:
    Spaces, commas, and hyphens are ignored unless they are part of a quote, and then they are treated as text for exact match.
    If you use operators in your text (such as the words “AND”, “OR”, “NOT”), they will be ignored by the search engine and replaced in the query with one appropriate to your selection in the drop down menu (AND in the case of All Words). If you place them within quotes, they are treated as text for exact match (ex: “IBM and HP”) will return that exact phrase.
    Two text strings encapsulated by quotes are treated as separate matches UNLESS you have selected “exact match”; in that case they will be concatenated into one phrase for the search. If you need to search for two separate exact phrases, you can also use two separate lines in the interface.
  3. Select whether to search the full document or a particular section of the metadata. Full Document is the default selection. Choose from:
    • Full Document
    • Document Number
    • Document Title
    • Abstract
    • Analyst Name
    • Service Name
  4. Select your Date Range options.
    The default date range is 12 months. IDC research is available online for only 18 months. Insights company documents are available longer; the duration varies by company.
  5. Select your Filter By options.
    You can use the Filters to focus your results by Content Type, Regions or Topics. You can further filter your results on the search results page. In the Filter you want, change the selection from ‘Any’ to ‘Select Specific’. You will then be able to select the specific filters you want, for example, Asia Pacific, under Regions.

    Note: Different content types may have different available filter options. This means selecting a filter may eliminate some content types. For example, selecting IDC Links in the content group will eliminate Blogs from the search results.

  6. Select your Preferences options.
    Use these fields to determine how your results will be presented and where you want the search engine to look for your results.
    Sort: Sort your results by Relevancy or Date.
    Results per Page: Determine the number of results shown per page, e.g.10, 25, 50, or 100. The default is 25.
    Language: Select the language in which to search for results. The default is English.
    IDC Company: Select the company in which to search for results. The default is All IDC companies.
    Save Preferences *: Click this check box to make the selections in the drop down menus your default choices.
    * You must be logged-in to limit the search to My Research or to save search preferences.
  7. Click on the Search button to start your search.
Search Results Page

The search results page has been designed for visibility, flexibility and ease of use. The search results are divided into four categories, each category represented by its appropriate tab. These tabs can be found on the right side of search result page and they always display the latest item for the searched query. Only the tabs with results for the particular query are displayed.

The content categories are:

  1. Published Research
  2. Events
  3. Product
  4. Tracker & Data Products

The default tab is the Published Research tab. On this tab you can find all the available research documents corresponding to the query.

    1. In the main column, you can change your results by adjusting the Number of Results per Page, change the sort between Relevancy and Date.
    2. If you are logged in, you can choose to search in your research only by clicking on Advanced Filters and checking “Display My Research Only” option as displayed on the screenshot below. You will be asked if you want to make this choice permanent or not. This can be always changed in your preferences.

    3. If you would like to be informed when new research matches these search criteria, click the Create New Alert button to create a Research Alert. (For more information on creating Alerts, click here.)
    4. Click on the appropriate action icon to Read the document, download the attachment, purchase the document, etc. Clicking on the document title will open a brief view of the document with additional details.
    5. List of icons:
       – A locked icon indicates you do not have access to that item (or you are not logged in)
       – If the document as an attachment, paperclip icon will be displayed
       – If you are logged in, you can add this particular document into your bookcase by clicking on this icon
       – Clicking on this button will redirect you to the particular research and allows you to read it.
       – This button takes to the detail of data products or events
    6. From the Simple Search results page, you can directly edit your search criteria in the text box on the top left and click ‘Search’ again.

    7. From the Advanced Search Result page, you can redefine your search criteria by clicking on ‘Update advanced Search’, also on the top left. This pops up a subset of the advanced search page where you can update your Search type, keywords, and search area.

    8. You can refine the current search by using the various Filter menus on the left to quickly focus your results. There are two types of filters you can choose from, Quick Filters – the default one with the most used options, and Advanced Filters with all available areas.Quick Filters
      Any change made on Quick Filters is immediately applied and the search result page is refreshed, showing the corresponding results. The example below will result only Pivot Table documents. Clicking on the “See More” gets you into Advanced Filters. Quick Filters are available only for Published Research Results category.


      Advanced filters
      In advanced filters, you can filter in following areas:

      • Publication Date
      • Companies Covered
      • Analyst
      • Document Type
      • Region
      • Topic
      • Vertical Market
      • Publication Source
      • Language
    9. Some facets are a straight selection and will immediately refresh the page (e.g. Publication Date); others are hierarchical and offer additional options. With the hierarchical facets, users can select one or more options at any level of the taxonomy. To apply the hierarchical filters, you must click on button “Apply Filters”. As you add filters, they will be displayed at the top, where you can remove them singly, or remove them all.

    1. As you add filters, they will be displayed at the top, where you can remove them singly, or remove them all.

  1. The filters areas are adjusted as you switch between various categories. The filter options will differ on Published Research Results tab and on Events tab.

The second tab is the Events tab. It includes events and event proceedings.

  1. In the main column, you can change your results by adjusting the Number of Results per Page, change the sort between Relevancy and Date.
  2. List of icons:
     – A locked icon indicates you do not have access to that item (or you are not logged in)
     – If the document as an attachment, paperclip icon will be displayed
     – This button takes to the detail of data products or events
  3. From the Simple Search results page, you can directly edit your search criteria in the text box on the top left and click ‘Search’ again.
  4. From the Advanced Search Result page, you can redefine your search criteria by clicking on ‘Update advanced Search’, also on the top left. This pops up a subset of the advanced search page where you can update your Search type, keywords, and search area.
  5. You can refine the current search by using the various Filter menus on the left to quickly focus your results. You can choose to filter your search in the areas of:
    • Publication Date
    • Companies Covered
    • Analyst
    • Document Type
    • Region
    • Topic
    • Vertical Market
    • Publication Source
    • Language
  6. Some facets are a straight selection and will immediately refresh the page (e.g. Publication Date); others are hierarchical and offer additional options. With the hierarchical facets, users can select one or more options at any level of the taxonomy. To apply the hierarchical filters, you must click on button “Apply Filters”. As you add filters, they will be displayed at the top, where you can remove them singly, or remove them all.

The third tab is the Product Info tab.

  1. In the main column, you can change your results by adjusting the Number of Results per Page, change the sort between Relevancy and Date.
  2. To see more information about specific product, click on the title of the product, or use Details button.
  3. From the Simple Search results page, you can directly edit your search criteria in the text box and click ‘Search’ again. From the Advanced Search Result page, you can redefine your search criteria by clicking on ‘Update advanced Search’. This pops up a subset of the advanced search page where you can update your Search type, keywords, and search area.
  4. On Products Results tab, you can filter only by Companies Covered area.

The fourth tab is Tracker & Data products tab. This tab is only applicable to logged in users that have access to Tracker & Data product.

  1. In the main column, you can change your results by adjusting the Number of Results per Page, change the sort between Relevancy and Date.
  2. To see more information about specific item, click on the title of the item, or use Details button.
  3. If you have access to some items, you can use paperclip icon to download the document.
  4. From the Simple Search results page, you can directly edit your search criteria in the text box and click ‘Search’ again. From the Advanced Search Result page, you can redefine your search criteria by clicking on ‘Update advanced Search’. This pops up a subset of the advanced search page where you can update your Search type, keywords, and search area.
  5. You can refine the current search by using the various Filter menus on the left to quickly focus your results. Following areas are available on this tab.
    • Publication Date
    • Deliverable type
    • Service name
  6. If you would like to be informed when new files match these search criteria, click the Create New Alert button to create a Tracker & Data Product Alert. (For more information on creating Alerts, click here.)

Password Validation

Data Breached Passwords

Did you know that more than half a billion passwords have been leaked through various data breaches? These passwords may be sold on the Dark Web and used to break in to other websites. The National Institute of Standards and Technology (NIST) recommends that users should be protected by disallowing any passwords that are on the breached list.

When you create a new account or reset your password, we will validate the password you select against a database of known leaked passwords. (Your password is not revealed to any 3rd party during this process.) If your password exists in the breached passwords database, we will ask you to select a different password.

This validation will add an additional layer of security for you and IDC.com by ensuring that the password you use is not obvious, easy to guess, or already known to hackers.

 

Password Good Practices

  1. Have a unique password for every site – do not re-use passwords. If you re-use a password and one of the locations has a data breach, people may use that leaked password to access your other accounts.
  2. The longer the password the better; of course balanced with the ability to remember it!
  3. Do not use your name, pet’s name, or other easily guessed passwords.
  4. A ‘phrase’ or a random string of words can be effective and easier to remember. Make sure the phrase is long and/or the words are random. For additional security add in numbers, capitals and symbols.
  5. Change your passwords regularly.
  6. Password managers can be very helpful.