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About IDC’s Partner Shortlist With Profiles

Our enhanced solution takes precision to the next level for discerning B2B tech marketing executives. Beyond the Partner Shortlist, this product offers a deeper layer of insight by incorporating tailored profiles for each recommended partner. This sophisticated addition goes beyond by providing critical information sourced from our analysts.

From SWOT analyses and synergies with vendors to organizational size, market share, and distribution channels—the Partner Shortlist with Profiles ensures that you not only have a curated list but also a comprehensive understanding of each potential partner’s landscape.

Why Choose IDC’s Partner Shortlist With Profiles?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Receive a tailored list of motivated partners that directly aligns with your partnering strategies

  • Effortlessly gain competitive insights by identifying potential collaborators’ current partners

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About Partner Shortlist

Our partner shortlist is an invaluable tool for B2B tech marketing executives seeking to optimize their channel strategy. This sophisticated solution streamlines the partner selection process by providing a meticulously curated list of the most pertinent and impactful channel partners tailored to your specific business requirements.

The Partner Shortlist, which includes Analyst rationale and consultation, is designed to align seamlessly with your strategic objectives. More than just a list, it stands as a strategic asset, refining and elevating your channel strategy to achieve unparalleled marketing success.

Why Choose IDC’s Partner Shortlist?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Data structured by demographics, technologies, sectors, industries served and more

  • A meaningful and manageable set of partner candidates compiled by IDC Analysts

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Improve your partner influence and investment

Through IDC’s Partnering practice, we work with you to identify, evaluate and recruit partners.

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Actionable partner intelligence, competitive channel insights and tools

Our team provides actionable partner intelligence, competitive channel insights, and tools to help you manage successful partnering programs. The goal is to improve influence with partners and maximize the return on business partnering investment.

We help you:

  • Identify channel partners in your segments that will help you achieve sales objectives
  • Set up a framework to evaluate the best channel partners for your goals
  • Optimize your partner marketing strategy for enhanced effectiveness, driving increased revenue
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Pinpoint the right channel partners for Your business

Unleash unprecedented growth and accelerate your go-to-market strategy

  • Partner shortlist

  • Partner shortlist with profiles

Create high impact partner marketing programs

We help clients with a proven partner methodology and approach.

  • Optimal targeting

    • Define best partners
    • Provide partner aata
    • Prioritize and Short List Partners

  • Faster to market

    • Improve recruitment rates
    • Save time with mature partners
    • Shorten sales cycle

  • Measurable results

    • Increase revenue
    • Reduce costs
    • Competitive insights

Your trusted path To driving business growth

Elevate your partner marketing strategy by crafting a thriving partner ecosystem that starts with precise partner network data, guiding you in the strategic selection and organization of optimal channel partners. Watch collaboration unfold seamlessly, cultivating sustainable growth for your business.

Data: Operational advantage or strategic imperative

Technology suppliers need accurate market data to help them size and analyze markets, identify and capitalize on sales opportunities, evaluate partnerships and alliances, and hone operational best practices.

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Improve your influence with partners and maximize return on your partnering investment

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Compelling, flexible content with analyst insights

Licensed or customized content helps free your time and fills your calendars with thought leadership content filled with analyst insights.

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IDC’s licensed and customized marketing content

Adaptable content built around your businesses’ brand association with relevant technology topics and trends and leveraging expert opinion from the CSP community.

 

We help you:

  • Develop custom assets tailored to your businesses’ marketing messages
  • Create thought leadership content that associates your brand with industry-recognized credibility
  • Provide you with digital distribution rights to license and share IDC published research with your target audience
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Licensed and Customized Content approach

Marketing content that integrates with your digital marketing campaigns

  • Licensed content

    Digital distribution rights for an existing published IDC document or excerpt provide you with a license to share the research with your target audience.

  • Customized content

    IDC White Paper or Spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst.

Licensed vs. customized content. How to choose which is right for you.

Developing compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle is not a simple task. It is a time and cost struggle to create the varying content that your buyer is looking for at each stage of their journey.

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Empower your content marketing with research-driven options

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Build new sales skills and shorten your sales cycle

Engage prospects and create a compelling buyer experience with relevant sales conversations focused on business outcomes.

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Empower your sales force

To capture today’s buyers, sales and marketing buyer engagement strategies must be aligned. IDC’s Sales Enablement practice empowers organizations to sell more effectively and helps connect and align your marketing and sales efforts.

We help you:

  • Facilitate persuasive sales conversations with buyers and C-level executives
  • Align digital marketing conversations with interpersonal sales conversations
  • Educate sellers on the market, buyer personas and business challenges
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Build a value-based Sales Enablement strategy

Every sales conversation needs to be relevant to your buyers’ needs.

Evaluating sales tools: The pros and cons for Sales Enablement leaders

Enable the full potential of your sales team with our in-depth exploration of key sales enablement tools in our latest blog post. Dive into the world of master classes, digital coaching, sales playbooks, and buyer conversation guides, gaining valuable insights to make informed decisions for optimal sales performance.

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Empower your sales conversations to engage today's buyers

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Demonstrating the ROI of Your IT Solutions To Ignite Demand and Drive Awareness

With an abundance of digital product information, buyers and decision-makers look to quantify a solution’s impact on business outcomes and costs. To assist with vendor selection and business case development, suppliers must credibly demonstrate customer value and compelling ROI.

The Situation

Visier’s people analytics solution consolidates all sources of people insights so decision-makers of all business sizes can confidently shape business strategy, act, and drive better business results. Visier believes that in the aftermath of COVID-19, it is important to educate organizations on the value of leading with people analytics, and that “recovery starts with people.”

Visier was keen to demonstrate the tangible impact of people analytics on business outcomes. It sought to quantify the value of leading with people that its customers achieved. To do this, it was seeking a credible partner with a:

  • Proven ROI methodology
  • Strong brand recognition
  • History of creating compelling assets that support lead generation and accelerate the sales cycle
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The Solution

  • Visier partnered with IDC to develop a Business Value Whitepaper that examined the impact of Visier’s solution on organizational performance. IDC conducted in-depth interviews with 12 Visier customers to quantify and present the value of people analytics across the different stages of the employee lifecycle. The interview findings were presented in three formats for use across Visier’s drip campaigns and lower funnel sales reach out.
  • A comprehensive Business Value Whitepaper detailing the value of Visier people analytics in terms of ROI, efficiency, and payback A stand-alone Executive Summary emphasizing the ROI metrics of Visier people analytics A pictorial Business Value Snapshot capturing the key highlights of Visier for optimizing people analytics

“Quantifying and articulating the business value of our people analytics solution has been a differentiator for Visier. IDC Custom Solutions’ work is not only helping us educate the market but also facilitating sales.”

The Results

Visier is leveraging the three different assets to fuel its digital marketing campaigns. By articulating and demonstrating the customer value and ROI of people analytics, Visier has bolstered its marketing campaigns to drive awareness of its solution and ignite demand

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Enhancing Credibility With Financial Institutions

COVID-19 disrupted how all businesses operate, including the way they interact with their financial institutions. Digital banking solutions designed specifically for Canadian small and medium-sized businesses (SMBs) are needed now more than ever to address the challenges SMBs face today and for the foreseeable future.

The Situation

Backbase is on a mission to transform the banking system by helping financial institutions offer compelling digital solutions for SMBs. Its digital engagement platform allows banks and credit unions to deliver robust, people-centric solutions and digital experiences to their customers.

The company was eager to enhance its credibility with Canadian financial institutions serving SMBs. For Backbase, the goals were clear:

  • Understand the impact of disruption on Canadian banking behaviour
  • Identify the impact of non-value-added activities on SMB leaders
  • Collect insight on how SMBs see their banking relationships evolve in future
Talk to an IDC Analyst Download Case Study

The Solution

  • To lend credibility, Backbase partnered with IDC to complete a survey of 220 Canadian SMBs. Key survey findings were leveraged to develop two IDC marketing assets to help Backbase position itself as a thought leader and springboard discussions with financial institutions:
  • An Infographic that dives into digital banking experiences for SMBs in the Canadian marketplace
  • A Technology Spotlight showcasing key survey findings, and the challenges faced by financial institutions and SMBs, and a profile of how Backbase’s digital platform helps resolve them

“Our success is driven by our ability to add clients and be known by C-level executives across major financial institutions within Canada. IDC’s custom solutions work was fundamental to help us drive towards these goals.”

The Results

  • The thought leadership and research drove tangible opportunities for Backbase as it began to be included in the pool of SaaS digital banking providers where it previously did not exist

  • Backbase established itself as a true advocate by helping its clients develop a deep understanding of Canadian SMB challenges and ways to address them

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Market Sizing Forecasts Reveal Growth Opportunities for a North American Telco

Outpacing competitive forces and delivering on today’s customer expectations, requires a level of market intelligence that can provide an acute understanding of product and market opportunities.

The Situation

A North American Telecom brand required market intelligence to build out effective marketing and sales plans. They also needed to understand the future outlook for over 50 wireless products and services, in order to create accurate revenue forecasts to support their product planning and development.

Adding to existing challenges in forecasting new opportunities, was the range in product complexity; products include established technologies like corporate liable wireless connectivity and enterprise mobility management to more emerging technologies such as understanding the potential of augmented reality, private cellular networks, and fixed wireless access.

Talk To IDC Analyst Download Case Study

The Solution

  • IDC CSPs worked closely with the Telecom team to provide five-year revenue forecast, for approximately 60 different wireless products and services, to be used in product planning and development as well as in the development of marketing plans.
  • IDC’s custom research team provided end-to-end support which included, benchmarking results, and three 90-minute presentations to internal stakeholders, to present findings and share insights.

“The forecasts…and related qualitative analyses that discuss trends…has become the source for business wireless market sizing here…”

Manager – Market Intelligence
Top North American Telecom Company

The Results

  • Accurate year-over-year market forecasts and growth rates that are used for market sizing.

  • Reliable qualitative analysis and industry trends insights that support product and marketing plans.

  • Industry-specific data is now the relied-upon source of market intelligence by internal stakeholder groups.

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Empower your GTM with Data and Insight from IDC

Today’s technology markets are shaped by economic turbulence, political volatility, evolving social norms, and environmental uncertainty. How will you endure?

As a technology vendor, you need to do more with less, and do so as quickly as possible. You need to know how trends impact your business and how to respond. You need the right market insights and data mix. You need IDC.

Insights You Can Rely On

IDC’s complete data program combines our Data & Analytics and Custom Data Solutions to provide you with unparalleled market intelligence from a single source with a decades-long history helping leaders like you succeed. Make the right GTM decisions with confidence, even in the most challenging conditions.

  • 1.
    Understand market size, share, and growth trajectories

    What’s the size of your current opportunity and how fast is it growing? What about key adjacent markets?

  • 2.
    Identify key personas and new business opportunities

    Which business types (vertical or size)? Who is projected to increase their spending over time?

  • 3.
    Define competitive positioning and roadmaps

    Who has the biggest market share in your markets? Who’s growing or losing share? How do you compare?

  • 4.
    Track company-level purchasing, past present, and future

    Where do your large and key customers spend their IT budgets? How much of that wallet is your product portfolio capturing?

  • 5.
    Optimize channel ecosystem partnerships and alliances

    What’s the size of different channels in your market? How does your channel business compare to your competitors? How is that channel ecosystem changing over time or by product?

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Get one source of market intelligence and understand market performance

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Why Attend IDC Events

Discover research-backed strategies, practical advice for specific business challenges, inspiring speakers, and real-world use cases — all in one event.

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Unlock the power of data with IDC events

Our team of experienced analysts collaborates with handpicked keynote speakers and advisory boards to ensure that you come away with actionable insights to address your most pressing business issues.

  • High-quality, research-backed content

  • Actionable advice from experts and analysts

  • Networking opportunities

  • All technology-related aspects and trends

How are IDC events different?

There are many event organizers, but only IDC has 1,300 analysts worldwide dedicated to curating top-notch content and decades of experience in hosting events for the tech community.

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Upcoming Events

Our events cover a wide range of technology-related topics, from Security to the Future of Work. We have the right event for you whether you prefer larger conferences or smaller gatherings.

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What Our Customers Are Saying

IDC’s opening was the perfect way to make technology executives re-assess and consider the new digital landscape and digital organizations' future.

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Being able to explore & learn from associations, non-profit organization (AI Singapore).

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Interesting and knowledgeable panel talks.

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Insightful details from industry peers and good learning.

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IDC’s opening was the perfect way to make technology executives re-assess and consider the new digital landscape and digital organizations' future.

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