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About Partner Shortlist

Our partner shortlist is an invaluable tool for B2B tech marketing executives seeking to optimize their channel strategy. This sophisticated solution streamlines the partner selection process by providing a meticulously curated list of the most pertinent and impactful channel partners tailored to your specific business requirements.

The Partner Shortlist, which includes Analyst rationale and consultation, is designed to align seamlessly with your strategic objectives. More than just a list, it stands as a strategic asset, refining and elevating your channel strategy to achieve unparalleled marketing success.

Why Choose IDC’s Partner Shortlist?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Data structured by demographics, technologies, sectors, industries served and more

  • A meaningful and manageable set of partner candidates compiled by IDC Analysts

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Improve your partner influence and investment

Through IDC’s Partnering practice, we work with you to identify, evaluate and recruit partners.

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Actionable partner intelligence, competitive channel insights and tools

Our team provides actionable partner intelligence, competitive channel insights, and tools to help you manage successful partnering programs. The goal is to improve influence with partners and maximize the return on business partnering investment.

We help you:

  • Identify channel partners in your segments that will help you achieve sales objectives
  • Set up a framework to evaluate the best channel partners for your goals
  • Optimize your partner marketing strategy for enhanced effectiveness, driving increased revenue
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Pinpoint the right channel partners for Your business

Unleash unprecedented growth and accelerate your go-to-market strategy

  • Partner shortlist

  • Partner shortlist with profiles

Create high impact partner marketing programs

We help clients with a proven partner methodology and approach.

  • Optimal targeting

    • Define best partners
    • Provide partner aata
    • Prioritize and Short List Partners

  • Faster to market

    • Improve recruitment rates
    • Save time with mature partners
    • Shorten sales cycle

  • Measurable results

    • Increase revenue
    • Reduce costs
    • Competitive insights

Your trusted path To driving business growth

Elevate your partner marketing strategy by crafting a thriving partner ecosystem that starts with precise partner network data, guiding you in the strategic selection and organization of optimal channel partners. Watch collaboration unfold seamlessly, cultivating sustainable growth for your business.

Data: Operational advantage or strategic imperative

Technology suppliers need accurate market data to help them size and analyze markets, identify and capitalize on sales opportunities, evaluate partnerships and alliances, and hone operational best practices.

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Improve your influence with partners and maximize return on your partnering investment

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Compelling, flexible content with analyst insights

Licensed or customized content helps free your time and fills your calendars with thought leadership content filled with analyst insights.

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IDC’s licensed and customized marketing content

Adaptable content built around your businesses’ brand association with relevant technology topics and trends and leveraging expert opinion from the CSP community.

 

We help you:

  • Develop custom assets tailored to your businesses’ marketing messages
  • Create thought leadership content that associates your brand with industry-recognized credibility
  • Provide you with digital distribution rights to license and share IDC published research with your target audience
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Licensed and Customized Content approach

Marketing content that integrates with your digital marketing campaigns

  • Licensed content

    Digital distribution rights for an existing published IDC document or excerpt provide you with a license to share the research with your target audience.

  • Customized content

    IDC White Paper or Spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst.

Licensed vs. customized content. How to choose which is right for you.

Developing compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle is not a simple task. It is a time and cost struggle to create the varying content that your buyer is looking for at each stage of their journey.

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Empower your content marketing with research-driven options

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Build new sales skills and shorten your sales cycle

Engage prospects and create a compelling buyer experience with relevant sales conversations focused on business outcomes.

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Empower your sales force

To capture today’s buyers, sales and marketing buyer engagement strategies must be aligned. IDC’s Sales Enablement practice empowers organizations to sell more effectively and helps connect and align your marketing and sales efforts.

We help you:

  • Facilitate persuasive sales conversations with buyers and C-level executives
  • Align digital marketing conversations with interpersonal sales conversations
  • Educate sellers on the market, buyer personas and business challenges
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Build a value-based Sales Enablement strategy

Every sales conversation needs to be relevant to your buyers’ needs.

Evaluating sales tools: The pros and cons for Sales Enablement leaders

Enable the full potential of your sales team with our in-depth exploration of key sales enablement tools in our latest blog post. Dive into the world of master classes, digital coaching, sales playbooks, and buyer conversation guides, gaining valuable insights to make informed decisions for optimal sales performance.

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Empower your sales conversations to engage today's buyers

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Demonstrating the ROI of Your IT Solutions To Ignite Demand and Drive Awareness

With an abundance of digital product information, buyers and decision-makers look to quantify a solution’s impact on business outcomes and costs. To assist with vendor selection and business case development, suppliers must credibly demonstrate customer value and compelling ROI.

The Situation

Visier’s people analytics solution consolidates all sources of people insights so decision-makers of all business sizes can confidently shape business strategy, act, and drive better business results. Visier believes that in the aftermath of COVID-19, it is important to educate organizations on the value of leading with people analytics, and that “recovery starts with people.”

Visier was keen to demonstrate the tangible impact of people analytics on business outcomes. It sought to quantify the value of leading with people that its customers achieved. To do this, it was seeking a credible partner with a:

  • Proven ROI methodology
  • Strong brand recognition
  • History of creating compelling assets that support lead generation and accelerate the sales cycle
Talk to an IDC Analyst Download Case Study

The Solution

  • Visier partnered with IDC to develop a Business Value Whitepaper that examined the impact of Visier’s solution on organizational performance. IDC conducted in-depth interviews with 12 Visier customers to quantify and present the value of people analytics across the different stages of the employee lifecycle. The interview findings were presented in three formats for use across Visier’s drip campaigns and lower funnel sales reach out.
  • A comprehensive Business Value Whitepaper detailing the value of Visier people analytics in terms of ROI, efficiency, and payback A stand-alone Executive Summary emphasizing the ROI metrics of Visier people analytics A pictorial Business Value Snapshot capturing the key highlights of Visier for optimizing people analytics

“Quantifying and articulating the business value of our people analytics solution has been a differentiator for Visier. IDC Custom Solutions’ work is not only helping us educate the market but also facilitating sales.”

The Results

Visier is leveraging the three different assets to fuel its digital marketing campaigns. By articulating and demonstrating the customer value and ROI of people analytics, Visier has bolstered its marketing campaigns to drive awareness of its solution and ignite demand

Partner with an IDC analyst to help you with your business challenges

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Enhancing Credibility With Financial Institutions

COVID-19 disrupted how all businesses operate, including the way they interact with their financial institutions. Digital banking solutions designed specifically for Canadian small and medium-sized businesses (SMBs) are needed now more than ever to address the challenges SMBs face today and for the foreseeable future.

The Situation

Backbase is on a mission to transform the banking system by helping financial institutions offer compelling digital solutions for SMBs. Its digital engagement platform allows banks and credit unions to deliver robust, people-centric solutions and digital experiences to their customers.

The company was eager to enhance its credibility with Canadian financial institutions serving SMBs. For Backbase, the goals were clear:

  • Understand the impact of disruption on Canadian banking behaviour
  • Identify the impact of non-value-added activities on SMB leaders
  • Collect insight on how SMBs see their banking relationships evolve in future
Talk to an IDC Analyst Download Case Study

The Solution

  • To lend credibility, Backbase partnered with IDC to complete a survey of 220 Canadian SMBs. Key survey findings were leveraged to develop two IDC marketing assets to help Backbase position itself as a thought leader and springboard discussions with financial institutions:
  • An Infographic that dives into digital banking experiences for SMBs in the Canadian marketplace
  • A Technology Spotlight showcasing key survey findings, and the challenges faced by financial institutions and SMBs, and a profile of how Backbase’s digital platform helps resolve them

“Our success is driven by our ability to add clients and be known by C-level executives across major financial institutions within Canada. IDC’s custom solutions work was fundamental to help us drive towards these goals.”

The Results

  • The thought leadership and research drove tangible opportunities for Backbase as it began to be included in the pool of SaaS digital banking providers where it previously did not exist

  • Backbase established itself as a true advocate by helping its clients develop a deep understanding of Canadian SMB challenges and ways to address them

Partner with an IDC analyst to help you with your business challenges

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Market Sizing Forecasts Reveal Growth Opportunities for a North American Telco

Outpacing competitive forces and delivering on today’s customer expectations, requires a level of market intelligence that can provide an acute understanding of product and market opportunities.

The Situation

A North American Telecom brand required market intelligence to build out effective marketing and sales plans. They also needed to understand the future outlook for over 50 wireless products and services, in order to create accurate revenue forecasts to support their product planning and development.

Adding to exiting challenges in forecasting new opportunities, was the range in product complexity; products include established technologies like corporate liable wireless connectivity and enterprise mobility management to more emerging technologies such as understanding the potential of augmented reality, private cellular networks, and fixed wireless access.

Talk To IDC Analyst Download Case Study

The Solution

  • IDC CSPs worked closely with the Telecom team to provide five-year revenue forecast, for approximately 60 different wireless products and services, to be used in product planning and development as well as in the development of marketing plans.
  • IDC’s custom research team provided end-to-end support which included, benchmarking results, and three 90-minute presentations to internal stakeholders, to present findings and share insights.

“The forecasts…and related qualitative analyses that discuss trends…has become the source for business wireless market sizing here…”

Manager – Market Intelligence
Top North American Telecom Company

The Results

  • Accurate year-over-year market forecasts and growth rates that are used for market sizing.

  • Reliable qualitative analysis and industry trends insights that support product and marketing plans.

  • Industry-specific data is now the relied-upon source of market intelligence by internal stakeholder groups.

Partner with an IDC analyst to help you with your business challenges

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Empower your GTM with Data and Insight from IDC

Today’s technology markets are shaped by economic turbulence, political volatility, evolving social norms, and environmental uncertainty. How will you endure?

As a technology vendor, you need to do more with less, and do so as quickly as possible. You need to know how trends impact your business and how to respond. You need the right market insights and data mix. You need IDC.

Insights You Can Rely On

IDC’s complete data program combines our Data & Analytics and Custom Data Solutions to provide you with unparalleled market intelligence from a single source with a decades-long history helping leaders like you succeed. Make the right GTM decisions with confidence, even in the most challenging conditions.

  • 1.
    Understand market size, share, and growth trajectories

    What’s the size of your current opportunity and how fast is it growing? What about key adjacent markets?

  • 2.
    Identify key personas and new business opportunities

    Which business types (vertical or size)? Who is projected to increase their spending over time?

  • 3.
    Define competitive positioning and roadmaps

    Who has the biggest market share in your markets? Who’s growing or losing share? How do you compare?

  • 4.
    Track company-level purchasing, past present, and future

    Where do your large and key customers spend their IT budgets? How much of that wallet is your product portfolio capturing?

  • 5.
    Optimize channel ecosystem partnerships and alliances

    What’s the size of different channels in your market? How does your channel business compare to your competitors? How is that channel ecosystem changing over time or by product?

  • Need a Personal Approach?

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Get one source of market intelligence and understand market performance

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Why Attend IDC Events

Discover research-backed strategies, practical advice for specific business challenges, inspiring speakers, and real-world use cases — all in one event.

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Unlock the power of data with IDC events

Our team of experienced analysts collaborates with handpicked keynote speakers and advisory boards to ensure that you come away with actionable insights to address your most pressing business issues.

  • High-quality, research-backed content

  • Actionable advice from experts and analysts

  • Networking opportunities

  • All technology-related aspects and trends

How are IDC events different?

There are many event organizers, but only IDC has 1,300 analysts worldwide dedicated to curating top-notch content and decades of experience in hosting events for the tech community.

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Upcoming Events

Our events cover a wide range of technology-related topics, from Security to the Future of Work. We have the right event for you whether you prefer larger conferences or smaller gatherings.

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What Our Customers Are Saying

IDC’s opening was the perfect way to make technology executives re-assess and consider the new digital landscape and digital organizations' future.

Virtus Health

Being able to explore & learn from associations, non-profit organization (AI Singapore).

Nanyang Technological University

Interesting and knowledgeable panel talks.

WalliesServices

Insightful details from industry peers and good learning.

Malaysia Airports Holdings Berhad

IDC’s opening was the perfect way to make technology executives re-assess and consider the new digital landscape and digital organizations' future.

Virtus Health

For more information about IDC Events

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IDC Candidate Privacy Policy (EU & UK)

  1. General Provisions

    This Candidate Privacy Policy (EU & UK) (“Privacy Policy”) applies to the Processing of Personal Data in connection with the recruitment process carried out by IDC, Inc. and Group Undertakings (“IDC” or “we”). A full list of IDC Group Undertakings, including contact details, is available online here.

    The purpose of this Privacy Policy is to inform you how IDC acquires, stores, Processes, and protects your Personal Data when you apply for a job at IDC, including what categories of Personal Data, purposes of Processing and your rights as a Data Subject are and how you may exercise them.

    IDC is a global company that attracts Candidates from diverse backgrounds and regions. We respect the privacy rights of all Candidates and are committed to protecting their Personal Data in accordance with applicable Data Protection Laws. This Privacy Policy applies to the extent the Processing of your Personal Data is subject to the GDPR and/or the UK GDPR.

    We recommend that you carefully familiarize yourself with this Privacy Policy.

  2. Definitions

    “Candidate” or “you” means any natural person who applies for a job position at IDC.

    “Data Protection Laws” means applicable privacy, security and personal information protection laws and regulations applicable to IDC or the Candidate such as the European General Data Protection Regulation (EU 2016/679) (the “GDPR”); European national laws implementing derogations, exceptions or other aspects of the GDPR; as well as the GDPR, as transposed into United Kingdom national law by operation of section 3 of the European Union (Withdrawal) Act 2018 and as amended by the Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU Exit) Regulations 2019 (as amended or replaced from time to time) (the “UK GDPR”); and the relevant local data protection regulations within the European Economic Area and United Kingdom.

    “Group Undertakings” means members of the IDC group of companies.

    “IDC” or “we” is defined in the heading of this Privacy Policy.

    “Personal Data” means any information that identifies or is capable of identifying the Candidate, in accordance with the Data Protection Laws.

    “Privacy Policy” means this EU & UK Candidate Privacy Policy.

    The terms “Controller”, “Data Subject”, “Processing”, “Processor”, “Personal Data Breach” and “Personal Data”, unless specifically defined otherwise herein, shall bear the respective meanings given to them in the applicable Data Protection Laws.

  3. Controller Of Personal Data

    In connection with the recruitment process, each member of IDC may determine the purposes and means of the Processing of your Personal Data and therefore, act as a Controller.

    Depending on where you apply for the job, the Controller of your Personal Data is:

    • IDC CEMA (for job postings in Western Europe), with registered office at Malé náměstí 11, 110 00 Praha 1, Czech Republic, identification number 26482347.
    • IDC UK Ltd (for job postings in Central and Eastern Europe), with registered office at 5th Floor, Ealing Cross 85 Uxbridge Road, London, W5 5TH, United Kingdom, identification number 960665

  4. Contact Details

    If you have any questions relating to the Processing of your Personal Data or about this Privacy Policy, or you wish to exercise any of your rights as a Data Subject, please contact our Privacy Team at DataPrivacy@IDG.com.

  5. Purpose, Legal Basis, Scope, And Duration Of Processing Of Personal Data

    1. Scope of Processing

      We Process the following scope of your Personal Data: information that you provide in your resume and during the recruitment process, specifically your name and surname, residence address, email address, telephone, acquired education, current employment position, acquired work experience and skills, photograph, and any other Personal Data contained in your resume or otherwise provided to us by you. To the extent permitted by the applicable law and necessary for a given job position, we may also process a limited scope of information collected in the course of background checks and verification of references that you provide.

    2. Purposes and Legal Bases of Processing

      We only Process your Personal Data within the scope necessary for the fulfillment of our contractual or statutory obligations, based on our legitimate interests, or on the basis of consent granted by you for the purposes as set out below:

      1. Recruitment Process

        We primarily Process your Personal Data for the purposes of carrying out the recruitment process for a specific job position which you have applied for. The Processing of your Personal Data is necessary to evaluate the Candidates and conclude an employment contract between the successful Candidate and us. To the extent permitted by the applicable law and necessary for a given job position, we may also conduct background checks to verify whether you are eligible for the position that you applied for.

        The legal basis for the Processing of your Personal Data is the contract that we take steps to enter into.

        We will process your Personal Data for the above-described purpose until the recruitment process relating to you is concluded.

      2. Legitimate Interests

        Following the recruitment process, we may also Process your Personal Data based on our legitimate interests. IDC’s legitimate interests include monitoring of the compliance within the recruitment process, determination, defense, and exercise of our legal rights or the resolution of any potential disputes relating to the recruitment process that you have participated in. We may also process your data for analytical purposes so that we can analyze the recruitment process and better understand who is applying for our positions, helping us to determine the most effective way to advertise jobs, attract talent and fill open positions.

        We may continue to Process your Personal Data after the termination of the recruitment process if it is necessary to protect our legitimate interests; this period will typically not exceed the period of one year following the conclusion of the recruitment process.

      3. Information on Other Job Openings

        In the event that you grant us your consent, we will also Process your Personal Data for the purposes of contacting you in regard to other job openings at IDC and the realization of potential future recruitment processes for such job positions.

        In such cases, we will continue to Process your Personal Data, at maximum for the period defined in the consent; this period will typically not exceed the period of three years from the time when consent was granted.

  6. Recipients Of Personal Data

    1. Sharing of Personal Data

      For the purposes described above, some categories of the Personal Data that we collect in connection with the recruitment process may be shared by us with third parties that are either independent Controllers or that act as our Processors. In particular, we may share Personal Data with:

      • IDC entities from the Group Undertakings, including International Data Group Inc., for the purpose of realization of the recruitment process in the particular Group Undertaking, or for the purpose of administration support and organization of recruitment process in our company;
      • third-party service providers administering our IT systems and providing IT services utilized for the purpose of administration and organization of the recruitment process;
      • third-party service providers providing recruitment services and advertising of job positions;
      • public authorities or other third parties, if it is necessary to comply with the applicable law.

    2. Safeguards

      We have entered into Data Processing agreements with the recipients who Process the Personal Data as Processors (with the exception of cases where the conclusion of such agreement is not obligatory; for example, when transferring Personal Data to public authorities), which we have verified to ensure at least the same level of protection thereof as this Privacy Policy.

      We ensure that the access of recipients to Personal Data is limited to the scope necessary for the purpose for which the Personal Data is shared, in accordance with the applicable laws and, with respect to Processors, our instructions.

      If the Personal Data is transferred outside of the European Economic Area and the United Kingdom, we ensure that such transfers are based on a valid mechanism required under the applicable Data Protection Laws, including in particular, the Standard Contractual Clauses.

  7. Data Security

    With regard to the possible impending risk of harm to you as the Data Subject, we have implemented and maintain appropriate technical and organizational measures, internal controls, and information security processes in accordance with the applicable Data Protection Laws and best business practices. At the same time, we take into consideration the state of technological development with the goal of protecting your Personal Data from accidental loss, destruction, alterations, and unauthorized disclosure or access. Such measures may, among other things, include taking reasonable steps to ensure adequate management of access roles, using encrypted communication channels, the liability of relevant employees who have access to your data, training of employees, regular backups, procedures for data renewal and management of incidents, and software protection for devices on which Personal Data are stored.

  8. Your Rights As A Data Subjects

    In accordance with applicable Data Protection Laws, you have the right to request access to your Personal Data that we are Processing, the right to their rectification, erasure or portability, the right to object to the Processing of your Personal Data; as well as the right to request restriction of Processing conducted by us. You can also withdraw consent to the Processing of certain Personal Data at any time if you have granted us such consent.

    If you wish to exercise your rights and/or obtain detailed information, please contact us via the contact details set out in Article 4 of this Privacy Policy. We will consider all such requests and provide our response within the given time period stated by applicable Data Protection Laws. We may request you provide us with information necessary to confirm your identity if we are not able to do so based on the Personal Data that we already Process.

    If you exercise any of your rights according to this Article or the applicable Data Protection Laws, we will inform each recipient with whom your Personal Data has been shared according to Article 6 of this Privacy Policy, of the measures taken to exercise your request, if such a notification is possible and/or does not involve disproportionate effort.

    Please find the respective rights described in detail below:

    1. Rectification of Your Personal Data

      You have the right to rectify the Personal Data that we Process about you if you find that it is inaccurate or incomplete.

    2. Erasure of Your Personal Data

      You can request erasure of your Personal Data at any time. If you contact us and make this request, we will erase all your Personal Data that we have without undue delay, unless we need it for the fulfillment of statutory obligations or the establishment, exercise, or defense of our legal claims.

      Further, if you withdraw your consent, we will also erase all your Personal Data.

    3. Withdrawal of Consent

      Granted consent to the Processing for the purposes described above can be withdrawn at any time without giving a reason. Please note that the withdrawal of your consent shall not affect the lawfulness of Processing based on consent before its withdrawal.

    4. Access to and Portability of Your Personal Data

      You have the right to obtain confirmation as to what Personal Data we Process or do not Process with respect to you. You can also request a copy of your Personal Data that we Process. In addition, you may exercise your right to portability. In such case, we can send some of your Personal Data (namely the data that we process on the basis of the contract and/or your consent) directly to a third party (i.e., another Controller) whom you specify in your request, provided that it is technically feasible and does not affect the rights and freedoms of other persons.

    5. Objection to Processing

      If we Process some of your Personal Data on the basis of our legitimate interest, you have the right to object at any time, to the Processing of Personal Data. If significant legitimate interests for Processing — that override the interests or rights and freedoms of you as the Data Subject — are not proven on our part, or further Processing is not necessary for the establishment, exercise or defense of our legal claims, we will cease the Processing of your Personal Data.

    6. Restriction of Processing

      If you request restriction of Processing of your Personal Data (e.g., in the event that you question the accuracy or lawfulness, or our need to Process your Personal Data), we will restrict the Processing of your Personal Data to the necessary minimum (storage), and we may only Process it for the establishment, exercise or defense of legal claims, or on grounds of the protection of the rights of another natural person or legal entity or other reasons prescribed by applicable legislation. If a restriction of Processing is lifted and we continue to Process your Personal Data, we will inform you without undue delay.

    7. Complaint to the Office for Personal Data Protection

      You may also lodge a complaint pertaining to our Processing of your Personal Data with the competent supervisory authority if you believe that your rights regarding our use of your Personal Data have been violated:

      • If you wish to submit a complaint in relation to Processing carried out by IDC Undertakings, (i) within the European Economic Area, the supervisory authority is the Czech Office for the Protection of Personal Data (in Czech: Úřad pro ochranu osobních údajů), more information can be found at: www.uoou.cz, (ii) in the United Kingdom, the supervisory authority is the Information Commissioner’s Office, more information can be found at: https://ico.org.uk.
      • If you wish to submit a complaint in relation to Processing carried out by Foundry Undertakings, (i) within the European Economic Area, the supervisory authority is the Irish Data Protection Commission, more information can be found at: https://www.dataprotection.ie/, (ii) in the United Kingdom, the supervisory authority is the Information Commissioner’s Office, more information can be found at: https://ico.org.uk.

  9. Updates To The Privacy Policy

    We may modify or update the Privacy Policy from time to time. Any changes to this Privacy Policy shall become effective when published on the relevant website of IDC.

    This Privacy Policy was last updated on June 17, 2025.

Questions?

For all matters related to privacy and the collection, processing, use and storage of your personal data, please contact our Privacy Team at dataprivacy@idg.com.