target audience: TECH BUYER  Publication date: Dec 2023 - Document type: Tech Buyer Presentation - Doc  Document number: # US51483923

Understanding the Generative AI Use Case Landscape: The Business Function Perspective


  • Holly Muscolino Loading
  • Philip Carter Loading
  • Robert Parker Loading
  • Michelle Abraham Loading
  • Arnal Dayaratna Loading
  • Frank Dickson Loading
  • Stephen Elliot Loading
  • Simon Ellis Loading
  • Sam Halwani Loading
  • Aly Pinder Loading
  • Marci Maddox Loading
  • Michelle Morgan Loading
  • Mickey North Rizza Loading
  • Ryan O‚ÄôLeary Loading
  • Brian O'Rourke Loading
  • Kevin Permenter Loading
  • John Snow Loading
  • Patrick Reymann Loading
  • Jeffrey Hojlo Loading


  • 47 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

On-line Presentation


This IDC Tech Buyer Presentation describes examples of key business function use cases for 13 different business functions. IDC defines a use case as a business-funded initiative enabled by technology that delivers a measurable outcome. There are three broad types of generative AI (GenAI) use cases: productivity use cases that are aligned to work tasks; business function use cases for a specific department or function (marketing, sales, procurement, etc.); and industry-specific use cases. In each case, there are a mix of internal and externally facing use cases, each with its own level of potential risk and business impact that needs to be incorporated into a use case prioritization framework for any organization kickstarting their GenAI journey.


Do you have questions about this document
or available subscriptions?