target audience: TECH BUYER  Publication date: May 2024 - Document type: IDC Perspective - Doc  Document number: # US52064524

Highlights, Insights, and Recommendations from Adobe Summit 2024


  • Alan Webber Loading
  • Melinda-Carol Ballou Loading
  • Roger Beharry Lall Loading
  • Douglas Hayward Loading
  • Lavanya Jindal Loading
  • Ritu Jyoti Loading
  • Marci Maddox Loading
  • Gerry Murray Loading
  • Elaina Stergiades Loading
  • Ornella Urso Loading


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This IDC Perspective is a collaborative effort that highlights many of the key announcements, topics, and themes from Adobe's 2024 Summit event.

"As expected, the primary topic at Adobe's 2024 Summit was GenAI," said Alan Webber, program vice president, Digital Platforms and Ecosystems at IDC. "But there was so much more on how AI is shifting the whole customer engagement and customer experience landscape, including in advertising, marketing, content creation, services, and so forth."


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