IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Tech Buyer Presentation explores how the coming age of pervasive and embedded AI within customer experience and broader enterprise applications will require enterprises to significantly ramp up efforts to improve customer trust ...
本IDC研究报告介绍IDC 2024年IT行业未来10大预测,并就IT领导者应如何提前准备提供指导。
IDC全球研究副总裁Rick Villars表示:“每家IT提供商都将把AI融入到其业务的核心,投入财力、脑力和时间。对CIO和精通数字化的首席级高管们来说,这种转变有望带来数不胜数创新的AI增强型产品/服务,但也有可能让IT团队被无数宣称‘现在已搭载AI’的产品包围,加大无序追加投资和数据失控的风险。
This IDC Perspective highlights industry-leading customer experience (CX) themes from IDC's 2023 Future of Customer Experience awards. Companies featured as the winner and runners-up demonstrated how they are making significant impact within ...
This IDC Tech Buyer Survey Spotlight analyzes the results from IDC's Future of Customer Experience Survey, conducted in June and July 2023, to understand how enterprises evaluate the performance of their customer experience ...
This IDC Perspective introduces the concept of an experience-orchestrated (X-O) business, which aims to deliver shared experience value powered by intelligence. It emphasizes the need for organizations to evolve from siloed digital transformations ...
This IDC Survey Spotlight analyzes results from IDC's Future of Customer Experience Survey conducted between June and July 2023 to understand what challenges customer experience (CX) leaders are faced with and what approaches do they ...
This IDC Perspective emphasizes the importance of achieving customer value parity for businesses to thrive and grow profitably. It highlights the need for companies to focus on delivering empathetic customer experiences and proving experience ...
This IDC Tech Buyer Presentation explores how AI-driven capabilities contribute to strengthening the delivery of intelligent experiences. IDC's Future of Customer Experience (FoCX) Survey, which was fielded in ...
This IDC Perspective explores how GenAI can be instrumental in scaling contextualized experiences and how enterprises can incorporate GenAI capabilities within experience design to offer differentiated digital experiences and offers guardrails ...
This IDC Tech Buyer Presentation explores the current state of early adoption and market trends of generative AI (GenAI) in customer experience–oriented business applications. Findings are based on primary research insights from IDC surveys.
GenAI ...
本調査レポートは、2024年時点における今後5年間にIT産業で起こるであろう10項目のIDCによる予測(Prediction)を示すと共に、ITリーダーがどのように準備すべきかの指針を提供するものである。
「すべてのITプロバイダーは、金、頭脳、時間を投入して、AI(Artificial Intelligence:人工知能)をビジネスの中核に組み込むであろう。CIOや、デジタルに精通したCレベルの経営幹部にとって、この変化は新しく、革新的で、AIによって機能が強化された多くの製品/サービスの活用をもたらす一方で、IT部門が「次はAIである」とばかりに多くの製品やサービスを利用し、結果として制御不能なコスト増加やデータ管理の喪失といったリスクが増大する恐れもある」とIDC、Worldwide ...
This IDC Survey Spotlight analyzes results from IDC's Future of Customer Experience Survey conducted in June and July 2023 to understand how customer experience executive leadership compares across global markets. The purpose of this ...
This IDC Tech Buyer Presentation discusses the Future of Customer Experience Scorecard for 2023. While organizations have prioritized customer experience as a top priority for the past few years, providing a good customer experience is not ...
This IDC study provides the worldwide customer relationship management applications software forecast for 2022–2027.
"2023 will be remembered as the year the orientation of customer outreach, sales, and engagement executed an extraordinary ...
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for ...
This IDC study explores 10 of the most urgent business and technology issues that customer experience (CX) executives across the C-suite must address to differentiate and prepare themselves to thrive in the age of intelligence-first customer ...
This IDC study provides IDC's 2024 top 10 predictions for the future of the IT Industry and provides guidance on how IT leaders should prepare.
"Every IT provider will incorporate AI into the core of their business, investing treasure, ...
This IDC PlanScape provides business and technology leaders guidance regarding the adoption of GenAI technology for the purpose of reducing the level of effort in creating, accessing, or sharing content, documents, code, or knowledge within ...
This IDC study provides an analysis of vendor performance in the customer relationship management applications software market for 2022, valued at $77.1 billion.
"The market year 2022 was supposed to be a return to 'business as normal' ...
This IDC Perspective discusses what it means to engage in a contextually relevant manner with customers and, crucially, scaling contextualization to achieve customer empathy through foundational priorities in data, intelligence, and privacy/trust ...
This IDC Survey Spotlight analyzes results from IDC's Future of Customer Experience Survey, conducted between June and July 2023 to understand in what areas of customer experience (CX) enterprises are investing. As enterprises ...
This IDC Market Presentation explores how meeting the promise of excellent customer experiences needs to evolve beyond the front-end engagement layer. IDC's Future of Customer Experience has defined what it means to focus on the customer ...
This IDC Market Note highlights the key themes, announcements, and strategies at Zendesk's 2023 Relate Conference and what those mean for the future of CX as well as small and medium-sized businesses.
This IDC Market Glance provides an overview and the current makeup of the future of customer experience solution landscape, illustrates who some of the major software and services players are, and depicts the general segments and structure ...
This IDC Survey Spotlight analyzes results from IDC's Future of Customer Experience Survey from September 2022 to understand how these external market shifts vary by industry sectors. The purpose of this survey is to ...