IDC Reports a 0.1% Growth in Global Average Advertised Mobile Phone Pricing, According to IDC’s Mobile Phone Pricing Index
NEEDHAM, Mass., June 27, 2024 – The International Data Corporation (IDC) has released its most recent analysis on mobile phone pricing, highlighting a return to an upward trend in global average advertised prices. Between June 2024 and June 2025, IDC observed a 0.1% increase in average pricing worldwide, marking an upward shift compared to the previous month.
Over the past six months, the pricing trend has generally shown positive growth, starting with a slight 0.7% decline in January, which improved to a 0.2% growth in February. The growth remained positive until May, when the trend shifted to a negative 0.6%, before reverting to an upward trend of 0.1% this month.
Regionally, despite the small global average growth, some regions are still experiencing mild negative growth. The USA saw the largest decline at 0.7%, followed by the Middle East and Africa with a 0.5% decline, and then Latin America and APeJC with drops of 0.3% and 0.2%, respectively. Growth in Japan, Canada, and Western Europe was 1.3%, 1.0%, and 0.4%, respectively, while the PRC and Central and Eastern Europe also saw mild growth at 0.1%.
Among the top five brands—Apple, Huawei, Motorola, Samsung, and Xiaomi—most reported an increase in their average advertised pricing compared to the previous month. Huawei, Xiaomi, and Apple experienced positive growth at 0.9%, 0.5%, and 0.4%, respectively, while Motorola and Samsung saw very small decreases of 0.04% and 0.05%, respectively.
IDC PWI Growth vs Baseline – by Region
| Date | APeJC | Canada | CEE | Japan | LA | MEA | PRC | USA | WE |
|---|---|---|---|---|---|---|---|---|---|
| 2024 January | -1.4% | -1.7% | -0.9% | -1.6% | 0.6% | -0.3% | -0.6% | -0.5% | -0.6% |
| 2024 February | -0.5% | -0.6% | -1.6% | -2.5% | -0.9% | 1.0% | -0.4% | -0.4% | -1.4% |
| 2024 March | -1.4% | -1.2% | -1.3% | -1.3% | -0.2% | -4.3% | -0.5% | -0.0% | -1.8% |
| 2024 April | -1.0% | -1.6% | -1.1% | -2.0% | -1.0% | -1.3% | 3.3% | -2.1% | -1.5% |
| 2024 May | -0.8% | -0.8% | -0.5% | -1.0% | -0.5% | -0.4% | -3.1% | -0.2% | -0.7% |
| 2024 June | -1.1% | 0.2% | -1.0% | -2.6% | -2.4% | -1.4% | 2.4% | -1.6% | -0.3% |
| 2024 July | 0.4% | 0.3% | -0.6% | 0.6% | -0.7% | -0.2% | -2.7% | 0.5% | -0.8% |
| 2024 August | 1.6% | -0.4% | -0.1% | 3.3% | -1.3% | -0.8% | 2.9% | -2.3% | 1.0% |
| 2024 September | 0.6% | 0.3% | -0.7% | 1.0% | -0.9% | -0.1% | -0.9% | 1.0% | 0.5% |
| 2024 October | -2.2% | -2.4% | -1.5% | -4.0% | -1.9% | -0.0% | 0.7% | -4.2% | -1.4% |
| 2024 November | -1.7% | -3.0% | -2.9% | -2.2% | -1.0% | -1.0% | -1.1% | -0.2% | -3.3% |
| 2024 December | -1.6% | -2.4% | -1.6% | -1.0% | -0.6% | -1.0% | -0.9% | -4.0% | -2.0% |
| 2025 January | -0.9% | -1.3% | -0.6% | -1.5% | -0.5% | 0.7% | -0.5% | 0.5% | -1.0% |
| 2025 February | -0.2% | -1.0% | 1.2% | 1.3% | 0.1% | -0.3% | 0.4% | -1.1% | -0.1% |
| 2025 March | -0.5% | -1.8% | 1.4% | 0.1% | 0.6% | -1.3% | -0.1% | -1.2% | 1.3% |
| 2025 April | 0.0% | 1.5% | 0.2% | -1.2% | -1.1% | -0.8% | -0.6% | -0.8% | 1.0% |
| 2025 May | 0.7% | 0.6% | -0.9% | -0.9% | 0.4% | 0.2% | 0.5% | -0.5% | -0.9% |
| 2025 June | -0.2% | 1.0% | 0.1% | 1.3% | -0.3% | -0.5% | 0.1% | -0.7% | 0.4% |
IDC PWI Growth from Base – By Top 5 Vendor
Data table for “IDC PWI Growth from Base – By Top 5 Vendor” chart Index Growth %
| Date | Apple | Huawei | Motorola | Samsung | Xiaomi |
|---|---|---|---|---|---|
| 2024 January | -0.2% | -0.5% | -0.3% | -0.3% | -0.2% |
| 2024 February | -1.5% | -0.2% | -1.7% | -1.2% | -1.8% |
| 2024 March | -1.3% | -2.1% | -0.1% | -1.6% | -1.6% |
| 2024 April | -0.8% | -1.4% | -1.6% | -1.4% | -1.5% |
| 2024 May | -0.4% | -0.5% | -0.3% | -0.4% | -0.8% |
| 2024 June | -0.8% | -0.9% | -0.6% | -0.8% | -0.4% |
| 2024 July | -0.0% | -0.8% | -1.0% | -0.6% | -1.1% |
| 2024 August | 0.5% | 1.0% | 0.5% | 0.2% | 0.2% |
| 2024 September | 0.0% | -0.4% | -0.1% | 0.1% | 0.3% |
| 2024 October | -1.6% | -0.5% | -1.3% | -1.1% | -1.2% |
| 2024 November | -1.6% | -2.6% | -1.5% | -1.7% | -2.5% |
| 2024 December | -1.1% | -1.6% | -1.8% | -1.4% | -1.8% |
| 2025 January | -1.1% | -0.4% | -0.8% | -0.0% | 0.2% |
| 2025 February | -0.1% | 0.2% | 0.9% | -0.3% | 0.2% |
| 2025 March | 1.3% | -0.6% | 0.9% | 0.6% | 0.8% |
| 2025 April | 0.4% | 0.3% | 0.5% | 0.5% | 1.0% |
| 2025 May | -0.4% | -0.1% | -0.6% | -0.4% | -0.9% |
| 2025 June | 0.4% | 0.9% | -0.0% | -0.0% | 0.5% |
IDC PWI Growth from Base – By Product Category
Data table for “IDC PWI Growth from Base – By Product Category” chart Index Growth %
| Date | Feature Phone | Smartphone |
|---|---|---|
| 2024 January | 0.1% | -0.6% |
| 2024 February | -0.8% | -1.2% |
| 2024 March | -0.3% | -1.7% |
| 2024 April | -0.7% | -1.3% |
| 2024 May | 0.3% | -0.6% |
| 2024 June | -0.4% | -0.8% |
| 2024 July | 0.2% | -0.7% |
| 2024 August | 1.3% | 0.4% |
| 2024 September | 0.6% | -0.1% |
| 2024 October | -1.0% | -1.5% |
| 2024 November | -2.0% | -2.7% |
| 2024 December | -2.0% | -1.8% |
| 2025 January | -0.5% | -0.7% |
| 2025 February | 0.9% | 0.2% |
| 2025 March | 1.6% | 0.9% |
| 2025 April | 2.0% | 0.3% |
| 2025 May | -0.0% | -0.6% |
| 2025 June | 0.6% | 0.1% |
IDC Pricing Watch products provide detailed monthly updates on advertised pricing that support product, channel, and go-to-market management.
IDC’s Mobile Phone Pricing Watch gathers data in nearly 80 countries and provides detailed, timely, and accurate information on Mobile Phone device pricing using a Pricing Index among other analysis. The Pricing Watch covers the core technology dimensions in IDC’s market leading Quarterly Mobile Phone Tracker – plus additional details on channels and other dimensions in monthly updates. The Pricing Watch is a valuable resource for strategic pricing and operations in the Mobile Phone market globally. For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.
