Developing Data-as-a-Service Offerings

Tips and guidance to implement a data monetization strategy through data as a service (DaaS) products and offerings

Free for IDC’s IT Executive Programs clients.
Not a current customer? Contact Us.

Worldwide Data as Service spending in 2016, 2018, and 2021 bar chart. 8.7B shows for 2016, 9.3B shows for 2018, and 10.4B shows for 2021. $10.4B will be spent on DaaS in 2021 worldwide.
The “Worldwide Data as Service spending in 2016, 2018, and 2021” bar chart provides a visual representation of worldwide spending on Data as a Service (D A A S) for three years: 2016, 2018, and 2021. The 2016 bar has a value of 8.7B, the 2018 bar has a value of 9.3B, and the 2021 bar has a value of 10.4B. The chart visually depicts the trend of increasing spending on D A A S over time.

Product Development

It is important for all the varied stakeholders — from business leaders and product managers to IT professionals and marketers — to realize that this is a very different endeavor from traditional data management. This is a new product development process. You’ll need a thorough plan to create an effective data-as-a-service offering.

What:

This module will help CIOs and other high-level IT leaders undertake a new product development process that is very different than traditional data management, following clear steps: Strategy, Financials, Offering, Resources, and Measuring Success.

Why:

Stakeholders need to craft a thorough plan to prepare and mitigate the risks of a data-as-a-service offering. Understanding the appropriate features, technologies, and vendors is crucial to this new type of product development.

How:

Developing a data-as-a-service offering includes the following steps:

  • Create Data as a Service Offerings (DaaS)
  • Identify the Technology Required to support a DaaS Offering
  • Identify potential vendors and partners if needed for Daas

Explore Other Related Modules

  • Implementing the NIST Cybersecurity Framework in the Digital Enterprise

  • Effective Communication Strategies for Transformation

  • Data Monetization Capabilities, Governance, and Planning

Successful DX efforts have measurable, achievable and supported goals, strategy and KPIs

Developing an Information Transformation Program

Transformed enterprises treat data and information as a valued asset. Learn how to prepare and implement IDC’s 10-step plan for prepare for an information transformation.

Free for IDC’s IT Executive Programs clients.
Not a current customer? Contact Us.

The Data Program Pitfalls

Reads 27% Advanced IT analytics acumen, 25% Obtaining Budget, 21% Data Governance

 

Turn data into intelligence

Information transformation is the focused approach to extracting and developing the value and utility of information relative to customers, markets, transactions, services, products, physical assets, and business experiences. Information is the currency of a dynamic experience chain between the enterprise and its ecosystem that leverages information for competitive advantage by enabling the business to respond to opportunities in less time with better intelligence.

What:

This module will help IT leaders prepare and implement an information transformation with a clear 10-step plan.

Why:

Transformed enterprises treat data and information as they would any valued asset. Information is not only used to make better decisions and optimize operations and products but it’s also monetized in the form of products and services.

How:

Follow IDC’s 10-step plan for information transformation

  • Prepare for information transformation
  • Implement information transformation

Explore Other Related Modules

  • Employing Appropriate AI Technologies

  • Architecting and Developing the Digital Platform

  • Developing an Information Transformation Program

  • Digital Enterprise Cloud Planning

Successful DX efforts have measurable, achievable and supported goals, strategy and KPIs

Data Monetization Capabilities, Governance, and Planning

Understand the risks and steps required to successfully create and deliver new data-driven products, services, and experiences to external customers.

Free for IDC’s IT Executive Programs clients.
Not a current customer? Contact Us.

45% of organizations worldwide are prioritizing Data Capitalization and Monetization in their DX Strategy

 

Leverage your data

As businesses digitally transform their products, services, customer experiences, and operations, one very welcome by-product is new varieties and sources of data. This ever-growing stockpile of data can be used to create a wide range of monetizable data services. A growing number of digital-savvy organizations have embarked on the journey to data monetization by generating new revenue from creating and selling data-driven products, services, and experiences to external customers.

Product Development

What:

This module will help CIOs and other high-level IT leaders assess the opportunity for data monetization, and outline a road map to ensure the needed capabilities, talent and governance are in place. To be successful, the many stakeholders in a data monetization effort need come together and craft a thorough plan to create an effective offering, develop delivery capabilities, and mitigate the risks of data monetization.

Why:

There are many reasons why businesses should assess the potential for data monetization, but key reasons that value is migrating to data include:

  • Data-driven customer experiences are the new currency of business.
  • Customers expect smarter products that learn, improve, and solve a broader array of problems.
  • Digital transformation fuels demand for data across industries and ecosystems.

How:

To develop a data monetization capability and offering initiative, one needs to take the following steps:

  • Develop Data Monetization Capabilities
  • Consider the Differences in Data Talent
  • Develop Data Governance

Explore Other Related Modules

  • Implementing the NIST Cybersecurity Framework in the Digital Enterprise

  • Effective Communication Strategies for Transformation

  • Data Monetization Capabilities, Governance, and Planning

Successful DX efforts have measurable, achievable and supported goals, strategy and KPIs

Attracting and Cultivating Talent for the Future Enterprise

Discover how to determine DX Talent requirements and assess talent and skills to effectively find and deploy internal and external resources.

Free for IDC’s IT Executive Programs clients.
Not a current customer? Contact Us.

Talent excellence

Prioritize change management, collaboration and innovation culture

Two pie charts. On the left-hand side, it reads "37% digitally determined." On the right-hand side, it reads "20% digitally distraught."

The future of work

Take an enterprise-wide approach to transforming the concept of work and how it is done. To be effective, this evolution of sourcing and deployment must include both full- and part-time employees and external resources, including contract, freelance, and partner assets.

What:

This module will walk IT leaders through the process of determining talent requirements and putting together a plan for work sourcing that will ensure a successful transformation to the Future Enterprise.

Why:

The right talent, both with hard and soft skills, is vital to creating a customer-centered culture and to building capabilities that scale in the manner necessary to true digital transformation. Modern talent sourcing strategies are necessary in a competitive labor market for both finding and retaining workers with necessary skills.

When businesses achieve worksource transformation, they make talent a competitive advantage, business objectives are better met, and right mix of talent is available to meet business needs. DX talent sourcing strategies should be a complete departure from the traditional reactionary recruiting model of source, hire, and repeat, in favor of proactive, data-driven robust talent practices.

How:

Steps to bring your organization through a worksource transformation and prepare for the future of work include:

  • Understand the outlook for Digital Talent
  • Determine Future Talent Requirements
  • Create a Skills Inventory
  • Make a Talent Sourcing Plan
  • Align, Retain and Manage Talent

Explore Other Related Modules

  • Nurturing Innovation Culture in the Future Enterprise

Successful DX efforts have measurable, achievable and supported goals, strategy and KPIs

Architecting and Developing the Digital Platform

If you’ve already decided on a platform strategy, learn techniques, framework and major considerations for developing and deploying an integrated platform.

Free for IDC’s IT Executive Programs clients.
Not a current customer? Contact Us.

Five Key Traits of the Digital Platform

  • Intelligence
  • Orchestration
  • Experience
  • Trust
  • Agility

The Platform Battleground

Understanding and building a “DX platform” that can sustain, advance, and scale business and operations may be the most important decisions leaders make for the next 10 years.

Leaders must architect a platform to effectively compete in the platform business economy, and develop and govern that platform. Megaplatforms compete to own infrastructure and development environments. Application-centric platforms look for the network effect to expand their reach. Industry-specific platforms harness multiplied innovation to build niche ecosystems. Every business must incorporate these new options into its own DX platform.

What:

Once the platform approach is decided, this module will help senior IT leaders and their implementation teams find the most appropriate ways to architect and implement that vision. While every platform is different, IDC will help you understand the three most important qualities common to successful DX platforms.

Why:

A digital transformation platform is absolutely necessary for delivering digital transformation at scale. The platform will be the anchor point for the future enterprise and for developing and maintaining a digital business ecosystem. Understanding the five critical dimensions for the DX platform is vital to a successful transition. Avoiding challenges such as ungoverned development, culture wars, and security are vital to successful architecting a true DX platform.

How:

To develop the DX platform, the organization needs to take the following steps:

  • Architect the DX Platform
  • Select technology vendors for your platform

Explore Other Related Modules

  • Reinvent the IT Organization for the Digital Enterprise

  • Employing Appropriate AI Technologies

  • Modernizing Infrastructure for the Digital Enterprise

  • Rationalize and Modernize Applications for the Digital Enterprise

Successful DX efforts have measurable, achievable and supported goals, strategy and KPIs

Get the Guidance You Need to Become a "Future Enterprise"

Let IDC’s guides help you lead your digital transformation journey, outlining key stages, requirements and goals for IT leaders.

Where do I start?

Simply choose a Future Enterprise topic from below to see related Guides, or learn more about Future IT and your organization’s maturity.

  • Future IT Self-Assessment

    Take the IDC Future IT Maturity Assessment, to see how you compare with peers.

  • Future Enterprise Planning Guides

    Select Planning Guides that most benefit you from topics from Ops to Innovation.

  • Future IT Maturity Assessment

    Organizations can’t transform to a Future Enterprise without the foundation of Future IT.

Digital Enterprise Research

Digital Enterprise

CIOs set the IT organization on the right course and enable their Future Enterprise to build resiliency and thrive in the next normal.

  • Connectedness

    Create Pervasive Experiences

  • Operations

    Pivot Operations from throughput and Efficiency to Market-Responsive

  • Customer Experience

    Create Empathy with Customers at Scale

  • Industry Ecosystems

    Define the New Value in the Digital Economy

  • Trust

    Engender Trust with Customers

  • Digital Infrastructure

    Ensure Reliable Digital Services and Experiences

  • Intelligence

    Develop into an Intelligent Organization

  • Work

    Create a Dynamic Work Model

Learn more about how IDC can help you with your digital transformation.

Critical information that supports your technology roadmap

Our research and advisory services are backed by analyst experts from around the world who are committed to providing you with the right information for every stage of your technology roadmap.

With Research and Advisory services, you will:

  • Align IT strategy to meet goals

    • Plan and implement digital transformation strategies with industry expertise from our global analysts.
    • Validate conclusions and identify risks early on based on accurate, relevant data.
    • Plan to meet company goals with guidance from our rigorous research methodology.
  • Innovate with the latest tech trends

    • Improve operation strategies with one-on-one guidance from IDC analysts.
    • Evaluate current digital positioning and develop a clearly defined digital strategy based on accurate, relevant data.
    • Meet company goals with guidance from our rigorous research methodology.
  • Drive digital growth

    • Access research based on carefully curated data tailored to guide you in your digital roadmaps.
    • Implement a digital transformation strategy based on the latest research designed to provide you with the information you need.
    • Promote innovation and new ideas by unlocking the latest technology trends uncovered by our global analysts.
  • Make better decisions

    • Confidently make technology purchases by consulting one-on-one with our analysts to validate conclusions and better understand risks.
    • Access the latest research and metrics from our global team of analysts, based on rigorous research methodology.

IDC IT Executive Programs

Research and Advisory includes the IT Executive Programs that allow you to talk one-on-one with global analysts who are devoted to providing the right information for every stage of your needs.

Develop your roadmap

With our research document methodology, IDC DecisionScapes, you can make data-driven decisions that reduce risk and time to implement while staying ahead of the curve.

Get trusted advisors

IDC has a long and trusted history in the research field. For over 50 years, we’ve provided unbiased, vendor-agnostic advice. We’re devoted to providing information that truly helps your planning and organization and validate your decisions.

Move with speed

Desktop or mobile, country-based or global, planning or implementation, industry specificity or broad technologies – IDC covers a wide spectrum. With the quickest response times in the industry, you get relevant answers easily and without hassle or nickel and diming.

IDC Industry Insights

Industry Insights assists business and IT leaders in making technology decisions with insightful, fact-based research and consulting services. Get industry research grounded in decades of experience from our global senior analyst team across six industries: retail, government, financial services, manufacturing, health and energy.

Interested in learning more about IDC’s Tech Buyer solutions?

Save Millions of Dollars on IT Investments

IDC Sourcing Advisory Services drives measurable savings within global sourcing and procurement organizations. Our Sourcing Advisory Services (SAS) blends seamlessly with our world-class research offering, with concierge-level access to benchmarking data and market intelligence all with quicker turnaround times on requests.

With IDC Sourcing Advisory Services, you will receive:

  • Relationship & Inquiry

    Receive dedicated customer relationship managers to help with your vendor product/pricing, product positioning and sourcing inquiries.

  • Deal Reviews

    Tactical intelligence on individual deals and vendor proposals with on-demand response delivered within three to four days.

  • Formal Benchmarking

    Dedicated projects, complex deals like major ELA renewals, managed service benchmarking and multi vendor analysis.

  • IT Procurement Best Practices 2024

Select a SAS Product Below to See How IDC Can Support Your Sourcing Needs

IT Deal Review includes IDC Pricing Analysts that will review your deal and provide peer pricing data customized to your specific configuration.

The IDC IT Deal Review is the leading source for IT deal intelligence trusted by thousands of procurement and sourcing professionals worldwide. IDC’s unique engagement model provides buyers with written evaluations of vendor invoices, contracts and license agreements including advice on terms, expected discounts and concessions based on a peer review with other buyers of the same products. All delivered in a timely manner within 1-3 business days of the request.

Are you looking for ways to drive major savings with IT suppliers?

Buyers utilize IDC benchmarking tools such as IT Deal Review, the SAS pricing Database and SmartIndex to drive millions in savings with IT suppliers. Documented benchmarking delivered by IDC allows sourcing professionals to share success with key stakeholders.

Optimize your Vendor Contract and Negotiations

Best-in-class sourcing organizations leverage leading-edge research and expert advice on technology, vendors, and contract negotiations. We maintain a library of research publications reviewing technologies and their vendors. We also publish relevant research and provide advice on RFP strategies and optimizing your vendor contract negotiations.

Optimize your IT resource stack, identify under-utilized systems and intelligent procurement.

IT asset management commonly takes a backseat to key initiatives like digital transformation, causing organizations to spend millions on overlapping technologies or maintaining legacy infrastructure. IDC analysts will provide custom optimization, right-sizing licenses for major vendors like Microsoft and Oracle. Buyers work with IDC to determine cost-effective maintenance for vendors like Cisco and IBM.

IDC will help you defend audits based upon broad experience across key vendors.

Software vendors continue to utilize formal audits as a key source of revenue and an important device in negotiating new agreements and renewals. IDC analysts find a significant portion of audit findings can be negotiable with the proper documentation. IDC will support independent SAM engagements that accurately document compliance and defend audits based upon broad experience across key vendors.

Interested in learning more about IDC Sourcing Advisory Services?

Improve Technology Cost and Performance Delivery through Peer and Outsourced Services Benchmarking

IT organizations struggle with duplication of services, tech debt, high cost, and inefficiency. Many IT leaders are challenged in demonstrating value to the business and validating their budgets. IDC benchmarks the cost efficiencies of your internal technology services (or parts) against peer organizations or outsourced options to drive change.

How We Bring You the Value Our Competitors Don't

Enterprise technology proliferates, whether due to mergers, new services, product requirements, or to meet unique divisional requirements and performance assessments, aggregating results into broad categories. Rapid growth and diversity of IT technology causes proliferation and duplication over time. Technology leadership often loses visibility over IT services offered, which drives duplication, increased expense, technology debt, and inefficiency.

Other consultancies deliver top-down cost and performance assessments, which means they aggregate results into broad categories. This means that specific areas of high cost and efficiency are hidden by averaging into a broad category. Your infrastructure costs may match the market because your cheap storage costs are off-set by your high cost of networking. Don’t you want to know what’s driving cost issues at a level granular enough to fix?

Drive down your IT costs, improve performance, identify opportunities through a data-driven approach that provides actionable insights and recommendations benchmarked against peers.

  • How can I validate my budget to the business?
  • Where am I inefficient?
  • How can I advocate for additional budget investments?

How Will It Impact Your Company?

  • 30%

    Of organizations spend too much on IT

  • 10%

    Cost reduction on average

  • Redirect investment from inefficiency to competitive capabilities

Key Benefits

  • IDC’s Special Sauce

    Data is collected data across four dimensions:

    • Volume – higher volumes bring economies of scale in cost/price
    • Complexity – complexity drives increased costs/price
    • Quality – higher service levels increase costs/price service
    • Performance – the more extensive the scope of the activities within a service the costs/price

    By combining and benchmarking these dimensions against peers, we identify not only how cost competitive but how performance competitive your organization is. And we don’t simply leave you with data; we provide specific recommendations on actions to improve your competitiveness.Data collection and analysis are based on these dimensions. The underlying components consist of the price/cost drivers and business and technology context-specific aspects. Dimensions are normalized for market conformity comparisons that are provided at (aggregated) high- and detailed operational-level.

  • A key value proposition: Component-based measurement

    Component-based analysis (CBA) ensures that the service structure is not lost during aggregation into broad service delivery towers. With benchmarking at the component level, components are tailored from the peers to accurately match your unique business and technology priorities. Results are transparent and easy to interpret.

    CBA allows drill-down to isolate and address troublesome services or identify high flyers. Great for contract renewals and partner monitoring and negotiation.

    Finally, a key component that our competitors don’t perform is ingestion, data cleansing and meta tagging of your General Ledger data. This provides clients a detailed, structured view of cost. This is left behind with the client allowing them to leverage the added metadata, so clients can better analyze, model, understand, and communicate their financials going forward.

Get Complete Visibility and Control of Your Cloud Expenses

The striking shift towards cloud in the past few years reflects the compelling benefits to expanding cloud initiatives. With its ability to fuel agility and innovation, cloud initiatives are key factors in most digital transformation (DX) efforts. Despite this, IDC estimates that 10-30% of cloud spending is wasted,* even as companies plan on spending more on cloud.

What Can We Do For You?

Visibility

IDC understands that how your cloud is contracted, structured and used is key to its value delivery to your organization.

Recommendations

We deliver actionable, targeted recommendations. These recommendations identify key areas for improvement and their associated benefits. Action Based.

Cloud Economics gets you cost and performance value from your technology investments
  • Cost management and efficiency
  • Forecasting
  • Unused resources
  • Workload optimization
  • Discount options and licensing
  • Multi-cloud cost optimization
  • Tying costs to utilization
  • Continuous improvement
  • CSP cost benchmarking

How Will It Impact Your Company?

  • 25%

    Cost Reduction In One Year

  • 50%

    Defect Reduction During Test Phases

  • 60%

    Lower Incident Volumes In One Year

What benefits it brings?

  • Business Benefits

    45% of organizations consider cloud expenditures their top IT expenditure priority, even as 90% consider reigning in the cost of IT delivery as a priority*. (****IDC Future Enterprise Resiliency & Spending Survey – Wave 1, February 2022, n=798) Flexibility is a key benefit of cloud, but cloud complexity makes it challenging to control costs without choking that agility. Many organizations put in place cost control mechanisms that defeat much of cloud’s value.

    IDC’s Cloud Economics solves this problem by providing insights that drive improvement without introducing gatekeepers. While most cloud service providers supply dashboards or reports, IT organizations struggle to use these tools and their data effectively, particularly for communicating the costs and benefits to the business, and communicating investment choices.

    Unlike traditional IT services, with cloud both the business and IT have their hands on the steering wheel. Cloud Economics gives the business the tools and insights to better manage their use of the cloud allowing them to balance cast with business benefit.

  • What You Get

    Assess

    • Contracts and product

    Communicate

    • Billing and monitoring data
    • Cost data
    • Solutions
    • Forecasting

    Analyze

    • Workloads and utilization
    • Licensing
    • Performance and sizing
    • Architecture

    Inventory

    • Billing data
    • Monitoring data
    • Architecture

    Monitor

    • Cost outliers and cost benchmarking
    • Optimization of workloads and cost