Helping scale-ups and start-ups accelerate growth

Build successful GTM strategies, find opportunities and demonstrate value to customers and investors.

  • We understand the unique pressures you are facing as a technology disruptor to carve out a space in the market, establish your brand and increase your customer base.

  • We empower you to shape your competitive positioning, build messaging that will resonate with your key audience, and help you create a strategy that maximises your business’ potential.

  • From concept to customer, we can help your business at every stage of your journey.

IDC provides you with industry leading data, research, and access to market experts to support you in:

  • Identifying growth opportunities and lead generation
  • Accessing the market and engaging partners
  • Demonstrating the value of your products and services to investors and customers
  • Building fact-based, impactful, go-to-market strategies

How can IDC help your business grow?

Go-to-market strategies

You need to go-to-market with a digital-first, customer-centric strategy that engages the customer on the topics and issues they care about. In this eBook we will look at the elements you need to make your go-to-market planning a success.

We can help you to:

  • Get/present a clear picture of your market
  • Access and engage with Senior level executives with influencing/purchasing authority
  • Identify where the growth opportunities are
  • Know which industries, geographies and personas you should target
  • Create market-specific research-driven content relevant to your audience
  • Know where you stand against key competitors
  • Provide independent data to support investor business cases and secure VC funding
  • Shortlist potential partners

Find out more about how IDC can support your business growth

Why IDC is the right fit for growing tech companies

Unique solutions built exclusively for growing tech vendors

For the past 50 years, IDC has been a trusted partner to tech start-ups and growing tech companies and helped them to develop strategic plans to break into new and existing markets. Our experts work with you to develop the right business plan to generate awareness and buzz for your company, all while positioning you on the cutting edge of your industry.

  • Awareness Partner

    We work with tech marketers to build and deliver messages tailored to their audiences that drive measurable results.

  • Industry View

    Our industry research advises on issues facing today’s digital business leaders; to help ensure you have in-depth knowledge of your markets and of your customers’ markets.

  • Influential Analysts

    We provide trusted expertise that helps IT professionals, business execs, and the investment community make informed decisions every day.

  • Global Presence

    Regional Specialists with experts in over 110 countries – wherever you need to grow, we’ll be there.

  • Data at IDC's Core

    With over 4 billion data points we are the single source for understanding market opportunities, strategy & planning, use cases and go-to-market campaigns.

  • Personalized Experience

    We ensure that we match our solutions to where you are innovating and growing to help you build success.

Read how this industrial software seed stage company increased market awareness, pipeline, and lead flow.

Read how Syndio partnered with IDC to gain insight into the market landscape for their next growth phase

Read how Field Effect created brand awareness and built a reputation by collaborating with an IDC analyst.

Find out how this company partnered with IDC to identify verticals to pursue to accelerate growth.

What growing tech vendors are saying

With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.

I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.

As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.'

Financial firm

IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.

Emerging Analytics and Data Management Company

IDC provided the right strategic insights we were looking for and suggested some possible alternatives that could help us get a more successful outcome.'

An Emerging AI Company

IDC has been very swift to respond to our need to re-evaluate our TAM and understand opportunities in the marketplace for our company. The team was very easy to engage with and was helpful in explaining what data was potentially available.

Emerging Analytics and Data Management Company

With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.

I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.

As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.

Financial firm

IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.

Emerging Analytics and Data Management Company

Find out more about how IDC can support your business growth

Critical information that supports your technology roadmap

Our research and advisory services are backed by analyst experts from around the world who are committed to providing you with the right information for every stage of your technology roadmap.

With research and advisory services, you will:

  • Align IT strategy to meet goals

    • Plan and implement digital transformation strategies with industry expertise from our global analysts.
    • Validate conclusions and identify risks early on based on accurate, relevant data.
    • Plan to meet company goals with guidance from our rigorous research methodology.
  • Innovate with the latest tech trends

    • Improve operation strategies with one-to-one guidance from IDC analysts.
    • Evaluate current digital positioning and develop a clearly defined digital strategy based on accurate, relevant data.
    • Meet company goals with guidance from our rigorous research methodology.
  • Drive digital growth

    • Access research based on carefully curated data tailored to guide you in your digital roadmaps.
    • Implement a digital transformation strategy based on the latest research designed to provide you with the information you need.
    • Promote innovation and new ideas by unlocking the latest technology trends uncovered by our global analysts.
  • Make better decisions

    • Confidently make technology purchases by consulting one-on-one with our analysts to validate conclusions and better understand risks.
    • Access the latest research and metrics from our global team of analysts, based on rigorous research methodology.

IDC IT executive programs

Research and Advisory includes the IT Executive Programs that allow you to talk one-on-one with global analysts who are devoted to providing the right information for every stage of your needs.

Develop Your Roadmap

With our research document methodology, IDC DecisionScapes, you can make data-driven decisions that reduce risk and time to implement while staying ahead of the curve.

Get Trusted Advisors

IDC has a long and trusted history in the research field. For over 50 years, we’ve provided unbiased, vendor-agnostic advice. We’re devoted to providing information that truly helps your planning and organization and validate your decisions.

Move With Speed

Desktop or mobile, country-based or global, planning or implementation, industry specificity or broad technologies – IDC covers a wide spectrum. With the quickest response times in the industry, you get relevant answers easily and without hassle or nickel and diming.

IDC industry insights

Industry Insights assists business and IT leaders in making technology decisions with insightful, fact-based research and consulting services. Get industry research grounded in decades of experience from our global senior analyst team across six industries: retail, government, financial services, manufacturing, health and energy.

Interested in learning more about IDC’s Tech Buyer solutions?

Accelerate digital outcomes with trusted insights

Gain access to expert guidance for technology leaders with our robust leadership and development programs, industry-leading research and advisory services, and objective market data from our global analysts, all with easy, flexible access.

IDC Technology Buyer products

  • Research & Advisory

    Empower your decisions with the right information at every stage of your digital journey

    • Align IT Strategy to Meet Goals
    • Meet Company Goals with Results-Driven Solutions
    • Drive Digital Growth with Expert Guidance
    • Make Better Decisions with Better Data
  • Leadership & Development

    Lead your organization and make informed decisions with peer guidance

    • Develop Optimal Procedures with Business Leaders
    • Advance Your Team with Counsel from Executive Leaders
    • Elevate Company Success from Peer Guidance
    • Make Decisions with Peer Insight
  • Industry

    Build a more effective strategy with industry-specific knowledge

    • Data
    • Optimize IT Strategy with Proven Insights
    • Equip Your Organization with the Latest Research and Trends in your Industry
    • Foster Growth and Innovation with the Latest Industry Research
    • Make Informed Decisions with our Industry Expertise

Interested in learning more about IDC’s Tech Buyer solutions?

Industry research grounded in decades of experience

IDC’s industry research assists business and IT leaders in making technology decisions across six industries – retail, government, financial services, manufacturing, health and energy.

IDC’s industry research helps business and IT leaders:

  • Optimize IT strategy with proven industry insights

    • Plan and implement digital transformation strategies with industry expertise from our global analysts.
    • Validate conclusions and identify risks early on based on accurate, relevant data.
    • Plan to meet company goals with guidance from our rigorous research methodology.
  • Foster growth and innovation in your organization

    • Drive growth by evolving your organization into the digital age with our analysts’ industry expertise and advice.
    • Build out digital transformation roadmaps with our consulting services.
    • Promote innovation by supplying your team with the latest technology data and trends from around the globe.
  • Access insights to define your digital strategy and operate efficiently

    • Develop a clearly defined digital strategy and positioning based on our expert industry analysis and guidance.
    • Keep operations efficient and aligned to your digital initiatives with IDC’s most cutting-edge digital strategies for your industry.
  • Make informed decisions with our industry expertise

    • Lead informed negotiations with vendors grounded in fact-based industry research, expertise and guidance.
    • Accurately assess supply and demand, market costs and vendor metrics with our industry consulting services.

IDC’s industry research also helps technology suppliers inform their vertical marketing, sales, and product management strategies so that they more closely align with key industry-specific trends and investment priorities.

Explore IDC’s industry research

IDC Energy Insights works with utility providers, oil and gas producers, and mining companies on how to leverage data and technology to improve operational excellence and create new information-based commodities.

Its global team of analysts with decades of industry experience, advise on how to create holistic digital operational strategies that deliver agile operations and how to harness information for improved decision making and the creation of new value add-services.

IDC Financial Insights works with financial institutions to help them achieve success through accelerated banking, the creation of value through open, agile, and secure infrastructures, creating dynamic customer experiences, and deliver to banking and payments customers worldwide.

Its global team of analysts, with decades of industry experience, advise financial institutions on how to supplant the functionality of legacy systems with digital technologies that will improve efficiency and profitability, engage the customer in a meaningful way while reducing risk and fraud.

IDC Government Insights works with governments throughout the world on their digital transformation journeys, helping them provide better quality services to citizens, while improving the efficiency, effectiveness, and delivery of government programs and services.

Its global team of analysts, with decades of industry experience, advise central and local governments on how to improve the delivery of government services, creating more effective and engaged services and citizens.

IDC Health Insights works with healthcare and life science organizations throughout the world providing value-based healthcare and knowledge-based medicine.

Its global team of analysts with decades of industry experience, advise healthcare organizations on how to shift from sick care to healthcare with an emphasis on preventative care and population health management. Health Insights helps life science organizations employ a more knowledge-centric approach to new drug development, disease diagnosis, management, and treatment.

IDC Manufacturing Insights works with manufacturing organizations to accelerate the delivery of innovation through integrated products and services.

Its global team of analysts with decades of industry experience, advise manufacturers on how to drive additional revenue opportunities throughout the product life cycle, without negatively impacting the ability to scale to profitable volumes.

IDC Retail Insights works with retailers to create exceptional, immersive customer experiences that engage and allow the customer to discover, evaluate, select, and transact in a frictionless manner.

Its global team of analysts, with decades of industry experience, advise retailers how to transcend the focus on “transaction” to a focus that blends connected technology with an elevated customer experience.

Interested in learning more about IDC’s industry research?

Informed strategies for the digital business era

Business and IT leaders, with full engagement from the C-Suite, must build digital-first strategies that accelerate time to value, create sustainable growth, establish stronger competitive differentiation, and strengthen industry ecosystems.

Business Model

How can we innovate and generate value for customers?

  • Redefined business value
  • New Monetization models
  • Customer experience
Operating Model

How can we improve decision making become more efficient?

  • Agile and open processes
  • End-to-end connected value chains
Organization Model

How can we improve employees experience and productivity?

  • Talent marketplace
  • Lifelong learning
  • Culture of innovation

We can help you to:

    • Bring your sales and marketing messages closer
    • Educate salespeople on the new narrative
    • Target the right persona with the right message
    • Bring your sales and marketing messages closer
    • Educate salespeople on the new narrative
    • Target the right persona with the right message
    • Bring your sales and marketing messages closer
    • Educate salespeople on the new narrative
    • Target the right persona with the right message

Learn how IDC helps organizations build and implement successful digital business strategies.

Outpace the competition with data-driven expertise

IDC’s data-rich research, market share data, and forecasts help tech suppliers quickly identify and act on market opportunities.

IDC technology market domains

The unmatched depth and breadth of IDC’s global research is organized into a key set of domains.

Global IDC products

Regional IDC products

Would like to know more about our research products? Contact us

Global IDC products

Regional IDC products

Would like to know more about our research products? Contact us

Global IDC products

Would like to know more about our research products? Contact us

Global IDC products:

Regional IDC products:

Would like to know more about our research products? Contact us

Global IDC products:

Regional IDC products

Would like to know more about our research products? Contact us

Learn more about IDC’s tech market research

Identify opportunities and make informed decisions

More than 1,300 analyst experts around the world provide timely, unique insights into global, regional, and local tech trends and buying behavior.

Defining, sizing, and guiding the market

Achieving your goals and driving your business performance is our priority. We’re committed to providing the right information for every stage of your journey. Regardless of where you are in your technology road map, IDC has the European research you need, based on real data and a rigorous research methodology.

Tom Meyer (GM and GVP) and Duncan Brown (GVP), IDC Europe, talk about IDC's differentiators.

IIAR analyst firm of the year

Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for five consecutive years.

Want to learn more about IDC’s research?

AI无处不在

生成式人工智能的出现使创新民主化,允许各种规模的企业利用其力量。IDC认为,在未来12个月内,将会决定这个人工智能无处不在时代未来10年的赢家。

IDC人工智能研究旨在引导您完成这一独特的市场转变。

25%的企业已经在生成式AI(GenAI)方面投入巨资,并制定了未来18个月的支出计划。

到2026年,GenAI将承担42%的传统营销任务,如搜索引擎优化(SEO)、内容和网站优化。

我们预测,到2027年,G2000企业中40%的现有工作角色将被重新定义或淘汰。

到2026年,企业将利用GenAI和自动化技术将生产力提高1万亿美元。

36%的公司担心针对虚假或不正确信息的AI训练正在成为一个重大的数据质量问题。

来源:IDC FutureScapes, 2024

AI转型之旅的六大阶段

清晰把握整个AI应用过程。探索我们的可操作指南,其中涵盖了从准备就绪评估到负责任 的AI 实施。探索以下六个阶段,获得推动创新和成功实施AI的真知灼见。

利用生成式AI实现业务转型

GenAI将有望改变数字业务世界。但是您的企业准备好了吗?我们的电子书将帮助您评估自己的准备水平。

利用 AI 驱动的解决方案实现业务转型

了解生成式AI如何通过提高效率、创新和增长来彻底改变企业。

GenAI对技能培训的影响

了解技术领导者如何利用AI来解决日益严重的IT技能短缺问题。

更多线上会议

探索我们最新的网络研讨会,涵盖基本主题和策略,以增强您的GenAI知识和实施。加入我们,在人工智能世界中保持领先。

推动GenAI价值:引导构建还是购买决策

GenAI代表着工作负载的重大转变,要求对组织如何处理这些关键决策有新的看法。

立即观看

首席执行官视角:在人工智能时代无处不在

在新时代,组织如何加速其交付商业价值的旅程?

立即观看

利用生成式AI开启业务成功之路

GenAI有潜力改变整个行业。为了获得竞争优势,商业领袖需要创建一个清晰的和令人信服的生成式人工智能战略。

立即观看

通过体验协调的GenAI应用释放客户价值

数字化商业向人工智能无处不在转型的下一阶段将专注于提供可量化的商业影响

为我们的客户

我们很高兴为订阅客户提供免费访问精选GenAI研究报告的机会。让客户能够抢先了解生成式AI领域的独家洞察和前沿发展。

如何访问IDC高管信息服务(EIS)?

通过 https://www.idc.com/myidc/research.jsp 登录“我的IDC”页面 ,点击“研究”,然后点击“订阅服务”,
在订阅下搜索“管理信息”,并从列表中选择服务——系列GenAI签名报告将在可用时出现在列表中。

了解IDC如何帮助您开展AI转型之旅。

探索 IDC更多研究

IDC致力于通过及时的分析师洞察和庞大的数据帮助我们的客户做出明智的决策。