Métodos de investigación

En IDC, asumimos con responsabilidad el compromiso de mantener la objetividad, integridad e independencia en todos nuestros estudios y análisis. Nuestros expertos aplican metodologías estrictas para asegurar la precisión y consistencia en cada uno de nuestros productos de investigación, áreas de enfoque y regiones geográficas.

Metodologías de Tech Buyer

Nuestras metodologías de investigación permiten a los compradores de tecnología tomar decisiones estratégicas  que minimizan el riesgo y reducen el tiempo de implementación, a la vez que se mantienen al tanto de las tendencias. Explore nuestros documentos de investigación Tech Buyer.

Comprender los requisitos empresariales y las opciones tecnológicas

La adopción de tecnologías emergentes y su impacto esperado en las estrategias de los compradores de tecnología son clave. Descubra las 10 predicciones de IDC para los próximos cinco años, diseñadas para ayudarle a anticiparse a desafíos dentro de un ciclo de planificación de tres años.

IDC Futurescape

Diez predicciones de IDC para los próximos 5 años para ayudarle a identificar problemas en un ciclo de planificación de tres años.

Valor: Comprender el marco de tiempo y la magnitud del cambio tecnológico y evalúar el valor comercial de las iniciativas de TI.


Perspectiva de mercado según IDC

Un análisis estratégico a gran escala que identifica los principales segmentos de un mercado tecnológico y destaca las empresas más relevantes en cada categoría.

Valor: Ofrece una visión clara de los segmentos clave y las empresas asociadas, respaldada por una metodología consistente y transparente.


Visión IDC

Un informe enfocado en una solución específica que ofrece una descripción general de la situación, insights clave y recomendaciones de acción.

Valor: Brindar orientación e información valiosa sobre las soluciones y desafíos que enfrentan los compradores de tecnología.


Enfoque IDC

Una presentación de dos diapositivas que resume datos esenciales de encuestas relacionadas con los compradores de tecnología, complementada con observaciones y análisis sobre su relevancia para este público.

Valor: Información clara y precisa que respalda la toma de decisiones y proporciona una visión equilibrada.


Resúmen Tecnológico (TechBriefs)

Resúmenes de tecnologías emergentes que analizan sus beneficios, riesgos, niveles de adopción y costos asociados.

Valor: Los IDC TechBriefs le brindan una actualización rápida y efectiva sobre las tecnologías más recientes.


Panorama Tecnológico de IDC (TechScapes)

Análisis de tecnologías emergentes basado en su nivel de impacto y el tiempo proyectado para su adopción generalizada.

Valor: Los IDC TechScapes ayudan a minimizar riesgos al adoptar nuevas tecnologías, permitiéndole adaptar su estrategia y equilibrar su tolerancia al riesgo.


Diseñar una estrategia para la implementación tecnológica

Analizar la madurez organizativa y el nivel de preparación para proyectos tecnológicos, ofreciendo recomendaciones sobre casos de negocio e inversiones en TI.

IDC MaturityScape

Mapa estratégico de 3 a 5 dimensiones o niveles de madurez para tecnologías y objetivos destinados a mantener la competitividad o alcanzar la excelencia en la industria.

Valor: Proporciona un marco para estrategias tecnológicas e identifica los elementos clave a abordar, alineándolos con los objetivos empresariales.


IDC MaturityScape Benchmark

Compara objetivamente grupos de pares y clasifica tecnologías emergentes según su impacto y el momento de adopción máxima.

Valor: Los benchmarks permiten comparar su posición con la de sus pares, facilitando la construcción de un consenso en torno a las prioridades tecnológicas.


Guías de Planificación de IDC

Compilación de múltiples informes de investigación en una guía destinada a ayudar a las organizaciones en la implementación de tecnología.

Valor: Selecciona y conecta informes de investigación para ofrecer un enfoque integral hacia una solución.


IDC PlanScape

Esquemas de nuevas tecnologías que detallan enfoques, beneficios, riesgos, cronogramas, recursos y posibles resultados empresariales.

Valor: Facilita la planificación y preparación de iniciativas tecnológicas alineadas con objetivos empresariales, bien definidas para tener éxito y con los recursos adecuados.


Presentación para Compradores de Tecnología de IDC

Una presentación que analiza una tecnología o solución respaldada por datos relevantes.

Valor: Proporciona información, observaciones y datos fáciles de entender y reutilizar, permitiendo a las organizaciones obtener rápidamente una comprensión del tema y promover la acción.


Implementar y Optimizar una Iniciativa Tecnológica

Analizar cómo las organizaciones compradoras de tecnología están llevando a cabo iniciativas tecnológicas, proporcionando información sobre casos de uso y mejores prácticas.

IDC Marketscape

Una metodología imparcial y consistente para evaluar las ofertas y estrategias de los proveedores de tecnología.

Valor: Evaluar proveedores con un enfoque transparente y uniforme acelera la creación de una lista corta y reduce los riesgos.


Metodologías para proveedores de tecnología

El modelo de investigación único de IDC captura las particularidades de los mercados locales y regionales, mientras se adhiere a un conjunto coherente de metodologías que fortalecen y diferencian nuestra cobertura global. Explora nuestros documentos de investigación para proveedores de tecnología a continuación.

Identificación de Tendencias Tecnológicas y Oportunidades de Mercado

Optimiza la toma de decisiones con información sobre tendencias tecnológicas, intención de los compradores, tamaño del mercado y panorama competitivo.

IDC Survey

Análisis impulsado por encuestas sobre tendencias tecnológicas, empresariales y de mercado.

Proporciona a los proveedores de tecnología conocimientos basados en encuestas y consejos prácticos para tomar decisiones más informadas.


IDC Survey Spotlight

Información y análisis concisos basados en datos sobre tendencias tecnológicas y empresariales.

Ayuda a los proveedores de tecnología a planificar mejor, ofreciendo perspectivas críticas y oportunas sobre tendencias tecnológicas y empresariales.


Market Analysis Perspective (MAP)

Visiones concisas del mercado tecnológico complementadas con el análisis de los impactos de las tendencias futuras.

Ayuda a los proveedores de tecnología a:

  • Evaluar oportunidades de mercado.
  • Identificar panoramas competitivos.
  • Optimizar estrategias de comercialización.
  • Definir estrategias y hojas de ruta de mercado.
  • Analizar indicadores clave del mercado

Forecast del Mercado

Pronósticos de un mercado específico o de un grupo de mercados relacionados.

Ayuda a los proveedores de tecnología a identificar oportunidades futuras y planificar el crecimiento, ofreciendo información sobre:

  • Tamaño del mercado.
  • Factores impulsadores del mercado.
  • Indicadores clave del mercado.

Market Presentation

Contenido presentado en foros públicos, como conferencias y eventos, o en presentaciones para clientes.

Brinda información sobre la planificación de estrategias de compradores tecnológicos e iniciativas tecnológicas.


Taxonomía

Taxonomía que identifica términos de la industria, rastrea, segmenta y pronostica mercados tecnológicos.

Ayuda a los proveedores de tecnología a identificar oportunidades y refinar estrategias proporcionando una visión integral de un mercado tecnológico.


Comprender el Panorama Competitivo

Mejora la posición competitiva con información detallada sobre la participación en el mercado y el posicionamiento competitivo.

IDC Market Glance

Visión general de los paisajes tecnológicos que incluye posicionamiento competitivo, segmentos adyacentes y oportunidades potenciales de asociación.

Ayuda a los proveedores de tecnología a evaluar oportunidades de mercado e identificar cómo encajan sus organizaciones en el panorama competitivo.


Market Share

Tamaño del mercado, asignaciones regionales, distribución por plataforma y resúmenes de la participación de los proveedores para el período recientemente completado.

Ayuda a los proveedores de tecnología a analizar a sus competidores y promover el liderazgo en el mercado.


Technology Assessment

Análisis de una tecnología emergente o establecida.

Ofrece perspectivas sobre el impacto potencial de tecnologías emergentes o establecidas en productos y mercados.


Vendor Profile

Análisis detallado de una empresa, un grupo de empresas o una división enfocada en un mercado particular.

Proporciona a los proveedores de tecnología información sobre:

  • Ofertas de productos o servicios de otras empresas.
  • Estrategias de comercialización.
  • Desempeño empresarial.
  • Posicionamiento en el mercado.
  • Oportunidades y desafíos.

Rastrear y Reaccionar a las Tendencias del Mercado en Evolución

Manténgase actualizado con los avances tecnológicos e industriales para perfeccionar continuamente las estrategias de mercado.

Market Note

Análisis de eventos de la industria, nuevos productos o servicios, anuncios corporativos, desarrollos o noticias de última hora.

Ayuda a los proveedores de tecnología a anticipar y planificar los impactos empresariales y de mercado derivados de los desarrollos de la industria.


Market Perspective

Análisis de desarrollos clave del mercado.

Proporciona a los proveedores de tecnología perspectivas sobre temas y cuestiones clave, incluyendo:

  • Entornos competitivos.
  • Nuevos modelos de negocio.
  • Estrategias de socios y canales.
  • Innovación y oportunidades de mercado.
  • Estrategias empresariales.
  • Regulaciones.
  • Factores socioeconómicos.

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Research Methodologies

At IDC, we recognize our obligation to maintain objectivity, integrity, and independence in all of our research and analysis. Our analysts employ rigorous methodologies to ensure consistency and accuracy across our research products, coverage areas, and geographies.

Tech Buyer Methodologies

Our research methodologies empower the Tech Buyer community to make informed decisions that minimize risk and reduce implementation time while staying on top of critical trends. Explore our Tech Buyer research documents below.

Understand Business Requirements and Technology Options

Track the adoption of emerging technologies and their projected impact on tech buyer strategies.

IDC Futurescape

Ten Predictions from IDC for the next 5 years to help you identify issues in a three-year planning cycle.

Value: Understand the timeframe and magnitude of technology change and evaluate IT initiatives’ business value.


IDC Market Glance

High level document (30,000-foot level) that captures the key segments in a technology market, and within each category significant companies.

Value: Understand key segments and companies within each, consistently with transparent methodology.


IDC Perspective

A report that focuses on a solution with a situation overview, key takeaways, and recommended actions.

Value: Provide insights and guidance into solutions and challenges faced by tech buyers.


IDC Survey Spotlight

A two-sided PowerPoint capturing key tech buyer related survey data and then providing observations and insights on its application to tech buyers.

Value: Short, concise data and insights to drive decisions and provide a peer perspective.


IDC Techbrief

Outlines of new technologies that provide analysis of benefit, risk, adoption rate and costs.

Value: IDC TechBriefs quickly bring you up to speed on new technologies.


IDC TechScape

Classifications of emerging technologies by their impact and peak adoption timeframe.

Value: IDC TechScapes help you mitigate risk in new technologies adoption by helping you align strategy and risk tolerance.


Create Strategy for Technology Initiative

Assess organizational maturity and readiness for technology initiatives with guidance on business cases and IT investments.

IDC MaturityScape

Roadmap of 3-5 dimensions / maturity levels for technologies and targets for maintaining competitiveness or achieving industry superiority.

Value: Provides a framework for technology strategies and identifies elements to address while aligning them to business goals.


IDC MaturityScape Benchmark

Objectively compares peer classes and classifies emerging technologies by their impact and peak adoption timeframe.

Value: Benchmarks help you compare where you are relative to peers, making it easier to build a consensus around technology priorities.


IDC Planning Guides

Aggregation of multiple research reports into a guide to help organizations delivery technology.

Value: Curates and connects research report to create a holistic approach to a solution.


IDC PlanScape

Outlines of new technologies that define approaches, key players, benefits, risks, timelines, resources, and likely business outcomes.

Value: Helps you architect and prepare the case for technology initiatives that are aligned with business goals, scoped to succeed, and properly resourced.


IDC Tech Buyer Presentation

A presentation discussing a technology or solution accompanied by supporting data.

Value: Easily digestible and reusable insights, observations, and data to provide organizations with a quick understanding of a subject and drive action.


Implement a Technology Initiative and Optimize

Examine how tech buyer organizations are implementing technology initiatives with insight into use cases and best practices.

IDC Innovator

Presents suppliers using innovative technologies, approaches, or business models.

Value: Speed vetting of suppliers by singling out the most innovative practices and vendors.


IDC Marketscape

An unbiased consistent methodology to assess technology supplier offerings and strategy.

Value: Assessing vendors with a consistent transparent methodology speeds time to a short list and mitigates risks.


IDC PeerScape

An IDC PeerScape identifies peer business practices to emulate or avoid.

Value: Allows you to focus on practices with the most impact on success, driving business value.


IDC Productscape

Compares stated features of products in a category.

Value: Reduces effort in assessing technology vendor fit to organizational requirements.

 


Tech Supplier Methodologies

IDC’s unique research model captures the nuances of local and regional markets while adhering to a consistent set of methodologies that strengthen and differentiate our global coverage. Explore our Tech Supplier research documents below.

Identify Technology Trends and Market Opportunities

Optimize decision making with insights into technology trends, buyer intention, market size, and competitive landscape.

IDC Survey

Survey-driven analysis of technology, business, and market trends.

Provides technology suppliers with survey-based insights and actionable advice to better inform decision making.


IDC Survey Spotlight

Succinct, data-driven insight and analysis of technology and business trends.

Helps inform and improve tech supplier planning by providing critical and timely insights into technology and business trends.


Market Analysis Perspective (MAP)

Concise technology market views complemented by analyst insight into the impact of future trends.

Helps tech suppliers better:

  • Assess market opportunities
  • Identify competitive landscapes
  • Optimize go-to-market strategies
  • Define market strategies and road maps
  • Analyze leading market indicators

Market Forecast

Forecast of a single market or group of related markets.

Helps tech suppliers identify future opportunities and build growth plans by providing insight into:

  • Market size
  • Market drivers
  • leading market indicators

Market Presentation

Content that may have been delivered at public forums, such as conferences and events, or for client presentations.

Insights into tech buyer strategy planning and technology initiatives.


Taxonomy

Taxonomy that identifies industry terms and tracks, segments, and forecasts technology markets.

Helps tech suppliers identify opportunities and refine strategies by providing a comprehensive view of a technology marketplace.


Understand the Competitive Landscape

Improve competitive position with detailed insight into market share and competitive positioning.

IDC Market Glance

View of tech market landscapes that include competitive positioning, adjacent segments, and potential partner opportunities.

Helps technology suppliers assess market opportunities and identify where their organizations fit into the competitive landscape.


Market Share

Market size, regional allocations, platform split, and summaries of vendor shares for the recently completed period.

Helps technology suppliers analyze competitors and promote market leadership.


Technology Assessment

Analysis of an emerging or established technology.

Insight into the potential impact of emerging or established technologies on products and markets.


Vendor Profile

In-depth analysis of a single company, a group of companies, or a company division focused on a particular market.

Provides tech suppliers with insight into other companies’ product or service offerings, go-to-market strategies, business performance, market positioning, and future opportunities and challenges.


Track and React to Evolving Market Trends

Stay on top of technology and industry developments to continually refine market strategies.

IDC Link & IDC Blink

IDC Links offer timely insight into important market trends and events in a short opinion piece.

IDC Blinks offer shorter written content, accompanied by a two-minute analyst audio opinion.

Helps tech suppliers adjust and refine business decisions based on IDC’s analysis of product and financial announcements, mergers and acquisitions, and other impactful events.


Market Note

Analysis of an industry event, new product or service, company announcement, development or fast breaking news.

Helps tech suppliers anticipate and plan for the business and market impacts of industry developments.


Market Perspective

Analysis of key market developments.

Provides tech suppliers with insight into key issues and topics, including:

  • Competitive environments
  • New business models
  • Partner and channel strategy
  • Innovation and market opportunity
  • Enterprise strategies
  • Regulation
  • Socioeconomics

Do you have more questions about what IDC can do for you?

Outpace the competition with data-driven expertise

IDC’s data-rich research, market share data, and forecasts help tech suppliers quickly identify and act on market opportunities.

IDC technology market domains

The unmatched depth and breadth of IDC’s global research is organized into a key set of domains.

Would like to know more about our research products?

Global IDC products

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Global IDC products:

Regional IDC products:

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Global IDC products:

Regional IDC products:

 

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Learn more about IDC’s tech market research

Outpace the competition with data-driven expertise

IDC’s data-rich research, market share data, and forecasts help tech suppliers quickly identify and act on market opportunities in Asia Pacific and the rest of the world.

IDC technology market domains

The unmatched depth and breadth of IDC’s global research is organized into a key set of domains.

Would like to know more about our research products?

Would like to know more about our research products?

Global IDC products

Would like to know more about our research products?

Global IDC products:

Regional IDC products:

Would like to know more about our research products?

Global IDC products:

Regional IDC products

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Learn more about IDC’s tech market research

Research Methodologies

At IDC, we recognize our obligation to maintain objectivity, integrity, and independence in all of our research and analysis. Our analysts employ rigorous methodologies to ensure consistency and accuracy across our research products, coverage areas, and geographies.

Tech Buyer Methodologies

Our research methodologies empower the Tech Buyer community to make informed decisions that minimize risk and reduce implementation time while staying on top of critical trends. Explore our Tech Buyer research documents below.

Understand Business Requirements and Technology Options

Track the adoption of emerging technologies and their projected impact on tech buyer strategies.

IDC Futurescape

Ten Predictions from IDC for the next 5 years to help you identify issues in a three-year planning cycle.

Value: Understand the timeframe and magnitude of technology change and evaluate IT initiatives’ business value.


IDC Market Glance

High level document (30,000-foot level) that captures the key segments in a technology market, and within each category significant companies.

Value: Understand key segments and companies within each, consistently with transparent methodology.


IDC Perspective

A report that focuses on a solution with a situation overview, key takeaways, and recommended actions.

Value: Provide insights and guidance into solutions and challenges faced by tech buyers.


IDC Survey Spotlight

A two-sided PowerPoint capturing key tech buyer related survey data and then providing observations and insights on its application to tech buyers.

Value: Short, concise data and insights to drive decisions and provide a peer perspective.


IDC Techbrief

Outlines of new technologies that provide analysis of benefit, risk, adoption rate and costs.

Value: IDC TechBriefs quickly bring you up to speed on new technologies.


IDC TechScape

Classifications of emerging technologies by their impact and peak adoption timeframe.

Value: IDC TechScapes help you mitigate risk in new technologies adoption by helping you align strategy and risk tolerance.


Create Strategy for Technology Initiative

Assess organizational maturity and readiness for technology initiatives with guidance on business cases and IT investments.

IDC MaturityScape

Roadmap of 3-5 dimensions / maturity levels for technologies and targets for maintaining competitiveness or achieving industry superiority.

Value: Provides a framework for technology strategies and identifies elements to address while aligning them to business goals.


IDC MaturityScape Benchmark

Objectively compares peer classes and classifies emerging technologies by their impact and peak adoption timeframe.

Value: Benchmarks help you compare where you are relative to peers, making it easier to build a consensus around technology priorities.


IDC Planning Guides

Aggregation of multiple research reports into a guide to help organizations delivery technology.

Value: Curates and connects research report to create a holistic approach to a solution.


IDC PlanScape

Outlines of new technologies that define approaches, key players, benefits, risks, timelines, resources, and likely business outcomes.

Value: Helps you architect and prepare the case for technology initiatives that are aligned with business goals, scoped to succeed, and properly resourced.


IDC Tech Buyer Presentation

A presentation discussing a technology or solution accompanied by supporting data.

Value: Easily digestible and reusable insights, observations, and data to provide organizations with a quick understanding of a subject and drive action.


Implement a Technology Initiative and Optimize

Examine how tech buyer organizations are implementing technology initiatives with insight into use cases and best practices.

IDC Innovator

Presents suppliers using innovative technologies, approaches, or business models.

Value: Speed vetting of suppliers by singling out the most innovative practices and vendors.


IDC Marketscape

An unbiased consistent methodology to assess technology supplier offerings and strategy.

Value: Assessing vendors with a consistent transparent methodology speeds time to a short list and mitigates risks.


IDC PeerScape

An IDC PeerScape identifies peer business practices to emulate or avoid.

Value: Allows you to focus on practices with the most impact on success, driving business value.


IDC Productscape

Compares stated features of products in a category.

Value: Reduces effort in assessing technology vendor fit to organizational requirements.

 


Tech Supplier Methodologies

IDC’s unique research model captures the nuances of local and regional markets while adhering to a consistent set of methodologies that strengthen and differentiate our global coverage. Explore our Tech Supplier research documents below.

Identify Technology Trends and Market Opportunities

Optimize decision making with insights into technology trends, buyer intention, market size, and competitive landscape.

IDC Survey

Survey-driven analysis of technology, business, and market trends.

Provides technology suppliers with survey-based insights and actionable advice to better inform decision making.


IDC Survey Spotlight

Succinct, data-driven insight and analysis of technology and business trends.

Helps inform and improve tech supplier planning by providing critical and timely insights into technology and business trends.


Market Analysis Perspective (MAP)

Concise technology market views complemented by analyst insight into the impact of future trends.

Helps tech suppliers better:

  • Assess market opportunities
  • Identify competitive landscapes
  • Optimize go-to-market strategies
  • Define market strategies and road maps
  • Analyze leading market indicators

Market Forecast

Forecast of a single market or group of related markets.

Helps tech suppliers identify future opportunities and build growth plans by providing insight into:

  • Market size
  • Market drivers
  • leading market indicators

Market Presentation

Content that may have been delivered at public forums, such as conferences and events, or for client presentations.

Insights into tech buyer strategy planning and technology initiatives.


Taxonomy

Taxonomy that identifies industry terms and tracks, segments, and forecasts technology markets.

Helps tech suppliers identify opportunities and refine strategies by providing a comprehensive view of a technology marketplace.


Understand the Competitive Landscape

Improve competitive position with detailed insight into market share and competitive positioning.

IDC Market Glance

View of tech market landscapes that include competitive positioning, adjacent segments, and potential partner opportunities.

Helps technology suppliers assess market opportunities and identify where their organizations fit into the competitive landscape.


Market Share

Market size, regional allocations, platform split, and summaries of vendor shares for the recently completed period.

Helps technology suppliers analyze competitors and promote market leadership.


Technology Assessment

Analysis of an emerging or established technology.

Insight into the potential impact of emerging or established technologies on products and markets.


Vendor Profile

In-depth analysis of a single company, a group of companies, or a company division focused on a particular market.

Provides tech suppliers with insight into other companies’ product or service offerings, go-to-market strategies, business performance, market positioning, and future opportunities and challenges.


Track and React to Evolving Market Trends

Stay on top of technology and industry developments to continually refine market strategies.

IDC Link & IDC Blink

IDC Links offer timely insight into important market trends and events in a short opinion piece.

IDC Blinks offer shorter written content, accompanied by a two-minute analyst audio opinion.

Helps tech suppliers adjust and refine business decisions based on IDC’s analysis of product and financial announcements, mergers and acquisitions, and other impactful events.


Market Note

Analysis of an industry event, new product or service, company announcement, development or fast breaking news.

Helps tech suppliers anticipate and plan for the business and market impacts of industry developments.


Market Perspective

Analysis of key market developments.

Provides tech suppliers with insight into key issues and topics, including:

  • Competitive environments
  • New business models
  • Partner and channel strategy
  • Innovation and market opportunity
  • Enterprise strategies
  • Regulation
  • Socioeconomics

Do you have more questions about what IDC can do for you?