IDC’s North America Distribution Tracker, Powered by the GTDC

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About the Partnership

The exclusive partnership between IDC and the Global Technology Distribution Council (GTDC) provides the industry’s most comprehensive view of technology distribution data and market trends in the US and Canada. By combining IDC’s vast market data with the GTDC’s ‘sales through’ data, IDC now offers an unmatched view of movement and trends in the tech market, analyzing different routes to market from the tech supplier to the tech buyer.

The Right Data For You

This proprietary data combination is now offered in weekly and monthly installments through IDC’s North America Distribution Tracker, powered by the GTDC. Both delivery options provide sales data from six major distributors for the North America market, representing nearly 90% of the 2-tier channel.

IDC’s North America Distribution Tracker data is delivered through a proprietary, leading-edge platform that allows users to analyze the data via online pivoting and visualizations, and export via CSV.

JAN 2025

IT Distribution Revenues Return to Growth in Q4 Led by Personal Computing and Software Spending, according to the IDC North America Distribution Tracker, Powered by GTDC

Key Target Roles to Leverage our Data

Channel Leaders

Leverage the data as a single point of truth to manage distribution relationships via quarterly business reviews.

Pricing Managers

Use the data at an attribute level to see how competitors are pricing through the channel from an overall category and down to the actual individual feature-set.

Category Managers

Track pricing actions and pricing tiers the competition is taking advantage of in each product segment.

Market Intelligence Managers

Create market share reports within the organization to provide insights to executives and business leaders on market drivers and competitors, to help direct strategy and capitalize on opportunities.

Want to Learn More or Schedule a Demo?

More Information About the GTDC

Visit the GTDC website

Bringing Tech Buyers and Sellers Together Through Innovative Formats

Leverage IDC’s edge to propel your business to success and become the strategic partner of choice by bridging the gap between need and opportunity.

Executive Summits

Engage with the most senior technology and line of business decision makers. Position yourself as a thought leader focused on business challenges within a high-level content-driven agenda.

  • Reaching physical and virtual audiences
  • Presented in local language
  • Local or regional persona focus
  • IT and LOB leaders and above

Conferences

Take advantage of direct contact with key decision makers, influencers & buyers at each IDC event. Extend your brand awareness as a key player of the Future Enterprise.

  • Reaching physical and virtual audiences
  • Presented in local language
  • Persona and industry focus
  • Leverage IDC research practices
  • IT decision makers, buyers and influencers
  • Custom Events

    Engage deeper with your priority audience in your key markets. Use IDC’s full turnkey customized events and measure performance against key KPIs.

  • VIP lunches/dinners or digital roundtables and debates
  • Live and on-demand webcast sessions
  • Presented in local language
  • Persona and industry focus
  • Take Advantage of IDC Events

    Select the model that fits your needs best.

    • Custom or Single Sponsor Events

      Tailor-made platform to suit your business objectives and deliver desired outcomes

      Formats

      • C-level round tables, in-person lunches/dinners
      • Exclusive virtual webcasts

      Content

      Partner with IDC analysts to build the event agenda, moderate, or present industry-leading research at your event

      Branding

      Your logo on IDC Partnered Event Websites

      Audience

      Customizable and targeted per client objectives

    • Multi-Sponsor Events

      Tap into IDC’s large community and predictive analytics-led audience management to optimize your ROI

      Formats

      • Executive summits
      • Executive conferences (in-person, virtual or hybrid)

      Content

      IDC analysts lead overall content development and either moderate or present thought leadership insights at your event

      Branding

      Your logo on IDC Partnered Event websites and social promotions

      Audience

      Varies from IT and LOB decision makers, buyers and influencers to C-level executives

    Generate interest, build awareness, and win new business.

    Fill out the form and a member of our team will be in touch about sponsorship opportunities at IDC events.

    Connecting tech buyers and sellers through innovative formats

    Bringing together IT decision-makers for must-attend technology events.

    • Quality content

      Use IDC’s thought leadership research to position your brand for growth

    • Unique platform

      Drive opportunities and accelerate conversations through data.

    • Maximize ROI

      Engage directly with key decision and target buyers.

    • Unparalleled reach

      Count on IDC’s trusted network to extend your footprint.

    What our customers are saying

    Thank you all for organizing this event and making delegate experience seamless. Event was well crafted and allowed lot of opportunity for networking among tech leaders.

    Head – Digital Transformation, KEC International, an RPG Company

    Well organized event! I liked the non-tech sessions with the content creators and artists as they were a bit more thought provoking with regards to digitalization, so bold but excellent choice!

    FMCG Vertical Head, Customer Program Management, APA, A.P. Moller Maersk

    The summit was very organized and informative. Meeting the vendors was a good opportunity to get in touch with new technologies and services.

    Head of IT Infrastructure & Operation, Flyadeal

    IDC events give valuable content, networking with business partners, and the opportunity to engage with the most up-to-date technological solutions.

    Big Data & Analytics Director, Demirören Dijital

    We greatly appreciate the contribution of IDC conferences. We get the most out of the money we invest, so we return to IDC repeatedly.

    Marketing & Communications Manager, Red Hat EMEA

    Amazing to see the same quality level in the digital format. We at VMware are thankful for the opportunity to be a part of the CIO Summit, and we’re already looking forward to next year.

    Marketing Manager, VMware

    Generate interest, build awareness, and win new business.

    Fill out the form and a member of our team will be in touch about sponsorship opportunities at IDC events.

    A Shared Service Center Used an IDC Metri Landing Zone

    Background

    DOVA is a Shared Service Center from the decentralized public transport in the Netherlands. Participants are all the Dutch Provinces, the Amsterdam Transport Region and the Metropole region Rotterdam – The Hague. Together they are responsible for all the public transport outside of the main railway network. Via this Shared Service Center they coordinate their transportation policies and share knowledge and experience to improve public transport.

    DOVA also maintains the central DRIS systems for dynamic travel information. These systems are the core to display actual travel information on over 10,000 displays about the expected departure times of around 5,000 busses, metros and trams that are in operation at any given time. After the renewal, the maintenance and hosting will be put up for public tender. The current contract is over ten years old. To inform the participants about the expected cost level of the new tender, DOVA asked IDC Metri for an insight of the expected cost.

    DOVA is the partnership of decentralized public transport authorities and consists of the 12 provinces in the Netherlands, the Transport Region of Amsterdam, the Metropolitan Region of Rotterdam Den Haag and the OV Bureau Groningen Drenthe. Together these public transport authorities are responsible for public transport outside the main rail network. In the partnership the participants coordinate national public transport policy and share knowledge and experience to further improve public transport.

    DOVA is a Shared Service Center from the decentralized public transport in the Netherlands. Participants are all the Dutch Provinces, the Amsterdam Transport Region and the Metropole region Rotterdam – The Hague. Together, they are responsible for all the public transport outside of the main railway network. Via this Shared Service Center, they coordinate their transportation policies and share knowledge and experience to improve public transport.

    DOVA also maintains the central DRIS systems for dynamic travel information. These systems are the core to display actual travel information on over 10,000 displays about the expected departure times of around 5,000 busses, metros and trams that are in operation at any given time. After the renewal, the maintenance and hosting will be put up for public tender. The current contract is over ten years old. To inform the participants about the expected cost level of the new tender, DOVA asked IDC Metri for an insight of the expected cost.

    Solution

    IDC Metri leveraged their database of reference projects to determine what the expected cost for maintenance and hosting of the new DRIS systems would look like. The result was a landing zone with a minimum, expected and maximum cost level, based on the current market conditions.

    Plan In Action

    DOVA used the landing zone provided by IDC Metri to inform participants of the new costs for maintenance and hosting, allowing them to incorporate these expenses into their multi-year outlook on the Total Cost of Ownership for the new DRIS systems.

    Results

    The landing zone was also used in judging the price offers in the public tender to ensure that DOVA received realistic offers from the tendering parties.

    Get Started with Your Transformation

    A Global Manufacturer Finds Immense Savings in Vendor Contracts

    Founded in 2010, EVBox is a leading global provider of flexible and scalable charging solutions for electric vehicles, with its headquarters in Amsterdam and 13 offices around the world. EVBox manufactures and distributes electric vehicle charging stations and charging management software. As of July 2021, EVBox has now installed more than 250,000 charging ports worldwide.

    Over the past 10 years, EVBox experienced rapid growth from start-up to scale-up and now intends to be listed on the NYSE as a publicly traded company.

    During this transformation, EVBox implemented SAP under a tight schedule, which led to a strain on resources within the IT department. The vendor landscape has grown over the past few years, resulting in a broad IT vendor landscape with several vendors contracted by both business and IT.

    EVBox’s focus was on growth, supported by ‘credit card IT.’ It was possible to purchase software without a process that determined if that software was necessary. This meant that there was limited transparency in IT spending and no full visibility into the contract and vendor landscape. Along with the implementation of SAP, EVBox launched an initiative to improve the data quality and completeness of the financial data regarding external IT costs (expenses).

    To support the current initiative, EVBox asked IDC Metri for support with an IT spend analysis and to begin identifying opportunities for savings, improvements and optimization of the contracted IT landscape.

    Objectives

    • Identify and prioritize savings initiatives, improvement actions and optimization opportunities in the current IT landscape.
    • Create a comprehensive overview of the contract and vendor landscape linked to external IT spend.
    • Gain control of external spend, contracts and the supplier landscape.

    Results

    In the spend analysis, we identified several areas for improvement. Recommendations ranged from negotiating opportunities with external vendors, optimizing allocation of licenses/services to users, implementing enterprise architecture to support the “make, reuse or buy” decision, and rationalizing overlapping functionality/services. Estimated savings opportunities on the largest contracts range from 5% to 35%.

    In conjunction with the EVBox spend analysis, key suppliers were identified and analyzed at a more detailed level. In the analysis, we also found several contract and service management process-related challenges and made recommendations for improvement.

    In addition to advice on improvement, IDC Metri provided an overview of the EVBox contract and supplier landscape, consisting of dashboards for the most important contracts regarding critical services, applications and cloud infrastructure. This is currently in use to improve contract and budget management.

    Get Started with Your Transformation

    Fujifilm IT Performs a Qualitative and Quantitative Impact Analysis

    Fujifilm operates in 55 group companies globally, with more than 4,000 people engaging in R&D, manufacturing, marketing, sales, and service support. Throughout the EMEA region, they serve a range of industries including medical, life science, graphic arts, electronic materials, chemistry, optics, recording media, and photographic technologies.

    Background

    Fujifilm operates in 55 group companies globally, with more than 4,000 people engaging in R&D, manufacturing, marketing, sales and service support. Throughout the EMEA region, they serve a range of industries including medical, life science, graphic arts, electronic materials, chemistry, optics, recording media and photographic technologies.

    Because the central location of IT services across Fujifilm (EMEA) and acquisitions as part of its growth strategy, the company wants to change from an out tasking to an outsourcing model. This is where the supplier provides complete IT service and takes responsibility for the design and operation of IT. This gives Fujifilm IT the possibility to focus on providing added value to the business, rather than focusing on operational issues.

    Plan In Action

    IDC Metri supported Fujifilm with the international supplier selection process for a suitable managed service supplier to deliver services for the entities in Europe, Russia, the Middle East, and Africa.

    Interviews took place with shortlisted suppliers before the selection process. An extensive request for proposal, comprising of a detailed description of the current mode of operations and requirements for the future mode of operations was assembled. Thorough project management supported Fujifilm by monitoring the quality and planning of the supplier selection process. IDC Metri guided the process of proposal evaluation, challenged technical offers and performed the financial evaluation and comparison of the offers. The selection took place over four months with five international service providers, which resulted in contracting with one supplier.

    Results

    IDC Metri performed a qualitative and quantitative impact analysis of the future organizational model for Fujifilm IT.

    Get Started with Your Transformation

    Validate Your Market Opportunity

    This client, a veteran in the industry, was having a difficult time validating market opportunities and getting insight into their customer need. Moving their product to the next phase was a priority but they didn’t have sufficient data to proceed. Engaging with IDC helped them to gain market intelligence and refine their go-to-market strategy.

    The Situation

    The client’s priority was to move their product to the next phase but they felt they didn’t have sufficient data to provide insight into their customer need. They also required help raising awareness in the market and developing a strategy to store and migrate current data.

    • The Solution

      The client engaged with IDC, utilizing proprietary data and research along with analyst insight. This allowed the client to understand their customers’ needs and receive Validation of the client’s strategy and market opportunity.

    • “We’re a mature company and in some ways, we really understand our market. Now we need to understand where we‘re going to take our platform. What should we be building, who should be selling to, who should we be partnering with? This is where we use help from IDC.”

    The Results

    • Development of a newly formed narrative

    • Transformation of the existing message

    • Development of tailored marketing assets

    Learn more about IDC’s Emerging Vendor Solutions.

    Accessing the RFI Tool as a Topic Expert

    1. Send a request to the Main Contact assigned for access for a specific RFI
    2. Read the RFI Tool invite sent via marketscape-noreply@idc.com
    3. Click on the link provided on the email; no log-in required

    Share or Unshare Access to Others

    Assigning Access

    Collaborators

    • Navigate to the question or bottom of the section you want to share
    • Click on the “Share” button to share the question; click on the “Share section” button to share a section
    • Click on the “Send to Colleagues” button

    Removing Access

    Collaborators

    • Navigate to the “Shared” questions tab
    • Look for the question you want to unshare
    • Click on the “Return to To-do” button

    RFI Tool Actions

    Action Menu for Main Contact

    • Send to Colleagues – sends out links with shared questions to Collaborators. Visible only when there are new items to share
    • Contact IDC – email is sent to the owner of the RFI (IDC Analyst(s))
    • Export to PDF – exports all questions (from all 3 tabs) with entered and Saved answers (Drafts are also exported)
    • Export to Excel – exports all questions (from all 3 tabs) with entered and Saved answers (Drafts are also exported)

    Submit Answers

    Access of the Topic Expert is a reflection of the RFI as seen by the Main Contact

    1. Manage cooperative action by assigning questions or sections to other Collaborators
    2. Enter data/response into the question – Responses can also come from a Collaborator who submits their response
    3. Click “Answer” button – Responses submitted by the Topic Expert automatically get reflected in the “Completed” tab

    Having Trouble?

    Accessing the RFI Tool as the Main Contact

    1.  and make sure to mention that you are interested in Main Contact access for a specific RFI in the message field of the form
    2. Read the RFI Tool invite sent via marketscape-noreply@idc.com
    3. Go to https://apps.idc.com/idc-marketscape-rfi/pages/rfi-list
      • Use IDC.com credentials and log in
      • Email must be registered on IDC.com or create user ID
    • Access all RFIs that require your input
    • View the due dates for each
    • Assess the progress by your colleagues

    Share or Unshare Access to Others

    Assigning Access

    Topic Experts

    • Click on the “Actions” menu to reveal several options
    • Click on “Share whole RFI”
    • On the pop-up frame, type in your colleague’s email address or choose from the list
    • Click on the “Send to Colleagues” button

     

    Removing Access

    Topic Experts

    • Click on the “Actions” menu
    • Click on the “Share whole RFI” button
    • On the pop-up frame, under the Unshare column, tick on the appropriate checkbox of the Topic Expert you want to cut off access to
    • Click on the “Save” button to close the pop-up frame

     

    Collaborators

    • Navigate to the question or bottom of the section you want to share
    • Click on the “Share” button to share the question; click on the “Share section” button to share a section
    • Click on the “Send to Colleagues” button

    Collaborators

    • Navigate to the “Shared” questions tab
    • Look for the question you want to unshare
    • Click on the “Return to To-do” button

    RFI Tool Actions

    Action Menu for Main Contact

    • Share whole RFI – access to the whole RFI is shared with another person from Vendor’s organization (Topic Expert); everything is available except Send to IDC button
    • Send to Colleagues – sends out links with shared questions to Collaborators. Visible only when there are new items to share
    • Send to IDC – when you are ready with the RFI, you send back the answers to IDC (before that, answers are not visible to IDC Analyst); after this action, it’s not possible to modify the RFI in the tool – links are disabled
    • Contact IDC – email is sent to the owner of the RFI (IDC Analyst(s))
    • Export to PDF – exports all questions (from all 3 tabs) with entered and Saved answers (Drafts are also exported)
    • Export to Excel – exports all questions (from all 3 tabs) with entered and Saved answers (Drafts are also exported)

    Submit to IDC

    The steps to submit to IDC:

    1. Open the Actions menu
    2. Click on the “Send to IDC” option
    3. On the pop-up frame, you would be ask to validate “Yes” to submit or “No” if you change your mind

     

    Submitting the RFI to IDC will cut off access for the Topic Experts and Collaborators associated to the project. When this happens, the dedicated links sent to these users would no longer work. Access will also be cut off for the Main Contact and the RFI would no longer be available for review, file export, or any other action.

    When questions are marked with the “Answer” button, they are moved from the To Do tab to the Completed tab. Questions moved to the Completed tab cannot be returned to the To Do tab. Questions left on the To Do tab will not be counted in the overall progress and will be recorded as unanswered.

    Having Trouble?

    Accessing the RFI Tool as a Collaborator

    1. Send a request to the Main Contact or Topic Expert assigned for access for a specific RFI
    2. Read the RFI Tool invite sent via marketscape-noreply@idc.com
    3. Click on the link provided on the email; no log-in required

    Submit Answers

    Action Menu

    Save Progress – saves draft answers to the questions left in To Do tab; users can close RFI Tool without losing data

    Submit to Main Contact – sends all questions (from all 3 tabs) back to the Main Contact and Topic Expert

    • Using this will cut-off access for the user
    • Any data entered as Draft or Saved answers will be submitted to the Main Contact
    • On Main Contact view, answered questions will be tagged with “Answered by“, questions with data entered but left unanswered will be tagged as “Draft” but unanswered questions will be tagged with “Returned Unanswered“

    Having Trouble?